Have you ever spent hours crafting the perfect YouTube video to watch it languish with a few views? Figuring out the types of videos that thrive on the platform can be as mystifying as a magic trick. But fear not! This guide reveals what kinds of YouTube videos are viewed the most. When to post on YouTube.
From evergreen content to trending topics, you’ll learn which formats and styles will most likely capture your audience’s attention. Plus, we’ll discuss the best times to post your videos for maximum exposure. By the end of this guide, you’ll have a roadmap to creating videos that get noticed and, most importantly, viewed.
But wait, there’s more! Crayo AI’s clip creator tool can help you quickly generate high-performing videos from existing content. Clip creator is a fast and easy way to get started, whether you want to get more eyes on your channel or create viral shorts.
Table Of Contents
Importance of YouTube Views
YouTube Views Boost Business Success
When your YouTube videos rack up views, they’re more likely to trend, leading to a reliable career on the platform. This visibility helps promote your business or organization and expands your reach to new audiences. As more people watch your content, your brand gains recognition.
Enhancing Your Search Engine Ranking
YouTube promotes videos with high view counts, especially if the content is strong. More views improve your channel's performance on search engine results pages, making it easier for potential viewers to find your content.
Building a Strong Brand Identity
Audiences often judge content based on views and metrics like subscribers and likes. A higher view count can create a positive brand perception before users watch your video. This initial impression can influence how people perceive your channel and content.
Increasing Engagement and Metrics
As your video views increase, other metrics like subscribers and comments tend to rise, too. You can even purchase views to boost engagement. High-view videos often get prioritized, further enhancing your channel’s performance.
Fast-Tracking Monetization
Many YouTubers struggle to make their channels eligible for monetization. You can meet the platform's requirements faster by increasing your view count and watch time. Monetization enables you to earn from AdSense, making your content creation efforts more rewarding.
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What Type Of YouTube Videos Get Viewed Most (25+ Examples)
1. Music Videos: Dominating the Charts
Music videos reign supreme on YouTube. "Baby Shark Dance" holds the top spot with an astonishing 15 billion views. This trend highlights the universal craving for entertainment. Even if you're not a musician, collaborating with artists to create catchy tunes can lead to viral success.
2. Video Tutorials: Solving Problems and Engaging Audiences
Tutorials, or how-tos, are go-to formats for educating viewers. Craft videos that address common questions or problems. Like Notion's feature-focused clips, Bite-sized product tutorials are particularly effective in engaging audiences and boosting your channel's visibility.
3. Product Review Videos: Building Trust and Driving Sales
Product reviews are a staple on YouTube, providing a detailed look at a product's specs and performance. With an estimated 50,000 years of watch time on mobile alone, these videos are crucial for building trust and driving sales.
4. Great Product Videos: Entertaining and Effective Sales Tools
Successful product videos connect with viewers personally, balancing entertainment with effective sales tactics. The DollarShaveClub video is a prime example of going viral and boosting the company's business. A great video can boost a brand beyond its products.
5. AMA Videos: Engaging Your Community
AMA videos are fun to engage your audience and bring fresh perspectives. Todoist's AMA session with a productivity expert is an excellent example of how these videos can foster community engagement and provide valuable insights.
6. Vlogs: Personal and Versatile Content
Vlogs are versatile, allowing creators to share personal experiences or insights on various topics. From simple monologues to fully edited productions, vlogs can be tailored to suit any channel's style and audience.
7. Video Interviews: Spotlighting Notable Personalities
Interviews are popular for businesses, showcasing notable personalities and providing valuable insights. The David Rubenstein Show, featuring interviews with high-profile figures, is a prime example of how video interviews can captivate audiences.
8. Whiteboard Videos: Simplifying Complex Concepts
Whiteboard videos are simple yet effective, breaking complex concepts into digestible explanations. Rand Fishkin's whiteboard videos are a great source of inspiration, demonstrating how to convey confidence and clarity in this format.
9. Merch Launch Videos: Building Brand Loyalty
Merch launch videos focus on brand awareness and loyalty, showcasing new merchandise and encouraging viewers to support the brand. Casey Neistat's merch launch video, which garnered over a million views, illustrates how these videos can foster enthusiasm and drive sales.
10. Explainer Videos: Clarifying Complex Topics
Explainer videos help viewers understand complex topics or concepts, making them a valuable marketing tool. The "What is ChatGPT" video is a prime example, breaking down a complex subject into an easy-to-understand format.
11. Listicle Videos: Engaging and Informative Content
Listicle videos, like "X best" or "X top" lists, are a popular format for engaging and informative content. They can be easily created using a strong script and a DIY video maker, providing valuable information in an entertaining format.
12. SEO-Based Videos: Capturing Search Traffic
SEO-based videos are designed to capture search traffic, requiring research into popular search terms. By creating content that aligns with what your audience is searching for, you can boost your visibility and attract new subscribers.
13. Video Testimonials: Building Trust and Credibility
Testimonial videos effectively build trust and credibility, presenting unbiased, peer-focused content. As mobile video consumption grows, testimonial videos are becoming increasingly crucial for businesses seeking to connect with their audience.
14. Educational Videos: Providing Value and Building Trust
Educational videos provide viewers with valuable information, helping to build trust and credibility. Whether product- or topic-related, these videos effectively engage your audience and establish yourself as an authority in your field.
15. Best of Videos: Showcasing Favorite Products
"Best of" videos showcase favorite products, providing comparisons and reviews. These videos are versatile, suitable for any channel, and can attract new subscribers by highlighting popular products within your target audience.
16. Webinars: Offering In-Depth Information
Webinars provide in-depth information on your products or related topics, helping to educate and engage your audience. Monthly webinars, like those hosted by Help Scout, are an effective way to connect with users and potential clients.
17. Challenge Videos: Showcasing Your Human Side
Challenge videos highlight your human side, whether an individual or a business. Different creators use challenge videos to engage a wider audience, showcasing their personality and authenticity.
18. Unboxing Videos: Captivating Audiences with New Products
Unboxing videos focus on the excitement of revealing new products, captivating audiences, and generating interest. These videos are simple yet effective, providing viewers a firsthand look at the latest gear and gadgets.
19. Livestreaming: Engaging Viewers in Real-Time
Livestreaming allows you to engage with viewers in real time, providing a dynamic and interactive experience. Whether you're streaming an event or behind-the-scenes footage, live streaming can significantly increase your viewership.
20. Behind the Scenes Videos: Offering an Inside Look
Behind-the-scenes videos provide an inside look at your company culture, products, or projects, fostering transparency and authenticity. These videos can also aid in hiring and onboarding new employees by showcasing your work environment.
21. Timelapse Videos: Capturing the Passage of Time
Timelapse videos condense lengthy processes into engaging content, making them ideal for channels focused on creation or transformation. By showcasing the passage of time, these videos provide viewers with a unique perspective on your work.
22. Event Videos: Capturing the Excitement of Live Events
Event videos showcase the excitement and energy of live events, from product launches to major announcements. These videos can create engagement and anticipation, drawing viewers in and keeping them invested.
23. Reaction Videos: Providing Entertaining Content
Reaction videos offer entertaining content by capturing genuine reactions to various stimuli. These videos are popular for their relatability and humor, making them a great way to engage your audience and showcase your personality.
24. Walkthrough Videos: Providing Detailed Insights
Walkthrough videos offer detailed insights into a particular medium, providing a step-by-step guide for viewers. These videos are ideal for in-depth analysis and exploration, appealing to avid fans and enthusiasts.
25. Haul Videos: Showcasing Recent Purchases
Haul videos showcase recent purchases, giving viewers an inside look at your shopping experience. These videos are fun and relatable, offering viewers a glimpse into your tastes and interests.
26. Community-Based Videos: Leveraging User-Generated Content
Community-based videos leverage user-generated content to educate and engage viewers. By featuring tips and tutorials from your community, you can provide valuable insights while fostering a sense of belonging and collaboration.
15 YouTube Niches to Go Viral
1. Education and Tutorials: Learn Anything, Anytime
Educational content is booming on YouTube. A wealth of knowledge is shared, whether it’s how-to guides, online courses, or niche topics like gardening. This niche is incredibly lucrative, as channels can earn significant ad revenue. For instance, Blippi, a primary educational channel for kids, has over 20 million subscribers and makes an estimated $31K to $500K monthly.
2. Technology Reviews: Stay Ahead of the Curve
As tech continues evolving, people crave reviews and insights before purchasing. Channels dedicated to tech reviews consistently see high engagement. Marques Brownlee, a leader in the space with 19 million subscribers, makes anywhere from $13.6K to $200K monthly, highlighting the earning potential here.
3. Entertainment: Bringing Joy and Laughter
From music to comedy, entertainment channels captivate audiences. They explore niches like entertainment news, challenges, and humorous content. MrBeast exemplifies success in this field, boasting over 200 million subscribers and monthly earnings between $700K and $12M.
4. Food and Cooking: Satisfying Your Culinary Curiosity
Food channels entice viewers with recipe videos, cooking tutorials, and food reviews. Joshua Weissman, a popular food YouTuber, draws millions of views and earns between $10K and $170K monthly. The appetite for food content is insatiable.
5. Gaming: Play and Profit
Gaming channels are incredibly profitable, offering content like Let’s Play videos, reviews, and tutorials. LilSimsie, a Sims 4 creator, has two million subscribers and earns $2.6K to $42.3K monthly, proving that gaming is a goldmine on YouTube.
6. Health and Fitness: Inspire Wellness
Fitness channels thrive by sharing workout routines, wellness tips, and health challenges. Sanne Vloet, a health and fitness YouTuber, earns $400 to $7.5K monthly, showcasing the popularity and profitability of this niche.
7. Personal Finance and Investing: Smart Money Moves
Finance channels see high CPMs, making them highly lucrative. They often share budgeting tips and investment strategies. Nischa, a finance creator, makes $500 to $9.7K monthly, demonstrating the earning potential in this niche.
8. Beauty and Fashion: Style and Substance
Beauty and fashion channels are in high demand, offering content like makeup tutorials and styling advice. Tati, a beauty YouTuber, earns between $300 and $5.7K monthly, highlighting the financial opportunities in this space.
9. DIY and Crafts: Creativity Released
Craft and DIY content captivates audiences with tutorials, project ideas, and challenges. The Sorry Girls, a successful DIY channel, earns $1.1K to $18K monthly, proving that creativity pays off on YouTube.
10. Travel and Vlogs: Explore the World
Travel channels offer guides, tips, and vlogs, while daily vlogs showcase unique personalities. Emma Chamberlain, a popular vlogger, makes $500 to $9.3K monthly, illustrating the appeal of these niches.
11. Pets and Animals: Furry Friends and Fun
Animal content ranges from funny pet videos to educational content. Paul Cuffaro, an animal enthusiast, earns $2.8K to $45K monthly, highlighting the widespread appeal of this niche.
12. Real Estate: Property and Profit
Real estate channels offer advice, tours, and market insights. Graham Stephan, a leading creator in this space, earns over $100K monthly, demonstrating the earning potential of real estate content.
13. Parenting and Family: Heartwarming Stories
Parenting channels share tips and family vlogs, drawing large audiences. The Trench Family earns $73K to $1.2M monthly, showcasing the popularity of family content on YouTube.
14. Product Reviews and Unboxings: Unpack and Explore
Unboxing and review channels attract millions of views, offering detailed product insights. Hope Scope, a successful unboxing channel, earns $7.3K to $124K monthly, highlighting the demand for this content.
15. Motivation and Self-Improvement: Personal Growth
Motivational channels share success stories and personal development tips. Ali Abdaal, a leading creator, earns $27,000 weekly, showcasing the potential of this niche.
Looking to amplify your presence on YouTube? Try Crayo's free clip creator tool today. You can easily create shorts with captions, effects, and music to boost your reach and engagement.
How To Go Viral On YouTube in 19 Simple Steps
1. Turbocharge Your Content with Crayo AI
Crayo AI transforms content creation by allowing you to produce unlimited YouTube Shorts in record time. With automated features like captions, effects, backgrounds, and music, Crayo takes the guesswork out of video production. You simply provide an outline or prompt, select styles from its free templates, and export the video in minutes. Try it for free—no account needed—and start going viral today.
2. Spy on Your Competitors
Start your YouTube journey by studying your competitors. Look at how they use video content and identify gaps you can fill. If they lack video FAQs, create those to stand out. This research will inform you about what resonates with your audience, helping you prioritize video ideas that engage viewers.
3. Keyword Magic
Perform keyword research to discover the search terms your audience uses. Add these to your video title and description to improve your SEO. Look at related videos to find opportunities for better content that can outperform existing options. This strategy will make your videos more discoverable.
4. Set the Mood
Think of your video as a story and ensure that all elements—music, lighting, voiceover, and color—are consistent. This creates a cohesive tone that reflects your brand and keeps viewers engaged. Consistency is key for maintaining viewer interest.
5. Location, Location, Location
Find the perfect setting for your video. Whether it's at your office or a public park, consider lighting, crowd size, and any permits you might need. An optimal location enhances your video's quality and keeps production running smoothly.
6. Plan with Scripts and Storyboards
Avoid chaos by creating a script and storyboard before filming. Keep scripts simple and concise, and use storyboards to map your video visually. This preparation ensures everyone involved shares the same vision and knows what the final product should look like.
7. Use What You Have
You don't need a big budget to make a great video. Most smartphones have high-quality cameras that can produce excellent footage. If you need more advanced equipment, consider renting or hiring a production partner instead of buying.
8. Clear Audio is Key
Test your audio before filming to ensure clarity. Poor audio can make your video seem unprofessional. If needed, invest in an external microphone to improve sound quality. This step helps maintain viewer engagement and credibility.
9. Light it Right
Good lighting sets high-quality videos apart. Do a few tests to get the perfect look. If you’re shooting outside, aim for the golden hour when natural light is soft and flattering. Proper lighting enhances your video’s visual appeal.
10. Edit Like a Pro
Editing can be simple with the right software. Programs like iMovie, Adobe Premiere Pro, and Final Cut Pro X are user-friendly and offer all the necessary features. Consider hiring an editor if you’re not confident in your skills, especially if you’ve created a storyboard to guide them.
11. Hook Them Fast
The first few seconds of your video are critical. Use a strong intro to grab attention and keep viewers watching. Whether introducing your brand or previewing what’s to come, make sure it’s compelling. This keeps your audience engaged from the start.
12. Seal the Deal
Use your outro to guide viewers toward their next steps, whether subscribing, visiting your website, or watching more content. Ensure your outro flows smoothly with the rest of your video to avoid jarring endings. This encourages further interaction with your brand.
13. Optimize Everything
Use descriptive, keyword-rich titles, descriptions, and tags to improve your video’s searchability. This helps search engines understand your content and makes it easier for viewers to find. Proper optimization increases your video’s reach and visibility.
14. Craft a Killer Description
Summarize your video’s key points with relevant keywords and a call to action. Include timestamps and links to other resources for easy navigation. A well-written description provides more context for your video and can improve search rankings.
15. Accessibility Matters
Include closed captions to make your video accessible to everyone, including hearing-impaired viewers. YouTube rewards videos with captions by boosting their visibility. This small addition can significantly enhance your video’s engagement and reach.
16. Thumbnails that Pop
Choose a custom thumbnail with bright colors and text to attract attention. Avoid YouTube’s automatic selection and create something that stands out in search results. A compelling thumbnail can increase clicks and views for your video.
17. Promote Like a Pro
Once your video is live, share it across your digital channels. Post it on social media, embed it on your website, and include it in email campaigns. This multiplies your video’s exposure and can help it reach a wider audience.
18. Keep Viewers Engaged
Use YouTube’s cards and end screens to encourage viewers to explore more of your content. This keeps them engaged with your channel and can increase subscriptions and views on other videos. These features help build a loyal audience.
19. Track and Tweak
Utilize YouTube Analytics to monitor your video’s performance. Analyze what’s working and where improvements are needed. This data will inform your future content strategy and help you create videos that resonate with your audience.
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Create Viral Shorts In Seconds With Crayo
Consider having the potential to create short videos faster than you can say “viral.” Crayo AI is here to make that dream a reality. It’s a game-changer for YouTube creators wanting to churn out content quickly. You write a simple outline or prompt, then customize your style with background videos, voice narrators, and music. Crayo even auto-generates captions and effects. This tool lets you go from an idea to a finished video in minutes. So why wait? Click the ‘Try Now’ button on Crayo’s homepage and start creating viral shorts today—no account is required.
Timing Is Everything: Best Times to Post on YouTube
When you post on YouTube, it can make or break your video’s success. The best times to post are typically when your audience is most active. For many creators, this means posting on weekdays between 2 and 4 p.m. EST or on weekends between 9 and 11 a.m. EST. Most people are online at these times, and your video is more likely to get noticed. But don’t just take our word for it. Check your YouTube Analytics to see when your subscribers are most active, and tailor your posting schedule to them.
Types of YouTube Videos That Get Views
Certain types of videos get more views on YouTube than others. Tutorials, how-tos, and educational content are always popular, as are product reviews and unboxings. People also love vlogs, especially if you have a unique perspective or interesting story. However, the key to getting views is to find your niche and create content that resonates with your target audience. If you can do that, you’ll be well on your way to YouTube success.
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