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How to Add a Link to an Instagram Reel in 7 Simple Steps

June 11, 2025
•Danny G.
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Creating engaging Instagram Reels is a crucial part of any social media strategy. But simply making a great video isn’t enough. You also need to know how to add links to your Reels to drive traffic to your website, landing pages, or other social channels. This guide will show you how to add links to your Instagram Reels, as well as offer tips for optimizing your videos for the best results. Whether you're promoting a product or growing your personal brand, having fresh Instagram Reel ideas can help you consistently produce content that captures attention and encourages clicks.

Crayo AI’s clip creator tool transforms short video production, making it incredibly efficient. It can generate unlimited short clips simultaneously and automatically add captions, effects, backgrounds, and music. 

Table Of Contents

  • Why Add Links to Instagram Reels
  • How to Add a Link to an Instagram Reel in 7 Simple Steps
  • How to Post a Link on Instagram in 7 Ways
  • 9 Tips to Create Instagram Reels
  • Create Viral Shorts In Seconds With Crayo

Why Add Links to Instagram Reels

instagram apps - How to Add Link to Instagram Reel

Links are your digital highways. They lead straight to your site, online store, or specific product pages. One click, and your audience is purchasing. That’s the power of links. They make it easy for customers to buy your stuff.  

Driving Engagement Through Event Participation and Fundraising 

Links enhance your content. They give followers a chance to explore more of what you do. That could include your latest blog post, a YouTube video, or an article featuring your brand. Linking helps provide context and enhances the user experience.  

Creating a Connection with Your Audience  

Links build trust. When your followers feel comfortable clicking on your posts, it shows they value your content. That connection can lead to increased engagement, whether it’s through likes and shares, comments, or direct messages.  

Fostering a Real Fan Base  

Links are your backstage pass. They take new followers to your other social media platforms, where they can binge on your content. That helps convert casual fans into loyal supporters. And that’s good for your brand. 

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How to Add a Link to an Instagram Reel in 7 Simple Steps

woman using a phone - How to Add Link to Instagram Reel

1. Get the Latest Features by Updating Your Instagram App

To add links to your Instagram Reels, start by ensuring your app is up to date. The latest features are typically found in the most recent version. Check your app store for updates and install them!

2. Create Your Reel: A Step-By-Step Guide

Next, create your Reel. Tap the plus sign at the top of your screen and select “Reel.” Use Instagram’s built-in camera to record a new video or upload one from your gallery. Remember, Reels can be up to 90 seconds long, so make your content concise and engaging! Add music, text, and any creative touches you want.

3. Add Links to Your Instagram Reel: What You Need to Know

Currently, Instagram doesn’t allow clickable links directly in Reels. Here are the best alternative ways to guide your audience to your desired link:

4. Link in Bio Mentions 

Encourage viewers to visit your bio with a text overlay on your video. Use a message like “Link in bio for more info” prominently within your Reel to guide viewers to your profile. Mention the link placement in your caption, too. For example, write “Click the link in our bio to learn more!” This helps viewers know exactly where to find the link.

5. Shoppable Products

If you’re using Instagram Shopping, shoppable products can connect viewers with your offerings. If your Reel showcases a product, tag it directly in the Reel. This creates a seamless shopping experience, allowing viewers to tap on the product tag to view and purchase it directly on Instagram.

6. Use Captions and Comments to Share Links

Another practical method for sharing links is through the caption and comments section. After posting your Reel, add the link as a comment and pin it to the top. While the link won’t be clickable, it’s a simple way to keep it visible. 

Viewers can copy and paste the link into their browser to visit the site. Consider using a memorable URL, such as a shortened or easy-to-remember link. This makes it easier for your audience to enter the link and access your content manually. Services like Bitly and TinyURL can help.

7. Share Your Reel With the World!

Once you’re happy with everything, hit the “Share” button! Your Reel is now live, and viewers can watch your Reels.

How to Post a Link on Instagram in 7 Ways

woman using a phone - How to Add Link to Instagram Reel

1. How to Use the Link Sticker in Your Instagram Stories

Instagram now enables all users to incorporate clickable links in their Stories through the Link Sticker. This feature simplifies directing your audience to external sites. To add a link to your Story, follow these steps:  

  • Tap your profile photo to create a new Story.  
  • Capture a new image or select one from your gallery.  
  • Tap the Sticker icon at the top of the screen.  
  • Look for the Link Sticker in the sticker options.  
  • Select the Link Sticker and enter your desired URL.  
  • Personalize the appearance and position of the sticker.  

Once you're finished, the link will be visible as a clickable sticker in your Story, making it easy for viewers to access the linked site.  

2. Engaging Your Audience With Support Stickers

Instagram launched three new Story stickers aimed at helping small businesses transition online. These are "Order Food," "Gift Card," and "Donate." Each sticker allows users to perform specific actions directly from the Story, facilitating transactions and enhancing audience interaction.  

3. Boosting Your Brand With Story Ads

For those willing to invest in advertising, Instagram offers the option to run Story ads. Through the Ads Manager, businesses can create targeted ad campaigns designed to reach their desired audience. By selecting the appropriate ad objective and crafting engaging content, brands can effectively drive traffic and conversions through Instagram Stories. Understanding Instagram user behavior trends can help businesses refine their ad strategies, ensuring maximum engagement and return on investment (ROI).  

4. How to Add a Clickable Link in Your Instagram Bio

If you’ve ever come across a compelling Instagram post prompting you to visit the “link in bio” for more information, you’re not alone. Adding a clickable link in your Instagram bio is a straightforward process that allows you to direct your followers to external websites or specific pages. The latest update on Instagram also allows a user to add multiple links with the same process. 

Here’s how you can do it:  

  • Open the Instagram app on your device and log in to your account.  
  • Navigate to your profile by tapping on your profile picture icon in the bottom menu.  
  • Once on your profile, tap on the “Edit Profile” button located near the top of the screen.  
  • Locate the “Links” field visible on the edit profile menu and tap on it.  
  • Tap on the “Add external link” option.  
  • Copy the URL you want to share before proceeding.  
  • Paste the links into the given field. Add a title if you wish.  
  • Tap on the “tick” icon in the top right corner.  
  • You can add more links by using the “Add external link” option.  

Once done, go back and your links will be visible in your bio.  

Your Instagram bio should now display the clickable URLs you’ve added.  

5. Streamlining Online Shopping With Instagram Checkout and Product Tags

For businesses with online shops, leveraging Instagram Checkout and Product Tags is a powerful way to include links in posts. By enabling the checkout option, you can tag your posts showcasing products with shopping links synced to your best e-commerce platform. This streamlines the purchasing process for users and encourages direct sales. When you know how to embed Instagram feeds, you can post your trending products over there and showcase them on your website.  

6. Expanding Your Reach With Sponsored Posts

Another option for businesses with Instagram business profiles is to invest in sponsored posts. These posts can include a linked call-to-action at the bottom, directing users to the desired URL. Sponsored posts are promoted to a targeted audience, even those who don’t follow your account, increasing visibility and potential engagement.  

7. Using DMs to Connect With Your Audience Personally

If you’re an individual, you’re probably pretty consistent about engaging with your following directly. If a friend comments on one of your stories, you can return a comment or at least tap back with a like. Businesses should do the same. It gives brands a friendly, approachable identity. Use DMs to boost your customer service strategy. You can answer clients’ questions and provide links in the chat to further information.  

As Instagram continues to evolve its features, brands must adapt their strategies to maximize engagement and drive conversions. Experiment with these methods to determine which approach best aligns with your goals and audience preferences.

9 Tips to Create Instagram Reels

man recording a video - How to Add Link to Instagram Reel

1. Harness Crayo AI for Effortless High-Quality Reels  

Crayo AI streamlines the creation of short videos, enabling you to produce numerous high-quality clips simultaneously. This innovative tool automatically generates captions, effects, and music, saving you valuable time. With Crayo, you can quickly transform ideas into engaging videos, providing a significant advantage in the fast-paced world of social media. Don’t miss out on the opportunity to try Crayo’s free clip creator today.  

2. Stay Ahead of the Game: Follow Trends  

To maximize the reach of your Reels, align your content with current trends and challenges. This strategy increases the likelihood that a broader audience will discover your videos. Use Instagram’s Explore page and Google Trends to identify what’s popular.  

3. Capture Attention Instantly  

With a primary focus on short content, starting your Reels strong is crucial. Aim to capture viewers' attention within the first few seconds by utilizing attention-grabbing visuals or text. This approach encourages viewers to engage with your content for a more extended period.  

4. Prioritize Regularity in Your Posting Schedule  

To grow your audience and enhance engagement, develop a consistent posting schedule for your Reels. This strategy helps familiarize your followers with your content and creates opportunities for new viewers to discover your work.  

5. Narrow Your Focus to Appeal to Targeted Audiences  

Establishing your niche on Instagram will help you attract a dedicated audience for your Reels. Identify specific topics that interest your target demographic and create content that caters to their preferences. This approach will enhance your chances of gaining visibility and engagement on the platform.  

6. Leverage Popular Sounds for Added Appeal  

Incorporating trending music or audio into your Reels can boost their shareability and enhance the viewing experience. Explore Instagram’s audio library to find current hits or nostalgic favorites, and consider using sound effects to enrich your content further.  

7. Optimize Your Content for Discovery  

Using relevant hashtags will improve your Reels’ visibility on Instagram. Conduct hashtag research to find popular terms related to your content, and consider creating a branded hashtag to encourage user-generated content.  

8. Ensure Your Reels Meet Instagram’s Specifications  

To provide the best user experience, create your Reels in the optimal vertical format with a 9:16 aspect ratio. This will help your content stand out on the platform and prevent distractions caused by black borders.  

9. Analyze Competitors to Inform Your Strategy  

Studying your competitors’ Reels can provide valuable insights into effective content strategies and emerging trends. Use this information to refine your approach and differentiate your work from others in your field.

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Create Viral Shorts In Seconds With Crayo

crayo - How to Add Link to Instagram Reel

Crayo AI is an advance in the world of short video creation. This powerful tool allows users to generate unlimited short videos in minutes. With Crayo, there’s no need to worry about captions, effects, background music, or even video quality. This AI-driven platform automatically handles all of that for you, letting you focus on what matters: creating engaging content.  

How to Use Crayo to Create Short Videos in Minutes  

Creating short videos with Crayo is incredibly easy. Just follow these three simple steps:  

  • Write an outline or prompt for your video.  
  • Customize the style by selecting a background video, voice narrator, and music from Crayo’s free templates.  
  • Finish and export your video.  

It’s that simple! You’ll have a professional-quality video ready to share in minutes.  

How to Go Viral and Make Money With Short Videos and Crayo  

Crayo makes it easy to create engaging short videos that resonate with viewers. Whether you’re looking to entertain, inform, or inspire, this powerful tool will help you bring your vision to life. And with the potential to earn money through the TikTok Creator Fund and other monetization opportunities, there’s never been a better time to create and share short videos.  

Why Crayo is the Best Tool for Creating Short Videos  

There are many video editing tools on the market, but Crayo stands out for its powerful AI capabilities and user-friendly interface. This innovative platform takes the guesswork out of video creation, allowing you to generate professional-quality short videos in minutes. Plus, with Crayo’s free clip creator tool, you can experiment with different styles and formats without spending a dime.  

What Are You Waiting For? Try Crayo Today!  

If you want to take your short video creation to the next level, give Crayo a try. This powerful tool will save you time and help you create engaging content that resonates with viewers. To get started, click the ‘Try Now’ button on our homepage. No account is required!  

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