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How to Share an Instagram Reel to TikTok in 2 Ways

June 5, 2025
•Danny G.
how to-share-an-instagram-reel-to-tiktok

You’ve just created an excellent Instagram Reel that showcases your unique talent or brilliant sense of humor. You’re excited to share it with the world, but then you remember that not everyone uses Instagram. You don’t want to miss out on potential views, engagement, and followers, so you ask yourself, “How do I easily share this to TikTok?”. This guide Instagram Reel ideas will walk you through the steps to share your Instagram Reel to TikTok. Plus, we’ll give you tips on how to make your content even more shareable. 

Crayo AI’s clip creator tool transforms short video production, making it incredibly efficient. It can generate unlimited short clips simultaneously and automatically add captions, effects, backgrounds, and music. 

Table Of Contents

  • Benefits of Repurposing Content
  • How to Share an Instagram Reel to TikTok in 2 Ways
  • How to Share Instagram Reels
  • 9 Tips to Create Instagram Reels
  • Create Viral Shorts In Seconds With Crayo

Benefits of Repurposing Content

woman working on laptop - How to Share an Instagram Reel to TikTok

1. Expand Your Audience Reach  

Repurposing content allows you to connect with individuals who may have missed your original post, whether due to choice or chance. Some might overlook your content intentionally or unintentionally. Recycling content is especially advantageous in reaching those who bypassed your initial material. For example, someone who doesn’t typically engage with Instagram videos might scroll past your clip. However, a quote from that same video could capture their attention when shared as a story, potentially resulting in a like. 

Conversely, reusing the same content format could irritate viewers, leading to an unfollow. Thus, varied repurposing generates fresh opportunities for engagement and bolsters your reach, as algorithms favor accounts that users follow. This principle extends beyond social media; transforming a lecture transcript into a workbook or poster serves as an additional example of broadening your audience reach. Ultimately, repurposing promotes diverse content formats, catering to different preferences and enhancing your discoverability.   

2. Establish an Omnipresent Image  

In the past, follower count served as the primary social media success metric. Today, the focus has shifted from superficial popularity to quality content. Users now prioritize genuine engagement and insightful posts over vanity metrics, such as likes and follows. When individuals resonate with your work, they often seek it out across platforms. This behavior creates a self-fulfilling cycle; the more someone interacts with your content, the more frequently they encounter it. 

This phenomenon fosters an impression of omnipresence, enhancing trust and familiarity. Ultimately, this perception deepens audience connections and expands your reach. While the current social media environment may shift, leveraging content repurposing to create varied formats will strengthen your positioning and discoverability for any future changes.  

3. No Limits on Audience Attention Span  

While podcasts often attract dedicated audiences, even the most popular shows, such as The Joe Rogan Experience, have adopted clips to cater to shorter attention spans. This strategy underscores the importance of not restricting your reach to those who can commit to lengthy content. Repurposing enables the creation of bite-sized pieces that can be shared across multiple platforms, allowing for seamless distribution and engagement. However, it’s crucial to remember that repurposing doesn’t only result in shorter content. The practice can involve creating longer segments from short clips or generating multiple formats for diverse consumption options.  

4. Boost Shareability  

Repurposed content is inherently more shareable, which can improve its reach and engagement. For example, a video clip may perform better on social media than a longer podcast segment. If your audience enjoys your podcast, they may be less inclined to share a full episode due to concerns that their friends won’t engage with it. However, a short clip may be easily shared, as the sender can feel confident that the recipient will appreciate it. This dynamic highlights how creating various formats for your content can boost its chances of reaching new audiences.  

5. Enhance Opportunities for Virality  

While no guarantee that repurposing your content will lead to a viral hit, it does increase the chances. Viral moments often result from happy accidents, and creating multiple iterations of the same idea enhances the likelihood that one will take off unexpectedly. Rather than focusing on making one viral piece, a more productive approach is to generate a higher volume of content. This strategy enables you to experiment with different themes, formats, and platforms, thereby increasing the chances of capturing a viral moment.  

6. Save Time on Content Creation  

Repurposing content streamlines the creation process by allowing you to transform existing material into new formats. For example, one podcast episode can generate multiple social media posts. This practice reduces time spent developing content, allowing you to focus on other priorities. Additionally, lessening the effort involved in creating new material can lower expectations for individual pieces. When you regularly produce content, algorithms reward that output, regardless of the performance of separate pieces.  

7. Gain First-Mover Advantage  

Many factors contribute to social media success, including timing. Being an early adopter of new platforms or features can significantly enhance your reach and engagement opportunities. For example, Grant Cardone leveraged YouTube’s early algorithm favorability to promote his brand before becoming a household name. Additionally, by repurposing existing content, he ensured he had material ready to post when the platform launched. This strategy minimized the need for new content creation while maximizing reach. Even if you miss the initial wave of a new feature or platform, you can use repurposing to prepare for future opportunities.  

8. Lower Stress and Improve Quality  

Content creation can be a time-consuming and stressful process. However, when you have a plan to repurpose content, it reduces pressure and allows for greater focus on quality. Many top-tier creators rely on repurposing strategies to optimize their output. For example, Gary Vaynerchuk has an entire team dedicated to filming and creating content that can be broken down into various formats, including podcasts, social media posts, and articles. This approach enables him to prioritize high-quality original content, knowing that he can maximize its reach through repurposing.  

9. Create a Crash-Proof Strategy  

Vulnerability is part of the social media landscape. Accounts can be banned, hacked, or shadowbanned with little warning. However, having a diverse content strategy can ease concerns about losing access to your primary audience. If your account is banned, you can rely on repurposing to redistribute content across different platforms. For example, if your YouTube account is suspended, you can strip the audio from those videos and share them as podcasts. This crash-proof approach will ease concerns about losing your audience and help maintain your reach.  

10. Extend Your Content’s Lifespan  

Repurposing content can maximize its lifecycle by creating new opportunities for sharing and engagement. For example, a webinar can generate clips that highlight specific quotes or themes. Over time, those segments can be reposted or reimagined, providing new opportunities for engagement. Additionally, even if some content feels time-sensitive, there are often ways to extend its lifespan. For instance, a podcast episode may reference current events that become outdated over time. However, portions of that discussion can still provide valuable insights that can be shared later.  

11. Free Up Time for Revenue-Generating Opportunities  

For many creators, content production takes time away from their primary responsibilities. However, as the social media landscape becomes more competitive, the pressure to create more frequent content increases. Repurposing provides a solution to this challenge, allowing you to streamline your content creation processes and focus on revenue-generating opportunities. Additionally, if your primary role is content creation, utilizing repurposing tools can maximize your output, allowing you more time to pursue additional clients.  

12. Improve Your Discoverability 

Not every audience member engages with the same platforms, so being present across channels is essential to maximizing your reach. Repurposing content allows you to create various formats that cater to different preferences. For instance, if you generate a video, you can strip the audio to create a podcast segment. This approach ensures you capture both video and audio audiences, improving your chances of reaching new viewers.  

13. Drive Traffic to Your Sales Pages  

When your audience engages with your content, it helps build trust and familiarity. This dynamic can lead to more clicks on your links, increasing the odds of conversions. For example, when your audience enjoys your work, they are more likely to explore your social media pages and click on the links you share. This behavior can drive traffic to your sales pages and increase your chances of generating revenue.  

14. Reinforce Your Message  

Repurposing content enables you to share your ideas in multiple formats, thereby increasing the likelihood that they will resonate with your audience. For example, an analysis of advertising impact found that it takes an average of eight views for a consumer to remember a brand. This principle applies to content as well. By repurposing your key messages, you can create multiple opportunities for engagement and sharing.  

15. Algorithms Favor Fresh Content  

Algorithms across social media platforms prioritize new content, and recycling posts can damage your reach. However, repurposing offers fresh opportunities for engagement and sharing. For example, if you create a podcast episode, don’t just share it once. Instead, repurpose it into various formats, including video clips, images, and quotes. This strategy optimizes your reach and engagement opportunities, as new and existing followers will appreciate the varied content.

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How to Share an Instagram Reel to TikTok in 2 Ways

instagram - How to Share an Instagram Reel to TikTok

1. Transform Content for TikTok with Crayo AI  

Crayo AI is an innovative tool that simplifies the process of creating short videos. With Crayo, you can generate unlimited shorts in a matter of minutes. The platform automatically produces captions, effects, music, and backgrounds, allowing you to focus on your creative vision. To use Crayo, start by outlining your concept. Then, customize your video’s style with options for background footage and narration. Lastly, finish and export your project for immediate sharing on TikTok.  

2. Directly Share Your Instagram Reels to TikTok  

Reposting your Instagram Reels to TikTok is a straightforward process. Begin by opening the TikTok app and logging into your account. Next, tap the plus icon at the bottom of your screen to access the camera feature. Select the “Upload” option to open your device’s gallery, where you can find the video you downloaded from Instagram. After choosing your clip, personalize it with preferred post settings, filters, or voice effects. Finally, share your content with the TikTok community.

How to Share Instagram Reels

person working - How to Share an Instagram Reel to TikTok

Sharing an Instagram Reel to your Story is a straightforward process. Here’s how to do it:

1. Launch the Instagram App

Begin by opening Instagram on your mobile device.

2. Access the Reels Section

Tap the Reels icon at the bottom of the screen. This icon resembles a clapperboard and will direct you to the Reels feed.

3. Locate the Desired Reel

Browse through the available Reels until you find the one you want to share.

4. Initiate Sharing

Click on the share icon, which looks like a paper plane, located on the left side of the screen.

5. Select the Story Option

In the menu that appears, choose “Add reel to your story.”

6. Customize Your Story Post

Once the Reel appears in your Story, you can personalize it with text, stickers, or drawings. When you’re satisfied with your changes, tap “Your Story” to publish it, “Close Friends” to share with just those users, or “Send To” to deliver it to a specific person or group chat.

How to Share an Instagram Reel in a Direct Message

If you want to send an Instagram Reel directly to someone, use this method for sharing via direct message.

1. Open Instagram on Your Device

Start by launching the Instagram app.

2. Go to the Reels Section

Click on the Reels icon at the bottom of the screen to access the Reels feed.

3. Find the Reel to Share

Scroll to locate the specific Reel you wish to share. Once located, tap the share icon in the lower left corner.

4. Choose Your Recipient 

In the pop-up menu, scroll to find a friend or group chat you want to send the Reel to. You can also search for a user using the search bar at the top.

5. Add a Message (Optional) 

If you want to include a note with your Reel, type your message in the text field above the “Send” button.

6. Send the Reel

Finally, tap “Send” to share the Reel through direct messaging.

How to Share an Instagram Reel with Someone Who Doesn’t Have the App

You can share Instagram Reels with users who don’t have the app installed on their devices. Here’s how to do it:

1. Select the Reel to Share 

After finding the Reel you want to share, tap on the three horizontal dots next to the share icon.

2. Choose the Share Option

In the pop-up menu, select “Share to…”

3. Pick Your Sharing Method

Decide how you want to send the Reel. You can use AirDrop for iOS devices, send it via text, or choose from various apps to share the link.

Ready to level up your video content? Crayo AI makes it easy to create professional-looking shorts in minutes. Try Crayo’s free clip creator tool today! Just click the “Try Now” button on our homepage to get started. No account required!

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9 Tips to Create Instagram Reels

woman working - How to Share an Instagram Reel to TikTok

1. Harness AI for Top-Notch Content

Crayo AI is an advance for video creators. This powerful tool streamlines the entire process of making short videos, from concept to final cut. With Crayo, you can instantly generate high-quality clips that are ready for social media. Simply provide a prompt, customize the style, and let AI do the rest. You’ll save hours on editing while producing content that resonates with your audience. 

2. Stay On-Trend 

The most effective way to connect with your audience is to create content that feels relatable and familiar. Monitor the Explore page and trending topics online to find inspiration for your videos. By tapping into current memes, challenges, and viral sounds, you’ll make your Reels more discoverable and encourage shares. 

3. Grab Attention Fast 

Your video’s first few seconds are crucial. Use eye-catching visuals, bold text, or intriguing questions to hook viewers right away. If your audience isn’t engaged in the first few seconds, they’ll likely scroll past your content. 

4. Be Consistent 

Regular posting helps your audience know when to expect new content from you. Set a schedule that’s manageable and allows you to prioritize quality. Over time, experiment with increasing your output to see how it impacts engagement. 

5. Focus on Specific Topics 

While it can be tempting to create content across multiple categories, this approach can confuse your audience. Instead, hone in on a few key themes that align with your brand. This will help you attract a loyal following and improve your content’s performance on Instagram. 

6. Use Music Strategically 

Whether it’s a catchy song or a popular audio clip, music can elevate your videos and help them feel more polished. Browse Instagram’s music library for trending tracks that you can incorporate into your Reels. 

7. Optimize for Hashtags 

Research relevant hashtags for your industry and use a mix of niche and popular tags to increase the chances of your content being discovered. You can find hashtags by searching on Instagram or using tools like Hashtagify. 

8. Edit for Mobile Viewing 

Most users will watch your Reels on their phones, so your videos must be optimized for mobile viewing. Use a vertical format and the correct resolution to ensure your content looks professional. 

9. Analyze Competitors 

Take note of the strategies your competitors are using and see how you can improve upon them. Monitor their content to identify trends, popular topics, and successful formats that you can adapt for your audience.

Create Viral Shorts In Seconds With Crayo

Crayo AI is an advance for anyone looking to create short videos, including Instagram Reels and TikTok clips. This powerful tool enables you to generate an unlimited number of videos simultaneously. Type in a simple outline or prompt, and Crayo does the rest. It auto-generates captions, effects, background music, and more, all in seconds. 

You can even customize the style of your video, choosing from Crayo’s free templates. Want to go viral or make money with the TikTok Creator Fund? Crayo makes it easy. Start by writing a prompt, then customize your video and export it in minutes. The opportunities are endless with Crayo. Try it free today with no account required, and see how it can transform your short video creation process.

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