Viral content can seem like an enigma. One moment, it’s just another video on your feed. Next, it’s everywhere. But this isn’t just luck. There’s an art and a science to creating viral short videos, especially when you want to know what to post on TikTok to go viral?
It’s about understanding what makes people stop, look, and share and do it repeatedly. In this guide, you'll learn how viral content works and how to use that knowledge to reach more people with your videos.
With Crayo AI's clip creator tool, you can make viral short videos that get people’s attention. This tool helps you create, edit, and share your videos quickly so you can focus on making great content that people will want to share.
Table Of Contents
What Is Viral Content
Viral content spreads like wildfire online, quickly capturing the attention of a massive audience. It could be a video, image, or text that resonates with many people, prompting shares, likes, and comments. The magic formula often includes relatability, emotional impact, and usefulness.
Classic Examples of Viral Content
Think viral memes or hilarious-themed posts. Ordinary users or brands can create these, generating buzz and engagement. Successful campaigns include Spotify’s Wrapped, Dove’s Real Beauty Sketches, and IHOP's IHOb name change.
Why Spotify’s Wrapped Campaign Works
Since 2015, Spotify’s Wrapped feature has allowed users to share personalized videos showing their music activity over the past year. People love sharing their music tastes, leading to massive engagement. This annual campaign has become an iconic way for Spotify to create viral content.
Dove’s Real Beauty Sketches: Emotional Connection
Dove's Real Beauty Sketches campaign connected with audiences on an emotional level. Instead of promoting products, Dove encouraged self-love and beauty, sparking meaningful conversations and great engagement. This is a prime example of viral content that resonates with viewers.
IHOP to IHOb: Creating Buzz
IHOP’s name change to IHOb generated a ton of buzz. People speculated about the change and wondered if it was permanent. The campaign grabbed attention naturally, and through articles and other earned media, it captured a massive audience.
How To Create Viral Content In 12 Easy Steps
1. Crayo AI: Your Shortcut to Viral Content
Crayo AI is your best friend for making high-quality short videos in no time. It auto-generates captions, effects, backgrounds, and music. This tool is perfect for jumping into the TikTok creator fund program and earning money fast. Just write a prompt, pick a style, and export your video. Want to try it? Click the ‘Try Now’ button on Crayo’s homepage. No account is needed. Go from idea to viral video in minutes with Crayo.
2. Video Formats That Get Attention
Certain video styles go viral more often. Try these:
How-to videos
People love learning new things. From quick makeup tips to woodworking tutorials, these videos do well everywhere.
Did you know?’ videos
Share fun facts or little-known trivia. These are perfect for TikTok, where users crave new info.
What happens following’ videos
Tease viewers with a before-and-after transformation, whether a new haircut or a redecorated room.
Unscripted moments
Capture natural events or funny coincidences. Keep your phone ready for the unexpected.
3. Consistency is Key
Posting regularly increases your reach and helps build a positive history with social media algorithms. This makes your content more likely to be promoted. The challenge? Managing your time and content across multiple channels. But with a little organization, you’ll see the benefits.
4. Stay Ahead of Trends
Trending topics, TikTok challenges, and hot hashtags are your playground. Use social media’s ‘Trending’ tabs to keep up, or set Google Alerts for quick updates. The real trick? Get on trends early and add your unique twist.
5. Tailor Your Content for Each Platform
Every social network has its quirks. You need to adjust your content to fit each one. Consider text length, video and image size, and hashtag use. A personalized approach makes a big difference.
6. Find Your Niche
Going viral with generic content takes a lot of work. It’s easier to impact in a specific niche where you’ll find dedicated fanbases. Whether it’s BookTok or fitness journeys, tapping into these communities gives you a ready-made audience.
7. Humor Wins Hearts
Humor makes content shareable and relatable. It’s a great way to show personality and connect with your audience. People love funny ads, and brands that use humor, like IKEA, know how to go viral.
8. Use Keywords Wisely
Social media platforms rely on keywords to understand what content people want. Use relevant keywords in captions, hashtags, and descriptions, but avoid spamming. Stick to words that truly relate to your content.
9. Support Meaningful Causes
Brands that use their platforms to promote causes they care about resonate with audiences. It shows they’re more than just profit-driven. The 2015 Mentos post supporting LGBTQ+ rights is an excellent example of this.
10. Collaborate with Influencers
You can’t force influencers to notice you, but you can use tools like TikTok’s Duets or Instagram’s Remix to engage with their content. If you can spark a conversation, you might get a shoutout.
11. Start a Challenge
Challenges can go viral fast. Take the ALS Ice Bucket Challenge, which raised $220 million globally for ALS research. It was fun, interactive, and supported a great cause.
12. Keep It Short
Social media users have short attention spans. Keep your videos between 15 and 30 seconds to maintain interest and improve completion rates. Grab attention early, and don’t let go.
Related Reading
• What Makes Online Content Go Viral
• What Does Viral Mean in Social Media
• What Is Considered Viral
• How Do You Go Viral
• How To Create Viral Content
• How To Make Short Videos
• What Kind of Videos Go Viral on TikTok
• Why Am I Not Going Viral on TikTok
• Is It Hard To Go Viral on TikTok
• How Long Should a TikTok Video Be To Go Viral
Benefits of Going Viral On Social Media
A Gateway to New Audiences
Viral content opens doors to audiences that traditional marketing might never reach. It’s like casting a wide net in the digital ocean, capturing those elusive consumers who may not fit into your usual target demographics. This expanded reach can introduce your brand to new markets, potentially growing your customer base. Think about it: a single piece of content can ripple through different communities, breaking through cultural and geographical boundaries.
The Power of Creativity
Creativity is your ticket to triggering viral reactions. When Burger King shared images of its month-old, moldy Whopper, it wasn’t just a shock tactic. It was a clever jab at McDonald’s claim that its burgers don’t decompose, asserting Burger King’s commitment to fresh ingredients. This creative storytelling can ignite a viral response, showing that authenticity and originality resonate with audiences. It’s about making bold statements that people can’t help but share.
Cost-Effective Marketing
Viral marketing is kind to your budget. It costs a fraction of traditional advertising, especially when people share your content organically. Imagine your customers becoming your advocates, spreading your message for free. When done correctly, viral content leads to a snowball effect, where the initial push is minimal, but the reach grows exponentially. This makes it an attractive option for brands looking to maximize their marketing dollars.
Fast and Furious Growth
The internet is built for speed, and viral content takes full advantage. Content can spread like wildfire, reaching thousands or even millions in hours. But this rapid growth isn’t automatic. Brands must use the right tools and platforms to facilitate sharing. The key is to create content that people want to pass along, whether entertaining, informative or just plain shocking. When your content hits the right notes, it can trigger explosive growth in a short time.
How To Find Viral Content Ideas In 6 Simple Ways
1. Unlock Viral Ideas with Pinterest
Pinterest is a treasure trove for viral content. Think of it like a visual search engine. Type in trending keywords related to your niche to see what’s hot. For instance, if you’re a business coach, search “freelancing for beginners.” The top pins will give you ideas for Reels, blog posts, or YouTube videos. Did you find a great quote? Use “[topic] quotes” to get quick inspiration for captions.
2. Facebook Groups: Your Secret Weapon
Facebook Groups are a goldmine for understanding your audience. Join groups related to your niche and see what questions people are asking. These are their pain points. Jot them down and decide how you can address them. Is it a quick Instagram Story or Reel? Or does it need a longer IGTV? This is how you turn problems into content ideas.
3. Answer The Public: Your New Best Friend
Answer The Public is a tool that reveals what people are searching for online. Enter a keyword like “Instagram,” and you’ll see a list of questions people are asking. This is content gold. Use these questions for IGTV series, blog posts, or even new product ideas. It’s one of the best ways to find what your audience cares about.
4. Get Feedback Directly on Instagram Stories
If tools aren’t working, go directly to your audience. Use Instagram Stories’ “Polls” and “Questions” features to ask them what they’re struggling with. This gives you immediate feedback on what they want to see. Use their answers to guide your content strategy. Ask questions like “What do you hate most about _______?” or “Do you prefer my blog posts or YouTube videos?”
5. Find Inspiration in Instagram Reels
Instagram Reels are more than just time-wasters. Spend a few minutes watching them to spot trending sounds or challenges. Make sure these trends relate to your niche. Once you have a list, schedule a filming day. Create your videos in batches for the next week or month. This keeps your content fresh and engaging.
6. Discover Trends with YouTube
You don’t need to be a YouTuber to use this trick—search keywords related to your niche on YouTube. The videos with the most views tell you what’s trending. For example, “Upwork” is famous for freelancers. If your audience is freelancers, create content around this topic. You can repurpose the idea for other platforms like Instagram or Facebook.
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• How To Make a LinkedIn Post Go Viral
• How To Make a Twitter Post Go Viral
• How To Make Pinterest Post Go Viral
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Create Viral Shorts In Seconds With Crayo
Crayo AI is an advance for TikTok creators. Its tool crafts short videos fast. Imagine going from a simple idea to a polished video in seconds. Crayo auto-generates captions, effects, backgrounds, and music for you. It’s perfect for those aiming to hit it big with viral content. The TikTok creator fund program is a goldmine and Crayo positions you to cash in.
Here’s how you write a prompt, customize it with free templates, and export it. It’s that straightforward. With Crayo, you get from concept to viral video with ease. Try out Crayo’s free clip creator tool now. Click the ‘Try Now’ button on our homepage. You don’t even need an account.
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