Finding fresh content ideas for social media can feel like an endless cycle of scrolling, brainstorming, and staring at blank screens. You might have a solid strategy for your posts, but what happens when you hit a creativity wall? Don’t worry — we’ve all been there.
This guide will give you the inspiration you need to kickstart your Thursday social media posts. With Crayo's clip creator tool, you can easily turn these ideas into engaging clips that capture attention fast. From trending topics to fun holidays and meaningful awareness days, you’ll discover a wealth of ideas to energize your weekly content calendar.
Table Of Contents
- Best Times to Post on Social Media
- 17 Engaging Thursday Social Media Post Ideas
- 11 Tips on How to Make Viral Social Media Posts
- How to Find Social Media Post Ideas in 7 Ways
- Create Viral Shorts In Seconds With Crayo
Best Times to Post on Social Media
Optimal Times for Social Media Engagement: A Day-by-Day Breakdown
When it comes to social media, timing is everything. Different platforms have unique user behaviors. Connecting at the right moment can boost your engagement. Here’s a day-by-day guide to the best times to post on social media.
Monday
10 a.m. to 1 p.m.
Users return to work on Monday and check their feeds. Posting mid-morning to early afternoon maximizes your reach.
Tuesday
10 a.m. to 1 p.m.
Engagement is high on Tuesdays. Post mid-morning to early afternoon for maximum visibility.
Wednesday
10 a.m. to 4 p.m.
Wednesday is the best day to post on social media. Engagement peaks mid-morning and remains steady until late afternoon.
Thursday
10 a.m. to 1 p.m.
Engagement is high on Thursdays. Post mid-morning to early afternoon for maximum visibility.
Friday
9 a.m. to 11 a.m.
Users are eager for the weekend. Post early to capture attention before distractions arise.
Sunday
Not recommended
Engagement is low on Sundays. Save your content for Monday.
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17 Engaging Thursday Social Media Post Ideas
1. Thankful Thursday: Gratitude in Action
Express gratitude for someone or something that has positively impacted your journey, whether it’s a teammate, client, or pivotal moment.
Example
Share a team photo with the caption, “Thankful for the individuals who make every project a success. Who are you grateful for today?” Encourage your audience to tag someone they appreciate in the comments.
2. Celebrating Tiny Victories
Shine a light on the small wins that often fly under the radar.
Example
“Finally achieved inbox zero after three weeks!” or “Published three blog posts this week — consistency pays off!” Pair with an optimistic caption and invite your followers to share their own tiny victories.
3. Weekly Wrap-Up: Highlight Reel
Recap your week’s key moments in a carousel or brief caption. Include 3-5 bullet points of highlights and one teaser about what’s on the horizon.
Example
“This week: launched our new blog, featured on a podcast, and learned a new editing tool. Big news dropping Monday!”
4. Fun or Useless Skills
Showcase a quirky personal or brand-related talent to bring some levity to your feed.
Example
“I can balance three coffee cups at once — not sure if that’s a superpower or a survival skill.” Ask your audience, “What’s your useless skill?”
5. Quickfire Q&A: Get to Know Us
Film a short video answering five quick, fun questions about your team, niche, or day.
Example
“Favorite snack? Go-to playlist? Secret productivity hack?” Keep it concise and conversational to foster a personal connection.
6. Overheard in the Office: Humor and Insight
Share something amusing or thought-provoking you overheard during work or a meeting.
Example
“Overheard today: ‘We can’t have a coffee break until the coffee actually works.’” Keep it light and relatable.
7. Strange or Funny Questions
Post a bizarre or humorous question a customer or follower once asked, and respond to it creatively.
Example
“Someone once wondered if our candles could charge a phone — not yet, but we’re considering it!”
8. Thursday Confessions: Honesty Hour
Be transparent about a minor mistake or challenge you encountered during the week and what you learned from it.
Example
“Posted the wrong video today — lesson learned: always double-check before hitting upload!”
9. Behind the Scenes: A Rare Glimpse
Reveal something that seldom gets shown — your creative process, workspace, or brainstorming sessions.
Example
Share a time-lapse of your team prepping content or a sneak peek at your following product.
10. Respectful Rants: Constructive Criticism
Address a frustrating element of your industry — but keep it respectful.
Example
“Not every ‘growth hack’ works for everyone. Sustainable progress > shortcuts.”
11. Reverse Advice: Challenging Norms
Take a well-known piece of advice in your niche and explain why it doesn’t always hold.
Example
“Everyone says ‘just post daily’ — but posting with purpose is what truly matters.”
12. Bold Opinions or Hot Takes
Share a strong perspective about something in your field.
Example
“Hot take: overnight success isn’t real — consistency is.”
13. Myth vs. Fact: Setting the Record Straight
Dispel a common misconception related to your niche.
Example
Myth: “More hashtags always mean more reach.” Fact: “Relevance matters more than quantity.”
14. AI or Trend Experiments: Creative Fun
Use an AI tool or trending feature to create something humorous or imaginative and share it. Example: “Asked AI to describe our brand in one sentence — here’s what it generated 😂”
15. One-Liner Wisdom: Simple Truths
Post a straightforward but powerful statement that your followers can connect with.
Example
“Progress beats perfection every time.” Use a clean visual with large text for maximum effect.
16. Throwback Thursday (TBT): Reflecting on the Past
Share a memory, photo, or milestone from your past and link it to your current journey.
Example
“Throwback to our very first product photoshoot — look how far we’ve come! #TBT”
17. Mini Tutorials or How-Tos: Quick Learning
Teach something valuable in a brief format — a process, tip, or tool.
Example
“Here’s how we plan a week of posts in 10 minutes flat.” Use a step-by-step carousel or short video with captions for clarity.
Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account required! Go from prompt to viral short videos in minutes with Crayo.
11 Tips on How to Make Viral Social Media Posts
1. Leverage Crayo AI for Top-Tier Organic Video Content
Crayo AI transforms the creation of short videos, allowing you to generate high-quality content quickly and efficiently. With its features, you can produce unlimited shorts instantly, complete with automatically generated captions, effects, backgrounds, and music. This tool is not just about creativity; it’s also a strategic asset. As TikTok continues to evolve, it’s crucial to explore all avenues for organic reach. The sooner you start experimenting with short videos, the better positioned you’ll be to capitalize on any opportunities that arise. Don’t wait. Start using Crayo AI today.
2. Concentrate on the Right Social Media Platforms
It’s easy to fall into the trap of thinking you need to be active on every social media platform. But that’s rarely the case. Your audience likely doesn’t use every channel, so why spread your efforts thin? Instead, focus on the networks that will give you the best chance to connect with your target audience. To determine which platforms are worth your time, consider these strategies: Ask your audience where they like to engage with brands. Track share buttons on your blog to see where your content is being distributed. And examine your competitors to see where they’re finding success.
3. Enhance Your Social Media Profiles for Maximum Visibility
Every element of your social media profiles can be optimized for better visibility and searchability. This includes your username, profile photo, bio, and links. Use keywords in your descriptions that will help new audiences discover your content. And when you post, think about optimization as well. What hashtags should you include? What keywords are relevant to your post? Having an SEO mindset will help you enhance your social media reach.
4. Create and Share Evergreen Content
Evergreen content is material that holds its value over time. This is the opposite of fleeting trends or newsjacking opportunities that may only be relevant for a short time. Aim to create content that addresses universal questions or challenges in your industry. This will give you a steady stream of resources to share on social media that will engage your audience and enhance your brand’s credibility.
5. Work Smarter, Not Harder, on Social Media
A successful social media strategy isn’t about posting more often; it’s about posting better content that resonates with your audience. To do this, focus on high-quality posts instead of stressing over frequency. Experiment with different types of content, and track engagement metrics to see what your audience prefers. Use this data to inform your future strategies.
6. Utilize Targeting Options to Boost Organic Reach
Many social platforms have built-in targeting options that allow you to customize who sees your content. For example, you can narrow your audience on Facebook based on location, interests, or demographics. This ensures your posts reach the right people and can help increase engagement, which in turn boosts your organic visibility.
7. Post During Off-Peak Hours for Better Engagement
It may seem logical to post when your audience is most active, but this can backfire. During peak times, your content is likely to get lost in the shuffle. Instead, experiment with posting during off-peak hours to see if this helps your engagement rates. For example, studies show that posting on Facebook around 3 p.m. on Thursdays and Fridays can lead to higher interaction.
8. Vary Your Content Mix to Keep Audiences Engaged
Social media users are bombarded with content daily, so it’s crucial to stand out. One way to do this is by varying your content mix. Experiment with images, videos, polls, GIFs, and user-generated content to keep your posts fresh and engaging. Track performance metrics to see what types of content your audience prefers, and use this data to inform your future strategies.
9. Promote Your Social Media Presence Across All Channels
Don’t let your social media profiles exist in a vacuum. Promote them across all your digital channels, including your website, email newsletters, and blog. This will help drive traffic to your pages and increase your follower count. Additionally, consider creating “follow” landing pages that allow users to connect with you on multiple platforms easily.
10. Strike the Right Balance Between Promotional and Value-Added Content
Social media users are wary of accounts that only push products or services. To build trust with your audience, focus on sharing content that adds value to their lives. This can include educational resources, entertaining posts, or user-generated content. A good rule of thumb is the 80/20 rule: Aim for 80% of your content to be value-driven, and 20% to be promotional.
11. Engage With Your Audience to Foster Community and Trust
Social media isn’t a one-way street. Engaging with your audience helps foster community, build trust, and enhance your brand’s reputation. Make a point to respond to comments, acknowledge shares, and interact with users who create content featuring your brand. This will not only strengthen your current relationships but also encourage new followers to connect with you.
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How to Find Social Media Post Ideas in 7 Ways
1. Search for Top Content, Hashtags, and Creators
To find content from creators in your niche (or your clients’ niches), use TikTok’s built-in search tool. The results page automatically highlights the most popular videos so you can quickly zero in on the best content. Then tap through to explore the other tabs. The Users tab is a great place to find new creators to follow. The Hashtags tab is filled with even more inspiration, and you can add any of them to your favorites. For more ideas, go back to the Top tab and scroll down to the Others Searched For panel. You’ll see tons of search queries that you can use to guide your next short-form video, or you can tap them to explore further.
2. Explore the TikTok Creative Center
Want to find what’s popular beyond your niche and across TikTok? Browse trends in the TikTok Creative Center. Use the drop-down menu to select the type of trend you want to explore—from hashtags and songs to creators and videos. The Hashtags tab highlights the top trending hashtags across TikTok, including the number of posts and views. You can use the line graphs and trending symbols to see which are fizzling out and which are on the rise, so you can hop on them before it’s too late. For added inspiration, you can also click to explore any of the creators associated with the trend.
If you’d rather niche down and explore trends in a specific space, open the Industry drop-down menu to select an option. Want to add some new creators to your feed? Open the Creators panel and narrow your search. Although you can’t search by topic, you can filter creators by region and audience size. You can click to view some of their best content before adding them to your feed. The TikTok Creative Center also features top TikTok videos, songs, and even products to inspire your content. With this data, you can get new ideas and create TikTok videos that are more likely to perform well now.
3. Create a Favorites List
Similar to Facebook, Instagram has an option to build a list of favorite accounts whose content is automatically placed closer to the top of the feed. But unlike Facebook, Instagram also lets you view your favorite accounts in a dedicated feed. To create a list of favorites, identify and follow an account you find inspirational. Then tap the Following button and select Add to Favorites. Head back to your home feed and tap the Instagram icon in the upper-left corner. From the drop-down menu, choose Favorites so you can focus your energy on the most inspiring accounts.
4. Find and Follow Hashtags
To add new content to your Instagram feed, find relevant hashtags to follow. Use the in-app search to look up topics and then go to the Tags tab. Note that the most popular hashtags (i.e., those with millions of posts) can include a lot of spammy content. Instead, consider following one of the hashtags that’s a bit less popular but still relevant to your organization. You can tap to preview any hashtag’s content and make sure it’s valuable to your team.
5. Check Add Yours Prompts
Looking for creative inspiration for your next reel? In addition to checking the Explore tab, take a look at the top Add Yours prompts. To find them, tap to create a new reel and select Add Yours from the menu. Here, you can see a couple of dozen popular prompts, along with the total number of reels using the prompt. Tap to join any of the conversations or simply use the prompts to inspire your next reel.
6. Browse Reels Templates
Swiping through Reels templates can also give you inspiration for your next short-form video. Did a great reel catch your eye in the feed? Tap to open the Reels menu and select Use as Template. If you aren’t ready to start creating immediately, save the reel so you can access the template later. You can also get new ideas from browsing templates. To access Reels templates, open the Reels feed in the Instagram app and tap the camera icon. Swipe left to open the templates library, and then scroll through to find a template that speaks to you. Tap Use Template to get started with any of them.
7. Look for Trending Audio
Prefer to get inspiration from trending audio instead? To access Instagram’s audio library, tap to create a new reel and select Audio from the menu. Then scroll through the library and tap to listen to any track. Instagram automatically displays the number of times each track has been used, making it easy to find popular music. Note that if you have a business Instagram account, you won’t get access to commercial audio, but you can still use the library to find great royalty-free music for your reels.
Create Viral Shorts In Seconds With Crayo
Crayo AI is transforming the way we create short videos for platforms like TikTok, YouTube Shorts, and Instagram Reels. This powerful tool generates unlimited shorts in minutes. Simply write a prompt, customize the style, and export your video. Crayo even auto-generates captions, music, effects, and more. Try it free today and start creating!
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