Promoting a YouTube channel can feel like shouting into a crowd, hoping someone hears you. But simply uploading videos isn't enough. You must understand when to post on Youtube to boost your channel's visibility.
This isn't just about timing; it's about finding the sweet spot when your audience is most active. In this guide, we'll explore the techniques you need to master this timing and create viral short videos that capture attention.
You don't have to go it alone, though. Crayo AI's clip creator tool can take your YouTube strategy to the next level. It analyzes your content and helps create clips more likely to go viral.
Table Of Contents
Benefits of YouTube Marketing
1. Massive Audience Potential
YouTube is a traffic powerhouse. With over 5 billion videos watched daily, it pulls more visitors than any other platform. Whether you're uploading original content or advertising on others' videos, there's a vast audience waiting for you.
Some eye-opening stats
YouTube enjoys 30 million visitors daily, and 300 hours of videos are uploaded every minute. A whopping 68 percent of users say videos influence their buying decisions. As a bonus, YouTube supports 76 languages and has local versions in 88 countries. The takeaway? No matter your niche, there's traffic on YouTube that fits your audience perfectly.
2. Boost Your Google Visibility
YouTube videos often appear prominently in Google search results. This is a golden opportunity. Creating quality videos and linking them to your website can generate backlinks that enhance your search visibility. This boosts your site's authority and improves its ranking.
A few tips
Encourage other sites to embed your videos, associate your website with your YouTube channel, share your videos on other platforms, and experiment with different video styles to engage viewers.
3. Grow Your Email List
YouTube is a powerful tool for building your email list. Various software options allow you to embed sign-up forms directly into videos, pausing playback so viewers can subscribe. This strategy lets you grow your list while delivering valuable content. Popular methods include using lead magnets, adding annotations and cards, and running YouTube ads. These tactics help turn viewers into subscribers, enhancing your ability to nurture leads.
4. Increase Conversion Rates
Videos communicate more effectively than text or images alone. They evoke emotions, build trust, and bring your brand to life. This dynamic form of content can boost conversion rates by up to 80 percent. Creating engaging and informative videos can guide potential customers through the buyer's journey more effectively than with static content.
5. Explore Multiple Video Types
YouTube supports various video formats, allowing you to showcase your brand in diverse ways. Common video types include explainer, sales, social media, presentation, and ad videos. You can repurpose content across multiple formats to reach different audiences. If you're unsure where to start, consider making humorous or engaging videos, answering common questions, giving behind-the-scenes looks at your brand, creating customer testimonials, or going live to interact with viewers in real time.
6. Access a Vast Media Library
With 300 hours of video uploaded each minute, YouTube hosts a staggering array of content. Its powerful search engine makes it easy to find precisely what you want. Optimize your videos with relevant keywords, engaging thumbnails, and detailed descriptions to ensure your content stands out. You can tap into YouTube's immense library while ensuring your message reaches the right audience.
35+ Tips on How To Promote A YouTube Channel
1. Turbocharge Your Shorts: Use Crayo AI
Crayo AI is your secret weapon for creating short, snappy videos in record time. This tool allows you to make unlimited short videos simultaneously, auto-generating captions, effects, backgrounds, and music. Consider turning an idea into a viral sensation in seconds. Just write an outline, customize the style with Crayo’s free templates, and export your masterpiece. Try Crayo’s free clip creator today—no account needed!
2. Craft SEO-Savvy Titles
Like Google, YouTube thrives on keywords. Your video title is crucial for drawing in viewers. Use tools like Google Ads Keyword Planner to find relevant, high-traffic terms. Keep your title clear and concise, and avoid clickbait. Consider adding a hashtag to help viewers find related content.
3. Cross-Promote Your Channels
Leverage your existing social media following to introduce your YouTube channel. Tease your audience with hints about what’s coming. Once you’re live, create a series they’ll look forward to. Use unique hashtags and organize your series into YouTube playlists for easy navigation.
4. Design Eye-Catching Thumbnails
Your thumbnail is like a book cover—it should intrigue people. Create high-quality custom thumbnails that stand out and make a personal connection. Add logos, text, and images to grab attention and build brand recognition. Consider hiring a specialist to create captivating thumbnails that reflect your brand.
5. Engage with Your Followers
Interaction is key to building a loyal audience. Respond quickly to comments and likes, and start conversations. Ask for feedback and suggestions. When your audience feels heard, they’re likelier to stay engaged and share your content.
6. Optimize Your Video Descriptions
Your description should be as SEO-friendly as your title. Use top-searched keywords in the first few sentences. Add chapters to help viewers find specific sections. Include links to your website and social channels, and ensure they’re clickable.
7. Create Unique Promotional Content
Differentiate your social media content from your YouTube channel. Share behind-the-scenes clips or teasers to entice your audience. This strategy keeps your voice consistent while offering different content across platforms.
8. Tag Your Videos with Relevant Keywords
Tags help YouTube’s algorithm understand your video’s content. Use them wisely—avoid irrelevant tags that could harm your ranking. A specialist can help identify the correct tags to maximize your video’s reach.
9. Host Exciting Contests
Contests can generate excitement and attract new fans. Look to successful examples like Vans Custom Culture for inspiration. Center your contest around your content, and consider repeating it annually.
10. Maintain Consistent Intros and Outros
Consistency in your video format fosters brand recognition. Develop a signature intro and outro using text, graphics, logos, and music. This enhances your brand’s visual identity and helps viewers connect with your content.
11. Leverage Analytics Wisely
Analytics are your roadmap to success. Study when and how your audience engages with your content. Use this data to post strategically and improve your channel's growth.
12. Collaborate with Influencers
Partnering with influencers can expand your reach. Find influencers who align with your brand and create campaigns that target their audience. Collaboration can introduce your content to new viewers.
13. Embrace Collaboration
Reach out to similar channels for collaboration opportunities. Partnerships are cost-effective and mutually beneficial. Share content with your audience while gaining exposure to a partner’s audience.
14. Invest in Paid Promotions
Organic reach can be challenging—invest in paid promotions to boost visibility. Develop campaigns that target your audience and measure success with relevant metrics.
15. Be Unconventional
Stand out by doing the opposite of your competitors. Emulate successful examples like Tasty, whose unique style made their videos go viral. Be creative and original.
16. Create Playlists for Your Channel
Organize your videos into playlists to keep viewers engaged. Label each playlist accurately for easy navigation. Playlists boost watch time and improve your channel’s visibility.
17. Master Video SEO
Optimize your content for YouTube’s search engine. Use keywords strategically in titles, descriptions, and transcripts. This helps your content reach the right audience.
18. Utilize YouTube Shorts
Shorts are a powerful tool for increasing your reach. They’re longer than Reels but shorter than traditional videos. Creating Shorts can improve your watch time and subscriber growth.
19. Tease Your Audience with Mini Videos
Create short teasers to pique interest in your videos. Use templates to design attention-grabbing snippets encouraging viewers to watch the full video.
20. Enhance Accessibility with Captions and Transcripts
Captions and transcripts make your videos accessible and improve SEO. Use them to integrate keywords and provide valuable content for all viewers.
21. Beautify Your Banner Art
Your banner is the first impression viewers get of your channel. Make it eye-catching and informative. Include your name, logo, and a short tagline that reflects your content.
22. Explore Interactive Videos
Interactive videos engage viewers by allowing them to take action. Although not yet supported by YouTube, they’re a trend worth exploring for future growth.
23. Promote Videos on Your Blog
Leverage your blog to amplify your video content. Embed videos in posts and use SEO-friendly text to drive traffic. This strategy increases web traffic and video views.
24. Post Quality Content Regularly
Consistency is key to building a loyal audience. Plan your content calendar and set goals for posting regularly. This keeps your audience engaged and coming back for more.
25. Understand the Algorithm
YouTube’s algorithm determines which videos get shown to viewers. Prioritize high-quality content and optimized descriptions to ensure your videos reach the right audience.
26. Leverage Email Marketing
Build an email list of subscribers who opted in. Send them exclusive content and video alerts. Use analytics to track open rates and optimize your strategy.
27. Create Seasonal Content
Seasonal videos attract viewers searching for specific topics. Incorporate holidays and special events into your content strategy to reach new audiences.
28. Integrate Videos into Your Website
Embed YouTube videos on your website’s landing pages and blog posts. This promotes your channel and encourages subscriptions.
29. Hold Joint Webinars
Collaborate with creators to host webinars on each other’s platforms. This strategy exposes you to a similar audience and provides valuable content.
30. Use Reddit for Trending Topics
Explore niche-specific Reddits to find trending topics. Engage with viewers who are genuinely interested in your content and promote videos in relevant subreddits.
31. Participate in Challenges
Challenge videos are fun and encourage community. They often get more views than regular videos. Keep an eye out for new challenges to try.
32. Host Live Streams
Live streams offer a personalized experience and allow for real-time interaction. Use them to answer questions and engage with your audience.
33. Include Strong Calls to Action
Encourage viewers to subscribe by asking them to do so. Include this call to action at the beginning and end of your video and the description.
34. Join YouTube Communities
Participate in forums where YouTube creators share advice and support. These communities are valuable for networking and learning.
35. Premiere Your Videos
Use YouTube’s premiere feature to schedule videos in advance. This builds anticipation and allows you to engage with viewers during the release.
36. Promote on TikTok
Use TikTok to reach a younger audience. Share short snippets of your YouTube videos and include a call to action to watch the full video.
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• How To Make Your First YouTube Video Popular
• What Type Of YouTube Videos Get Viewed Most
• Does YouTube Have A Video Editor
• What Are The Ranking Factors Of A Successful YouTube Channel
• How Much Does Youtube Pay Per Views
• How Much Does Youtube Pay For 1 Million Views
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• Youtube Video Size
16 Tips for High Engagement on YouTube
1. Create Viral Shorts with Crayo AI
Want to get more engagement on YouTube? Start by using Crayo AI to create shorts. This tool is the fastest way to turn ideas into engaging short videos. With Crayo, you can generate unlimited shorts simultaneously, complete with captions, effects, background, and music.
Here's how it works: First, write an outline or prompt. Then, customize the style by selecting a background video, voice narrator, and music from Crayo’s free templates—finally, finish and export. Short videos are a powerful tool for going viral and making easy money with programs like the TikTok creator fund. Try Crayo’s free clip creator tool today; no account is required.
2. Spy on Your Competitors
Competitive research can go a long way in helping you create engaging YouTube content. First, make a list of your competitors and review their YouTube channels. Note which videos have the most views and comments. This will help you understand what your target audience is engaging with. Look for themes you can learn from, such as popular video formats, topics that don’t get a lot of traction, and more. You can also find content gaps you can fill with video content. For example, if your biggest competitor doesn’t have video FAQs, that can be a great way to stand out and add value for your potential customers.
3. Find the Best Keywords
Keyword research is an SEO tactic you can use to find the best search terms to include in your video content. This can drastically improve your video’s performance. You can start by making some assumptions about what your audience is searching for. For example, a decking company might know people will search for “DIY deck repair” or “how to restain a deck.” Do some research on your own by searching for these terms on YouTube.
If you see videos from your competitors, you know you’re on the right track. As you review them, see if they have a lot of views, are high quality, and answer the question appropriately. This will help you see where there are opportunities to create better content that could rank higher in user searches.
4. Craft Must-See Titles
YouTube is all about presentation; titles are a make-or-break factor in your video’s performance. Ask yourself: are you presenting your content as a “must-see” or “meh?” The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave entertaining and informative content and want to know what your video is about. Look at successful YouTube channels like BuzzFeed and WhatCulture. They use listicles, question-based titles, and hyperbole to rack up views.
5. Set the Right Tone
Consider the overall mood of your video and how all elements—music, lighting, voiceover, and even color composition—come together to create that mood and reflect your brand. Be sure the tone is consistent throughout and matches your overall goal. For example, consider you’re watching a horror movie, and just as you expect a dramatic, terrifying scene to unfold, the film takes a comedic turn. You don’t want to have the same disconnect in your marketing videos.
6. Find the Perfect Location
If you’re filming on location, setting up your camera in various places can help you find the best spot for your shoot. Consider what’s in the background of the shot and the lighting to find the optimal location. If you’re shooting off-site, allow yourself plenty of time to find the right location. Consider whether you need access to electricity depending on your equipment setup, how the natural light affects the shot at that time of day, and how crowded the location is.
7. Plan Your Shoot
The last thing you want to do is show up on location without knowing how the end video should look. Prevent this problem by writing a script and creating a storyboard. Your script might include on-camera dialogue that actors say or voiceover that’s layered on top of footage in post-production. Either way, keep your script simple and your sentences short. When someone is reading text, they can go back and re-read it if a sentence is long or complex. However, when watching a video, viewers aren’t likely to rewind to listen again.
8. Test Your Audio
Nothing makes a video feel like an amateur production more than poor-quality audio. Run an audio test if you’re using your phone or computer to record. Having clear audio is critical to your video feeling professional and polished. First, test your audio on the camera you’re using to film and the environment you will film. This test will give you a sense of how close your actors or interviewees need to be to the camera and whether there’s a lot of noise in the background. If your test shows that your audio quality needs work, investing in an external microphone might be worth it.
9. Test Your Lighting
Lighting sets high-quality videos apart. Before shooting, do a few lighting tests. You can invest in quality lighting equipment if your budget allows, take a trip to your local hardware store for a DIY lighting kit, or simply move existing lighting around to get the look you’re going for and perform a lighting test before your shoot will help you eliminate any unanticipated surprises. For example, if you’re filming in a room with windows, you’ll want to be sure the natural light doesn’t create distracting shadows in the frame. If you’re shooting outdoors, aim to do so during the golden hour: the hour or two leading up to sunset.
10. Boost Your Visibility
YouTube videos appear in 70% of the top 100 Google search results. YouTube results sometimes even pop up before traditional blog posts or websites. Like people search for products and need problems solved via Google, the same rings true on YouTube. Think of your YouTube videos as any other content that needs to be optimized regarding keywords, tags, etc.
Titles and descriptions
Include target keywords. Use a tool like Keywordtool.io to help you find keyword ideas.
Engagement
YouTube uses engagement (likes, comments, views) to help determine where videos rank in search results.
Categories
Use categories to help YouTube understand who to show your videos to.
Tags
Add as many relevant tags as you can think of.
11. Ask for Engagement
Sometimes, asking for engagement is the best way to get your videos noticed, especially considering the immediacy and connection that video content can create. Not everyone who enjoys one of your videos will remember to drop a like or become your subscriber, so it’s common to put these reminders in the description or the video itself.
Especially if you’re an up-and-coming channel, there’s no shame in asking for some love directly. Asking visitors a question to answer in the comments suggestion or to check out another video are perfect ways to keep the engagement rolling. You can likewise link to other videos or drop an external link to your site to serve as a CTA.
12. Tap Into YouTube Shorts
Shorts tap into that addictive, quick-hit vertical video format dominating social media. They’re perfect for capturing the attention of viewers who are used to scrolling through endless streams of videos on their phones. YouTube Shorts aren’t just a trend—they’re powerful tools for growing on the platform. Here’s how to integrate Shorts into your brand’s content mix: Share quick tips and mini tutorials. Create funny memes or comedy skits. Respond to viral news or challenges. Highlight product features and benefits. Answer customer questions. Create before and after videos. Take your audience behind the scenes.
13. Engage with the YouTube Community
YouTube is a thriving community where users engage via content, profiles, “likes,” and comments. Engaging with your subscribers can help you foster a stronger connection with your audience. “Liking” comments only take a few seconds, as does pinning a top comment as a personal note to your subscribers. For example, the music channel Artists Of Morality regularly likes and responds to comments on its recent uploads. The channel’s creator regularly engages with subscribers to show appreciation and answer questions.
14. Create Custom Thumbnails
Creating custom thumbnails is one of the simplest yet effective tactics to promote your YouTube channel. By default, YouTube snags a screenshot from any given video and uses it as a thumbnail. Unfortunately, sometimes the image it grabs will be a blurry shot of you adjusting the camera or a transition. Creating thumbnails yourself not only makes your videos look more appealing at a glance but also signals a sense of professionalism. Thumbnails don’t have to be complicated. You can even create a template with a particular font and style to make it more consistent and on-brand. This is made especially easy with the help of image creation tools such as Canva.
15. Cross-Promote Your Videos
Chances are you’re covering similar topics on YouTube that overlap. To get more out of your older content, make a point to cross-promote your videos when it makes sense. For example, you can put links in the description of a video and ask viewers to check them out as a kind of call-to-action. Some people might be disappointed that YouTube removed its annotation system. But linking in your description encourages viewers to watch your videos throughout without clicking away.
16. Organize Your Content with Playlists
The more videos you create, the more difficult it becomes for people to navigate through your channel. That’s why playlists are so important. Not only do playlists allow you to group your videos into categories to organize your channel, but they also appeal to your viewers’ desire to binge. For example, Beardbrand’s grooming channel has amassed hundreds of videos covering many topics. The channel’s various playlists help guide subscribers to relevant content without digging for it.
7 YouTube Mistakes to Avoid for High Engagement
1. Prioritize the Viewer, Not Just the Views
Chasing views can be enticing significantly when growing your YouTube channel and monetizing your content. But if you prioritize keywords over meaningful engagement, you risk alienating your audience. The YouTube algorithm favors content that resonates with real people, focusing on storytelling, problem-solving, and creating content that entertains or educates.
Consider developing viewer personas to understand your audience's demographics and interests better. Consistency is key, but viewer satisfaction should be your ultimate goal. Sometimes, posting less frequently but with higher-quality content can lead to better results.
2. Be a Viewer, Not Just a Creator
Like aspiring writers are encouraged to read, YouTube creators should watch content from other creators. This helps you learn what works, what doesn't, and what techniques you can incorporate into your videos. You'll gain insights into successful strategies and avoid common pitfalls by consuming various content. Watching other creators also keeps you informed about trends and innovations in the YouTube community.
3. Mix It Up and Experiment
Sticking to a single video format can be limiting. Different formats work for other creators, so don't be afraid to try new things. Experiment with how-to videos, listicles, sketches, and various video lengths. Embrace new features and tools that YouTube introduces, as they often reward users who adopt them early. Shorts, for example, have become a valuable tool for building an audience and capitalizing on trends. Don't be afraid to use Shorts or YouTube Live to find your niche and grow your audience.
4. Don't Wait for Perfect Conditions
Trends on YouTube can be fleeting, so waiting for the perfect moment to create content can lead to missed opportunities. Instead, focus on taking action and learning as you go. Embrace the imperfections and aim to improve with each video. The creator economy is expanding, so there's room for you to find your place and thrive. Don't get bogged down by pursuing perfection; instead, focus on making each piece of content better than the last.
5. Balance Work and Life
It's easy for new creators to become consumed by their YouTube channels, but this can lead to burnout. Maintaining a healthy work-life balance is essential for sustainable content creation. Take breaks, pursue other interests, and allow yourself time to recharge. While some creators succeed by obsessively focusing on their content, this approach doesn't work for everyone. Listen to your body, and don't be afraid to step back when needed to preserve your creativity.
6. Diversify Your Income Streams
Relying solely on ad revenue isn't a sustainable strategy for most creators. The amount you earn from ads can vary significantly, so exploring other monetization options is essential. Consider selling merchandise, pursuing brand partnerships, utilizing affiliate links, and offering subscription services like Patreon. Diversifying your income streams can help ensure your hard work is financially rewarding, even if ad revenue fluctuates.
7. Treat Your Channel Like a Business
While it's essential to have fun and enjoy creating content, you should also approach your YouTube channel with a business mindset: research potential revenue streams and target audiences with high CPM rates. Understand your niche and the competition within it. By approaching your channel strategically, you can identify opportunities for growth and monetization. This doesn't mean sacrificing creativity but making informed decisions aligning with your goals.
Ready to take your content creation to the next level? Try Crayo's free clip creator tool today — just click the 'Try Now' button on our homepage to get started. No account is required! Go from prompt to viral shorts videos in minutes with Crayo.
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Create Viral Shorts In Seconds With Crayo
Creating great content is key, but the time you post it can make or break your reach. YouTube is busiest on weekends because people have more free time to watch. So, post on Saturday and Sunday mornings, preferably before 9 am PST, to catch the early risers and gain traction throughout the day. Midweek, focus on the evening hours from 5-9 pm PST because people are home from work and looking to unwind with some YouTube.
Why YouTube Shorts Should Be Part of Your Game Plan
Are you using YouTube Shorts? They're a great way to get noticed because they're quick to make and can go viral fast. Shorts are like TikTok and Instagram Reels—videos less than 60 seconds long and filmed vertically. The YouTube algorithm loves them, pushing them to a broader audience. This can help you get more views on your main channel.
Crayo AI: Your Secret Weapon for Going Viral
Crayo AI is a game-changer for content creators. It helps you create Shorts quickly and easily with auto-generated captions, effects, and music. You can go from an idea to a finished video in seconds. Just write a quick outline or prompt, customize the style with Crayo’s free templates, and export. Crayo even has a free clip creator tool you can try right now. No account is needed.
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