In the fast-paced world of social media, everyone wants to know the formula for success. TikTok is no different, so let's talk about what to post on tiktok to go viral. Going viral is never guaranteed, but there are things you can do to improve your odds. This guide will walk you through proven strategies and techniques to help your content stand out and gain traction and how to use Crayo AI's clip creator tool to make the process easier.
Table Of Contents
Benefits of Viral Videos
You don't need a big budget to make a video go viral. Many viral hits come from just a smartphone. It's not about fancy equipment; it's about being creative and relatable. On platforms like TikTok, you can make content that reaches many people with little money. Short videos also help grab attention quickly, making it easier to connect with your audience.
Skyrocket Your Brand Awareness
Viral videos are a powerful way to get your brand noticed. A clever video can introduce your brand to millions quickly. Whether you show off your products in a fun way or highlight your company’s values, viral content can make people recognize and remember your brand.
Drive Traffic and Generate Leads
Viral videos can send a lot of visitors to your website. If people like your video, they’ll want to learn more about you. This boosts site traffic and can lead to more potential customers. Adding a call-to-action in your video or linking it to your site can help generate leads.
Maximize Reach with Shareable Content
Viral videos spread easily across platforms like Facebook, Instagram, TikTok, and YouTube. When people share your video, it extends your brand’s reach without you spending extra on ads. It’s a free promotion that can introduce your brand to new audiences.
Boost Engagement and Interaction
People love interacting with content that speaks to them, and viral videos are perfect. When viewers like, comment on, or share your video, they connect with your brand. This interaction helps build a relationship with your audience and encourages ongoing engagement.
Build Trust and Credibility
When your video goes viral, it boosts your credibility. People trust the content that others enjoy and share. If thousands or millions see your video, your brand is worth noticing. This exposure can enhance your brand’s reputation and make it more trustworthy.
Tailor Content for Your Audience
Viral videos often target specific audiences. Whether you’re reaching out to young adults, parents, or professionals, a viral video can be crafted to appeal to your desired demographic. When done right, it can resonate with the right group, increasing shares and engagement.
Long-Term Marketing Value
A viral video doesn’t just offer a quick burst of attention. The impressions and traffic from a successful viral campaign can benefit your business long after the initial excitement has passed. Some videos even get rediscovered or shared again later, continuing to drive awareness.
Encourage User-Generated Content
A viral video can lead to user-generated content. Fans might create their versions or reactions, extending the life of your video. This gives your brand more exposure through others’ eyes and adds authenticity, as people often trust peer recommendations over branded ads.
Forge Emotional Connections
Viral videos often evoke strong feelings, like laughter or inspiration. These emotions help people connect with your brand on a personal level. This emotional bond can lead to brand loyalty, as people remember and support brands that resonate with them deeply.
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• What Makes Online Content Go Viral
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• What Is Viral Content
• How Do You Go Viral
• What Is Considered Viral
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• How To Make Short Videos
• What Kind of Videos Go Viral on TikTok
• Is It Hard To Go Viral on TikTok
• Why Am I Not Going Viral on TikTok
• How Long Should a TikTok Video Be To Go Viral
How To Make Videos Go Viral In 24 Simple Steps
1. Equipping Crayo AI for Viral Success
Leverage Crayo AI to craft high-quality short videos rapidly. This tool allows you to generate unlimited videos, complete with auto-generated captions, effects, background, and music. The process is simple: jot down a prompt, customize your style with Crayo’s free templates, and export your masterpiece. Crayo is an invaluable resource for capitalizing on the TikTok creator fund program. Try Crayo’s free clip creator tool — no account needed!
2. Keep It Short and Snappy
Viral videos usually don’t overstay their welcome. Aim for under 60 seconds unless you have a compelling reason to go longer. TikTok’s history shows that shorter, engaging content will likely catch on.
3. Start with a Bang
Grab your audience’s attention immediately. Set the tone and topic within the first few seconds to keep viewers from swiping away.
4. Stay on Message
Maintain focus throughout your video. Avoid giving viewers a reason to tune out by sticking to the point you want to make.
5. Use Original Audio
Record your audio to help TikTok’s algorithms understand your content better. This will help you reach the right audience by providing more keywords for the platform to analyze.
6. Tell a Compelling Story
Structure your video with a beginning, middle, and end. This classic narrative format helps create an emotional connection with viewers.
7. Embrace the Unexpected
Incorporate surprising elements like unexpected brands, jokes, or horror themes. These can generate strong reactions and encourage sharing.
8. Use Trending Sounds
Incorporate trending music or sounds in your videos. This increases the likelihood of your content being discovered and shared.
9. Ride the Trend Wave
Engage with current trends to make your content more relatable and shareable. While not mandatory, it can help keep your brand relevant.
10. Analyze Non-Viral Videos
Study the performance of your videos to understand what works and what doesn’t. Use data to refine your content strategy over time.
11. Be Relatable
Show your human side to make your content more engaging. Relatable content can resonate deeply with viewers, increasing the chances of going viral.
12. Include a Strong Call to Action
Encourage engagement by adding a call to action in your video. This can boost interactions and help your content reach more people.
13. Avoid Self-Promotion
Don’t promote yourself or others in your viral content. Viewers are likelier to engage with videos that offer value without strings attached.
14. Add Random Details
Include quirky, random elements in your videos. These can prompt comments and boost engagement, increasing the likelihood of going viral.
15. Format for the Platform
Ensure your content is optimized for the platform you’re using. For TikTok, this means creating portrait videos instead of landscape videos.
16. Create an Eye-Catching Thumbnail
Design a compelling thumbnail to entice viewers to click on your video. Use clear fonts, strong expressions, and relevant images.
17. Leave Some Questions Unanswered
Encourage comments by leaving specific questions unanswered in your video. This can spark conversations and enhance engagement.
18. Craft a Captivating Title
Write a title that piques your curiosity and provides insight into your video’s content. Keep it concise to avoid being cut off in previews.
19. Provide Value
Offer content that is entertaining, motivational, educational, or relational. Valuable content is more likely to be shared and go viral.
20. Stir the Pot a Little
Introduce slightly controversial topics to stimulate discussion. Embrace differing opinions, as they can drive engagement.
21. Encourage Rewatches
Design your video with elements that viewers might miss on the first watch. This encourages rewatching, which signals quality to algorithms.
22. Start with Text
Include text on the opening frame to capture attention and improve watch time, boosting your video’s performance in the algorithm.
23. Post Regularly
Frequency increases your chances of going viral. Consistent posting also helps improve your content over time.
24. Delay Product Links
If promoting a product, don’t share the link immediately. This prompts viewers to ask for it, driving engagement and visibility.
9 Best Niches for Videos to Go Viral
1. Comedy Skits and Sketches: Get Laughs and Go Viral
Comedy skits and sketches have always been a hit on TikTok. Audiences love short, funny clips that make them laugh and keep them entertained. Think hilarious pranks, clever parodies, and witty storytelling. Creators in this niche can play with different comedic styles—slapstick or satire—to engage viewers of all ages. Building an audience? Use memorable catchphrases or funny scenarios to keep them coming back.
Monetize by partnering with brands or joining TikTok’s Creator Fund. You can also explore merchandise sales, live shows, and crowdfunding. Comedy is a universal language, and TikTok is your global stage.
2. DIY and Life Hacks: Share Tips and Tricks
DIY and life hack videos are TikTok staples. People love practical tips and creative solutions for everyday problems. Whether transforming an old piece of furniture or sharing an organizing hack, you can captivate a broad audience. Popular ideas include step-by-step tutorials and demonstrations with clear instructions.
Monetize by recommending tools or products through affiliate marketing, partnering with brands, or joining TikTok’s Creator Fund. The DIY and life hack niche is a treasure trove of opportunities.
3. Beauty and Fashion: Flaunt Your Style
Beauty and fashion content thrive on TikTok. This dynamic niche offers makeup tutorials, fashion hauls, style tips, skincare routines, and product reviews. Makeup tutorials are viral, providing viewers with tips and tricks for various looks. Fashion hauls and style advice videos also help viewers navigate the ever-changing fashion world.
Monetize by collaborating with beauty and fashion brands for sponsored content and partnerships. You can also earn income through TikTok’s Creator Fund and affiliate marketing. The beauty and fashion niche is a hub for enthusiasts seeking inspiration and guidance.
4. Fitness and Wellness: Inspire and Motivate
Fitness and wellness videos are enormous on TikTok, mainly because more people focus on health and self-care. This niche offers short workout videos, full-length routines, wellness tips, and healthy lifestyle content. Motivational content, like personal anecdotes and success stories, can inspire viewers to stay consistent with their health goals.
Monetize by partnering with fitness brands for sponsored content or joining Patreon for exclusive content and support. The fitness and wellness niche is all about allowing viewers to live healthier lives.
5. Travel and Adventure: Take Viewers on a Journey
Travel and adventure content remains highly sought after on TikTok. This niche allows creators to showcase experiences, provide travel tips, and inspire others to explore new destinations. You can take your audience on exciting journeys with travel shorts and adventure vlogs.
Monetize by partnering with brands and tourism boards for sponsored travel or brand collaborations. You can also earn from TikTok’s Creator Fund and offer products like travel guides. Travel and adventure content is all about inspiring viewers to create unforgettable memories.
6. Gaming and eSports: Engage Hardcore Fans
Gaming and eSports have a massive audience on TikTok. Share gaming shorts, gameplay videos, reviews, and eSports coverage to captivate viewers. Gaming shorts showcase exciting gameplay moments, challenges, and montages.
Monetize through TikTok’s Creator Fund, brand partnerships, sponsored content, and live streaming. The gaming and eSports niche is about entertaining and connecting with fellow gamers.
7. Food and Cooking: Satisfy Culinary Cravings
Food and cooking content remains incredibly popular on TikTok. This niche offers recipe inspiration, cooking techniques, and food-related challenges. Recipe videos and cooking tutorials are a big part of the food and cooking niche.
Monetize by partnering with food brands for sponsored content or selling merchandise like cookbooks. The food and cooking niche is all about captivating viewers with delicious visuals and informative videos.
8. Music and Dance: Showcase Your Talent
The music and dance niche is thriving on TikTok, with creators sharing music performances, dance tutorials, cover songs, and music production tutorials. Music shorts and dance videos are trendy and offer endless possibilities for content creation.
Monetize through TikTok’s Creator Fund, brand collaborations, sponsored content, and music streaming platforms. The music and dance niche is all about showcasing your artistic expression.
9. Education and Learning: Share Knowledge
Educational and learning content is precious on TikTok, with viewers seeking tutorials, educational videos, and skill development resources. This niche allows creators to provide instructional content, language lessons, academic support, and online courses. Monetize through sponsored content, online courses, and affiliate marketing. The education and learning niche allows viewers to enhance their skills and acquire new knowledge.
If you're looking for a fast way to create viral TikTok videos, try Crayo’s free clip creator tool today. With Crayo, you can go from an idea to a viral video in seconds. No account is required—just click the ‘Try Now’ button on our homepage to get started!
10 Viral Video Examples for Inspiration
1. Will it Blend? (Blendtec)
Blendtec’s “Will it Blend?” series is a brilliant example of turning simple curiosity into viral magic. The videos feature a presenter blending unusual items in a powerful blender, filmed in an old-school infomercial style. It’s funny and engaging and encourages viewers to suggest items to blend next. This interaction and the sheer novelty keep people coming back for more.
2. John Lewis: “Christmas Advert 2016”
British retailer John Lewis knows how to pull at the heartstrings with their Christmas ads. In 2016, they told the story of a girl named Bridget who loves to bounce. The surprise twist? Animals love the trampoline her parents buy her, too. The video’s charm lies in its ability to tell a heartwarming story that people want to share, resulting in over 25 million views.
3. Red Bull: “Danny MacAskill’s Wee Day Out”
Red Bull is a master at creating viral video content. Their “Wee Day Out” video with biker Danny MacAskill showcases stunning visuals and thrilling tricks. The rural setting around Edinburgh adds a unique backdrop, making the video engaging and shareable. With millions of views, it's a testament to the potential of combining talent and breathtaking scenery.
4. The Epic Split (Volvo Trucks)
Volvo’s “Epic Split” video is a lesson in minimalist storytelling. Featuring Jean-Claude Van Damme performing the splits between two moving trucks, it’s a simple yet awe-inspiring way to showcase the precision of Volvo’s dynamic steering. The video’s success lies in captivating audiences with a single take and an unforgettable stunt.
5. Samsung Mobile: “This is a phone”
Samsung’s “This is a phone” teaser for the Galaxy 8 is a masterclass in intrigue. The video challenges viewers’ perceptions of a phone's appearance, using quick cuts and a mysterious tone. Released before the product launch, it generated excitement and nearly 41 million views in just a month.
6. How Deep Does the Ocean Go? (Tech Insider)
Tech Insider’s “How Deep Does the Ocean Go?” answers a question many people have pondered. The animated explainer video is simple yet captivating, with a global appeal that makes it highly shareable. Addressing a universal curiosity taps into a broad audience eager to learn and share.
7. Google Android: “Friends Furever”
Google Android’s “Friends Furever” uses adorable animal clips to convey a message of unity. The heartwarming scenes of unlikely animal friendships resonate with viewers, leading to nearly 29 million views. It’s a cute and effective way to promote the idea that being different is okay—and even fantastic.
8. Gravity Cat (PlayStation)
PlayStation Japan’s “Gravity Cat” ad for Gravity Rush 2 is a creative departure from typical game trailers. Instead of relying on gameplay footage, it tells a story about two sisters and their gravity-defying cat. The fresh approach helped the video go viral and earned accolades for its originality.
9. Shell #makethefuture: “Best Day Of My Life”
Shell’s “Best Day Of My Life” music video combines celebrity potential with a positive message. Featuring artists like Jennifer Hudson and Steve Aoki, it highlights innovative energy solutions. The catchy tune and star-studded lineup make it a compelling and shareable video that quickly racked up millions of views.
10. A Phone Worth Keeping (Phonebloks)
Phonebloks’ “A Phone Worth Keeping” video went viral for its compelling concept and effective execution. It combines animation and live-action to present an idea for a modular phone that can be easily upgraded. The video’s clarity and creativity captured the imaginations of millions, driving widespread support for the campaign.
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Create Viral Shorts In Seconds With Crayo
TikTok is a fast-paced platform. To catch the wave of viral trends, you need more than ideas. You need speed. Enter Crayo AI. This tool transforms how you create short videos. You move from concept to viral-ready content in seconds. How? First, jot down your outline or prompt. Then, let Crayo’s free templates handle the heavy lifting.
Choose a background video, a voice narrator, and music. Hit finish. That’s it. Crayo auto-generates captions, effects, and background. You get results fast. And with TikTok’s creator fund program, viral videos mean easy money. So why wait? Hit the ‘Try Now’ button on Crayo’s homepage. No account is needed. Test it out today and watch your creativity go viral.
Mastering TikTok: The Art of Going Viral
Going viral on TikTok isn’t luck. It’s about timing, trends, and tools. Crayo AI gives you an edge. While others brainstorm and edit, you’re producing viral content in seconds. Crayo auto-generates everything. You focus on creativity. Pick a style. Crayo handles the rest. Your content looks professional. It’s polished. It’s ready to go viral. Don’t waste time. Use Crayo’s free clip creator tool. Dive in and create viral videos instantly. Explore trends. Experiment with styles. Make something new. TikTok’s audience is waiting.
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