Trying to figure out how often to post on TikTok to go viral can feel like trying to solve a puzzle with missing pieces. You’ve probably heard consistency is critical, but what does that mean? And how does it fit into what to post on TikTok to go viral? This guide is here to guide you through the sweet spot of posting frequency, helping you craft a strategy that works with the platform's unique dynamics so you can create viral short videos and keep your audience coming back for more.
If you’re looking to boost your content game, Crayo AI's clip creator tool can help. It’s designed to help you create compelling content that captures and holds attention, making your TikTok journey smoother and more successful.
Table Of Contents
How Often Should You Post on TikTok To Go Viral
When TikTok suggests posting between one and four times a day, it may sound demanding — mainly if you’re used to Instagram’s three to five times a week. But remember TikTok values authenticity over Hollywood-level production. A basic setup and your phone’s camera can suffice if you’ve got something worthwhile to share.
Real-World Posting Frequencies: What the Data Says
A study by SocialInsider shows that brands post on TikTok about 16 times a month, roughly one video every couple of days. Compare this with TikTok's advice, and you'll see a big difference. Brands are posting twice as much on TikTok as on other short-form platforms. Another review by RivalIQ found even lower numbers, averaging 1.75 posts a week. The most active brands only hit around five posts per week. So, while TikTok pushes for more, real-world data suggests a balanced approach.
Balancing Creative Capacity and Content-Type
Your ability to produce high-quality and engaging content quickly will dictate how often you should post on TikTok. A higher frequency might work if you pump out great content rapidly. However, if it takes time to create, fewer but more refined videos could be more effective. Following TikTok’s best practices ensures your content remains engaging even if you post less frequently.
Understanding Your Audience's Engagement Patterns
Knowing when your followers are most active is vital to figuring out your posting schedule. Analyzing their habits will help align your content with their preferences. Check your TikTok analytics regularly to see how your audience engages with your content and adjust your posting frequency accordingly.
Industry Competitiveness and Staying on Trend
If your niche is highly competitive, you should post more often to stay relevant. Keeping up with trends and adapting your content can help maintain visibility. Using a social media management tool can help you stay organized and align with industry trends, allowing you to fine-tune your posting frequency effectively.
How to Determine Your Ideal TikTok Posting Frequency
Master Audience Timing
Knowing when your audience is most active is crucial to capturing their attention on TikTok. This means understanding their location, time zone, and when they’re most likely to engage with your content. This will be straightforward if you aim to attract a local audience. However, reaching a diverse global audience will require more effort. Tools like TikTok Analytics and Iconosquare can help you gather insights about your audience’s activity patterns. TikTok Analytics, for instance, provides data on your audience’s location, active times, and engagement with your videos. Iconosquare offers insights into metrics like views, engagement, and optimal posting times. It also lets you analyze competitors’ posting habits and success rates.
Leverage Influencer Partnerships
TikTok is a constantly evolving platform, so collaborating with experienced creators can boost your posting strategy. Influencers have established audiences and know what posting frequency works for them. By partnering with these creators, you can tap into their expertise and reach your target audience more effectively.
Analyze Top Performing Content
Reviewing your best-performing TikToks can help you identify a posting frequency that works for you. If you’re new to TikTok, skip this step for now. Otherwise, analyze your top videos and see if they were part of a week where you posted multiple times daily or once a week. This will give you a better idea of how often you should post. Use the ‘Video Views’ section in TikTok Analytics to get an overview of your most engaged days.
Study Competitors’ Strategies
Your competitors can teach you a lot about successful posting strategies. Look at accounts targeting your audience and see how often they post—notice which videos received the most engagement and experiment with posting on those days yourself.
Experiment with Posting Times
Due to TikTok's complex algorithm, finding the perfect posting schedule will take trial and error. Suppose your data shows you get the most engagement during 6-9 PM, and your audience is most active on Sundays. Try posting at different times on Sundays to see which time slot gets you the most engagement.
Start Slow and Scale Up
If you’re unsure about the best posting frequency, start with a conservative schedule and gradually increase it based on audience response. For instance, a food blogger could begin by posting a detailed cooking tutorial every Saturday to maintain content quality without overwhelming themselves.
Target Time-Sensitive Content
Posting at the right moment can significantly impact your visibility. Keep an eye on trending challenges, current events, local trends, and news or pop culture topics. For instance, a comedian could create humorous content about a trending news story to capitalize on the moment and attract interested viewers.
Set Realistic Expectations
Prioritize quality over quantity by setting realistic expectations for your posting frequency. For example, if you’re a fitness influencer, focus on creating in-depth, well-produced workout tutorials once or twice a week instead of daily workouts you can’t thoroughly explain. Assess your availability and schedule realistically to maintain consistency.
Whether you're a TikTok novice or a seasoned creator, Crayo's clip creator tool can help you craft viral content with ease. Simply write an outline, customize the style, and export — all in minutes. Try Crayo’s free clip creator tool today by clicking the ‘Try Now’ button on our homepage. No account is required!
Related Reading
• What Makes Online Content Go Viral
• What Does Viral Mean in Social Media
• What Is Viral Content
• How Do You Go Viral
• What Is Considered Viral
• How To Create Viral Content
• How To Make Short Videos
• What Kind of Videos Go Viral on TikTok
• Is It Hard To Go Viral on TikTok
• Why Am I Not Going Viral on TikTok
• How Long Should a TikTok Video Be To Go Viral
15 Best TikTok Niches to Go Viral
1. Cooking and Recipes: Satisfy Your Audience's Appetite
Cooking content is a universal crowd-pleaser. Quick recipes, kitchen hacks, and diverse cuisines pique interest and get shared. Use hashtags like #Cooking and #TikTokFood to boost your reach. For earnings, explore brand sponsorships and affiliate marketing.
2. Pet Videos: Capture Irresistible Cuteness
Pets steal the spotlight with their adorable antics. Document their daily routines and funny moments. Use hashtags like #Pets and #PetsofTikTok. Earnings can come from brand partnerships and affiliate marketing with pet products.
3. DIY and Crafting: Inspire Creativity
DIY projects draw viewers in with their visual appeal and accessibility. Share tutorials, hacks, and transformations. Use hashtags like #DIY and #Crafts. Earnings can come from merchandise sales and sponsored posts.
4. Life Hacks: Simplify Your Audience's Life
Offer practical solutions to make life easier. Share tips on money-saving, household efficiency, and productivity. Use hashtags like #LifeHacks and #TipsAndTricks. Earnings can come from the TikTok Creator Fund and brand ambassadorships.
5. Gaming: Share Your Epic Wins and Fails
Gaming content thrives on TikTok. Share gameplay highlights, tips, and challenges. Use hashtags like #GamingOnTikTok and #Videogames. Earnings can come from sponsored posts and livestream donations.
6. Educational Content: Share Your Expertise
Educate and engage your audience with how-tos, study tips, and book reviews. Use hashtags like #LearnOnTikTok and #Education. Earnings can come from memberships, e-books, and affiliate partnerships.
7. Technology and Gadgets: Showcase the Latest Innovations
Unbox, review, and demo the newest tech products. Use hashtags like #Tech and #Gadgets. Earnings can come from app partnerships and affiliate marketing.
8. Animation and Digital Art: Showcase Your Creative Process
Engage viewers with speed paints, animation shorts, and drawing tutorials. Use hashtags like #Art and #Animation. Earnings can come from art licensing and brand partnerships.
9. Product Reviews: Help Your Audience Make Informed Decisions
Review products in various categories and create top 10 lists. Use hashtags like #Amazonfinds and #ProductReview. Earnings can come from the TikTok Creator Fund and brand sponsorships.
10. Book Recommendations and Reviews: Share Your Literary Passion
Highlight books, authors, and adaptations. Use hashtags like #BookTok and #Reading. Earnings can come from brand collaborations and affiliate marketing.
11. Nature and Scenery: Transport Your Audience Outdoors
Capture time-lapses, scenic walks, and wildlife encounters. Use hashtags like #Nature and #Landscape. Earnings can come from the TikTok Creator Fund and photography sales.
12. Fitness and Workout Routines: Motivate Your Audience to Get Moving
Share short workouts, demonstrations, and transformations. Use hashtags like #Fitness and #Workout. Earnings can come from the TikTok Creator Fund and affiliate marketing.
13. ASMR: Create a Calming Experience for Your Audience
Trigger relaxation with whispering, tapping, and eating sounds. Use hashtags like #ASMR and #Satisfying. Earnings can come from the TikTok Creator Fund and affiliate marketing.
14. Travel and Adventure: Take Your Audience on a Thrilling Journey
Share travel tips, adventures, and vlogs. Use hashtags like #Travel and #Adventure. Earnings can come from branded posts and merchandise sales.
15. Minimalist Living: Help Your Audience Simplify Their Lives
Share challenges, routines, and sustainable living tips. Use hashtags like #Minimalism and #Declutter. Earnings can come from the TikTok Creator Fund and affiliate marketing.
For those ready to leap into the world of content creation, Crayo AI makes it easy. Their clip creator tool can help you turn ideas into shorts and viral videos in seconds. Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on their homepage to get started. No account is required!
Related Reading
• How To Start a Trend on TikTok
• How Long Does It Take for a Video To Go Viral
• How Long Does It Take for a Video To Go Viral on Instagram
• How Many Views To Go Viral on Facebook
• How To Go Viral on Facebook Reels
• How To Go Viral on Instagram Reels
• How To Make a LinkedIn Post Go Viral
• How To Make Pinterest Post Go Viral
• How To Make a Twitter Post Go Viral
• How To Make Videos Go Viral
• How To Make a Facebook Post Go Viral
• How To Go Viral on TikTok Overnight
• Best Free Video Editing Software for YouTube
16 Tips on How To Go Viral on TikTok
1. Create Viral Videos in a Flash with Crayo AI
Crayo AI is your ticket to rapid video creation. This tool allows you to produce unlimited short videos with auto-generated captions, effects, backgrounds, and music. The process is straightforward: write a prompt, customize the style using Crayo’s templates, and export your video. This can be your golden ticket to making easy money through TikTok’s creator fund program. No account is needed to get started; simply go to the homepage and click ‘Try Now’ to experience Crayo’s free clip creator tool.
2. Stay Ahead with Trends
TikTok thrives on trends. Keeping up with the latest ones can help create content that resonates with the community. Explore TikTok’s Creative Center for real-time trend insights, or browse your For You page to identify patterns. Once you spot a trend that fits your niche, jump on it quickly to maximize your chances of going viral. Trends don’t last long on TikTok, so act fast.
3. Leverage Trending Hashtags
Hashtags are essential for categorizing your content on TikTok. Use trending hashtags and focus on niche ones that align with your brand. These can be more effective for reaching your target audience. Search for trending hashtags in your niche by entering keywords in TikTok’s search bar and selecting the Hashtag column. Aim for three to five relevant hashtags per post, and avoid generic ones like #FYP to reduce competition.
4. Ignite Curiosity
Content that sparks curiosity keeps viewers engaged longer, which increases the likelihood of going viral. Aim to create videos that introduce new ideas, technologies, or hacks. Millennial and Gen X TikTok users often turn to the platform to discover new things, so give them something intriguing to explore.
5. Equip the Potential of Sound
Sound is integral to the TikTok experience. Videos with trending audio clips often perform better because the algorithm recommends them to others who have used the same sound. Use TikTok’s Creative Center to find trending sounds, or tap the name of an audio clip within a video to use it in your content. You can also create your audio by editing existing sounds or recording a voiceover, which helps TikTok understand your video’s context.
6. Post Consistently and Strategically
Posting regularly increases your chances of going viral, as each video has an equal shot at success. Follow a consistent posting schedule to keep your audience engaged. Aim to post during peak usage hours for your target audience. Research indicates that Tuesdays at 9 a.m., Thursdays at 12 p.m., and Fridays at 5 a.m. are optimal times for engagement, but rely on your own TikTok Insights data to determine the best times for your audience.
7. Master the Art of Storytelling
Authentic storytelling can build trust and connection with your audience. TikTok values good content over polished production, so focus on telling a compelling story. Unpredictable storytelling with unique characters and formats is expected to be a trend in 2024, so embrace it to attract viewers.
8. Engage with Your Followers
Interaction is vital to going viral on TikTok. Engage with your followers by responding to comments and encouraging them to interact with your content. Include a call to action in your videos, such as asking viewers to leave a comment, share your video, or respond with a Duet or Stitch.
9. Connect with Other Users
Engage with other TikTok creators and videos, especially those in your target audience. Like and comment on trending videos, and consider creating your own Stitch or Duet in response to another user’s content. This helps build connections and increase your visibility.
10. Collaborate with Creators
Partnering with popular TikTok creators can expand your reach and boost your chances of going viral. Look for relevant creators to your niche and engage with their content. Once you’ve built a solid following, propose a collaboration to increase your content’s visibility.
11. Mix Up Your Video Length
Vary your video lengths to optimize engagement. Short videos are perfect for quick, impactful content, while longer videos allow for in-depth exploration. Experiment with different formats to stand out and attract a diverse audience.
12. Be Entertaining and Relatable
Humor and entertainment are essential to TikTok's viral success. Create funny, ironic, or self-deprecating content to engage viewers. If humor isn’t your style, focus on adding value through educational or behind-the-scenes content. Be relatable and authentic to connect with your audience.
13. Hook Viewers Instantly
Grab viewers’ attention in the first few seconds of your video. Use humor, shock value, or a teaser to entice users to keep watching. Most high-performing videos establish their key message early, so hook your audience immediately.
14. Jump on Memes and Challenges
Participate in TikTok challenges and memes to increase your reach. These trends offer a fun way to connect with the community and boost your chances of going viral. Create your challenge or join an existing one to engage with a broader audience.
15. Cross-Promote Your Content
Share your TikTok videos on other social media platforms to increase your reach and drive traffic back to your TikTok account. Short, engaging videos are prevalent across all platforms, so use this to your advantage.
16. Enhance Your Editing Skills
Well-edited TikTok videos capture viewers’ attention and encourage them to watch to the end. Use TikTok’s native editor or tools like CapCut to add text, effects, and transitions. You don’t need to be a professional to create dynamic and engaging content.
Create Viral Shorts In Seconds With Crayo
Timing is vital if you aim to have your TikTok videos go viral. Consider when your audience is most active. Generally, posting during peak hours—like mornings, after work, and weekends—can increase your chances of getting views. Don’t just rely on general trends. Review your analytics to find out when your followers are online. Posting consistently helps, too. You want to stay on their radar without overwhelming them, so two to three posts a week is a good start.
Use Crayo AI to Create Viral-Ready Content Quickly
Creating engaging content is crucial, but who has the time to spend hours on it? This is where Crayo AI comes in. It’s a tool that allows you to create short videos almost instantly. You can write a simple outline or prompt, customize the style, and finish and export. Crayo even auto-generates captions, effects, background, and music for you. That way, you spend less time editing and more time focusing on what matters: going viral. Plus, a tool like Crayo can help you take advantage of TikTok’s creator fund program, allowing you to make money from your content.
Experiment with Different Types of Content
Variety is the spice of life, and that’s especially true on TikTok. If you want to go viral, don’t be afraid to experiment with different types of content. This can include challenges, duets, trends, and original content showcasing your unique personality. You never know what might resonate with your audience. Plus, by mixing things up, you keep your content fresh and exciting, which can help you attract new followers and keep your existing ones engaged.
Optimize Your Captions and Hashtags
While it’s true that TikTok is a visual platform, don’t underestimate the potential of captions and hashtags. They can help your content get discovered by a wider audience and increase your chances of going viral. When writing captions, keep them short and sweet, and use emojis to add some personality. As for hashtags, use a mix of popular and niche ones to help your content reach the right people. And don’t forget to keep an eye on trending hashtags, as they can boost your content.
Collaborate with Other Creators
Collaboration is a powerful way to expand your reach on TikTok. By working with other creators, you can tap into their audience and introduce your content to a new group of people. Plus, collaborations can be a lot of fun and help you develop new ideas for content. When reaching out to other creators, be genuine and respectful, and ensure it’s a good fit for both of you. And remember, you don’t have to collaborate with someone with millions of followers to succeed. Just find people who share your interests and values and go from there.
Related Reading
• Best Free Video Editing Software No Watermark
• Best Video Editing Software for Beginners
• Best Free Video Editing Software for Mac
• Best AI Video Editing Software
• GoPro Quik Alternative
• InShot Alternative
• Splice Alternative
• Magisto Alternative
• Lightworks Alternative
• Movavi Alternative
