TikTok has become a hub for short-form content, where trends pop up and vanish at lightning speed. Whether you're a creator or just love the platform, seeing trends can feel like a full-time job. But don’t worry—keeping up with the latest trends can be fun and rewarding. In this post, you'll get practical tips to spot these trends so you can create content that resonates and maybe even goes viral.
If you’re looking for best tiktok video editor to make engaging content quickly, check out Crayo AI's clip creator tool. It's a great way to produce attention-grabbing videos that can help you keep pace with TikTok's ever-changing trends.
Table Of Contents
What Is TikTok Trending?
TikTok trends are viral short videos that leverage popular songs, features, sound effects, or hashtags. They are constantly evolving, keeping the app fresh and exciting. Think of them as the modern equivalent of memes. According to Evan Horowitz, CEO of Movers+Shakers, over half of TikTok content is trend-driven. This widespread participation makes trends a community-wide conversation, allowing users to reinterpret them creatively.
How Brands Can Smoothly Blend Into TikTok
Brands need to understand TikTok trends to connect with users authentically. The most successful brands join the conversation without appearing too polished or sales-focused. They create content that feels like a natural part of the user’s feed. Horowitz explains that when users see a brand hopping on a trend in a fun way, it enhances its relevance and relatability.
The Secret to Staying Relevant on TikTok
To stay relevant on TikTok, you must be aware of the latest trends and adapt your content accordingly. This involves regularly browsing the app, following popular creators, and watching trending hashtags. Doing so lets you identify and participate in emerging trends before they peak, helping you maintain a fresh and engaging presence on the platform.
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How To See What Is Trending On TikTok In 19 Simple Ways
1. Discover TikTok Trends on the Explore Page
Start with the Explore page to see what's making waves on TikTok. This section showcases trending videos and hashtags. Try to look for patterns, like recurring themes or styles, and consider how to adapt them for your content. Trends can appear and vanish quickly, so stay alert.
2. Leverage TikTok’s Creative Center
TikTok’s Creative Center is a treasure trove for trend discovery. Begin by selecting the country where your audience is located to view localized trends. Follow the hashtags on videos that grab your attention, as they often indicate more significant trends. Sort creators by follower count to identify new trends early and set aside resources to experiment with content that resonates with these trends.
3. Check Out the Trending Videos Tab
The Videos tab in TikTok’s Creative Center Trends shows trending videos, regardless of the creator's following. Use this to find viral videos your business could mimic, duet, or stitch.
4. Monitor Popular Hashtags
The Hashtags tab in TikTok’s Creative Center lets you track trending hashtags related to your industry. Use the search bar to find hashtags related to your business’s target keywords.
5. Utilize Third-Party Tools
Third-party TikTok analytics tools can offer valuable insights. Add your competitor’s TikTok profile as a tracker to access a comprehensive set of metrics with one click.
6. Discover Hot Songs
The Songs tab in TikTok’s Creative Center helps you find trending audio clips and songs. The “Popular” section shows the most-used songs, while the “Breakout” section highlights songs and user-generated audio clips gaining traction.
7. Explore the TikTok Commercial Music Library
The TikTok Commercial Music Library is another resource for trend discovery. It houses pre-cleared music for organic TikTok content and TikTok Ads. Filter and sort results to find trending songs that fit your content.
8. Stay Informed with Trend Perspectives
TikTok’s Creative Center includes a Trends section with Trend Perspectives. This resource educates marketers and advertisers on TikTok audience behaviors, helping you predict how trends in your industry may develop.
9. Watch Emerging Subcultures
Emerging subcultures often birth new trends. Monitor niche communities to spot what might be on the horizon.
10. Research TikTok Creative Strategies
The Creative Strategies page under the Creative Center’s Education tab offers insights into successful TikTok trends. Find marketing case studies, creative tips, and tutorials here.
11. Use the TikTok Ads Library and Top Ads Dashboard
The TikTok Ads library functions like the Facebook Ads library. It allows you to research competitors’ ads and find video inspiration. Use it as a secret weapon for trend discovery.
12. Recognize Social Media Data Patterns
Social media platforms are full of data. Analyze engagement rates and search data to identify rising topics and themes.
13. Find Trending Keywords with Keyword Insights
The Keyword Insights tool in Creative Center’s Inspiration section helps you explore trending keywords. Use this to ensure your video scripts and captions hit the right buzzwords for your target market.
14. Discover Trending TikTok Products
The Top Products section of Creative Center’s Inspiration tab provides information on trending products within a chosen category. Measure your video metrics against industry averages and see trending content for those products.
15. Browse Your FYP
Your TikTok For You Page (FYP) is an excellent resource for trend discovery. It's tailored to your preferences, showing you content related to accounts and videos you've interacted with. Use it to get into the mindset of your ideal customer and see which trends resonate most with your audience.
16. Use the TikTok Trend Discovery Page
TikTok’s trend discovery page showcases the platform’s most significant trends. Any user can browse through it to see videos related to these trends.
17. Explore YouTube Shorts
YouTube Shorts are similar to TikTok videos. Brands often have crossover between their TikTok and YouTube Shorts content. Scroll through popular Shorts to discover new TikTok trends.
18. Check Instagram Reels
Instagram Reels often feature the same concepts trending on TikTok. Viral TikToks are frequently reposted to Reels, making it another opportunity to find trending short-form videos.
19. Analyze Your Historical Performance
Trial and error will help you discover which TikTok trends work for your business. As you test out new trends, benchmark your progress and make data-backed conclusions about how they may evolve based on your past videos’ performance.
If you want to get ahead on TikTok, try Crayo's free clip creator tool. This AI-driven tool helps you generate viral short videos in minutes. Simply write an outline, customize the style, and export your clip. No account is required.
6 Practical Tips On How To Create Trending Content On TikTok
1. Creating Short Videos Quickly with Crayo AI
Crayo AI is a powerful tool for crafting short videos swiftly, allowing you to generate limitless videos simultaneously. It automatically adds captions, effects, backgrounds, and music. This tool can help you monetize your TikTok content through the Creator Fund Program. You can create engaging shorts in no time by following these steps: first, write an outline or prompt; subsequently, choose a style by selecting a background video, voice narrator, and music from Crayo’s templates; finally, finish and export your creation.
This tool is free to try, and getting started is a breeze. Just click the ‘Try Now’ button on the homepage. No account is needed.
2. Stay on Top of Trends
TikTok is all about creativity and trends. Popular video sounds can boost engagement and help the algorithm favor your content. Just as hashtags boost visibility, so can trending audio. It’s catchy, sets expectations, and can lead others to find your video in search. Hashtags are also helpful; use three to five relevant ones per post for better discoverability. Not every trend will fit your brand, so adapt to your niche.
Create relatable and shareable content to increase your chances of going viral. Shareable content resonates with viewers, encouraging them to comment, tag friends, and share. This interaction boosts reach and builds community.
3. Consistent and Regular Posting
TikTok is a place for experimentation. Try posting the same video with different audio; it may perform differently. This approach keeps content fresh and helps you maintain a posting schedule. Pay attention to timing. Posting when your audience is active can boost engagement.
Use the ‘Follower Activity’ report in the Creator Center to see when your followers are online. The first few hours after posting are crucial. If your video gets quick interaction, the algorithm may share it with more viewers.
4. Engaging with Followers
When you get a question in the comments, try replying with a video instead of typing. TikTok loves video replies, and it’s a chance to create more content. TikTok is about communities and shared content. Use features like comments, duets, and stitches to communicate and collaborate with others. Engaging with followers can grow your community and inspire others to share your videos.
5. Capturing Attention Early
To go viral, engage your audience from the start. The first 2-3 seconds grab attention and keep viewers watching. In TikTok’s fast-paced environment, you need an exciting hook. The longer viewers stay on your video, the better it will perform. While videos can be up to 10 minutes long, the ideal length for TikTok in 2024 is 21 to 34 seconds.
6. Sharing Content Across Platforms
Cross-promoting TikTok content on other platforms can boost your presence. Share your TikTok videos on Instagram, Facebook, and YouTube to reach a wider audience—Repurpose TikTok content for different formats. Use TikTok videos in marketing campaigns on your website, in emails, or as banner ads. Cross-promotion can grow your TikTok followers and increase engagement. It’s cost-effective and helps you tap into new audiences.
7 Trending TikTok Influencers To Take Inspiration
1. Charli D’Amelio: Dance Phenomenon
In the realm of TikTok influencers, Charli D’Amelio stands out. She tapped into the dance niche with energy and enthusiasm, gaining a massive following almost overnight. Her infectious personality and relatable content quickly made her a household name. The "Renegade" dance, in particular, skyrocketed her to fame and remains one of her most iconic moments. Charli’s success story is a testament to the potential of authenticity and staying true to oneself.
2. Bella Poarch: Lip-Sync Queen
Bella Poarch carved out a niche in the lip-syncing and comedy categories. Her viral moment came with a lip-sync video to the song "M to the B," which quickly became one of the most-liked videos on TikTok. Bella’s quirky style and expressive face helped her stand out from the crowd, making her a fan favorite. Her success shows the importance of being unique and embracing your individuality.
3. Khaby Lame: Simplifying Life
Khaby Lame is a TikTok influencer who gained fame for his humorous reactions to overly complicated life hacks. With a simple shrug and a silent approach, he shows his audience how to solve problems in a much simpler way. His unique style and relatable content have made him a beloved figure on the platform. Khaby’s success highlights the potential of simplicity and authenticity in content creation.
4. Zach King: Master of Illusions
Zach King is a master of illusions and visual storytelling. His “magic” videos captivate viewers with clever editing and imaginative narratives. Zach’s viral moment came when he posted a video of himself “walking” through a wall, leaving viewers in awe of his creativity. His success demonstrates the importance of pushing creative boundaries and thinking outside the box.
5. Addison Rae: Dance and Personality
Addison Rae is another TikTok influencer who gained fame in the dance niche. Her relatable content and charismatic personality quickly earned her a massive following. Addison’s viral moment came when she collaborated with Charli D’Amelio on a dance video, which helped catapult her to stardom. Her success story is a reminder of the potential of collaboration and building a solid personal brand.
6. Brittany Tomlinson: Comedy Gold
Brittany Tomlinson, also known as Brittany_broski, is a TikTok influencer who gained fame with her comedy and relatable content. Her viral moment came with the “Kombucha Girl” reaction video, which quickly became a meme. Brittany’s humor and authenticity resonate with her audience, making her content highly shareable. Her success highlights the importance of being true to yourself and embracing your quirks.
7. Spencer X: Beatboxing Prodigy
Spencer X is a TikTok influencer who gained fame for his incredible beatboxing skills. His engaging music content and collaborations with other artists have made him a standout on the platform. Spencer’s viral moment came when he posted a video of himself beatboxing to a popular song, leaving viewers amazed by his talent. His success demonstrates the potential of creativity and collaboration in content creation.
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Create Viral Shorts In Seconds With Crayo
Want to know what’s trending on TikTok right now? Crayo AI’s got you covered. This tool lets you create short videos in no time. With Crayo, you can make unlimited short videos at once. It even creates captions, effects, backgrounds, and music for you. Make easy money with the TikTok creator fund program. Get started with your ideas and turn them into short videos in just a few steps. First, write an outline or prompt. Then, customize the style by selecting a background video, voice narrator, and music from Crayo’s templates. Finally, finish and export your video. It’s that simple!
Turn Ideas into Viral Shorts in Minutes
Crayo lets you go viral and make money with ease. Simply click our homepage's ‘Try Now’ button to get started. No account is required! You can go from a prompt to a viral short video in just minutes. Crayo AI is your key to staying ahead of the TikTok trends.
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