Social media can feel like a crowded party. It’s loud, chaotic, and you don’t know where to focus your attention. Suddenly, you catch a glimpse of a group laughing together. You wander over and realize they’re sharing memes, videos, and jokes, the kind of posts born from clever content ideas for social media that instantly grab attention and make people feel connected.
As you join the conversation, you feel instantly at home. That’s the power of curated content — and Crayo's clip creator tool makes it easier than ever to capture and share those engaging moments. It helps you connect with your audience by providing content they actually want to see. This blog will show you how to utilize curated content and tools like Crayo’s to find, create, and share posts that enhance your brand’s social media presence.
Table Of Contents
- Benefits of Curated Content for Social Media
- 8 Tips on How to Curate Content for Social Media
- 7 Examples of Successful Content Curation
- Content Curation Vs Content Creation
- Create Viral Shorts In Seconds With Crayo
Benefits of Curated Content for Social Media
1. Boosts Website and Blog Traffic
High-quality curated content can significantly enhance traffic to your website or blog. It achieves this by attracting visitors and establishing credibility with readers through valuable resources.
2. Enhances Brand Recognition
A primary goal of content curation and creation is boosting engagement and brand awareness on social media regarding your offerings. However, it's crucial not to restrict yourself to self-promotional content that solely highlights your products or services.
You truly succeed when you understand your competitors and provide fair, objective analyses of their goods, while also acknowledging their strengths.
When you curate content, focusing on the relevance of keywords, market needs, or informing audiences about new SEO developments, it showcases your industry authority and positions you as a credible and authoritative player in your field.
Sharing curated social content on social media exposes your brand to different audiences, potentially leading to new followers who share similar interests. When they see reputable names in their feeds, they are more inclined to click through and explore your brand.
Additionally, this practice encourages healthy competition among peers in the same industry, fostering an environment of mutual learning and growth as they observe each other's strategies.
3. Establishes Authority as a Thought Leader
Every organization aspires to be recognized as the go-to source in its field, and a robust content strategy can position you as a credible thought leader in your industry. For content curators, establishing thought leadership is a primary objective.
To demonstrate your expertise, you must develop a comprehensive understanding of your niche. This enables you to absorb information more effectively and analyze it more thoroughly, allowing you to articulate it with greater insight.
This deep understanding comes from researching your topic and gathering extensive knowledge about your industry and its key players. Curated social media content serves as a valuable tool for building authority, as it can be strategically leveraged to cultivate meaningful relationships with respected brands and influencers.
Successfully doing so can yield significant rewards. Additionally, it illustrates your ability to provide insights on where to find the best information on a given subject, which helps establish your authority — especially if you are a newer voice in your space.
4. Enhances Research Skills
Effective research is crucial to the success of any curated social media content strategy. Searching for high-quality content will sharpen your research and writing abilities, as it will motivate you to create exceptional original content.
When curating, it’s essential to research with intention, using a predetermined set of relevant keywords or phrases tied to your content needs to avoid aimless wandering. This approach will save you time and help ensure you find quality content that supports your goals.
Utilize the numerous keyword tools available, such as Ahrefs, to identify top-performing content and keywords.
5. Boosts SEO
Achieving higher search engine rankings relies on quality content and the unique insights provided in that blog post or article. Curated social content offers a greater opportunity for improved rankings due to the comprehensive research involved in compiling a quality blog post that delivers more profound knowledge than any other piece.
Moreover, curated content may generate relevant backlinks that further enhance your SEO performance. By curating content, you create more opportunities for search engines to direct traffic to your site. While SEO should never be the sole motivation behind content curation, it can indirectly support the objectives of helping your audience and establishing yourself as a thought leader.
The key is to concentrate on trending topics and locate high-quality content produced within that niche.
6. Saves Time
Curated social content provides a helpful head start and alleviates the pressure of research by offering quick ideas for generating new material. It saves hours of dissecting essential information by consolidating high-quality content in one place that you can modify to fit your business needs and utilize for your content marketing efforts.
Thus, curating social content is an effective practice that can ease some of the stress associated with consistently producing fresh content for your channels.
7. Facilitates Trend Identification
Curated social media content allows you to pinpoint trends by regularly analyzing performance metrics and implementing necessary adjustments. This will help you stay ahead of emerging trends and keep your audience engaged with your brand.
Additionally, tracking trends and audience behaviors will enhance your understanding of your industry.
8. Enhances Content Marketing
Curated content enables you to share information about your organization while also providing valuable insights for your readers, thereby improving your content marketing efforts. Furthermore, curated content can boost social media engagement by generating shares of high-quality resources.
9. Creates a Repository of Valuable Resources
Content curation also supports your team’s productivity by establishing a ready-to-use knowledge base for future reference, thus saving time and energy. Examples include eBooks, industry-related studies, articles, blogs, and more.
Additionally, it generates a library of valuable resources that are readily accessible at the click of a button, alleviating the sometimes-daunting task of finding useful information online.
Therefore, producing high-quality curated social media content is an excellent strategy that focuses on both discovering valuable resources for your audience and creating a knowledge base that your team can leverage in the future.
10. Fosters Community Engagement and Connections
By promoting the curated social media content of influencers, you can tap into their followers and enhance your visibility and engagement. To cultivate strong relationships with influencers, always tag them when sharing their work on social media.
11. Valuable Insights Into Your Audience
In addition, you can gauge what your target audience responds to by analyzing the performance of your curated content. Be sure to track what material you are resharing and monitor how your followers engage with it.
This will help you filter and share the right curated content, allowing you to connect with your audience on subjects they find intriguing.
8 Tips on How to Curate Content for Social Media
1. Leverage Crayo AI for Effortless Video Creation
Crayo AI transforms the production of short videos, making it faster than ever. With Crayo, you can generate unlimited short-form clips simultaneously. The platform automatically creates captions, adds effects, selects background music, and more.
This free tool is a game-changer for anyone looking to develop engaging TikTok videos. Simply write a prompt, choose your style elements from Crayo’s extensive library, and export your video. This quick process allows you to focus on going viral and making money through the TikTok Creator Fund. Start using Crayo’s free clip creator today — no account needed.
2. Find the Right Balance for Curated Content
Curated content is valuable, but don’t go overboard. If you post five times a week, limit curated material to one post. Too much curated content can harm your brand image and reduce your credibility. Your audience may question your expertise if they see mostly outside material. Plus, curated content links to outside sources, which can divert traffic away from your website.
3. Know Your Audience to Curate Content They’ll Love
Understanding your audience is crucial to creating successful content. Research what types of content your followers want to see. This will help you filter through the vast amount of online information to find relevant, high-quality pieces that will engage your audience. For example, if your business focuses on pet products, curating content from reputable pet publications or popular pet bloggers will resonate with your audience.
4. Add a Personal Touch to All Curated Content
Never share curated content without adding your unique perspective. This could be a short commentary, questions for your audience, or a fun image. Customizing your posts shows your audience that you care and are engaged with the material. It also helps establish you as a thought leader in your industry.
5. Tag Sources to Build Relationships and Credibility
Always tag the source of any curated content you share, whether it’s a publication, blogger, or social media user. This practice helps you build relationships with influencers and credible sources, which can be beneficial for future marketing efforts. Tagging also adds an extra layer of professionalism to your posts.
6. Use a Social Media Calendar to Schedule Posts
To save time and ensure you’re sharing a balanced mix of content, use a social media calendar. This tool helps you plan your posts, allowing you to organize and schedule curated content alongside original material. A calendar also enables you to analyze post-performance, allowing you to optimize future content strategies.
7. Track the Performance of Curated Content
As with any content strategy, it’s essential to measure the impact of your curated posts. Analyze engagement metrics, such as likes, shares, comments, and clicks, to gauge audience interest. This will help you understand what types of curated content resonate with your followers and inform your future curation efforts.
8. Curated Content Can Help Drive Engagement
One of the primary advantages of curated content is that it can spark meaningful conversations and effectively engage your audience. Sharing relevant outside material provides opportunities to ask questions, start discussions, and interact with your followers. This helps you build a stronger community and fosters trust with your audience. Plus, engaging your followers with a mix of original and curated content can help boost your overall reach and visibility on social media.
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7 Examples of Successful Content Curation
1. AdvisorStream: Elevating Financial Marketing with Curated Content
AdvisorStream is an award-winning marketing platform that helps financial advisors grow their practices by building trust and credibility with clients through content. Their platform promotes highly engaging and personalized communications, utilizing licensed content from reputable publishers, such as The New York Times Licensing Group, to drive engagement and conversions.
NYTLicensing worked with AdvisorStream to provide a selection of premium articles from the world’s best business publishers, expanding AdvisorStream’s content offerings. The company successfully incorporated articles from both The New York Times and the Harvard Business Review to enhance its brand credibility and offer users valuable information.
The content bolstered AdvisorStream’s lineup of trusted resources. It substantially improved its ability to deliver on one of its platform’s core value propositions – helping advisors grow their businesses through lead capture. From January to June 2020, AdvisorStream experienced a 200% increase in views from licensed content and a 260% increase in lead capture on its platform.
2. BuzzFeed: The Art of Fun, Engaging, and Interactive Content
One of the most prominent digital media companies in the world, BuzzFeed is an excellent example of a brand that provides fun, interactive, and actionable content from a wide variety of sources. Although BuzzFeed has an in-house team of writers and journalists who produce original content, a significant portion of its newsfeed features curated content from around the web. The selection is so vast that it can almost send readers into information overload.
With the click of a button, a reader can gain access to world news, discussions on the latest movies and TV shows, recipes, celeb gossip, and more. BuzzFeed also excels in creating digestible, curated content. It is known for listicles filled with graphics, videos,s and gifs that are easy for anyone to scroll through on a desktop or a mobile phone.
3. Moz: How to Use Curated Content to Boost Your Brand’s Credibility
Moz is a digital marketing platform and SEO software-building tool that helps brands increase website traffic, rankings, and visibility within search engine results pages. The company provides analytical software to a variety of businesses. It has become known throughout the digital marketing industry as a thought leader and a trusted source for great content on marketing best practices. The Moz blog features posts written by Moz employees, as well as a variety of pieces by thought leaders in the SEO and marketing space.
Moz is also known for its Whiteboard Friday series, one of the longest-running video content series about marketing. Viewers regularly see both employees and guest speakers give their views on marketing best practices. One interesting aspect of Moz’s content curation strategy is its program to include readers in content creation. Moz offers writers the opportunity to establish a profile on the Moz site where they can market themselves and score points by creating high-quality content for Moz.
4. Inc.: How Curated Content Can Expand Your Brand’s Reach
Inc. started as a print magazine, but has since built out an impressive online presence by adopting a robust digital marketing strategy. Its wide-reaching content program combines in-house writers with notable contributors who provide a fresh educational perspective for readers through commentary, opinion, or advice pieces.
Inc.’s focus is business-related content, but it uses a variety of formats, including republishing content from Quora. Quora’s team selects answers to questions that would interest Inc.’s entrepreneur-minded audience, which helps Inc. provide more content to readers than it could with just the in-house team.
5. Estadão: How to Use Events to Create Unique Content Experiences
Estadão is a daily newspaper published and distributed throughout Brazil. Part of Estadão’s mission is to provide readers with information relevant to their lives. It posts content in categories like politics, sports, economics, technology, finance, and culture. In 2019, Estadão hosted a live event inspired by The New York Times' journalism.
The day-long program included an opening ceremony and a series of 10 different panel discussions, as well as three presentations inspired by The Big Ideas from The New York Times Licensing Group. The Big Ideas asks the world’s leading thinkers to contemplate a single issue. In this case, Estadão leveraged the Big Ideas question “What is Power?” to present an event that addressed contemporary issues in Brazil.
The different topics discussed included the power of technology, the power of society, the power of networks, and the power of the economy. By leveraging The New York Times’s editorial journalism and brand, Estadão was able to sell 493 tickets to opinion leaders, secure premium sponsors,s and involve the United States Embassy, which provided simultaneous English translations throughout the event.
6. Morning Brew: How to Create a Newsletter Your Audience Will Love
The Morning Brew curated newsletter promotes itself as “the daily email that makes reading the news actually enjoyable.” It is a free daily newsletter that aims to “give you need-to-know info in a way you didn’t know you needed.” The Morning Brew includes both domestic and international news, along with entertainment stories and other need-to-know information for the day.
Every morning, readers receive a Morning Brew email newsletter in their inbox, sprinkled with a mix of serious articles and quick tidbits meant to entertain. The Morning Brew serves its readers by including editorial-style content alongside sponsored content. It provides quick summaries of the most important news articles of the day (including links to sources), letting readers decide if they want to read a quick tidbit or go on a deep dive into the subject matter at hand.
7. Digg: The News Aggregator That Gets It Right
As a news aggregator with a curated front page, Digg works by selecting stories for specific audiences. Overall, Digg is a social networking website that features user-submitted news stories. It promotes anything from widely respected news sites to obscure blogs.
Digg also builds its own list of stories that are going viral across the Internet. As a result, Digg is filled with engaging, curated content from a variety of sources on topics ranging from science and technology to politics and world affairs.
Crayo AI: Transforming Short Video Creation
Crayo AI is the fastest way to create short videos. Create unlimited short videos at once. Crayo even auto-generates captions, effects, background, and music for you. Take advantage of an opportunity of a lifetime and earn easy money with the TikTok Creator Fund program.
Go from ideas to short videos in seconds:
- Write an outline/prompt,
- Customize the style (select a background video, voice narrator, and music from Crayo’s free templates),
- Finish and export! Go viral, make money, and make clips in seconds with Crayo.
Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account required! Go from prompt to viral short videos in minutes with Crayo.
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Content Curation Vs Content Creation
Defining Content Creation and Content Curation: What’s the Difference?
Content creation involves developing original content from scratch. This includes blog posts, social media updates, videos, podcasts, and more. It stems from your unique insights, expertise, and creative vision. You have complete authority over the content’s message, structure, tone, and visuals. Created content reflects your brand identity and helps establish your unique position in the industry.
Content curation involves discovering, organizing, and sharing valuable content that others have produced. It’s not about creating new material, but rather finding relevant existing content and adding your insights or commentary. The goal is to provide your audience with high-quality information while saving time and maintaining an active online presence.
Create Viral Shorts In Seconds With Crayo
Crayo AI streamlines short video creation. This tool lets users generate unlimited shorts in one go. Its features include automatic captioning, effects, background music, and sound. With Crayo, making money through the TikTok Creator Fund is easier than ever. Users can quickly turn ideas into shorts with just a few clicks. The process involves outlining a prompt, customizing style, and exporting the final product. Crayo helps users go viral, monetize content, and create clips in seconds. Try Crayo’s free clip creator tool today with no account needed.
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