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How to Post a Reel on Instagram Story in 3 Easy Steps

May 25, 2025
•Danny G.
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Instagram Reels are the hot new way to reach and engage your audience on Instagram. Maybe you’ve created an excellent Reel and want to share it on your Story. But how? This guide will walk you through the steps for posting a Reel to your Instagram Story. Plus, we’ll share tips on creating engaging Reels, including fun Instagram Reel ideas to spark your creativity. 

Crayo AI’s clip creator tool transforms short video production, making it incredibly efficient. It can generate unlimited short clips simultaneously and automatically add captions, effects, backgrounds, and music.

Benefits of Instagram Reels

Instagram on Mobile - How to Post a Reel on Instagram Story

Reels increase your brand’s visibility through the Explore page and algorithmic exposure. As a result, your content has a better chance of reaching new eyes and growing your audience. 

Humanize Your Brand With Instagram Reels

Reels are a fun way to showcase your products, share behind-the-scenes content, and connect with your audience personally. This immersive and engaging content creates a memorable experience that helps boost brand awareness. 

Drive Higher Engagement Rates With Instagram Reels

The interactive features in Reels, like polls, questions, and challenges, encourage your audience to engage with your content. Plus, UGC campaigns foster a sense of community and belonging, which can lead to higher engagement rates. 

Track Your Performance With Instagram Reels Analytics

Reels offer analytics features that allow you to track key metrics like views, likes, shares, and comments. This data provides valuable insights into your audience’s preferences and helps inform your overall social media strategy. 

Create Authentic Content Efficiently With Instagram Reels

The Instagram algorithm rewards real-time, authentic content. This means you can create engaging Reels without lengthy production timelines, allowing for more flexibility and creativity. 

Save Money On Your Marketing With Instagram Reels

Reels are a cost-effective way to reach your audience. The algorithm rewards organic content, meaning you can achieve impactful marketing wins without a large paid ad budget. 

Connect With Your Audience In Real Time Using Instagram Reels

Reels allow for unique social interactions that go beyond the traditional consumer-provider relationship. Responding to comments, engaging with UGC, and reposting audience members’ content all humanize your brand and boost audience trust. 

Experiment With Creative Content Using Instagram Reels

The short-form video format of Reels allows for creative experimentation that can engage your audience and showcase your brand’s unique qualities. Use Reels to try new content approaches and see what resonates. 

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How to Post a Reel on Instagram Story

Reel on Mobile - How to Post a Reel on Instagram Story

Sharing a Reel on your Instagram Story is an easy way to boost engagement and share content with your followers. Here’s how to do it in just a few taps. 

1. Pick Your Reel

First, find the Reel you want to share. You can do this by scrolling through your feed or searching for the creator’s account. Once you’ve found the Reel, tap on it to open it. 

2. Tap the Share Button

Next, tap the paper airplane icon to share the Reel. This will bring up a menu of options. To post the Reel to your Story, tap “Add Reel to Your Story.” 

3. Customize Your Story

Now it’s time to get creative! Before you share your Story, you can customize it with text, stickers, GIFs, and other fun elements. This is a great way to add your personal touch and encourage engagement from your followers. 

4. Share Your Story

Once you’re happy with your Story, tap “Your Story” or “Close Friends” to share it with your audience. That’s it! Your followers can now watch the Reel you shared by tapping it in your Story.

Why Post a Reel on Instagram Story

Person Using Mobile - How to Post a Reel on Instagram Story

1. Expand Your Content Variety With Minimal Effort  

Reposting Instagram Reels is a smart way to diversify your feed without the need for constant content creation. Original Reels are great, but you can mix in the best Reels from creators in your niche. This strategy keeps your profile active and introduces your audience to fresh content, which can help attract new followers.   

2. Elevate Your Brand By Showcasing UGC  

User-generated content is authentic, relatable, and valuable. Reposting Reels that feature your brand, products, or services helps you leverage this type of content to build trust with your audience. Plus, it shows that you value your customers and want to highlight their contributions, which can help foster a sense of community around your brand.  

3. Strengthen Your Relationships With Industry Peers  

Reposting Reels from influencers, creators, and complementary brands is a great way to build rapport with them. These relationships can lead to exciting opportunities like joint campaigns, brand partnerships, and other collaborations. When you repost someone’s content, they’ll likely return the favor, helping you reach new audiences and grow your following.  

4. Establish Yourself As A Go-To Resource For Reels Insight  

Reposting is not a one-and-done tactic. Regularly sharing relevant Reels can position you as a trusted source of knowledge in your industry. This not only boosts your credibility but can also help you attract new followers who are interested in your niche.  

5. Boost Your Engagement Rates  

Reels are currently one of the best ways to reach new audiences on Instagram. Reposting relevant Reels can increase your chances of going viral and attracting new followers. This can help you grow your audience, vital for expanding your brand’s reach and influence.  

6. Help Your Followers Discover Fresh Content  

Your followers likely have different interests from you, meaning they might not follow the duplicate accounts as you do. By reposting content from creators, brands, and influencers in your niche, you can help your audience discover new profiles to follow. This enhances your followers’ Instagram experience and can help you strengthen your relationship with them.  

7. Enhance Your Profile’s Aesthetic And Organization  

Reposting content from various creators can help you add variety to your Instagram feed. This not only keeps your audience engaged but can also help you attract new followers. Users visiting your profile will likely scroll through your posts to understand your content style. They may be more inclined to hit the follow button if they see a nice mix of original and reposted content.

How to Make Instagram Reels

Woman Making a Reel - How to Post a Reel on Instagram Story

1. Leverage Crayo AI for Effortless High-Quality Content Creation  

Crayo AI transforms short video production, making it incredibly efficient. With capabilities to generate unlimited short clips simultaneously, it automates the addition of captions, effects, backgrounds, and music. This tool streamlines the creative process and positions you to capitalize on opportunities like the TikTok Creator Fund. 

Transitioning from concepts to polished shorts takes moments: outline your idea, customize using Crayo’s free resources, and export. Don't miss out on the chance to enhance your content strategy with Crayo’s complimentary clip creator tool. Click “Try Now” on our website to start instantly; no account is necessary!  

2. Stay Ahead of the Curve by Monitoring Trends  

Instagram Reels share similarities with TikTok, particularly regarding viral challenges, trends, and formats. Use this to your advantage by aligning your content with current popular trends and challenges, boosting your chances for increased engagement and views. Explore the Instagram Explore Page and utilize Google Trends to discover what's trending.  

3. Hook Viewers Immediately with a Strong Opening  

The brief format of Instagram Reels necessitates a sharp focus on viewer engagement. Aim for a video duration under 60 seconds, prioritizing immediate impact over delayed gratification. The initial seconds of your Reel are crucial for captivating your audience. Techniques for a powerful start include close-up shots, engaging text overlays, or subtitles to convey context quickly. Understanding your target audience helps tailor content that resonates, enhancing engagement potential.  

4. Establish a Consistent Posting Schedule  

Consistency is key to success on Instagram. Regular posting helps grow your audience and increases your content’s visibility. Start with a manageable goal, such as one Reel weekly, then adjust as you refine your creative process. Quality always trumps quantity, so avoid sacrificing content standards for increased output.  

5. Focus on Specific Niches or Topics  

Instagram caters to diverse interests, from gourmet food to eco-friendly living. Identifying your target audience and their preferred content types enables you to create relevant Reels that connect with viewers. Increased engagement improves your content’s discoverability on the Explore Page and through search functions. Use Instagram’s search feature to identify trending topics and hashtags relevant to your niche.  

6. Incorporate Popular Music and Sounds  

Music serves as an essential tool for enhancing the mood and energy of your Reels. Utilize well-known tracks and sounds to increase the likelihood of your content resonating with audiences. Additionally, sound effects can add a layer of fun and engagement, provided they align with your video’s overall message.  

7. Utilize Hashtags for Greater Visibility  

Hashtags play a crucial role in expanding your audience reach on Instagram. By categorizing your content, relevant hashtags improve the discoverability of your Reels. Research popular hashtags related to your content to optimize your reach. Tools like Hashtagify and RiteTag simplify the hashtag discovery process.  

8. Ensure Proper Sizing for Optimal Viewing  

Because Instagram Reels are primarily viewed on mobile devices, utilizing the correct size and format enhances the viewer experience. Aim for a vertical aspect ratio of 16:9, with a resolution of 1080x1920 pixels. Videos between 15 and 30 seconds in length typically perform best. Video editing apps can help you optimize your Reels for the ideal format.  

9. Analyze Competitors for Strategic Insights  

Monitoring your competitors provides valuable insights into their strategies and content performance. Follow their accounts to analyze their Reels and engagement tactics. Tools like ReelRank and Insights allow you to track competitor performance and identify successful strategies for improvement. Expanding your competitive analysis to include broader promotional tactics helps refine your marketing approach.  

Explore Crayo’s AI capabilities to streamline your video creation process, maximizing your content’s quality and efficiency. Our free clip creator tool simplifies the production of engaging shorts, allowing you to focus on creative exploration.

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Create Viral Shorts In Seconds With Crayo

Crayo AI is a groundbreaking tool that simplifies the short video creation process. You can generate unlimited shorts quickly. Simply provide an outline or prompt, and Crayo handles the rest. Need custom elements? Select your preferred background video, music, and voice narrator from Crayo's free templates. Plus, the auto-generated captions, effects, and music save you hours of editing time. Crayo AI is the key to creating viral shorts in minutes, allowing you to focus on your content. 

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