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How Many Collaborators on Instagram Reel + How to Add Them

June 10, 2025
•Danny G.
how many-collaborators-on-instagram-reel

Instagram Reels are a fantastic way to expand your reach, build your brand, and connect with your audience. But how do you create content that resonates? One strategy to boost engagement is to collaborate with other creators. If you’re looking for fresh Instagram Reel ideas, collaborations can spark creativity and introduce your content to new audiences. But how many collaborators can you add to your Reels? This guide will answer that question and offer tips for using collaborations to your advantage, including how to create viral Reels.

Crayo AI’s clip creator tool transforms short video production, making it incredibly efficient. It can generate unlimited short clips simultaneously and automatically add captions, effects, backgrounds, and music. 

Table Of Contents

  • Benefits of Instagram Collaboration Reels
  • How Many Collaborators on Instagram Reels
  • 9 Tips to Create Instagram Reels
  • Create Viral Shorts In Seconds With Crayo

Benefits of Instagram Collaboration Reels

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Expanding Your Audience with Instagram Collaboration Reels  

Instagram collaboration posts enable you to leverage your partner's audience, significantly increasing your reach beyond your brand’s typical limits. This increased visibility offers your brand a genuine opportunity to attract more followers and boost engagement rates. Ultimately, it fosters enhanced brand awareness among a distinct group of potential customers. For example, Rolex collaborated with Wimbledon, enabling the watch brand to tap into the tournament's extensive fan base. One of its recent Instagram collaboration posts received approximately 60,000 likes.  

Enhancing Brand Credibility with User-Generated Content  

Nothing fosters credibility like user-generated content (UGC). Of course, you have your influencers and brands to collaborate with and co-market with. However, end-users — those who regularly utilize and endorse your product often have a more genuine and convincing impact on others. Their trust is typically built through real experiences rather than promotional material. UGC sways purchasing choices more than influencer campaigns, particularly when you want quick wins from impactful Instagram collaboration posts.   

Creating New Avenues for Content Development  

Collaborating with influencers and brands also provides insights into their creative processes and perspectives. This exposure can lead you to new and distinct viewpoints that resonate with your target audience. For instance, if your brand sells DSLR cameras, collaborating with photographers can enhance your visual storytelling. Canon’s recent Instagram collaboration post with a photographer received over 5,000 likes in less than a week, boosting the reach for both the photographer and the brand.   

Increasing Ad Campaign ROI  

Every dollar spent on Instagram promotions should yield results. At a time when customer acquisition costs are rising, ad campaigns featuring collaboration posts are increasingly valuable. A survey on influencer marketing revealed that 63% of consumers aged 18-34 trust an influencer’s messaging more than a brand’s. Therefore, amplifying your collaboration posts with influencers through ads can enhance your return on investment.  

Cultivating a Brand Community  

The #ShotOniPhone hashtag may sound familiar. It’s an organic, evergreen campaign by Apple that nurtures a sense of community. How? Users who share images and videos taken with an iPhone connect on Apple’s forums. Collaborate on Instagram with accounts that tag your brand and understand how to leverage your hashtags. For instance, a fitness brand might launch a 100-day running challenge and feature collaborative content from participating customers. Similarly, a food brand could highlight recipes created with its products, engaging users who share their culinary creations to build a community around the brand.  

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How Many Collaborators on Instagram Reels

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How Many Collaborators Can You Have on Instagram Reels? 

Instagram now allows collaboration on Reels with up to three users. This is a game changer for social media engagement.

What Is the Collaborator Feature? 

The collaborator feature lets you create content with other accounts. Each collaborator is tagged in the post. This means the Reel appears on their profile and is shared with their followers. This boosts visibility and engagement opportunities. 

Why Is Collaboration Important? 

Collaborating with other creators enhances your content. It introduces you to new audiences and builds trust with your followers. 

How to Add Collaborators on Instagram Reels

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Adding collaborators to your Instagram Reels can amplify your reach and engagement. Here’s how to do it.

1. Create Your Post  

Start by creating your post in the Instagram app, just like you usually would.

2. Tag People  

When you reach the final step in posting, click on “Tag People.”

3. Add Collaborator  

After tagging someone, select “Invite Collaborators.” This will send an invite for them to be a co-owner of the post.

4. Search and Invite the Collaborator  

Type in the username of the account you want to collaborate with, such as “@crayoai.”

5. Wait for Collaboration Acceptance  

Your tagged collaborator needs to accept the invitation for the post to appear on their profile. Once they take the post, it will appear under both profiles, potentially increasing engagement.

9 Tips to Create Instagram Reels

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1. Leverage Crayo AI for Premium Content Creation  

Crayo AI streamlines the process of creating high-quality short videos, such as Instagram Reels. With Crayo, you can generate infinite short videos simultaneously. It automatically creates captions, effects, backgrounds, and music. To use Crayo, simply write a prompt, customize your preferences, and export your video. Try Crayo's free clip tool today on their homepage.

2. Stay Ahead of the Trend Curve  

Utilizing current trends and challenges will enhance your Reels’ visibility and engagement. Explore Instagram’s trending section, Google Trends, and social media to find the latest trends.

3. Hook Your Audience Immediately  

Capture viewers’ attention in the first few seconds with engaging visuals, subtitles, or text overlays. To maintain engagement, keep your Reels under 60 seconds.

4. Maintain a Consistent Posting Schedule  

To grow your following and improve engagement, establish a regular posting schedule. Start with one Reel per week and gradually increase frequency without sacrificing quality.

5. Focus on a Specific Niche  

Targeting a specific niche or topic will help you create relevant content that resonates with your audience. Use Instagram’s search feature to identify trending topics and hashtags related to your niche.

6. Incorporate Trending Music and Sounds  

Using popular music and sounds will enhance your Reels’ appeal and shareability. Check Instagram’s music library for trending options, and use sound effects that complement your video.

7. Utilize Relevant Hashtags  

Hashtags improve the discoverability of your Reels. Research trending and relevant hashtags using Instagram’s search function and hashtag tools to reach your target audience.

8. Optimize Video Size and Format  

To ensure a seamless viewing experience, create vertical Reels with a 9:16 aspect ratio and 1080 x 1920 pixel resolution. Use video editing tools to optimize your clips for Instagram.

9. Analyze Your Competition  

Study your competitors’ Reels to identify successful strategies and areas for improvement. Utilize Insights to monitor performance and refine your plan.

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Create Viral Shorts In Seconds With Crayo

crayo - How Many Collaborators on Instagram Reel

The latest buzz surrounding Instagram Reels centers on collaboration. The platform recently introduced a new feature that allows users to create Reels with other accounts, even if they’re not in the exact location. This opens up a world of possibilities for creators, brands, and influencers looking to expand their reach and engage new audiences. But how many collaborators can you add to your Reel? The answer is simple: you can invite up to three accounts to join you on your creative journey. 

Once your collaborators accept your invitation, they’ll have access to your Reel in the Instagram app, allowing them to add their flair and share it with their followers. This seamless approach to partnership helps ensure that all creators involved in a project receive credit for their contributions, which can be shared with their respective audiences to boost engagement and visibility. So, whether you’re teaming up with a friend, brand, or fellow creator, don’t sleep on the power of collaboration for your next Instagram Reel.

Experience Crayo’s free clip creator tool today — simply click the ‘Try Now’ button on our website to begin. No account needed! Move from prompt to viral shorts in minutes with Crayo.

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