Why do some YouTube videos skyrocket while others barely make a ripple? Timing can be everything. If you know when to post on YouTube, you can ensure your content reaches the widest audience possible. This guide will show you how to boost your YouTube views by posting at the correct times.
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Table Of Contents
How Does YouTube Algorithm Work
YouTube’s algorithm focuses on the viewers, not the videos. This means your goal should be to make your audience happy, not the algorithm. YouTube’s explanation of how to reach your audience says, “Our algorithm doesn’t pay attention to videos, it pays attention to viewers. So, rather than making videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.” The algorithm doesn’t just recommend videos based on popularity. It’s more about the likelihood that an individual user will watch the following video and the next. That’s why two viewers can get different results when searching. Three factors affect how the algorithm matches viewers to the videos they can’t resist watching:
Content characteristics
Forget the notion that YouTube watches videos and picks its favorites. The algorithm can’t do that. Instead, it looks for signals that tell it the content is a match for the viewer.
Relevance signals
Say you search for a tutorial on how to bake a coconut cake. YouTube quickly finds content that matches your query. If the algorithm isn’t grabbing a bowl of virtual popcorn and watching millions of videos, how does it know what to show? It relies on metadata in the titles, tags, and descriptions.
Performance signals
The algorithm isn’t a critic, but it does get clues on what good content is from video metrics. The metrics YouTube uses to assess good content include:
How long do people watch? How long is the average video view, and what percentage of the video does the average viewer watch?
How often is a video watched? How many times is a video viewed when it’s recommended?
Did people like the video? What’s the engagement rate, number of likes vs. dislikes, and average survey rating of a video?
Personal preference signals
Since YouTube’s algorithm is geared to show viewers their ideal mix of content, it partly relies on each user’s behavior when creating surface videos. To curate your mix, YouTube considers which videos you’ve watched and liked (or disliked) and which topics or channels you keep returning to. It also links videos people tend to watch together. If people click on “how to make macaroons” after viewing coconut cake content, you’ll probably see that in your recommendation list.
Creator signals
YouTube’s algorithm wants to ensure it’s not recommending dangerous or untrustworthy content. One way it does that is by reviewing the channel it came from. If the channel shows signs of topical authority and trustworthiness, then YouTube is more likely to recommend its content.
Recommendation location
We usually refer to the YouTube algorithm as singular. In reality, there are three places where recommendations happen, and each has a slightly different set of criteria for surfacing content.
The homepage
You see the homepage when you first visit the YouTube website or app. Here, the algorithm tries to get you to watch something without knowing your mood. The recommendations on the home screen are based on performance factors along with your previous watch and search history.
Suggested videos
Suggested videos show up next to the video you’re watching. Now, the algorithm has more context for what you’re in the mood for. It’ll use the current video's topic and your watch history to make suggestions. It’ll also reference videos that were commonly watched after this one.
YouTube search results
It seems straightforward to tell YouTube what you want to watch in a search. But as we’ve seen, everyone’s results are a little different. Search for “bat” and see what happens. You might get baseball videos. Don’t like sports? Expect some flying mammal content. In this case, YouTube’s algorithm balances your behavior with relevancy signals in the titles and descriptions of the videos.
External factors
While you have a lot of control over how YouTube ranks your content (and we’ll show you how), there are some factors you just can’t control. For example, like every social media platform, YouTube suffers from seasonal dips in engagement. If your views drop in December, don’t take it personally. Or maybe consider creating some seasonally specific content. You also can’t control the competition. Your best pasta recipe content will struggle to compete if Gordon Ramsay, Jamie Oliver, and Laura Vitale dedicate a series to pasta. One last factor you can’t control is topic interest. Viewers are fickle, and some topics drop out of favor in a flash (sorry, NFT content creators). Spoiler alert: you can spot the trends and ride their wave if you know where to look. Stay tuned to learn how.
Not factors
Two things don’t affect your content’s discoverability, even though they’re often suspected of doing so. First, the algorithm doesn’t know how or if you monetize your videos. You won’t get a boost or a penalty if you’re getting ad revenue or are a part of the Shopping affiliate program. Second, your publication frequency doesn’t directly affect your individual video views. YouTube states that in their tests, there’s no correlation between the time between uploads and an increase in views.
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Benefits of YouTube Views
YouTube Views Benefiting a Business or Organization
1. Creating a Buzz
The more views a video racks up, the more it trends. Trending videos capture attention and drive more traffic, boosting your content's visibility. This newfound visibility translates into a growing audience and ensures success on the platform. As a result, businesses and organizations get noticed and attract new audiences.
2. Climbing the SERP Ladder
Search engines favor videos with high view counts. When a video performs well, it's displayed more prominently on search engine results pages, improving your channel's ranking. This visibility boosts your content's chances of being discovered by new audiences.
3. Building Brand Identity
Viewers often evaluate a channel or creator based on metrics like views, subscribers, likes, and comments. A high view count indicates quality content and inspires trust in potential viewers. This trust builds your brand's reputation and strengthens your identity in the YouTube community.
4. Boosting Other Metrics
High view counts attract engagement across the board. When views increase, so do subscribers, comments, and likes. Buying views can help accelerate this process and improve your content's overall engagement rate. YouTube algorithms prioritize videos with high engagement, giving them more exposure.
5. Monetizing Your Channel
Many small creators struggle to monetize their channels. A channel must reach specific views and watch time thresholds to earn revenue from AdSense. Achieving these milestones quickly lets you focus on creating content and growing your channel.
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How To Boost YouTube Views in 16 Ways
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2. Get Inspired by Competitor Research
Before diving into YouTube video creation, investigate your competitors. See how they’re using video in their marketing strategy. Identify content gaps you can fill, like video FAQs. This research will help you understand what resonates with your audience. Create a list of competitors and review their YouTube channels. Look at which videos have the most views and comments. Identify themes or patterns in popular videos. Use this information to generate your video ideas and prioritize them.
3. Ace YouTube SEO with Keyword Research
YouTube keyword research is a powerful SEO tactic. Adding researched search terms to your video title and description can drastically improve performance. Start by making some assumptions about what your audience might search for. You're on the right track if you notice your competitors’ videos ranking for these terms. Review their videos to see if they’re high-quality and answer the question appropriately. This will help you find opportunities to create better content that can rank higher.
4. Craft Titles That Demand Attention
Your video’s title is crucial for performance. Ask yourself if your title presents your content as a “must-see” or “meh.” To craft killer titles, grab attention without resorting to clickbait. Study the playbooks of YouTube giants like BuzzFeed and WhatCulture. These videos often use listicles, questions, or hyperbole (“insane,” “…of all time”) to rack up views. Aim to make your titles engaging and informative.
5. Keep Your Tone Consistent Throughout
In marketing videos, consistency is key. Consider watching a horror movie that suddenly turns into a comedy—it kills the mood. Consider the mood of your video and how all elements—music, lighting, voiceover, color composition—come together to create it. Make sure the tone is consistent throughout and reflective of your overall goal. This will enhance the viewer’s experience and reinforce your brand.
6. Find the Perfect Filming Location
If you’re filming on location, scouting can be easy. Set up your camera in different spots to find the best background and lighting. If shooting off-site, take your time to find the right location. Consider access to electricity, natural light, and crowd levels. Make sure the location aligns with your video’s tone. Preview your options to ensure you capture the best shot possible.
7. Plan Your Video with a Script and Storyboard
Showing up to a shoot without a plan is a recipe for disaster. Create a script and storyboard to guide your filming process. Write a simple, concise script with short sentences. This will help ensure your message is straightforward to understand. A storyboard will help you visualize the final video and capture the necessary footage. This preparation will save you time and stress during filming.
8. Avoid Amateur Audio Mistakes
Clear audio is critical for a professional video. Test your audio using your camera in the filming environment. This will help you gauge proximity to the camera and background noise levels. If audio quality needs improvement, consider investing in an external microphone. Ensure your audio is clear and high-quality for a polished final product. Don’t let poor audio detract from your hard work.
9. Illuminate Your Video with Proper Lighting
Lighting can make or break a video’s quality. Do lighting tests before shooting to ensure you get the desired look. Invest in quality lighting equipment or try a DIY lighting kit if on a budget. Ensure natural light doesn’t create shadows in the frame. If filming outdoors, shoot for soft, flattering light during the golden hour. Avoid unanticipated surprises by testing lighting in advance.
10. Optimize Your Videos for Maximum Visibility
YouTube is the second-largest search engine in the world, and videos often appear in top Google search results. Optimize your videos with keywords, tags, and categories to increase discovery chances. Use tools like Keywordtool.io to find keyword ideas. Mention target keywords in your video to help YouTube understand its content. Monitor engagement, as likes, comments, and views impact ranking.
11. Boost Engagement by Asking for It
Don’t ask viewers to like, comment, and subscribe. Many people who enjoy your video won’t remember to engage without a reminder. Include these calls to action in the video and description. Encourage viewers to answer questions in the comments or check out another video. Directly asking for engagement can significantly boost your video’s performance.
12. Tap into the Potential of YouTube Shorts
Shorts are the perfect way to engage viewers who are used to quick-hit videos. Incorporate Shorts into your content strategy to capture attention. Use them to share tips, create memes, respond to news, highlight products, answer questions, and more. Shorts are potent tools for growing on the platform, so don’t miss out on the opportunity.
13. Engage with the YouTube Community
Engaging with subscribers fosters a stronger connection with your audience. Interacting with viewers is a positive signal to YouTube. Like, reply, and pin comments to show appreciation and answer questions. Engaging with the community can help you build a loyal following and improve your channel’s performance. Don’t underestimate the potential of interaction on YouTube.
14. Create Custom Thumbnails for a Professional Look
Thumbnails are a powerful tool for capturing attention. By default, YouTube uses a random screenshot from your video. Create custom thumbnails to make your videos look more appealing and professional. Use image creation tools like Canva to design eye-catching thumbnails. Consistent and on-brand thumbnails can help establish your channel’s identity.
15. Cross-Promote Your Videos for More Views
Linking to related videos in your description encourages viewers to watch more of your content. Cross-promoting your videos can help you get more views and extend your content’s lifespan. Make a point to promote older videos relevant to new content. Encouraging viewers to explore your channel can boost engagement and improve performance.
16. Organize Your Channel with Playlists
Playlists help group your videos into categories and make it easier for viewers to navigate your channel. They also encourage binge-watching, which can improve your channel’s watch time. Create playlists based on themes or topics to guide subscribers to relevant content. As your channel grows, playlists become increasingly crucial for organization and viewer experience.
How To Choose the Best Niche for Boosting Views
Embrace What You Love
When you're starting a YouTube channel, think about your core interests. Creating videos takes time and effort, so focusing on something you genuinely enjoy is crucial. This will keep you engaged and excited about producing content over the long haul. Whether it's a hobby or a passion, ensuring you’re invested in your topic will keep your channel alive and thriving.
Play to Your Strengths
Identify what you’re good at. Do you have skills or knowledge that set you apart? Maybe you’re great at a particular sport or have insights into a unique topic. Leveraging your expertise can give you a competitive edge. Sharing your unique perspective can draw viewers and help you build a dedicated audience.
Align with Your Objectives
Think about what you want from your YouTube channel. Is your goal to make money, educate others, or share your passion? Your objectives will guide your niche choice. If you're looking to monetize, research profitable niches where you can compete effectively. If education is your aim, focus on areas where you can fill a gap or offer value.
Look at What's Hot
If you’re undecided, research trending topics on YouTube. Check out popular content and analyze successful creators. This can spark inspiration and help you find a direction that aligns with current audience interests. Embracing popular trends can boost your channel and increase its visibility.
Scope Out the Competition
Once you’ve narrowed your options, see what others are doing in your potential niche. Analyze their view counts, subscriber numbers, and engagement rates. This will give you a sense of how competitive the niche is and whether there's room for you to carve out your own space. Understanding your competition helps you strategize and find areas to stand out.
Test the Waters
Before you commit fully, brainstorm a list of video ideas. This will help you see if your niche is sustainable. Consider making a few sample videos to test your concept. The process of recording and editing will quickly show you whether the niche feels right and if it’s something you want to pursue.
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