Are you trying to crack the code on TikTok virality? You’re not alone. With the app's explosive growth, everyone wants their slice of fame. You’ve got 15 seconds to make an impression, and let’s face it: the pressure to produce short viral videos is genuine. How do you stand out when everyone’s doing the same dance or lip-sync? Figuring out what to post on TikTok to go viral is the challenge, and this guide is here to help. Meet Crayo AI’s clip creator tool, your secret weapon for making viral short videos. It takes the guesswork out of content creation, helping you focus on what matters: getting those views.
Table Of Contents
Is It Hard To Go Viral On TikTok
TikTok and the Art of Virality: Is It Hard to Go Viral?
Going viral on TikTok is not as elusive as it might seem, thanks to its unique algorithm. Unlike other platforms that favor established accounts and follower numbers, TikTok's algorithm is about user engagement and preferences. You can make it big even if your follower count is modest. You can use it to your advantage by understanding how this system works.
The Algorithm’s Playbook: How TikTok Decides What You See
AI and machine learning power TikTok’s algorithm, constantly analyzing user behavior. It looks at what videos you watch, like, share, and comment on to build a personalized "For You" feed. When you open TikTok, the algorithm evaluates your behavior: the types of videos you interact with, how long you watch them, and the soundtracks you enjoy. This allows it to present you with videos it thinks you'll find interesting.
What Influences TikTok’s Algorithm: Key Factors to Know
TikTok’s algorithm considers several factors when recommending the For You Feed content. Video quality matters: high-quality visuals and good production value increase your chances of being recommended. Video completeness is also essential—TikTok prefers videos watched in full. Engagement metrics like likes, shares, and comments strongly signal quality content. Adding call-to-action prompts in your videos can encourage this interaction.
Crafting Content for TikTok: Video Information and Trends
You can add captions, hashtags, and descriptions to help the algorithm understand your content when uploading a video. Using relevant keywords and hashtags boosts your chances of being discovered by users interested in similar content. Trending content is a big deal on TikTok, so stay updated with the latest trends and incorporate them into your videos. This increases your chances of being recommended to a broader audience.
Timing Is Everything: App Usage Patterns and Virality
The algorithm considers the time of day and how often you use the app. Posting during peak usage times, when more users are active, increases the likelihood of your videos reaching a larger audience. Understanding your audience’s app usage patterns helps you plan when to publish your content to maximize reach.
Benefits of Going Viral On TikTok
1. Boost Engagement and Loyalty
When your TikTok goes viral, it’s not just about racking up views. It’s a catalyst for engagement and nurturing customer loyalty. A viral video can introduce your brand to countless potential customers who wouldn’t have known you existed otherwise. These viewers are curious. They’ll visit your website, spend time exploring, and start building a relationship with your brand. For first-time visitors, this is the beginning of something meaningful. Plus, if they like what they see, they might just purchase. For existing customers, a viral video reaffirms their choice, reinforcing brand credibility and showing them that their loyalty is well-placed.
2. A Cost-Effective Marketing Marvel
Traditional advertising will always have its place, but a viral TikTok is a cost-effective way to reach a massive audience. The more people view your content, the better your return on investment. Remember that hoping every video will go viral isn’t a strategy. It’s one tool in your marketing toolbox. To be effective, you need a broader plan that includes consistently great content, posting on the right platforms, and making everything easy to share.
3. Sometimes, Great Content Still Flops
Is it hard to go viral on TikTok? You bet. Crafting a creative, emotional video doesn’t guarantee success. Plenty of well-made videos never see the light of day. Maybe the timing’s off or the platform isn’t suitable for your audience. You may never know why one video takes off while another falls flat. There’s no magic formula for virality, and trying to replicate others’ success doesn’t guarantee your own. It takes persistence and patience to break through, much like authors who write countless books before landing on the bestseller list. Don’t give up—stick with it, and you’ll eventually hit your stride.
Want to make going viral easier? Crayo AI is the fastest way to create short videos. Use the clip creator tool to turn your ideas into videos with captions, effects, and music in seconds. Try Crayo’s free clip creator tool today—just click the ‘Try Now’ button on our homepage to get started. No account is required!
Related Reading
• What Makes Online Content Go Viral
• What Does Viral Mean in Social Media
• What Is Viral Content
• What Is Considered Viral
• How Do You Go Viral
• How To Create Viral Content
• How To Make Short Videos
• What Kind of Videos Go Viral on TikTok
• Why Am I Not Going Viral on TikTok
• How Long Should a TikTok Video Be To Go Viral
17 Incredible Tips To Go Viral On TikTok
1. Reveal Your Creativity with Crayo AI
Crayo AI is your go-to for crafting viral TikTok shorts in no time. This tool lets you easily create unlimited video clips, automatically generating captions, effects, background, and music. You can go from idea to video in seconds: jot down a prompt, customize styles using free templates, and export your creation. With Crayo, you can quickly produce viral content and earn through the TikTok creator fund. Try Crayo’s free clip creator tool today—no account needed. Go from prompt to viral shorts in minutes with Crayo.
2. Stay Ahead with TikTok Trends
TikTok thrives on trends. Keeping up with what's hot on the platform can inspire you to create resonant content. Whether it’s a viral dance, audio clip, or video format, jumping on trends can significantly boost your chances of going viral. TikTok’s Creative Center provides insights into current trends, while your For You page can help you spot patterns organically. Just remember, TikTok trends can be fleeting, so act quickly to maximize your potential for virality.
3. Master the Art of Hashtags
Hashtags are crucial for categorizing your content on TikTok and guiding the algorithm. While trending hashtags are helpful, niche hashtags relevant to your brand can offer better opportunities for going viral. Use TikTok’s search function to find trending hashtags in your niche, and remember to keep it to three to five per post. Avoid generic hashtags with fierce competition, like #FYP and #foryou. Instead, focus on community hashtags that have staying potential and specific audiences.
4. Intrigue Your Audience
Content that sparks curiosity keeps users watching longer, increasing the likelihood of going viral. Use your videos to introduce new ideas, technologies, or hacks users haven’t seen before. This appeals to TikTok users eager to discover new things and can help your content stand out in a sea of sameness.
5. Sound is Key
Audio is a crucial part of the TikTok experience, and incorporating trending sounds or music can boost your chances of going viral. TikTok’s algorithm actively recommends videos with popular audio to other creators who have used it, increasing your reach. You can also create your audio, another factor the algorithm considers when promoting content.
6. Find Your Posting Sweet Spot
Posting consistently gives you more opportunities to go viral. Each video has an equal shot at success, so the more you post, the better your odds. Follow a predictable posting schedule to keep your fans engaged, and aim to post during peak usage hours for your target audience. Research shows that Tuesdays at 9 a.m., Thursdays at noon, and Fridays at 5 a.m. are the best times to post, but your data from TikTok Insights will give you the most accurate picture.
7. Tell a Compelling Story
Storytelling is a powerful tool on TikTok, where authenticity and human connection are valued over polished content. Don’t worry about having professional equipment or editing skills—if you can tell a great story, you’ll attract followers and build trust with your audience. TikTok has identified “Storytelling unhinged” as a trend force for 2024, so embrace unpredictable formats and unique characters.
8. Engage with Your Followers
Interacting with your followers is crucial for going viral on TikTok. Responding to comments creates a sense of community and encourages further engagement, which the algorithm rewards. Use calls to action in your videos to prompt users to interact with you in various ways, from leaving comments to creating their videos in response.
9. Build Connections with Other Creators
Engaging with other TikTok users, especially those in your target audience, can help you gain followers and increase your chances of going viral. You can interact with trending videos by liking and commenting or creating your own Stitch or Duet videos in response. Building relationships with other creators can lead to collaborations that benefit both parties.
10. Collaborate with Influencers
Partnering with popular TikTok creators can boost your reach, increase trust in your brand, and improve your chances of going viral. Look for relevant influencers to your niche, and don’t be discouraged if you’re new to TikTok. Start building relationships by following and engaging with influencers you’d like to work with and propose collaborations once you have a solid following.
11. Mix Up Your Video Lengths
Variety is the spice of life—and TikTok content. While the platform is known for short videos, longer ones can get more views. Mix up your formats to keep things exciting and stand out. Short videos are great for quick, impactful content, while longer ones allow for more detailed storytelling and can build a loyal audience.
12. Be Entertaining and Relatable
Humor and entertainment are essential components of viral TikTok content. Don’t be afraid to be funny, ironic, or even self-deprecating in your posts. If humor isn’t your thing, focus on being relatable and authentic and offer value through educational or behind-the-scenes content.
13. Teach and Add Value
Educational content can be just as entertaining as humorous posts as long as it offer value to your audience. Share information, recipes, hacks, or product tips while staying true to your brand voice. Relatable and authentic content is more likely to resonate with TikTok users and go viral.
14. Hook Viewers Instantly
With most TikTok videos lasting only seconds, you must immediately capture viewers’ attention. Establish the “hook” in the first few frames by teasing what’s to come, using humor or shock value, or flashing the “after” or outcome at the beginning.
15. Join Memes and Challenges
Memes and challenges are a huge part of TikTok culture, and jumping on trending ones can increase your reach. If you have a loyal following, you can start your challenge or create an audio clip to kickstart a meme.
16. Cross-promote on Other Platforms
Sharing your TikTok content on other social media platforms can increase your chances of going viral. Cross-promotion boosts your reach and drives traffic back to your TikTok channel, helping you build a larger audience.
17. Level Up Your Editing
Good editing can make your TikTok content more engaging and encourage users to stick around. Use free tools like TikTok’s native editor or CapCut to add text, effects, and transitions and coordinate visuals with sound. These tools make creating dynamic cuts that grab viewers’ attention easy.
Examples of Micro-Influencers That Went Viral On TikTok
1. Emily Mariko (@emilymariko)
Initial Followers: Less than 100K
Niche: Food and Lifestyle
Viral Moment: Emily’s video featuring a salmon rice bowl recipe took off. The minimal text, soothing sounds, and genuine approach connected with many viewers.
Lesson Learned: Simple, authentic content that feels relatable can strike a chord and grab attention.
2. Axel Webber (@axelwebber)
Initial Followers: Around 30K
Niche: Comedy and Lifestyle
Viral Moment: Axel’s humorous take on life in a tiny New York apartment captivated viewers. His storytelling was both comedic and heartfelt.
Lesson Learned: Sharing unique stories with humor can create a strong bond with the audience.
3. Victoria Paris (@victoriaparis)
Initial Followers: 50K
Niche: Daily Lifestyle and Fashion
Viral Moment: Victoria gained traction by posting multiple daily videos that offered an open look into her routines and outfits. Her consistent posting and relatability helped her overgrow.
Lesson Learned: Consistent updates and sharing diverse aspects of life help forge connections.
4. Nabela Noor (@nabela)
Initial Followers: ~90K
Niche: Self-love and Home Decor
Viral Moment: Nabela’s "Pockets of Peace" series highlighted moments of gratitude and joy during stressful times, resonating deeply with audiences.
Lesson Learned: Emotional storytelling that taps into current emotions can boost engagement.
5. Joshua Weissman (@flakeysalt)
Initial Followers: 60K
Niche: Cooking
Viral Moment: Joshua stood out in a crowded niche by combining humor with high-quality cooking tutorials. His practical recipes and engaging style drew viewers in.
Lesson Learned: Mixing humor with quality content can make your videos more appealing.
6. Brittany Broski (@brittany_broski)
Initial Followers: Less than 100K
Niche: Comedy
Viral Moment: Brittany’s genuine reaction to trying kombucha for the first time became a meme, turning her into a cultural phenomenon.
Lesson Learned: Authentic reactions and relatability can transform ordinary moments into viral sensations.
7. Nathan Apodaca (@420doggface208)
Initial Followers: Around 100K
Niche: Chill Vibes and Skateboarding
Viral Moment: Nathan became iconic with his skateboarding video while drinking cranberry juice and lip-syncing to Fleetwood Mac’s “Dreams.”
Lesson Learned: Simple, feel-good content with nostalgic elements can break through the noise.
Related Reading
• How To Start a Trend on TikTok
• How To Make Videos Go Viral
• Best Free Video Editing Software for YouTube
• How To Make a Facebook Post Go Viral
• How Many Views To Go Viral on Facebook
• How Long Does It Take for a Video To Go Viral
• How To Go Viral on Facebook Reels
• How Often Should You Post on TikTok To Go Viral
• How To Make a Twitter Post Go Viral
• How To Go Viral on Instagram Reels
• How To Make a LinkedIn Post Go Viral
• How To Make Pinterest Post Go Viral
• How Long Does It Take for a Video To Go Viral on Instagram
• How To Go Viral on TikTok Overnight
Create Viral Shorts In Seconds With Crayo
Going viral on TikTok can be tricky, but it's not impossible. With millions of videos uploaded daily, standing out takes strategy. Quality content, creativity, and timing all play a role. Viral potential is higher when you tap into current trends. Your goal is to get people to engage quickly. Use attention-grabbing hooks in the first few seconds.
This is crucial because TikTok’s algorithm rewards videos that keep people watching. You don’t need a big following to go viral. What you need is to create content that resonates with people. Consistency helps, too. Regular posting increases the chances of hitting the right note. The more you post, the more you learn what works.
How Can Crayo Help You Go Viral?
Crayo AI can be your secret weapon for creating viral TikTok content. This tool speeds up video production so you can focus on creativity. You can generate unlimited shorts at once. This means more chances to capture what’s trending. With Crayo, you write an outline or prompt and customize the style. Choose from free templates for backgrounds, narrators, and music.
This makes your content unique and engaging. Crayo also adds captions and effects automatically. If you aim to get into the TikTok creator fund, Crayo can help you produce quality content quickly. More videos mean more opportunities to earn. You can start right away—no account is required. Just click 'Try Now' on the homepage.
What Should You Post on TikTok to Go Viral?
Several types of content can increase your chances of going viral on TikTok. Challenges and trends are enormous. People love participating and sharing their takes. You don’t have to start a trend to benefit. Just use popular hashtags and sounds. Educational content can also do well. Share quick tips or hacks that make life easier.
This type of content is highly shareable. Emotional content resonates, too. Think of storytelling, whether it’s funny, sad, or heartwarming. People are more likely to engage with videos that make them feel something. Music is essential on TikTok. Use trending or catchy tunes to make your videos more engaging.
Related Reading
• GoPro Quik Alternative
• Lightworks Alternative
• Splice Alternative
• Best Free Video Editing Software for Mac
• Best Free Video Editing Software No Watermark
• Movavi Alternative
• Magisto Alternative
• Best AI Video Editing Software
• KineMaster Alternatives for PC
• Best Video Editing Software for Beginners
• InShot Alternative
