How to Repost a Reel on Instagram in 4 Steps

Reposting an Instagram Reel can feel tricky, especially if you want to maintain your brand’s aesthetic and avoid awkward moments. One minute you’re scrolling, laughing at a hilarious video, and the next you’re wondering how to share it with your followers. This guide will walk you through the process of reposting a Reel, including how to do it without giving credit to the original creator. As you explore new content to share, collecting fresh Instagram Reel ideas can also help you build a consistent theme that aligns with your brand and keeps your audience engaged.

Crayo AI’s clip creator tool transforms short video creation. This tool allows you to create countless shorts instantly. Just input your idea, and Crayo generates captions, effects, music, and more.

Benefits of Instagram Reels

instagram app - How to Repost a Reel on Instagram

1. Boosted Visibility and Outreach

Instagram Reels leverage the platform's algorithm, increasing the likelihood of your content reaching a broader audience. The potential for your Reels to appear on the Explore page further increases visibility, making it easier for new users to discover your brand.

2. Heightened Brand Recognition

Reels offer a dynamic way to showcase your products or services through engaging content, fostering a deeper connection with your brand. The organic feel of Reels also allows for behind-the-scenes looks at your operations, humanizing your brand, and strengthening audience ties.

3. Improved Audience Interaction

Use interactive tools like polls, questions, and challenges to spark engagement from your followers. User-generated content (UGC) campaigns can cultivate community and participation, leading to higher interaction levels.

4. Streamlined Content Consumption

The brief format of Instagram Reels caters to short attention spans, presenting concise and engaging content in a way that is both quick and effective. This allows for various dynamic educational, promotional, and cultural uses.

5. Trackable Impact

Instagram Reels come with analytics tools that help you monitor key metrics and gain insights into your content's performance and overall strategy.

6. Time-Saving Production

Thanks to the Instagram algorithm preference for authenticity and real-time content, your brand can produce engaging material without lengthy production timelines.

7. Budget-Friendly Marketing

Like the time efficiency of Instagram Reels, the algorithm's bias toward organic content lets brands achieve significant marketing results without hefty ad spends.

8. Cross-Platform Sharing

Instagram Reels simplifies sharing content formatted for Reels on other platforms, helping your brand extend its reach beyond Instagram audiences.

9. Immediate Audience Engagement

The social aspect of Instagram Reels gives brands a unique chance to connect with their audiences beyond the typical consumer-provider dynamic by interacting with comments, engaging with UGC, and sharing audience members' content.

10. Creative Experimentation Opportunities

Instagram Reels stands out as a social media platform that encourages creativity, exploration, and the creation of original content. The short-form video format enables brands to create dynamic, entertaining content that engages audiences and showcases their unique qualities.

woman thinking - How to Repost a Reel on Instagram

1. Download the Reel and Upload It as a Video

Instagram allows users to download original Reels and those shared by public accounts that permit resharing. To download a Reel, open it, tap the paper plane icon, and select “Download” to save the video to your device. After downloading, you can upload the Reel to your Feed as a video, just like you would with an original post.

2. Copy and Paste the Link to a Third-Party App

If downloading the Reel isn’t an option, copy its link to use with a third-party app. Options include Repost, Repost for Instagram, and Reposta. After downloading your preferred app, tap on a Reel, click the paper plane icon, and select “Copy Link” to transfer it to your clipboard. Then, paste the link into the third-party app, and some platforms will automatically attach a copied link upon opening.

3. Edit the Reel

Before sharing, you can modify the original Reel’s caption or keep it as is. It’s essential to tag the original content creator when reposting to your Feed. Tap the Aa icon, select “Mention,” and enter the creator’s username to add the tag.

4. Post the Reel

Each third-party app has unique instructions for reposting Reels. Follow the in-app guidance to repost the copied video.

How to Repost Other People's Reels on Story

using phone - How to Repost a Reel on Instagram

Reposting Instagram Reels to your Story is simple. Just follow these steps:

1. Open Instagram

Start by launching the Instagram app on your device.

2. Find the Reel

Look for the Reel you want to share on your Story. This can be a Reel you created or one made by another user.

3. Access the Reel

Tap on the selected Reel to view it.

4. Share the Reel

Click the paper airplane icon, then select “Add to Story” from the options that appear.

5. Tag the Original Creator

If you’re sharing someone else’s Reel, be sure to tag the original creator to give them credit.

6. Customize Your Story

You can add text, emojis, or links to provide context or enhance your Story.

7. Understand the Time Limit

Reels that are 15 seconds or shorter will play in full on your Story. For longer Reels, Instagram will trim them and add a “Watch Full Reel” link for viewers.

9 Tips to Make Instagram Reels

man holding a phone - How to Repost a Reel on Instagram

1. Utilize Crayo AI for Enhanced Video Quality

Crayo AI offers an incredibly efficient way to produce short videos. With Crayo, you can generate unlimited shorts simultaneously. The platform automatically creates captions, effects, backgrounds, and music for you. This is an opportunity to capitalize on the TikTok Creator Fund program and earn money effortlessly. Transition from concepts to shorts in seconds by outlining your idea, customizing the style with Crayo’s templates, and exporting your video. Enhance your chances of going viral, earning revenue, and creating clips quickly with Crayo. Explore Crayo’s free clip creator tool today by clicking the ‘Try Now’ button on our homepage. No account needed! Create viral shorts in minutes with Crayo.

2. Stay Current with Trends

Instagram Reels have taken on a TikTok-like format, with users sharing videos that align with viral challenges, trends, and popular elements. Leverage this by producing content that connects to ongoing trends, as this can boost the visibility and engagement of your Reels. To discover what’s trending online, check the Explore page or Google Trends.

3. Begin with a Strong Hook

Reels prioritize brief video content, so aim to keep your clips under 60 seconds. This means there’s no room for “saving the best for last.” Longer videos risk losing viewers’ attention, especially if they’re scrolling through their feeds. The initial seconds of your video are crucial for captivating your audience. Consider starting with a close-up shot of your product or yourself. Alternatively, utilize subtitles or text overlays at the beginning to engage viewers immediately.

4. Establish a Routine

Success on social media hinges on consistency, and Instagram Reels are no different. To grow your audience and increase views, you must maintain regular posting habits. This includes consistently creating and sharing Reels. If you’re unsure where to start, aim for one video per week, then adjust your frequency as you become more comfortable with it. Always prioritize quality over quantity; don’t compromise your content’s standard for the sake of posting more frequently.

5. Focus on a Specific Niche

Instagram’s user base is diverse, with distinct interests, from blockchain gaming to makeup tutorials. To maximize your reach, first identify a specific niche or topic to target. This will help streamline your content creation and ensure your Reels resonate with your audience. As engagement rises, so too will your visibility on the Explore page and in search results. Use Instagram’s search function to pinpoint popular hashtags and topics relevant to your brand. For instance, food-related hashtags are widely used, making them valuable for restaurants.

6. Incorporate Popular Sounds and Music

Music enhances the energy and feel of your Reels. It can set the tone for your video and engage viewers. Use trending songs that your audience will recognize to enrich your content. Sound effects can also add a fun layer to your Reels, as long as they relate to your video and don’t distract from your primary message.

7. Leverage Hashtags

Hashtags increase the likelihood of reaching a wider audience with your Reels. Using relevant tags helps users discover your content more easily. To find effective hashtags, utilize Instagram’s search tool to identify popular options related to your video. If you’re unsure what hashtags to use, consider resources like Hashtagify and RiteTag to assist you in selecting the most impactful options.

8. Optimize Video Size and Format

Reels are designed for viewing on mobile devices, so ensure your videos have the correct size and vertical format for optimal display on smaller screens. The ideal aspect ratio for Instagram Reels is 16:9, with a resolution of 1080x1920 pixels. Aim for a length of 15 to 30 seconds. Video stitching apps can help merge various clips seamlessly, allowing for easy format adjustments and a polished final product. Numerous video editing tools are available to help you prepare your vertical videos with the appropriate sizing and formats.

9. Monitor Competitors

To stay ahead of the curve, observe your competitors’ social media strategies. Analyze their Reels to see what engages with audiences and identify areas for improvement. Expanding your competitive analysis beyond Instagram can uncover additional marketing strategies and cross-channel engagement opportunities.

Create Viral Shorts In Seconds With Crayo

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Crayo AI is a valuable tool for anyone looking to create short videos quickly and easily. This powerful tool lets you generate unlimited shorts in minutes. Simply provide a prompt or outline, customize your style, and click 'Export'. Crayo even auto-generates captions, effects, and music. It’s that simple. Take advantage of this opportunity and try Crayo free today. No account needed.