Creating engaging short videos that capture audience attention can be a challenge, especially with ever-changing algorithms and shifting audience preferences. The good news is that you can take steps to improve your chances of going viral. This guide highlights practical strategies for getting more views on Facebook Reels, including proven tactics inspired by viral Instagram Reels that consistently attract massive engagement.
To help you level up your content faster, a clip creator tool can simplify your editing process and give your videos the polished look they need to stand out in the feed, without blowing your budget.
Table Of Contents
- Benefits of Facebook Reels
- 23 Tips on How to Get More Views on Facebook Reels
- Where to Find Content Ideas for Facebook Reels
- 12 Facebook Reel Content Ideas
- Create Viral Shorts In Seconds With Crayo
Benefits of Facebook Reels
Facebook Reels are the newest addition to the platform, allowing users to create and share 30- to 60-second short-form video clips. Like TikTok and Instagram Reels, these videos can be enhanced with audio, effects, and creative tools, and are discoverable in multiple places on Facebook. Reels can help businesses reach new audiences, drive engagement, and achieve various marketing goals. Here are some of the key benefits of using Facebook Reels for your business.
1. Increased Visibility
One of the most significant benefits of Facebook Reels is their potential to increase your brand’s visibility. Reels are prominently featured on the platform and can be discovered in several places, including the dedicated Reels section, the News Feed, and the profile pages of users who create them. This means that when you share a Reel, it has the potential to reach not only your existing followers but also new audiences who may not be familiar with your brand.
2. Engagement
Short-form video content is highly engaging, and Facebook Reels are no exception. According to Meta, Reels generate up to 1.5 times more engagement than traditional Facebook videos. By creating entertaining and informative Reels, you can capture your audience’s attention and encourage them to interact with your content, whether that’s through likes, shares, comments, or saves. This not only helps your content gain more visibility on the platform but also fosters a sense of community around your brand.
3. Creativity
Facebook Reels offer a new way for brands to showcase their personality and creativity. The short-form format encourages experimentation with different styles, tones, and messaging. For example, you can use Reels to create how-to videos, behind-the-scenes content, user-generated content spotlights, or simply for entertainment. The possibilities are endless, and by tapping into the creative potential of Reels, you can stand out from the competition and connect with your audience in new ways.
4. Trend Participation
Like TikTok, Facebook Reels are all about trends. From music to challenges to popular formats, new trends are constantly emerging on the platform that brands can participate in to increase their reach and engagement. By keeping an eye on what’s trending and creating Reels that tap into those cultural moments, you can boost your content’s discoverability and connect with audiences more authentically.
5. Drive Traffic and Conversions
Facebook Reels can also help you drive traffic to your website or other online channels. By including a call-to-action in your Reels or using them to promote special offers or new products, you can encourage viewers to take the next step and engage with your brand beyond social media. Additionally, the increased visibility and engagement that come from creating Reels can help boost your brand’s overall online presence, making it easier for potential customers to find and connect with you.
6. Cost-Effective Advertising
Finally, Facebook Reels offer a new avenue for organic reach amid declining visibility for paid ads. According to a recent study, 54% of marketers plan to invest in Reels next year, and 63% of consumers report discovering new products through short-form video. By utilizing Reels for both paid and organic content, brands can enhance their visibility on the platform and expand their reach to new audiences.
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23 Tips on How to Get More Views on Facebook Reels
1. Leverage Crayo AI for Effortless Shorts Creation
Crayo AI streamlines the short video creation process, enabling you to produce an unlimited number of shorts simultaneously. This tool automates essential features, such as captions, effects, backgrounds, and music, saving you time and effort.
To go from concept to finished product in seconds, simply outline your idea, customize it with Crayo’s templates, and export. This efficiency not only helps you create engaging content quickly but also opens up opportunities to earn money through programs like TikTok’s creator fund.
2. Establish a Consistent Posting Schedule
Regular posting signals to Facebook that you are an active creator, increasing your chances of being featured on users’ feeds. Aim to share three to five Reels weekly to maintain audience interest without overwhelming them. Consistency helps foster viewer anticipation for your content, which can enhance engagement and visibility.
3. Engage with Your Audience by Responding to Mentions
When someone mentions you, it’s a sign they’re acknowledging your work. Responding to all mentions, whether positive or negative, demonstrates that you value audience engagement and can lead to increased engagement with your content. For example, if a follower praises your product in a comment, reply to thank them and encourage further discussion. These interactions not only strengthen community bonds but also signal to the algorithm that your posts are worth promoting.
4. Tailor Content to Your Target Audience
Every piece of video content you create should provide value to viewers. Consider how you can educate, entertain, or inspire with your Reels. For instance, if your audience consists of new parents, share tips on handling toddler tantrums. If you cater to fitness enthusiasts, provide quick workout hacks. Always ask yourself if your content will resonate with viewers and how it aligns with their interests.
5. Utilize Relevant and Trending Hashtags
Hashtags are essential for making your content discoverable. Use a mix of trending, niche, and specific hashtags to help Facebook categorize your Reels and show them to the right audience. For example, if you post a travel-themed Reel, consider hashtags like #TravelTips, #Wanderlust, and #AdventureAwaits. Regularly analyze hashtag performance to refine your strategy and boost engagement.
6. Post Reels During Peak Engagement Times
Sharing your Reels when your audience is most active can significantly increase your views. Use Facebook Insights to identify your followers’ peak online times and schedule your posts accordingly. This approach helps ensure more users see and engage with your content shortly after it goes live, increasing the likelihood of shares and extended reach.
7. Collaborate with Influencers to Expand Your Reach
Partnering with influencers in your niche can introduce your content to new audiences, fostering mutual growth. For example, a beauty influencer could collaborate with a makeup artist to create a Reel showcasing a stunning transformation, attracting followers from both creators. To maximize the benefits of these partnerships, focus on finding relevant influencers who align with your brand and audience.
8. Engage with Online Communities to Build Connections
Participating in Facebook Groups or pages related to your niche can help establish your presence and increase engagement on your content. Share your expertise, participate in discussions, and occasionally share your Reels to promote them without being overly self-promotional. These interactions can help foster community bonds and boost your visibility.
9. Encourage Positive Mentions Through Relatable Content
Creating Reels that resonate emotionally with viewers can increase the likelihood that they will share your content and discuss it online. For instance, a humorous skit about everyday struggles might inspire viewers to share it with friends. These positive mentions help expand your reach and can lead to increased engagement and visibility.
10. Repurpose Content from Other Platforms
Don’t be afraid to reuse successful content from other platforms to save time and reach new audiences. If you have a popular TikTok or Instagram Reel, adapt it for Facebook by making minor tweaks, such as adjusting the captions or music. This strategy not only maximizes your content’s lifespan but also introduces your Facebook audience to your other social media channels.
11. Incorporate Relevant Emojis to Enhance Engagement
Emojis can add personality to your captions and help highlight key points. For example, “The secret to perfect brownies? Such creative uses can draw the eye and boost engagement. However, be sure to keep your emoji choices relevant and appropriate for your audience. Overly random or excessive emoji use can have the opposite effect.
12. Create Compelling Hooks to Capture Attention
The first few seconds of your Reel are crucial for capturing attention and reducing drop-off rates. Begin with a bold question, surprising fact, or eye-catching visual to pique viewers' curiosity and encourage them to keep watching. For example, open with a statement like, “You’ve been brushing your teeth WRONG your whole life!” or feature a humorous clip of a dog wearing sunglasses.
13. Evoke Emotion to Enhance Shareability
Content that triggers an emotional response, whether it's laughter, joy, or nostalgia, tends to perform better and encourages more shares. Show your human side with personal stories, heartfelt moments, or silly antics to connect with your audience on a deeper level. These connections can increase the likelihood of your content getting shared, expanding your reach.
14. Experiment with Various Content Formats
Keeping your content fresh and exciting is key to maintaining audience interest. Try different formats in your Reels, such as tutorials, challenges, Q&A sessions, or behind-the-scenes looks. For example, alternate between how-to videos one week and fun challenges the next to keep your followers guessing and engaged.
15. Post About Timely, Relevant Topics
Creating content that aligns with current events or trending topics can boost your visibility and engagement. To identify suitable subjects, conduct regular analyses of your audience’s interests and online behavior. This research will help ensure your Reels attract attention and resonate with viewers, increasing the likelihood they’ll share your content.
16. Cross-Promote Your Reels on Other Platforms
Sharing your Facebook Reels on other platforms, such as Instagram, Twitter, or LinkedIn, can help you reach new audiences and increase engagement. For example, post your Reels on Instagram Stories with a direct link to the Facebook version. This strategy encourages your followers to explore your content on multiple platforms, boosting visibility and shares.
17. Monitor Your Reels’ Performance to Inform Future Strategy
Tracking your Reels’ performance will help you understand what content resonates with your audience and how to optimize future posts. Use Facebook Insights to monitor metrics like reach, views, and engagement to evaluate each Reel’s performance. This analysis will help you identify patterns and refine your content strategy over time.
18. Optimize Your Video Length for Viewer Retention
Keep your Reels concise and to the point to capture and maintain attention. Aim for a length of 15 to 30 seconds to encourage full views, which can positively impact how the algorithm promotes your content. Shorter videos are typically more digestible, increasing the likelihood they’ll be watched in their entirety.
19. Join Current Trends to Boost Visibility
Participating in relevant trends can enhance your content’s shareability and reach. Use tools like Google Trends to identify popular subjects and discover ways to incorporate them into your Reels. By aligning your content with trending topics, you increase the likelihood of attracting attention and engagement.
20. Focus on Visual Appeal to Keep Viewers Engaged
High-quality visuals are essential for capturing attention and encouraging viewers to keep watching. Invest time in creating polished content that features clean edits, vibrant colors, and clear audio. This focus on production value will enhance your content’s appeal and help distinguish it from competitors.
21. Utilize Trending Sounds to Enhance Discoverability
Using popular audio clips or songs in your Reels can help boost their visibility. Just as catchy songs often go viral, trending sounds can enhance your content’s shareability. To discover suitable audio options, explore the TikTok or Instagram sound libraries or check out trending lists on platforms like Spotify.
22. Include Calls to Action to Encourage Engagement
Adding simple prompts encouraging viewers to like, comment, or share your content can boost engagement. For example, write, “Tag a friend who needs to see this!” or “Share if you agree!” in your captions or voiceovers. These clear asks help guide audience behavior and increase the likelihood of further interactions.
23. Always Use Vertical Video Format for Reels
Vertical video is the optimal format for Reels, as it fills the screen on mobile devices. This design enhances the viewing experience and encourages sharing. To ensure your videos are formatted correctly, always shoot in vertical orientation and avoid adding borders or text that could distract from the main visuals.
Where to Find Content Ideas for Facebook Reels
1. Get Recommendations From Business Suite
Since its initial rollout, Business Suite has experimented with several different recommendation formats. The current format (as of March 2023) is the most useful by far, as it is customized based on the social media accounts your page follows on Facebook and the content your page publishes.
To access this tool, open Business Suite, navigate to the All Tools menu, and select Business Feed. Then open the Similar to You tab to see content ideas from businesses that Meta has identified as similar to your Facebook page. Pay attention to the captions, creative formats, and messaging the pages use to get ideas for your own content.
If your Facebook page is a local business, you can also use the Near You tab to get ideas based on what’s popular in your local area. Note that the Popular tab in the Business Suite business feed may also yield some inspiration, but the content isn’t customized per page.
2. Check the Inspiration Hub
Want to create better reels and get more traction with the Facebook Reels placement? Facebook’s Inspiration Hub is your destination for Reels trends. If your page has transitioned to the New Pages Experience, you can access the Inspiration Hub from your professional dashboard.
Here, Facebook automatically displays suggested reels and trending audio. While this content is helpful for inspiration, many of these songs won’t be available to your account if you run a business page. Instead, scroll down to view the popular hashtags and topics and get ideas for framing your reels.
If your page still uses the Classic Pages Experience, you can access similar information in Creator Studio. Open the Tools drop-down menu and select Inspiration. You’ll see recommended creators, videos, and reels based on your account’s activity.
3. Review Your Favorites Feed
You don’t necessarily have to rely on Facebook to surface great content for you. Once you find Facebook pages that inspire you, follow them from your business page. Add them to your Favorites list so they appear higher in your feed. You can also opt to get notifications about their best posts to ensure you never miss anything important.
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12 Facebook Reel Content Ideas
1. Show Your Workspace: Give Followers a Behind-the-Scenes Look
Your workspace is a reflection of your creative process. Sharing a reel that showcases your desk, tools, and ongoing projects humanizes your brand and gives followers insight into how you operate. Consider highlighting your favorite items or sharing an inspiring message alongside your workspace tour.
2. Product Transition: Make Items Appear Like Magic
A transition reel is a fun way to feature your products. Use a trending audio clip and create a seamless transition that makes your item appear surprisingly, like with a snap of your fingers. These videos spark joy, and their shareable nature can help you reach new audiences.
3. Share a Photo as a Reel: Turn Images Into Videos
You can easily repurpose your content for reels by sharing a photo as a video. Some trending audio clips are designed to pair with images, so try using one of those to share a new product, your workspace, or a behind-the-scenes look at your brand. This type of content is effortless to create and encourages experimentation.
4. Stock Video: Add a Polished Touch to Your Reels
Stock video is a great way to enhance your reels. If you use Canva, you can access hundreds of free stock clips to find the perfect video for your brand. Overlay text on your chosen clip to share a motivational message, helpful tip, or insight into your business. This type of reel is visually appealing and encourages engagement.
5. Timelapse: Showcase Your Creative Process
Timelapse videos are satisfying to watch and can showcase your skills as a creator. Film a long process, such as creating a new product or designing a course, and condense it to just a few seconds. These clips can help your audience appreciate the time and effort that goes into your work, strengthening your brand’s value.
6. Voiceover: Add a Personal Touch to Your Tutorials
Sharing tutorials is a great way to provide value to your audience. Use a voiceover to explain a process while visually illustrating the steps. This adds a personal touch to your content, allowing you to connect with your audience. When creating a reel, you can record a voiceover directly in the app or use an external device for higher quality.
7. Pack an Order: Showcase Your Products and Packaging
Videos of packing orders are a classic for a reason, as they resonate with audiences. These clips not only showcase what you’re selling and how you package your items, but they also provide a behind-the-scenes look at your business. You can also get creative with how you film this process, using multiple angles or incorporating fun elements like music or text.
8. Vlog: Share Snippets of Your Day-to-Day Life
Vlogs are an easy way to share content that feels authentic and relatable. Compile short clips of your day-to-day activities, whether it’s making coffee or prepping orders, and turn them into a reel. You can even use existing templates to streamline your creation process. This type of content can help your audience connect with you on a deeper level.
9. ASMR: Tap Into the Soothing Trend
ASMR content focuses on unique sounds that create a soothing experience for viewers. You can try making ASMR reels by recording the sounds of your workspace or creative process and pairing them with no music or audio. This type of content is calming and shareable, providing an opportunity to reach new audiences.
10. GIFs: Add Humor to Your Reels
Who doesn’t love a good GIF? Use these short clips to add humor to your reels and make your audience smile. Whether it’s a funny reaction GIF or a meme that relates to your industry, these playful touches encourage engagement and shares. Plus, they’re easy to create and require no planning.
11. Trending Audios: Stay Relevant and Reach New Audiences
Using trending audio clips in your reels can help you tap into existing conversations on social media, making your content more discoverable and engaging. To find the latest audio trends, explore the reels tab on Instagram and scroll through the content. You can also check out sites like TikTok to spot trending sounds that haven’t yet made their way to Instagram. Experiment with different types of audio, from music to dialogue, and put your unique spin on them to encourage shares and reach new audiences.
12. Live Videos: Showcase Your Brand in Real Time
Going live on Instagram is a great way to engage your audience in real time and create authentic content that feels spontaneous. Use your live video to answer questions, share a tutorial, or showcase a new product launch. Your followers will appreciate the opportunity to connect with you, and you can repurpose the content into smaller clips for reels or posts.
Create Viral Shorts In Seconds With Crayo
Crayo AI is the fastest way to create short videos. Create unlimited short videos at once. Crayo even auto-generates captions, effects, background, and music for you. Take advantage of an opportunity of a lifetime and earn easy money with the TikTok Creator Fund program. Go from ideas to short videos in seconds:
- Write an outline/prompt,
- Customize the style (select a background video, voice narrator, and music from Crayo’s free templates),
- Finish and export! Go viral, make money, and make clips in seconds with Crayo.
Try Crayo’s free clip creator tool today. Just click the ‘Try Now’ button on our homepage to get started. No account required! Go from prompt to viral short videos in minutes with Crayo.
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