In the vast ocean of YouTube content, making waves isn't as easy as hitting 'record' and hoping for the best. You might have the most incredible ideas, but turning them into engaging YouTube videos and knowing when to post on YouTube is a different beast.
So, how do you craft content that viewers can’t scroll past and help it gain traction? This guide is here to help you cut through the noise and get straight to the good stuff. From what to post on youtube to editing, we'll break down the essential elements of a good YouTube video, helping you reach your goals faster and get people watching.
And if you’re ready to make your mark, Crayo AI’s clip creator tool can help you create viral short videos by making it easy to trim, edit, and post videos.
Table Of Contents
15 Best Niches for YouTube Videos
1. Learn Anything with Education and Tutorials
These days, YouTube is a treasure trove of educational content. You can master almost any skill or subject by watching a few videos. This makes the education and tutorial niches incredibly lucrative. There's a wide array of profitable content, from how-to guides to online courses. Take Blippi, for example. This channel, aimed at kids, boasts over 20 million subscribers and rakes in massive monthly earnings. It’s a perfect example of how educational content can thrive on YouTube.
2. Crave the Latest Tech? Check Out Reviews!
Tech reviews have become one of the most rewarding niches on YouTube. With the constant influx of new gadgets, there's a never-ending demand for reviews. People want to know what they’re getting into before dropping cash on pricey tech. Marques Brownlee is a prime player in this space. He’s a go-to source for tech enthusiasts with millions of subscribers and views. His success showcases the potential in this niche.
3. Entertaining with a Capital E
For those passionate about music and entertainment, YouTube is a goldmine. Music channels and entertainment content like challenges and comedy have vast audiences. MrBeast stands as a giant in this arena. With over 200 million subscribers, his videos often break 100 million views. This reach translates to significant earnings, proving the entertainment niche is fun and incredibly profitable.
4. Savor the Flavor of Food and Cooking
Food and cooking content is always in high demand. Recipe videos, food reviews, and mukbangs drive engagement. Joshua Weissman, a food aficionado with millions of subscribers, shows how appealing this niche can be. His channel’s success highlights the universal appeal of culinary content.
5. Gaming: Where the Action Is
Gaming channels are a staple of YouTube. Gamers have a fervent audience eager for gameplay, reviews, and tutorials. LilSimsie, a Sims 4 content creator, exemplifies this. With a couple of million subscribers, her videos consistently draw in viewers. This niche is a surefire way to capture a devoted fanbase.
6. Get Fit with Health and Fitness
Health and fitness content is booming. There's a thirst for this content, from workout videos to wellness tips. Sanne Vloet, a health-focused YouTuber, shares workout routines and wellness advice with her audience. Her success reflects the lucrative nature of this niche.
7. Master Your Money with Personal Finance
Personal finance is a hot topic on YouTube. Finance creators often enjoy higher CPM rates, making this niche especially rewarding. Nischa, a finance YouTuber, shares budgeting tips and investment strategies with her audience. Her channel's performance underscores the profitability of finance content.
8. Beauty and Fashion: Always in Style
Beauty and fashion are thriving on YouTube. Makeup tutorials, product reviews, and styling tips are in high demand. Tati, a beauty guru, demonstrates this with her successful channel. The beauty industry’s sheer size ensures a steady flow of interested viewers.
9. Get Creative with DIY and Crafts
DIY and craft channels capture the imagination of viewers. From project ideas to craft challenges, this niche offers endless possibilities. The Sorry Girls, a Canadian group, excel in this space. Their content resonates with a broad audience, illustrating the potential of DIY channels.
10. Explore the World with Travel and Vlogs
Travel and vlog content draws viewers eager to explore new places or follow engaging personalities. Emma Chamberlain, a successful vlogger, captures millions of views with her unique approach. Her channel highlights the appeal of sharing personal adventures and insights.
11. Love Pets and Animals? You're Not Alone
Pet and animal content is a perennial favorite on YouTube. There's a devoted audience, whether it’s funny pet antics or educational animal videos. Paul Cuffaro’s channel, focused on animal care and education, exemplifies the popularity of this niche.
12. Real Estate: More Than Just House Tours
Real estate channels offer more than stunning home tours. Market analysis and real estate advice are popular topics. Graham Stephan, a real estate expert, shares insights with his audience, demonstrating the allure of this niche.
13. Parenting and Family: Always Relevant
Parenting and family content resonates with many viewers. From parenting tips to family vlogs, these channels offer relatable content. The Trench Family, with their fun and heartwarming videos, exemplifies the appeal of this genre.
14. Unbox the Potential of Product Reviews
Product reviews and unboxing are hugely popular on YouTube. Hope Scope, a channel dedicated to hauls and reviews, attracts millions of views. This niche is perfect for those who love showcasing the latest products.
15. Motivate and Improve with Self-Help
Motivational and self-help content thrives on YouTube. These channels appeal to a broad audience seeking inspiration and personal growth. Ali Abdaal, a productivity guru, reaches millions with his motivational content. His success highlights the enduring appeal of this niche.
What Content Goes Viral On YouTube
1. Gaming Walkthroughs: A Virtual Playground
Video game walkthroughs remain a staple on YouTube, fueled by the enthusiastic gaming community. Channels focused on games like Minecraft thrive due to the platform's modding possibilities and interactive nature. Viewers engage in real-time as players narrate their journeys, offering a dynamic blend of entertainment and community interaction. This format showcases gameplay and builds a loyal following eager to experience new mods and live sessions.
2. How-To Guides: Visual Learning at Its Best
YouTube excels at catering to visual and auditory learners, making it an ideal platform for how-to guides and tutorials. From makeup and cooking to tech and DIY projects, these videos offer step-by-step instructions that allow viewers to follow along. The popularity of such content spans various interests, ensuring a diverse range of topics and styles. Whether you’re a fan of woodworking or fitness, there’s always something new to learn.
3. Product Reviews: Authentic and Informative
Before making a purchase, many consumers turn to YouTube to see authentic product reviews. These videos provide an opportunity to see products in action—and the personal touch of a trusted reviewer resonates with viewers. Whether it’s makeup application, car test drives, or kitchen gadgets in action, this format is particularly effective at influencing buying decisions. The more genuine and helpful the review, the more likely it is to have a lasting impact.
4. Vlogs: A Glimpse into Real Lives
Vlogs offer an authentic look into creators' lives, often focusing on specific topics or lifestyles. Unlike traditional diaries, these videos are public and engaging, giving viewers a chance to connect with the vlogger on a personal level. The unscripted nature of vlogs makes them relatable and endearing, with many channels amassing devoted audiences. Like reality TV, vlogs tap into our curiosity about other people’s lives, making them a popular YouTube genre.
5. Comedy and Sketches: Laughter for the Masses
Comedy and sketch videos are designed to entertain and amuse audiences, with various styles to suit every sense of humor. These highly shareable, lighthearted videos often go viral, spreading laughter across social media platforms. Comedy channels can attract larger audiences than many network TV comedies, showcasing the potential of humor in building a loyal following.
6. Unboxing: The Thrill of Discovery
Unboxing videos capture the excitement of revealing a new product, letting viewers participate in the experience. This format straddles the line between a shopping spree and a product review, offering a preview of what’s inside. Like a child eagerly unwrapping presents, viewers are drawn to the anticipation and thrill of discovery. Unboxing videos can significantly impact consumer behavior, making them a valuable tool for brands looking to connect with potential buyers.
7. Educational Content: Knowledge for All
Educational videos on YouTube cover a wide range of topics, from official channels like TED and National Geographic to smaller creators sharing their expertise. These videos target young children and students, providing engaging and informative content that stands the test of time. As new generations discover these videos, they continue to receive views and remain relevant for years.
8. Video Testimonials: Authentic Endorsements
Video testimonials build trust by showcasing satisfied customers sharing their experiences with a product or service. These videos are simple and genuine, with customers speaking freely about their positive experiences. They can be short and focused or feature multiple customers sharing their stories. Testimonials build trust and credibility, especially with supporting visuals like animations or how-to sequences.
9. Q&A: Direct Engagement with Viewers
Q&A videos are a great way to address audience questions and concerns while building a closer connection with viewers. Whether you’re an influencer or a business, these videos allow you to engage with your audience directly. Collect questions through surveys or social media and answer them in a video to keep viewers informed and engaged. Q&A videos are also a good way to address negative feedback or celebrate milestones with your audience.
10. Challenge Videos: Embracing the Trend
Challenge videos have long been a popular YouTube format, offering a fun and engaging way to participate in social media trends. With platforms like TikTok driving new trends, there’s always a challenge to take on. Whether you’re doing it solo or with friends, challenge videos are a great way to entertain and connect with your audience. You can even create YouTube Shorts to showcase quick and engaging challenges.
11. Meet the Team: Humanizing Your Brand
Meet the Team videos introduce viewers to the people behind your business, building trust and relatability. By showcasing team members and their personalities, these videos give potential customers and employees a glimpse into your company culture. Incorporating fun elements like games or interesting questions can make these videos more engaging and memorable.
12. Company Culture: An Inside Look
Company culture videos offer a behind-the-scenes look at your workplace, highlighting your values and atmosphere. These videos showcase what it’s like to work for your company, attracting potential employees and customers. Allow employees to show their personalities and everyday work life for an authentic and relatable video experience.
13. Webinars: Expert Insights on Demand
Webinars are a valuable source of information, offering expert insights and knowledge on specific topics. These virtual seminars bring traffic to your channel, establish your expertise, and attract a diverse audience. For educational institutions or businesses, webinars can also serve as a way to connect with potential students or customers.
14. Live Streams: Real-Time Interaction
Live streams offer real-time interaction with viewers, creating a sense of immediacy and engagement. Live content keeps viewers engaged, whether it’s a gaming session, makeup tutorial, or ambient study stream. Live streams are a powerful way to build community and keep audiences returning for more.
15. Interview Videos: A Peek Behind the Curtain
Interview videos offer a more casual and personal look at celebrities, influencers, or industry experts. Adding a fun twist or challenge can make these videos more entertaining and engaging, keeping viewers hooked. By showcasing a different side of your guest, interview videos offer a unique perspective that resonates with audiences.
Take your content creation to the next level with Crayo's powerful clip-creator tool. This easy-to-use platform allows you to create unlimited Shorts videos with auto-generated captions, effects, and music. Try Crayo’s free clip creator tool today—just click the ‘Try Now’ button on our homepage to get started. No account is required!
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19 Tips on How To Make Good YouTube Videos
1. Turn Ideas Into Shorts Instantly
Crayo AI is your fastest route to creating engaging YouTube Shorts. With the ability to generate unlimited clips in seconds, you can quickly transform ideas into viral content. Crayo does the heavy lifting by auto-generating captions, effects, backgrounds, and music. Just jot down your ideas, pick a style, and export your video. Give it a shot today by clicking our homepage's ‘Try Now’ button. No account is required!
2. Spy in the Competition
Analyze your competitors’ video strategies to get inspired and find content gaps you can fill. Notice what themes and topics resonate with audiences, and list YouTube video ideas you can prioritize. This insight helps you craft content that connects with your audience.
3. Boost Visibility with Keyword Research
Incorporate the right keywords into your video titles and descriptions for better visibility. Start by brainstorming terms your audience might search for, then verify their popularity on YouTube. This will help you create more discoverable content.
4. Keep Your Tone Consistent
Maintain a cohesive mood throughout your video. Consider how music, lighting, and voiceover create a consistent tone that aligns with your brand and message. This will help your video resonate with viewers.
5. Scout for the Perfect Spot
Choose a location that enhances your video’s quality. Whether filming at home or in public, consider factors like lighting, background, and permissions if needed. This ensures your video looks professional and polished.
6. Script and Storyboard Your Vision
Plan your video content by writing a script and creating a storyboard. This helps you maintain a clear vision and ensures everyone involved understands the project. It’s a time-saver and keeps your team on the same page.
7. Use What You Have
Don’t overspend on video equipment. Start with what you have, like a smartphone or webcam, and upgrade only if needed. Consider renting or partnering with professionals if your needs are temporary.
8. Prioritize Clear Audio
Test and improve audio quality to avoid an amateurish feel. Use external microphones if necessary and ensure your environment is conducive to clear recordings. Good audio is crucial for a polished final product.
9. Test Your Lighting
Proper lighting can make or break your video. Test different setups and consider natural light when filming outdoors. Investing in lighting equipment can boost your video’s quality.
10. Pick the Right Editing Software
Choose an editing tool that suits your skill level and budget. Free options like iMovie are great for beginners, while more advanced options like Adobe Premiere Pro offer more features. If editing isn’t your forte, hire a freelancer to help.
11. Craft an Engaging Intro
Hook viewers within the first few seconds with a captivating intro. This might be a brand promo or a quick preview of the video’s content. A strong intro keeps viewers interested and sets the stage for what’s to come.
12. End with a Purposeful Outro
Conclude your video with a clear call to action, guiding viewers on the next steps. Whether subscribing to your channel or visiting your website, ensure your outro leaves them with clear next steps.
13. Optimize Titles and Tags
Use keywords in your titles and tags to help search engines understand your content. This increases your video’s chances of being discovered by the right audience.
14. Craft a Compelling Description
Summarize your video in the description, using relevant keywords and including a call to action. This helps improve search rankings and gives viewers a clear idea of what to expect.
15. Make Videos Accessible with Captions
Include closed captions to make your video accessible to a wider audience, including those with hearing impairments. YouTube rewards videos that are inclusive and engaging.
16. Choose an Eye-Catching Thumbnail
Select a custom thumbnail that stands out and accurately represents your video. Bright colors and bold text can help capture viewers’ attention in search results.
17. Promote Across Digital Channels
Extend your video’s reach by sharing it on social media, embedding it on your website, and including it in email marketing campaigns. This increases exposure and engagement.
18. Use Cards and End Screens
Incorporate cards and end screens to boost viewer engagement. These features can direct viewers to related content or encourage them to subscribe to your channel.
19. Track Your Performance with Analytics
Use YouTube Analytics to monitor your video’s performance and inform your content strategy. Identify popular videos and trends to create more of what your audience loves.
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10 Famous YouTubers for Inspiration
1. Masters of Magic and Visual Effects: Zach King
Zach King is renowned for his thrilling video edits that blur the lines between reality and illusion. He has perfected creating content that feels like magic, effortlessly blending creativity with technical skill. Whether on TikTok, YouTube, or Instagram, Zach's work showcases an unparalleled mastery of editing tricks and visual effects.
2. Fashion with Flair: Chiara Ferragni
Chiara Ferragni smoothly fuses fashion-forward content with professional videography on platforms like Instagram and YouTube. Her ability to blend style and elegance with dynamic visuals makes her work appealing and inspiring. She's a beacon in the fashion and lifestyle niche, setting trends with each post.
3. Beauty Meets Professionalism: Nikkie de Jager (NikkieTutorials)
Nikkie de Jager, or NikkieTutorials, brings a polished and vibrant touch to the beauty and makeup sphere. Her professional-quality visuals set her tutorials apart, making them educational and visually striking. Nikkie's content provides a masterclass on how to boost makeup videos into an art form.
4. Adventure and Action: Devin Super Tramp
Devin Super Tramp is a maestro of cinematic storytelling. His YouTube channel is a stunning showcase of extreme sports and breathtaking locales. Each video is an adrenaline-fueled journey, offering viewers a front-row seat to some of the most epic adventures and travel experiences imaginable.
5. Comedy in Simplicity: Khaby Lame
Khaby Lame proves that simplicity can be incredibly entertaining. His work on TikTok and Instagram combines sharp visuals and clever storytelling. By turning everyday life hacks into comedic gold, Khaby delivers content that is both relatable and hilarious, all with a minimalist approach.
6. Fitness and Lifestyle: Lauren Giraldo
Lauren Giraldo is known for her well-edited, aesthetically pleasing workout and lifestyle videos. Her content on YouTube and Instagram inspires viewers to lead healthier lives while entertained by her creative approach to fitness and wellness.
7. Tech with a Touch of Class: Marques Brownlee (MKBHD)
Marques Brownlee, or MKBHD, takes tech reviews to the next level with ultra-HD visuals and professional editing. His content is a visual feast, offering viewers an in-depth look at the latest gadgets and technology with a touch of class and sophistication.
8. Capturing Motion and Emotion: Jordan Matter
Jordan Matter excels at capturing dynamic and emotive moments in his photography and dance videos. His YouTube and Instagram channels are filled with vibrant scenes, often featuring dancers and creative photography challenges that push the boundaries of what's possible.
9. Fashion, Beauty, and Lifestyle: Jenn Im
Jenn Im combines relatable content with stylish visuals and thoughtful editing on YouTube and Instagram. Her work in the fashion, beauty, and lifestyle niches is authentic and aspirational, offering viewers a glimpse into her world through a curated lens.
10. Entertainment and Personal Growth: Will Smith
Will Smith brings high-energy entertainment with a motivational twist to his YouTube, Instagram, and TikTok channels. His cinematic videos are engaging and inspiring, as they often incorporate personal growth and self-improvement themes.
Create Viral Shorts In Seconds With Crayo
Optimize Your YouTube Posting Time
Timing can make or break your YouTube success. Aim for the sweet spot when your audience is most active. Generally, the best times to post are between 2 PM and 4 PM on weekdays and between 9 AM and 11 AM on weekends. This way, your videos are ready to be watched during peak hours. These slots align with typical viewer behavior, giving your content the best chance to gain traction. Remember to analyze your channel’s data for trends and patterns. This will help you fine-tune your timing strategy.
Grab Attention with Thumbnails and Titles
First impressions matter on YouTube. Your thumbnail and title are the first things viewers see, so they must be compelling. Use bright colors and clear images for thumbnails. Make sure they accurately represent your video content. For titles, aim for clarity and intrigue. Ask yourself: would this title make me click? Engage your audience with a balance of creativity and honesty. Misleading titles might get clicks, but they won’t keep viewers around.
Master Your Introduction
The first 15 seconds of your video are crucial. Viewers will decide whether to watch more based on this short intro. Start with a hook that captures attention. It could be a bold statement, a question, or a quick preview of what’s to come. Avoid long-winded intros or excessive branding. Get to the point quickly to keep viewers engaged.
Craft High-Quality Content
Quality is key to retaining viewers and building a loyal audience. Invest in good equipment, like a decent camera and microphone. Pay attention to lighting and background. These elements can boost your video production value. Editing is just as important. Trim unnecessary parts and add engaging visuals. Aim for a cohesive, polished final product that keeps viewers interested from start to finish.
Encourage Viewer Interaction
Engagement is crucial for growing your channel. Encourage viewers to comment, like, and subscribe. Ask open-ended questions to start a conversation. Reply to comments to build a sense of community. This will increase your video’s visibility and foster a loyal audience. Engaged viewers are more likely to return for future content, helping your channel grow.
Create High-Quality Videos Fast with Crayo AI
Crayo AI is transforming how content creators produce shorts. It’s the fastest way to create short videos. In a few clicks, you can transform ideas into engaging content. Crayo auto-generates captions, effects, backgrounds, and music. This makes the creative process more efficient.
Write an outline, customize your style, and export your short. It’s that simple. You can seize the opportunity of a lifetime with the TikTok Creator Fund Program. Go from ideas to viral shorts in seconds. Try Crayo’s free clip creator tool today. Click the ‘Try Now’ button on our homepage to start. You won’t need to create an account.
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