CPM & RPM Calculator
Find your CPM, RPM, earnings, or the views you need.
How the CPM & RPM calculator works
CPM and RPM both measure dollars earned per 1,000 views, so they share one identity: earnings equal views (in thousands) multiplied by your rate. This calculator solves that identity in whichever direction you need — pick what to calculate and fill in the other two values.
Use it to reverse-engineer your real rate from a past payout, to project earnings for a video before it lands, or to work out how many views a target payday requires. Knowing your true RPM turns every new clip into a number you can plan around.
The clippers who scale fastest track their rate obsessively, then push volume to multiply it. Crayo is how they keep that volume up — one long video in, a batch of ready-to-post shorts out.
Frequently asked questions
- How do you calculate CPM?
- Divide your total earnings by your total views, then multiply by 1,000. For example, $500 from 1,000,000 views is a $0.50 CPM. Select 'My RPM / CPM' above and the calculator does it for you.
- What's the difference between CPM and RPM?
- CPM is the advertiser-side cost per 1,000 impressions; RPM is your revenue per 1,000 views after the platform's share. The arithmetic is identical, which is why this one tool handles both.
- How many views do I need to earn a specific amount?
- Choose 'Views I need', enter your target earnings and your rate, and the calculator divides your goal by the rate to return the required view count.
Seeing the numbers is step one. Posting them is step two.
Crayo turns one long video into a batch of ready-to-post shorts — so the view counts on this page become a posting schedule you can actually keep.
Start clipping with Crayo