What if you could unlock the secret to creating viral videos that resonate with viewers and expand your audience? For many creators and brands, the answer lies in the most liked Instagram Reels. But achieving that level of engagement can feel daunting. What type of content do people want to see? How can you optimize your chances of going viral? This guide will explore the most liked Instagram Reels of all time and what you can learn from them to fuel your creative strategy and Instagram Reel Ideas.
Crayo AI’s clip creator tool transforms short video production, making it incredibly efficient. It can generate unlimited short clips simultaneously and automatically add captions, effects, backgrounds, and music.
Importance of Instagram Likes
1. Audience Engagement: Gauging Content Preferences Through Likes
Every “like” signals audience interest or appreciation. By observing which posts garner more likes, brands can discern content preferences, allowing them to tailor their strategy for higher engagement.
2. Visibility: Likes Boost Content in Feed Algorithms
Social media algorithms often favor popular posts. When a post rapidly gathers likes, it’s more likely to be prominently displayed in followers’ feeds, increasing its organic reach.
3. Credibility: Likes Enhance Brand Trustworthiness
In the online realm, numerous likes serve as social proof, indicating content value and trustworthiness. For brands, a well-liked post can reinforce their authority and credibility to potential customers.
4. Immediate Feedback: Likes as a Barometer for Content Reception
The rapid feedback from likes lets businesses gauge content reception swiftly. A surge of likes suggests a winning strategy, while fewer likes hint at the need for content recalibration.
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How to Get More Likes on Instagram Reels
1. Create Top-Notch Reels Using Crayo AI
To enhance your Instagram Reels, focus on quality. Use Crayo AI to quickly produce engaging short videos with auto-generated captions, effects, and music. This tool simplifies the process, letting you create viral content in minutes.
2. Incorporate Trending Audio Tracks in Your Reels
Boost your Reels engagement by using popular audio clips. Explore the Instagram Reels section to find trending sounds, and aim for tracks with over a million views to increase your chances of going viral.
3. Display Instagram Video Feeds on Your Website
To drive traffic to your Reels, embed an Instagram video feed on your website. This allows visitors to watch your content without needing to follow you, increasing your views and engagement.
4. Produce Content That Offers Value to Your Audience
Differentiate your personal and business Instagram accounts by creating valuable content for your followers. Educate or entertain them with your Reels to encourage shares and increase your reach.
5. Keep Your Reels Shorter Than 10 Seconds
Capture your audience’s attention quickly by limiting your Reels to under 10 seconds. This aligns with the average attention span and encourages viewers to watch your content in full, boosting engagement.
6. Use Relevant Hashtags
Expand your Reels’ reach by including relevant hashtags. This increases the likelihood that your content will be discovered by users interested in those topics, leading to more views and engagement.
7. Promote Your Instagram Reels on Other Social Media Platforms
Maximize your Reels’ exposure by cross-promoting them on other social channels, such as Facebook, Twitter, and TikTok. This draws followers from different platforms to your Instagram account, increasing your views.
8. Post When Your Audience Is Most Active
To enhance your Reels’ visibility, publish them when your followers are online. Use Instagram Insights to identify the best times to post for your specific audience.
9. Host a Giveaway to Boost Your Follower Count
Increase your Instagram following and, in turn, your Reels views by running a giveaway. This incentivizes users to follow your account for a chance to win, expanding your reach and engagement.
10. Encourage Engagement with Questions in Your Captions
Spark conversations and increase engagement on your Reels by asking questions in your captions. This encourages comments, which signal to Instagram that your content is valuable and should be shared.
11. Add Your Unique Twist to Trending Reels
Stay current and generate ideas by creating your version of trending Reels. This establishes your brand as relevant and helps you connect with audiences through familiar concepts.
12. Embed Instagram Video Widgets on Your Site
Make it easy for website visitors to access your Reels by embedding an Instagram video widget on your site. This encourages views from non-followers and helps promote your Instagram presence.
25 Most Liked Instagram Reels for Inspiration
1. Messi’s Time-Lapse Reel: A Journey Through Time
Likes and Views
23.9 million likes and 198 million views.
Creator
Official account of Lionel Messi.
Release Date
Posted right after Messi's World Cup victory on December 18, 2022.
Content Overview
This emotional montage showcases Messi’s evolution from a young talent to a World Cup champion, paired with stirring narration.
Viral Element
The nostalgic angle of a beloved sports figure resonated globally, driving massive engagement.
2. Khaby Lame’s Googly-Eyed Stare: Silent Comedy Gold
Likes and Views
20.1 million likes and 272 million views.
Creator
Khaby Lame.
Content Overview
A child’s playful disregard prompts Khaby’s iconic deadpan stare and subtle humor.
Viral Element
This classic Khaby skit showcases his distinctive brand of wordless comedy, appealing to audiences worldwide.
3. Messi & FIFA World Cup 2022: A Historic Tribute
Likes and Views
19.9 million likes and 179 million views.
Creator
Lionel Messi.
Release Date
Shared following the World Cup.
Content Overview
Black-and-white visuals celebrate Messi’s career, framed by Budweiser’s heartfelt narration.
Viral Element
Emotional connections to sports moments drove widespread sharing.
4. Khaby Lame’s Key-Ping It Simple: DIY Humor
Likes and Views
18.6 million likes and 217 million views.
Creator
Khaby Lame.
Content Overview
Khaby hilariously simplifies an overly complex method of retrieving dropped keys.
Viral Element
The skit’s sharp irony and clear visual punchline showcase Khaby’s comedic genius.
5. Khaby Lame’s In the Squid Game: Pop Culture Meets Humor
Likes and Views
18.5 million likes and 210 million views.
Creator
Khaby Lame (featuring Zlatan Ibrahimović).
Content Overview
A clever parody of the hit series features Khaby and soccer star Zlatan.
Viral Element
The fusion of two cultural phenomena sparked extensive online chatter.
6. Khaby Lame’s Don’t Mess With Khaby: Relatable Reactions
Likes and Views
14.9 million likes and 182 million views.
Creator
Khaby Lame.
Content Overview
An exaggerated response to a DIY haircut gone wrong highlights Khaby’s comedic flair.
Viral Element
Authentic, shared experiences create instant relatability.
7. Khaby Lame’s This Is Aim-Erica: Life Hack Satire
Likes and Views
14.5 million likes and 177 million views.
Creator
Khaby Lame.
Content Overview
A humorous take on an off-target milk pour leads to an obvious solution.
Viral Element
The skit’s charm lies in its universal appeal and instant recognition.
8. Khaby Lame’s Journey to the Afterlife: Humor and Surprise
Likes and Views
14.4 million likes and 187 million views.
Creator
Khaby Lame.
Content Overview
Khaby reacts to a plane part vanishing, blending humor and unexpected twists.
Viral Element
The visual gags and humor play on fears of the unknown.
9. Khaby Lame’s Oh Shoot…: Comedic Dark Humor
Likes and Views
14.1 million likes and 197 million views.
Creator
Khaby Lame.
Content Overview
A skater’s robbery turns into a surreal memory flash for Khaby.
Viral Element
The unexpected, darkly funny punchline sparked discussion.
10. Khaby Lame’s Hair-Larious!: Everyday Humor
Likes and Views
14.1 million likes and 185 million views.
Creator
Khaby Lame.
Content Overview
A woman’s hair stuck in a car window becomes an opportunity for comedic genius.
Viral Element
The skit’s simple premise highlights Khaby’s signature style.
11. Additional Khaby Lame Hits: Comedy Legend
Other Examples
“Did You Get the Point?” (242M views), “Fish Alive?” (231M views), “Egg Breaks?” (219M views).
Content Note
All skits feature a 10-15 million likes range.
12. Rohit Sharma’s I Am So Sorry: Sports and Humor
Views and Engagement
254 million views with unlisted likes.
Content Overview
Indian cricketer Sharma’s light-hearted apology skit with his wife.
Viral Element
The star’s relatable humor transcends sports.
13. Muhammed Rizwan’s Has Anyone Seen the Ball? Magical Moment
Views and Engagement
403 million views with ~6.5 million likes.
Content Overview
A ball rolls behind a waterfall as Rizwan juggles it back.
Viral Element
The serene setting and mystical trick delighted audiences.
14. Samsung’s J-Hope Promo: Celebrity Appeal
Views and Engagement
330 million+ views with ~1 million likes.
Content Overview
BTS star J-Hope charms while showcasing Galaxy phone features.
Viral Element
The warm, soft-sell approach to branding felt organic.
15. Samsung’s Epic Worlds BTS: Tech and Star Power
Views and Engagement
~1 billion views with ~2.5 million likes.
Content Overview
Exploring behind the scenes of the Galaxy S23 Ultra with Emma Myers.
Viral Element
The cinematic visuals and technical integration impressed the audience.
16. BGMI x Hardik Pandya’s Take the Shot: Sports and Gaming
Views and Engagement
1.6 billion views with ~3.8 million likes.
Content Overview
A cricket star’s POV-style gaming promo.
Viral Element
The mash-up of sports and gaming entertains.
17. BGMI’s Flex Your New Phone: Generational Humor
Views and Engagement
1.4 billion views with ~2.7 million likes.
Content Overview
A son presents his new phone to an unimpressed dad.
Viral Element
The humorous twist on generational divides resonated widely.
18. BGMI’s Play Pure Featuring Ranveer Singh: Action and Star Power
Views and Engagement
876 million views with unknown likes.
Content Overview
Bollywood-styled dramatic gaming action.
Viral Element
The star power and action synergy engaged fans.
19. BGMI’s Flex Your Phone: Cultural Humor
Views and Engagement
840 million views with unknown likes.
Content Overview
A Diwali celebration leads to a phone reveal.
Viral Element
The cultural touchpoints and humor charmed audiences.
20. Samsung Galaxy S23 Ultra Night Sky Promo: Art and Tech
Views and Engagement
298 million views with ~744k likes.
Content Overview
Showcasing the Galaxy phone’s night sky video capabilities.
Viral Element
Blending tech and artistic expression captivated viewers.
21. Samsung Galaxy S23 Ultra Epic Worlds Teaser: Cinematic Appeal
Views and Engagement
327 million views with ~529k likes.
Creator
@samsungwithgalaxy.
Content Overview
A teaser featuring high-end visuals and phone shots.
Viral Element
The stunning imagery and seamless brand integration left a lasting impression on the audience.
22. Samsung BTS J-Hope Selfie Reel: Celebrity and Brand Integration
Views and Engagement
330 million+ views with ~1 million likes.
Content Overview
Part of the Samsung campaign featuring J-Hope.
Viral Element
The charming star appeal and soft-brand messaging felt organic.
23. Aurélien Froissart’s The CUTEST Thing Ever: Heartwarming Duet
Views and Engagement
296 million views with unlisted likes.
Content Overview
A touching piano and violin performance with a child.
Viral Element
The emotional resonance and musical purity captivated audiences.
24. Khaby Lame’s Guys, How Many Times…?: Relatable Humor
Views and Engagement
298 million+ views with unlisted likes.
Content Overview
A comedic take on everyday frustrations.
Viral Element
The shared human experience sparks joy.
25. Aakash Gupta’s Laughing Man: Stand-Up Humor
Views and Engagement
205 million views with unlisted likes.
Content Overview
A stand-up routine from Indian comic Aakash Gupta.
Viral Element
The cultural humor transcended borders.
15 Instagram Reel Content Ideas for More Likes
1. Lip Sync Like You Mean It
Find a trending audio clip and match your lip movements to the sound. Use expressions that fit the tone, whether humorous, serious, or dramatic. This format is effective for capturing attention, boosting engagement, and increasing discoverability. Aim to add a unique spin to your video to stand out.
2. Transformations That Wow
Everyone loves a good before-and-after reveal. Use this format to showcase any type of transformation, from fitness journeys and home renovations to personal style makeovers and artwork. Highlight the “before” image or video, then reveal the impressive “after.” To up the wow factor, use a satisfying audio transition or visual effect to create a seamless change.
3. The 3-Second Hook Challenge
Can you grab attention in three seconds or less? This challenge encourages creators to think about how to instantly engage viewers with a bold statement, question, or visual in the opening seconds of a Reel. It can help boost your content’s retention rate, a key factor in reach, and it encourages concise storytelling.
4. Photo Dumps Are Not Just for Instagram
Turn a series of photos into a video. Compile images from a trip, event, or photo shoot into a slideshow-style Reel featuring smooth transitions and nostalgic or trending music. This format is easy to create and great for storytelling without the need for new footage.
5. This or That? Let Your Audience Decide
Everyone loves a good choice between two options. Use this format to spark engagement with your audience by asking them to weigh in on their favorite. Showcase two similar products, outfits, or styles side by side and encourage comments. This interactive format is ideal for fashion and beauty creators, but it can also be effective for any niche.
6. The Duet and Remix Trend
Respond to or collaborate with another creator’s viral Reel using Instagram’s Duet or Remix feature. This format allows you to join a conversation or trend while showcasing your unique perspective, humor, or reaction. It’s a great way to connect with new audiences and potentially increase your discoverability.
7. Reimagine a Trending Reel
Spot a popular Reel? Use it as inspiration to create your version with a unique twist. Audiences enjoy seeing different interpretations of the same trend, and this approach can help your content get noticed.
8. A Day in Your Life
Everyone loves a behind-the-scenes look. Use this format to share snippets from your daily routine, whether work-related or personal. A day in the life can help humanize your brand, build trust, and foster relatability with your audience.
9. The Workspace Tour Trend
Show off your creative space or office setup to give followers a peek at where the magic happens. Highlight any tools, aesthetics, or workflows that inspire you. Use smooth transitions and music to create a cohesive vibe.
10. Your Morning Routine
How you start your day says a lot about you. Share your morning routine, from waking up to exercising, journaling, or enjoying coffee. This type of content is often calming and aspirational, helping to spark ideas for your audience.
11. Meet the Faces Behind Your Brand
Introduce yourself or your team in a quick, engaging Reel. Share names, fun facts, and roles to help followers connect with the people behind your products or services. This type of content is great for building community and trust.
12. How I Got Started in My Field
Everyone loves an origin story. Share how you began your business, brand, or creative journey using a mix of photos, video clips, and narration. This type of content adds depth and meaning to your existing work, helping audiences connect with your narrative.
13. Mistakes I Made (So You Don’t Have To)
Be honest about your early career missteps and share what you learned from them. This type of content is not only educational but also demonstrates humility, which helps build trust with your audience.
14. One Thing I Wish I Knew
Share a tip, tool, or key lesson you wish you’d known earlier in your career. This type of content is often saved and shared by others, making it a great way to expand your reach.
15. Quick Tutorials Add Value
Create a concise, easy-to-follow tutorial that breaks down a process into clear, step-by-step instructions. Use text overlays, voiceovers, or captions to make your content accessible to all viewers. Educational content is often saved and shared, helping to boost your discoverability.
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Create Viral Shorts In Seconds With Crayo
Crayo AI is the fastest way to create short videos. Create unlimited short videos at once. Crayo even auto-generates captions, effects, background, and music for you. Take advantage of an opportunity of a lifetime and make easy money with the Tiktok creator fund program. Go from ideas to short videos in seconds:
- Write an outline/prompt,
- Customize the style (select a background video, voice narrator, and music from Crayo’s free templates),
- Finish and export! Go viral, make money, and make clips in seconds with Crayo.
Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account required! Go from prompt to viral short videos in minutes with Crayo.
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