It can be challenging to pick between a TikTok business or personal account, especially when trying to create short-form content that can go viral. You may wonder if a business account is too severe or if an individual account needs the right features. The good news is that both options have their strengths and weaknesses, and this guide will help you understand which is right for you. We'll start by looking at the key differences between the two and then explore some tips and tricks for making the most of your chosen account type.
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Table Of Contents
What Is TikTok Business Account?
Unlocking TikTok’s Full Potential with a Business Account
A TikTok Business Account is your gateway to a suite of marketing tools and features designed to help brands and businesses substantially impact the platform. By upgrading, you’ll have access to resources to optimize your strategy, engage with your audience, and grow your presence.
Command Center: The TikTok Enterprise Suite
The TikTok Enterprise Suite serves as your control hub for all account activities. It’s where you get detailed analytics on your content’s performance, followers, and live sessions. To refine your approach, you can track metrics like profile views, video views, and follower count. Promotion tools here allow you to expand your content’s reach and quickly grow followers. Additionally, you can manage collaborations with other creators and even use their posts for promotional ads.
Drive Engagement with TikTok’s Bio Link
A TikTok bio link is a clickable shortcut in your profile that directs followers to your website, online store, or other social media profiles. This feature is essential for brands looking to convert engagement into action, like purchasing or subscribing to a newsletter.
A Soundtrack for Success: TikTok’s Commercial Music Library
The TikTok Creative Center offers a commercial music library with over 1.3 million royalty-free songs. These tracks allow businesses to incorporate into their content without worrying about copyright infringement. This resource is invaluable for creating engaging ads and maintaining a strong brand presence.
Direct Contact: Company Email in Profile
Business accounts can include an email link in their profile, making it easy for potential partners and customers to contact you directly. This streamlined process significantly improves personal accounts, where users must copy and paste an email address from the bio.
Smooth Selling with TikTok Store
The TikTok store feature allows creators and businesses to sell products directly on the platform. You can integrate your store with e-commerce platforms like Shopify or WooCommerce to showcase products in videos and live streams. Users can easily browse and shop in the “Shop” tab on a creator’s profile, provided the account has at least 1,000 followers.
Validation with Verification Badges
Verification badges on TikTok indicate that an account is authentic and notable. This badge is the only official way to show that a business account is legitimate, adding credibility and helping users quickly find your business in search results.
Streamlined Processes with Third-Party Integration
TikTok Business Account users can integrate third-party marketing and CRM tools, streamlining various processes. These integrations can improve content scheduling and provide deeper analytics beyond TikTok’s native tools.
What Is a TikTok Personal Account?
Most TikTokers choose personal accounts for good reasons. They're an excellent choice for average users, content creators, and public figures. Personal accounts let you scroll through TikTok, interact with others, and create content. Plus, you can use all the music and sounds TikTok offers, which makes creating engaging content more fun.
Easy Accessibility and Interactivity
You can easily explore and engage with other creators with a personal account. This interaction is critical to building connections and growing your network on TikTok. The app’s algorithm favors active accounts in the community, so liking, commenting, and sharing can boost your visibility.
Creative Freedom: Express Yourself
A personal account allows you to create content with fewer restrictions. You can experiment with different styles and trends without worrying about how it aligns with a brand identity. The more you make, the more you learn what resonates with your audience.
Music and Sounds: Enhance Your Videos
Music and soundtracks are integral to TikTok culture. Personal accounts have access to a vast library of tracks that enhance your videos and make them more entertaining. This feature helps you stay relevant with the latest trends.
Privacy and Monetization: Options Galore
Switching your account to private is a breeze, giving you control over who sees your content. These accounts are eligible for features like video gifts, subscriptions, or series when monetizing. You can also access the TikTok Creator Marketplace and Creator Rewards Program, opening doors to potential earnings.
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Is It Better To Have a Personal or Business Account On TikTok?
Regarding TikTok, the kind of account you choose will impact how you use the platform. Here's a look at what each type of account offers:
Business Accounts: Engage and Utilize Advanced Tools
If you’re a business aiming to connect with consumers in a fun way, a Business Account might be the right fit. This type of account allows businesses to create content that resonates with TikTok users, encouraging interactions and engagement. It’s not just about posting videos. It’s about creating a strategy. Access to advanced business tools like the Business Creative Hub allows you to design a comprehensive marketing approach that aligns with your goals. A business account is your best bet if your main objective is to promote a product or service.
Personal Accounts: Enjoy and Create Content with Freedom
A Personal Account is an excellent choice for those who want to watch and interact with TikTok content. You can explore videos on your For You feed, search for new content, follow others, and save hashtags to keep track of your interests. Plus, if you’re a creator who wants to share your content, a Personal Account provides access to advanced creator tools. These tools offer insights into what your audience enjoys, helping you build a community around your content. Whether watching or creating, a Personal Account allows you to enjoy TikTok on your terms.
Difference In TikTok Business Account vs Personal Account
What Are the Goals and Audience for Each Account Type?
Personal accounts are best for individuals, content creators, and influencers. They focus on personal expression and community engagement. Business accounts help companies promote products and services. They target specific audiences and measure content effectiveness with analytics.
How Does Analytics Differ Between Personal and Business Accounts?
Personal accounts offer limited analytics through a "Pro Account" option. This includes essential insights like video views and follower demographics. Business accounts have advanced analytics tools that provide detailed follower activity and video performance data. They offer insights into the effectiveness of content in reaching business goals.
What Music Library Access Do You Get?
Personal accounts can use TikTok's entire music library, including copyrighted songs. Business accounts have limited access to copyrighted music, which may not be commercially available. Instead, they can use a royalty-free sound library provided by TikTok.
What Advertising and Promotional Features Are Available?
Personal accounts cannot run ads directly. They have only features for promoting content if they boost posts or partner with brands. Business accounts have access to TikTok’s advertising tools. They can run ads, promote posts, and use features like TikTok Ads Manager to launch campaigns and target demographics.
How Do Personal and Business Accounts Affect Branding?
Personal accounts are more casual and suitable for individual expression or community building. Business accounts add credibility and help with branding. They allow access to features like TikTok’s "Business Suite" for creating custom content and leveraging tools to enhance visibility.
Can You Add Links to Your Profile?
Personal accounts have limited options for adding external links. This feature is only available for some creators with a certain follower threshold. Business accounts can add clickable website links to their profiles, making driving traffic to their sites more accessible.
Pros and Cons of TikTok Business Account
Pros
1. Boost Your Profile
A TikTok business account offers a far more professional profile setup than personal accounts. Add a website, industry, support email, and custom action buttons like "Sign up." This creates a polished and accessible profile, helping brands connect directly with potential customers. Take Oysterly, for example. Founder Melissa Laurie appreciates how these features give her agency a more professional appearance and make it easier for clients to engage with their services.
2. Equip Your Ad Potential
With a business account, you can access TikTok Ad Manager, the command center for running video campaigns and analyzing your campaign performance. This is a game-changer for brands that want to run strategic ad campaigns, as personal accounts can only promote posts. For example, Elf Cosmetics used the Business Creative Hub to create engaging ads, like their viral #eyeslipsface challenge, which helped them reach millions of users and boost brand recognition.
3. Engage Like a Pro
Business accounts offer unlimited messaging capabilities, allowing you to engage with customers in ways you’re used to on platforms like Facebook and Instagram. This makes it easier to collect leads and organize follow-ups. Gymshark, a fitness apparel brand, utilizes these features to engage directly with its customer base, respond to inquiries, and collect leads through video content.
4. Collaborate smoothly
A business account is essential if you have a team planning or posting content. TikTok Business Center allows you to manage team and agency access and collaborate with creators. Integrating with third-party social media management apps is also a major perk. Chipotle, for example, uses the TikTok Business Center to manage multiple team members, schedule posts, and work with influencers to promote their brand.
5. Drive Sales with TikTok Shop
A TikTok business account lets you set up your own TikTok Shop so users can buy without leaving the app. This is a powerful tool for driving sales, as 70% of TikTok users discover new brands on the app and are likely to purchase. Irresistible Me, a hair and beauty brand, has used this feature to capture user attention and convert it into revenue through smooth, in-app purchasing experiences.
Cons
1. Limited Sound and Music Options
A significant downside of TikTok business accounts is that you can't use trending songs in your content. Since TikTok considers business accounts to be using music for commercial purposes, you'll have to rely on royalty-free songs from their Commercial Music Library. This limits your ability to hop on music trends, but at least you don't have to worry about copyright infringement.
2. No Content Monetization
While you can make money from the products and services you sell through TikTok engagement, there’s no way to monetize the content from a business account. You can’t participate in programs like Creator Fund, LIVE Gifts and Diamonds, or Tips. You need a personal account to make money on TikTok.
3. Exclusion from Development Programs
Business accounts are excluded from programs like Creator Next and Creator Fund, designed to support and monetize individual creators. If your talent lies in creating entertaining content, you won’t be rewarded for it through these programs.
4. 1,000 Followers Rule
Business accounts must have 1,000 followers to use the TikTok store and include a bio profile link. For companies new to the platform, this can be a barrier to entry and limit their ability to generate traffic and sales through the app.
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Does A TikTok Business Account Get More Views?
Business Accounts on TikTok: Do They Boost Views?
Switching to a TikTok business account doesn’t magically increase your views. The algorithm cares more about content quality and engagement. However, business accounts come with tools that can help you optimize your content for better visibility and interaction. Think of these tools as a way to give your content a fighting chance in the TikTok ecosystem.
Crayo AI: Your Shortcut to Viral Short Videos
Crayo AI is a game-changer for video creation. It lets you whip up unlimited short videos in no time. It automatically generates captions, effects, backgrounds, and music. This means you can focus on crafting engaging content. With Crayo, you go from idea to viral video in seconds. Just write a prompt, customize the style and export. Try Crayo’s free clip creator tool today—no account required.
Hashtags: Your Secret Weapon for Visibility
Hashtags are your ticket to categorizing and boosting the reach of your content. They help more users discover your videos. But you need to be strategic. Use hashtags that are relevant and popular. This ensures your content reaches the right audience and gets the attention it deserves.
Music: The Soundtrack to Your TikTok Success
Using popular music and sound clips can significantly enhance your TikTok videos. When users enjoy a music clip, they often explore more videos using it. This could lead them straight to your content. So, ensure you’re tapping into trending tracks to increase your chances of getting noticed.
Jump on the Trend Train
Trends are a massive part of TikTok culture. Whether it’s dances, challenges, or memes, jumping on viral trends can boost your views. Keep an eye on what’s popular and find creative ways to participate. This makes your content more relatable and increases its likelihood of being shared.
Timing is Everything: When to Post on TikTok
Posting at the right time can improve your chances of reaching your audience. Optimal posting times vary by industry and brand. Use your TikTok analytics to identify when your audience is most active. Then, schedule your posts to align with these peak times.
Cross-Promotion: Expand Your Reach Beyond TikTok
Don’t keep your TikTok content confined to the app. Share your videos on other platforms like Instagram and YouTube. This broadens your audience and increases your chances of going viral. You can also share links on X (formerly known as Twitter) to maximize exposure.
Duet and Stitch: Engage with Popular Content
Dueting or stitching popular videos is a great way to create engaging content. A stitch plays a part in an existing video before you add your spin. This is perfect for adding context or commentary to trending content, drawing more views to your channel.
How To Switch To TikTok Business Account
TikTok is an excellent tool for creators and businesses looking to connect with audiences. If you’re considering switching your account type, follow these steps:
1. Open Your TikTok Profile
Start by opening the TikTok app and tapping the Profile icon at the bottom of your screen.
2. Access the Menu
Look for the Menu button at the top of the screen. It’s the one with the ☰ symbol. Tap it to proceed to the next step.
3. Go to Settings and Privacy
Once the menu expands, select Settings and Privacy. This section houses all the controls you need to change your account type.
4. Select Account
The Account option is within the Settings and Privacy menu. Tap it to access further options.
5. Switch to Business Account
Finally, choose Switch to Business Account. The app will guide you through the remaining steps to finalize the transition.
Pros and Cons of TikTok Personal Account
Pros of TikTok Personal Accounts
Full Access to Trending Sounds
Creators on TikTok personal accounts can use both commercial and popular sounds. You can film your grandma dancing to the latest hit without worrying about copyright restrictions. Business accounts, however, could have more extensive sound options, which can dampen participation in viral trends.
Flexible Privacy Settings
Personal accounts offer the flexibility to toggle between public and private settings. If you want to keep things under wraps, you can. Business accounts are always public, with no privacy option.
Eligibility for Verification
Personal accounts can be verified, just like brands and businesses. That coveted blue check isn’t out of reach if you’re on an individual account.
Promote Your Content with Ease
TikTok's Promote feature is available for personal accounts. It allows you to boost your content and gain more followers. However, videos with copyrighted sound can’t be promoted.
Monetization Opportunities
Personal accounts can access TikTok’s creator-specific monetization programs, like Creator Next and the Creator Fund. Business accounts don’t have this option, so creators have a leg up when earning money on the platform.
Link in Bio
You can add a link to your bio if you meet specific requirements. This can drive traffic to your website or other social media profiles.
Cons of TikTok Personal Accounts
Limited Access to Analytics
Personal accounts can’t download their analytics data, and the in-app view is limited to a 60-day data range. This can make it challenging to analyze your content’s performance over the long term.
No Third-Party Management Tools
Personal accounts can’t be connected to third-party social media management platforms. If you’re looking to plan content, schedule posts, and manage comments, a personal account won’t cut it.
Get ahead of the competition and make your TikTok content shine. Crayo’s free clip creator tool is the fastest way to create short videos. Click the ‘Try Now’ button on our homepage to start. No account is required!
Create Viral Shorts In Seconds With Crayo
Crayo AI is a powerful tool for creators. It’s designed to transform your ideas into engaging shorts, all with just a few clicks. Start with an outline or prompt. Then, choose your style—select a background, voice narrator, and music from Crayo’s templates. Finish and export your video. Crayo will handle captions, effects, and music. You’ll have a polished short video ready for TikTok or any other platform. Try Crayo’s clip creator tool today. Click the ‘Try Now’ button on the homepage. No account is needed.
From Idea to Viral in Seconds
Creating short videos is often time-consuming, but Crayo AI changes that. It’s a fast and efficient way to make shorts. You can turn an idea into a video in seconds. Just write a prompt, customize the style, and finish. Crayo will handle the rest. Go from prompt to viral shorts in minutes with Crayo.
Make Money with the TikTok Creator Fund
The TikTok creator fund is excellent for making money from your videos. Crayo can help you take advantage of this opportunity. It’s the fastest way for TikTok to make shorts. You can create unlimited videos simultaneously, and Crayo will add captions, effects, and music. Use Crayo to make clip after clip and start making money with the TikTok creator fund.
Why Use Crayo AI?
Crayo AI is the fastest way to create short videos. You can use it to make unlimited shorts at once, and it will even add captions, effects, and music for you. It’s an excellent tool for creators who want to make money with the TikTok creator fund. With Crayo, you can go from idea to viral video in seconds.
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