Why do some Pinterest posts take off while others just sit there? You're not alone. Many creators face the same struggle when trying to make their content stand out, significantly when trends change so quickly.
But don't worry; this guide will show you how to make your Pinterest posts go viral and stay ahead of the curve. You'll also get practical tips and techniques to help you create viral short videos.
That's where Crayo AI's clip creator tool comes in.What to post on tiktok to go viral.This impressive tool can help you turn your ideas into engaging content that goes viral, whether posting on Pinterest or TikTok.
Table of Content
Benefits of Pinterest Marketing
Boost Brand Awareness
Pinterest is a powerhouse for brand visibility. With over 400 million users seeking ideas and inspiration, you're tapping into a vast audience. Your reach isn't limited to one region. Pinterest helps you connect with people worldwide, expanding your brand's presence globally.
What sets Pinterest apart from other platforms is its ability to connect you with a highly relevant audience. Users discover your content through specific searches, so even older pins can resurface and gain traction, giving your brand a longer lifespan on the platform.
Example: Anthropologie
Anthropologie, a lifestyle retailer, uses Pinterest to showcase its stylish products. By creating visually appealing boards like "Boho Bedroom Inspiration" or "Cozy Fall Outfits," they attract a global audience. Pinterest users often discover Anthropologie while searching for home decor or fashion ideas, extending the brand's reach beyond its primary markets.
Drive Website Traffic
More views on Pinterest mean more clicks to your website. Standard pins are clickable, driving users to your site for more information. With the right strategy, Pinterest can become a significant source of traffic for your brand. This takes time and effort, but the results are worth it.
Example: BuzzFeed
BuzzFeed uses Pinterest to share eye-catching pins linked to articles, recipes, and DIY projects. Creating compelling, curiosity-driven designs like “10 Simple Recipes You Can Make in Under 30 Minutes” drives significant traffic back to their website. For BuzzFeed, Pinterest is a top referrer of website clicks, helping them monetize content through ads and affiliate links.
Enjoy Evergreen Content
Pins on Pinterest are evergreen, meaning they can continue to gain engagement long after they're posted. Unlike other platforms where content quickly fades away, Pinterest rewards consistently active creators. The more fresh content you create and pin, the more the algorithm will show your pins to others.
Example: Tasty by BuzzFeed
Tasty’s recipe pins often gain consistent engagement years after being posted. For example, a pin for “5-Ingredient Pancakes” from 2018 might still appear in users' feeds in 2024 due to its relevance and Pinterest's evergreen algorithm. This strategy allows Tasty to benefit from past efforts while continuously reaching new audiences.
Rank in Google Search
Your Pinterest pins can appear in Google search results, giving you another avenue for visibility. A well-optimized Pinterest SEO strategy can help your pins rank on Google, driving dual traffic from both platforms.
Example: Martha Stewart
Martha Stewart’s brand ensures that Pinterest boards are optimized with keywords for home organization, DIY crafts, and cooking tips. When users search for terms like “holiday table setting ideas” on Google, her pins often rank high in image search results, extending their reach beyond Pinterest.
Tap Into a Positive Environment
Pinterest is a platform with positive content, making it an ideal space for brands with a positive ethos. Users go to Pinterest to find content that makes them feel good and inspires them. The platform is committed to putting the well-being of its creators first, creating a safe space for users and brands alike.
Example: Paper Source
Paper Source, a stationery and craft retailer, thrives on Pinterest by sharing uplifting content like creative DIY projects and gift ideas. Their cheerful and visually appealing pins align with Pinterest's ethos, fostering a sense of joy and creativity that resonates with their target audience.
Increase Sales
Pinterest offers a variety of tools to help you sell your products, from Video Pins to product tagging. While eCommerce businesses can benefit greatly, service-based businesses can also see increased sales with the right strategy. By consistently engaging with your audience and showcasing your products, you can drive sales through Pinterest.
Example: Etsy Sellers
Many independent Etsy sellers attribute a significant portion of their sales to Pinterest. A jewelry designer, for example, might create pins featuring their products styled with hashtags like #BohoChic or #MinimalistJewelry. These pins often lead to direct product purchases or traffic to their Etsy store, especially when coupled with rich product pins.
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How To Make Pinterest Posts Go Viral In 10 Simple Steps
1. Leverage Crayo AI for High-Quality Videos
Want to churn out TikTok videos like a pro? Crayo AI is your secret weapon. This tool lets you whip up short videos in no time. You can craft unlimited short videos in one go, and it even auto-generates captions, effects, backgrounds, and music. Turn your ideas into videos easily: jot down a prompt, pick a style, and export. Crayo makes it simple to hit viral status and rake in cash from the TikTok Creator Fund. Give it a shot with their free clip creator tool—no account needed. Go from concept to viral in minutes.
2. Optimize Your Pins for Maximum Reach
Want your Pinterest posts to go viral? Start by optimizing your pins with the right keywords and hashtags. Pinterest functions as a visual search engine, and SEO is crucial to spreading the word about your brand. Make your pins more searchable by optimizing titles and descriptions with your primary keywords and adding hashtags. When repinning, save the image on your mainboard and include keywords in the description. It's a game-changer.
3. Stay Ahead of Trends
To go viral, keep your finger on the pulse of current trends. Use a Pinterest calendar to post seasonal content well ahead of time—users start planning early. Also, pay attention to popular topics that align with your content. With Gen Z flooding Pinterest, TikTok trends are more relevant than ever—Leverage Pinterest's trends report to stay informed. The key is to publish timely content that resonates with the moment.
4. Craft Click-Worthy Headlines
Headlines matter. Catchy titles capture attention and compel viewers to click. But avoid clickbait—it turns people off. Focus on crafting creative headlines that highlight your offer's benefits. Use numbers and figures for added appeal, like "3 Ways I Got More Facebook Likes" or "5 Foolproof Tips for Prepping Your Home for Winter." A well-thought-out headline can make all the difference.
5. Prioritize Value Over Volume
It may seem obvious, but valuable content is vital. Don't just create content for the sake of it—prioritize helpful, meaningful information. Pinterest users are looking for solutions and inspiration. Your content will perform better if you address their needs and answer common questions. Quality trumps quantity.
6. Keep Your Branding Consistent
Consistency is crucial for effective branding. You want viewers to associate your pins with your business, so incorporate your branding—logo, colors, fonts—into your images. Viewers will start repinning your images and clicking through as your branding becomes familiar. Consistent branding builds trust and credibility.
7. Size Your Pins Correctly
Pinterest has a standard image size, so adjust your images to fit the format. Vertically longer images occupy more space in searches than horizontal ones, attracting more attention. Stick to the recommended 735 x 1102 pixels for optimal performance. Proper sizing can increase your pins' visibility.
8. Create Eye-Catching Pins
Design matters. Pinterest is a visual search engine; a beautiful pin can make all the difference. Users scroll through hundreds of pins, so your design needs to stand out. If graphic design isn't your forte, consider purchasing templates that deliver results that save time. A visually striking pin can stop users in their tracks.
9. Encourage Re-Pins and Re-Shares
Don't be shy—ask your audience to share your content. Encourage blog readers and social media followers to repin your images and share your posts. On your blog, end with a call to action asking readers to pin or share. Share a link to your blog post on social media and ask followers to repin or re-share. Small asks can have a significant impact.
10. Use Color to Your Advantage
Specific colors can boost your pins' chances of going viral. Warm colors like orange and red are more attention-grabbing and can increase repins by up to 200%. Bright, warm hues get more love than cool tones. Use color strategically to make your pins more appealing.
12 Practical Tips to Grow On Pinterest Fast
1. Switch to a Business Account for Enhanced Tools
Transform your Pinterest profile into a Business account for analytics, advertising options, and access to the Pinterest Business Hub. This switch is free and provides growth-supporting tools. Log in, click the arrow next to your profile icon, and choose “Convert to Business.”
2. Make Your Profile Stand Out
Brand your Pinterest profile to ensure users recognize you. Use a consistent name and profile picture across all platforms. Write a concise “About” section and use a cover photo to illustrate your brand. Add searchable keywords to make your profile easy to find.
3. Claim Your Website for Extra Features
Claiming your website allows your profile picture to appear on pins from your site, allowing users to check out your profile and follow you. It also grants access to advanced analytics to see what others pin from your site.
4. Create Fresh Pins Regularly
To keep your audience engaged, post new pins consistently. Top Pinterest users pin 15-20 times daily. Experiment with content styles like instructional, quick tips, comparisons, storytelling, or conversation.
5. Use High-Quality Verticals
Pinterest is a visual platform. Use high-quality vertical images and videos in a 2:3 aspect ratio to keep your content crisp and clear. This ensures your pins stand out as users scroll through their feeds.
6. Select Compelling Cover Images
Your cover image is the first thing users see when searching Pinterest. Use relevant images that convey your pin’s content and match your profile niche. For example, if you’re a travel creator, use a cafe’s image for a post about coworking spaces in Prague.
7. Organize Pins with Boards
Pinterest boards help organize your pins by content pillars. Keep board names simple and SEO-friendly. For example, use straightforward names like “Makeup Products Recommendations” instead of clever ones.
8. Add CTAs to Boost Engagement
Include a call-to-action (CTA) on every pin to encourage users to follow or visit your website. This step ensures your audience knows what to do after engaging with your content.
9. Engage with Your Community
Actively engage with your audience by responding to comments, pinning frequently, and sharing ideas. Follow others in your niche, comment on their content, and reply to messages. Engaging daily increases interaction and prompts users to recheck their pins.
10. Join Group Boards for Greater Reach
Group boards have multiple collaborators and can extend your content’s reach. Request to join these boards and participate actively. Use Pingroupie to find popular group boards in your niche.
11. Tailor Repurposed Content for Pinterest
When repurposing content from other platforms like TikTok, use Pinterest’s native editing features to make your content more Pinterest-friendly. Edit text, add native fonts, and use the platform’s tools for a more seamless result.
12. Enhance Content with Editing Features
Pinterest offers a variety of editing options like music, duration settings, and stickers. Use these features to make your content more engaging and interactive. Align text with videos and add stickers to create attention-grabbing pins.
Equip the potential of Crayo AI to create short videos quickly. Use Crayo’s free clip creator tool to generate captivating shorts with ease. Create viral content in minutes and boost your reach on TikTok and beyond.
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10 Brands That Use Pinterest Marketing
1. Anthropologie's Visual Storytelling
Anthropologie, a lifestyle retailer, effectively uses Pinterest to captivate audiences with carefully curated boards that showcase home decor, fashion, and lifestyle themes. Their boards, like “Spring Blooms” or “Weekend Wardrobe,” not only engage viewers but also drive brand visibility and website visits.
2. Whole Foods Market's Recipe Inspiration
Whole Foods Market skillfully equipes Pinterest to share recipe ideas, meal prep tips, and healthy eating inspiration. Boards such as “Budget-Friendly Meals” and “Seasonal Recipes” resonate with their brand ethos, keeping users engaged while subtly promoting their store products.
3. BuzzFeed Tasty's Eye-Catching Pins
BuzzFeed’s culinary vertical, Tasty, capitalizes on Pinterest for sharing video recipes and cooking tips. Their visually appealing pins with concise, actionable descriptions attract clicks and consistently generate traffic to their website.
4. Wayfair's Home Inspiration
Wayfair, a home goods retailer, leverages Pinterest to inspire home decor enthusiasts. Their boards, like “Rustic Farmhouse Decor” and “Outdoor Living Ideas,” allow users to envision their products in real-life settings, encouraging purchases as they explore ideas.
5. Joy Cho's Colorful Creations
Joy Cho, a designer and influencer, extends her blog’s reach through Pinterest. Her vibrant boards feature DIY projects, party planning tips, and home decor ideas, making her a top influencer on the platform.
6. Etsy's Seller Showcases
Etsy’s official Pinterest account promotes individual sellers by curating collections like “Handmade Wedding Ideas” and “Unique Gift Ideas.” Organizing pins into seasonal or trending themes drives traffic to seller stores.
7. Lululemon's Lifestyle Leadership
Lululemon uses Pinterest to highlight its activewear and wellness focus. Their boards feature yoga poses, workout tips, and motivational quotes, positioning the brand as a lifestyle leader while encouraging users to explore their products.
8. The Home Depot's DIY Guides
The Home Depot offers DIY project guides and home improvement tips on Pinterest. Boards like “Garden Ideas” and “Holiday Lighting” inspire users while promoting the tools and materials available at their stores.
9. Minimalist Baker's Simple Recipes
This food blogger shares her easy, healthy recipes on Pinterest. Her beautifully designed recipe pins, like “Vegan Chocolate Cake” or “15-Minute Dinners,” drive high engagement and website traffic.
10. Canva's Creative Resources
Canva, the graphic design tool, promotes its templates and tutorials on Pinterest. Their boards, like “Social Media Templates” or “Small Business Marketing Tips,” attract creatives and entrepreneurs while showcasing the platform’s versatility.
Create Viral Shorts In Seconds With Crayo
Creating viral content on TikTok sounds challenging, but tools like Crayo AI make the process smooth and rewarding. You can convert your ideas into engaging short videos with just a few steps. Start by writing an outline or prompt. Then, personalize the style by choosing a background video, voice narrator, and music from Crayo’s templates. Finish up by exporting your creation. This streamlined process lets you focus on creativity and content rather than getting bogged down in technical details.
Unlocking Earnings with the TikTok Creator Fund
Monetizing your TikTok presence has never been more accessible. The TikTok Creator Fund offers users the chance to earn from their content. By consistently posting engaging videos, you can increase your chances of going viral and earning more. Crayo AI helps you maintain this consistency by allowing you to create multiple videos quickly. The more content you produce, the higher your chances of hitting the jackpot.
The Potential of Automation in Content Creation
Automation in content creation is a game-changer. Crayo AI automates the tedious aspects of video creation, such as generating captions, effects, and music. This allows you to focus on the creative process and produce content faster. By automating these tasks, you can save time and energy, allowing you to create more content and increase your chances of going viral.
Embracing the Future of Content Creation
The future of content creation is here, and it’s automated. With tools like Crayo AI, you can create high-quality videos in a fraction of the time it would take using traditional methods. This allows you to keep up with the fast-paced nature of social media and stay ahead of the competition. By embracing automation, you can free up time to focus on other aspects of your content strategy, such as engaging with your audience and analyzing performance metrics.
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