Crayo Logo

Faceless Content Creation

Best Time to Post YouTube Shorts for Every Day

August 31, 2025
•Danny G.
best time-to-post-youtube-shorts

You’ve crafted the perfect YouTube Short, catchy visuals, strong hook, tight edits, but if you post it at the wrong time, all that effort could go unnoticed. Timing is everything, especially with algorithms that prioritize recency and engagement. If you’re wondering what the best time to post YouTube Shorts is, you’re already asking the right question.

In this guide viral Instagram Reels, we’ll break down the ideal posting windows for each day of the week, backed by platform insights and audience behavior patterns. Whether you're aiming for maximum exposure, higher retention, or better engagement, your timing strategy could be the difference between a viral hit and a view count that fizzles out.

To ensure your Shorts are continuously optimized and ready to post on time, a clip creator tool can help you edit quickly, stay consistent, and focus on what matters: getting seen.

Table Of Contents

  • Should You Post on YouTube Shorts Every Day
  • Best Time to Post YouTube Shorts for Every Day
  • Why the Best Time to Post on YouTube Shorts Matters
  • 6 Tips to Find the Best Time to Post on YouTube Shorts
  • Create Viral Shorts In Seconds With Crayo

Should You Post on YouTube Shorts Every Day

youtube homepage - Best Time to Post YouTube Shorts

1. How Many YouTube Shorts Should You Post Daily? A Data-Driven Exploration  

The key question is: What is the ideal number of YouTube Shorts to post each day? In short, there is no one-size-fits-all solution. However, according to expert opinion, a good starting point is one per day. This frequency ensures you consistently engage your audience without overwhelming them with too much content at once. As with all things digital, experiment, analyze your data, and adjust your strategy accordingly.  

2. Quality Over Quantity: The YouTube Shorts Edition  

At the end of the day, it’s not about how many YouTube Shorts you post daily, but how well they resonate with your audience. The goal is to create engaging content that gets shared, liked, and commented on. These interactions signal to YouTube that your video is valuable, which can lead to increased visibility and reach. Conversely, if you post a high volume of Shorts that don’t connect with viewers, it could hurt your channel’s overall performance.  

3. The Best Times to Post YouTube Shorts  

The YouTube algorithm favors fresh content, so timing your posts to coincide with when users are most active can significantly boost your visibility. Research suggests that the best times to post YouTube Shorts are between 9 a.m. and 12 p.m. and 6 p.m. and 10 p.m. on weekdays, as well as mid-morning to early afternoon on weekends. Of course, every audience is different, so it’s essential to track your analytics and experiment with different posting times to find what works for you.  

4. When to Post YouTube Shorts: Timing Is Everything  

The YouTube algorithm favors fresh content, so timing your posts to coincide with when users are most active can significantly boost your visibility. Research suggests that the best times to post YouTube Shorts are between 9 a.m. and 12 p.m. and 6 p.m. and 10 p.m. on weekdays, as well as mid-morning to early afternoon on weekends. Of course, every audience is different, so it’s essential to track your analytics and experiment with different posting times to find what works for you.  

5. How to Use Analytics to Your Advantage  

YouTube provides a wealth of data to help you understand your audience and improve your content strategy. Use the platform’s analytics tools to track your Shorts’ performance, including views, watch time, traffic sources, and audience demographics. This information can help you identify the types of content that resonate with your viewers and when they’re most likely to watch your videos. Use these insights to inform your posting schedule and create more content that your audience loves.  

6. Experimentation Is Key  

As with any social media strategy, there’s no guaranteed formula for success with YouTube Shorts. It’s essential to regularly experiment with different types of content, posting frequencies, and timing to see what works best for your brand. Analyze the results of your tests and use those insights to inform your future Shorts strategy.  

Related Reading

Best Time to Post YouTube Shorts for Every Day

youtube - Best Time to Post YouTube Shorts

When it comes to YouTube Shorts, timing affects visibility and engagement. Based on research analyzing thousands of YouTube Shorts channels, the best times to post are between 11 a.m. and 3 p.m. and 7 p.m. to 10 p.m. on Mondays and Tuesdays. These windows consistently saw higher engagement, measured by clicks, watch time, and subscriber growth, for both long-form videos and Shorts. 

Monday Magic: 11 a.m., 3 p.m., and 7 p.m. 

On Mondays, after getting back to their busy routines, people tend to check YouTube during their lunch break at 12 p.m. to unwind. The 3 p.m. slot targets those seeking a break as the workday winds down. Later in the day, 7 p.m. is ideal, as people are finishing their workday and transitioning into their evening routines, often relaxing with YouTube content. 

Tuesday Triumph: 11:00 a.m., 4:00 p.m., and 8:00 p.m. 

Following Monday, Midday breaks at 12 p.m. remain a top choice for people to check YouTube. At 4 p.m., people start relaxing after work or school. 8 p.m. is the peak evening when viewers are most likely to watch long-form YouTube content, making it an ideal time to post. 

Wednesday Wisdom: 12:00 p.m., 2:00 p.m., and 6:00 p.m. 

Like Mondays and Tuesdays, the lunch breaks are when people scroll for videos, while 2 p.m. sees a peak as people reach mid-afternoon and take short breaks. 6 p.m. is also a sweet spot, as people finish their work and seek entertainment or relaxation through YouTube content. 

Thursday Thrills: 12 p.m., 3 p.m., and 8 p.m. 

Lunchtime remains a strong window at 12 p.m., with people checking their phones. 3 p.m. works well as users start mentally checking out from work as the weekend nears. 8 p.m. is a great time when people are winding down, making it perfect for engaging content. 

Friday Freedom: 10 a.m., 1 p.m., and 9 p.m. 

Fridays are one of the best days to post on YouTube. At 10 a.m., people are starting their weekends and ready for some rest and entertainment. The 1 p.m. slot catches the lunch crowd. 9 p.m. is also highly effective as it marks the end of the workweek, and people are now ready for casual YouTube content. 

Saturday Serenity: 9 a.m., 11 a.m., and 9 p.m. 

Saturdays at around 9 a.m. and 11 a.m. consistently garner high views and engagement for newly published videos. 7 p.m. is a great time when people are relaxing at home, making it an ideal moment to catch their attention. This gives the audience ample time to discover the video and drive it forward. 

Sunday Slowdown: 9 a.m., 12 p.m., and 8 p.m. 

Similar to Saturday, 9 a.m. and 12 p.m. are when viewers are easing into their Sunday vibes. By 7 p.m., people are wrapping up their day, preparing for the week ahead, and typically go through their YouTube feeds and engage with content before calling it a night. 

Why the Best Time to Post on YouTube Shorts Matters

youtube - Best Time to Post YouTube Shorts

Understanding the optimal time to post YouTube Shorts can significantly impact the performance of your content. The timing of your upload influences initial engagement, which in turn affects how the YouTube algorithm promotes your video. By posting during peak hours, you increase the chances of getting more views, likes, comments, and shares soon after going live. This signals to YouTube that your content is worth promoting, potentially leading to a spot on the coveted Shorts shelf and more exposure in users' feeds. 

Conversely, posting during hours when your audience is less active could result in lower initial engagement, making it harder for your video to gain traction. So, to optimize your Shorts strategy, analyze your audience's behavior, experiment with different posting times, and consistently share your content when it is most likely to reach and resonate with viewers.  

Boost Your Engagement by Posting at the Right Time  

Engagement is crucial to the success of any YouTube video, including Shorts. The more viewers interact with your content, the more likely it is to be promoted by the platform’s algorithm. While the quality of your video is the most critical factor in driving engagement, timing also plays a key role. By posting your Shorts at the optimal time, you increase the chances of reaching a wider audience immediately, which can lead to more likes, comments, and shares. This initial burst of engagement sends positive signals to the algorithm, helping your content get discovered by even more users. 

To determine the optimal posting time for your audience, review your YouTube Analytics and experiment with various strategies. Then, use this information to inform your Shorts scheduling and maximize engagement opportunities.  

Increase Your Visibility  

Posting your YouTube Shorts at the right time can also boost your content’s visibility on the platform. YouTube’s algorithm considers a variety of factors when determining how to rank and promote videos, including engagement, relevance, and the time of posting. By sharing your Shorts when your audience is most active, you increase the likelihood of generating a strong initial engagement rate. This can improve your content’s chances of being surfaced to new viewers on the Shorts shelf and in search results, further expanding your reach. After all, the more eyes on your videos, the better.   

Create a Consistent Audience  

Another benefit of timing your YouTube Shorts uploads is that it can help establish a routine for your audience. By consistently posting your content at the same time each week, you train your viewers to expect new videos from you at specific intervals. This can help foster loyalty among your audience, as they will be more likely to return to your channel to see your latest uploads. Additionally, a predictable posting schedule can boost your engagement rates, as your followers will know when to look for your content and be more inclined to interact with it shortly after it goes live. 

Overall, creating a consistent audience for your Shorts can improve your channel’s performance and help you reach your goals, whether that’s building a brand, driving traffic to your website, or monetizing your content.  

Optimize Your ROI With Strategic Posting  

Understanding the best time to post YouTube Shorts can also help improve your return on investment. By maximizing your content’s reach and engagement, you can grow your audience and increase the chances of converting viewers into subscribers. This is particularly important for brands and creators looking to monetize their content, as a larger following can lead to more sponsorships, partnerships, and sales opportunities. 

Additionally, posting at optimal times can help improve your analytics, providing you with valuable insights into your audience’s behavior that you can use to inform your future content strategies. Ultimately, the more you can enhance your Shorts performance, the better positioned you will be to achieve your goals and drive revenue.  

Timing matters when it comes to posting YouTube Shorts, and understanding the best times to share your content can provide a competitive edge. By boosting your engagement, visibility, and audience growth, strategic posting can help optimize your Shorts performance and improve your overall ROI.

6 Tips to Find the Best Time to Post on YouTube Shorts

posting video - Best Time to Post YouTube Shorts

1. Utilize Crayo AI for Exceptional Shorts 

Crayo AI streamlines the process of producing high-quality Shorts. This innovative tool allows users to generate countless Shorts simultaneously, significantly reducing production time. Crayo’s features include automatic captioning, music selection, background enhancement, and various effects, all of which simplify the creative process. To create a Short, users simply input a prompt, customize options like video style, voiceover, and soundtrack, then export the finished product. Start using Crayo’s free clip creator on its homepage - no account is needed. 

2. Utilize YouTube Analytics 

To access valuable insights about your channel, go to YouTube Studio by clicking your profile icon in the upper left corner. From there, locate the Analytics tab in the left-hand menu. Here, you’ll find crucial information about your channel’s performance, including metrics related to audience engagement and video reach. 

3. Explore Analytics Dashboard Features 

The Analytics dashboard offers several tabs with essential insights to help you refine your content strategy: 

  • Overview: A summary of your channel that displays total views, watch time, and subscriber changes. 
  • Content: Performance metrics for your videos, including click-through rates and audience retention. 
  • Audience: This tab is key for identifying optimal posting times, showing when your viewers are most active on the platform. 
  • Trends: Highlights popular videos and emerging content styles to inform your strategy. 

4. Identify Optimal Posting Times 

To find the best moments to share content, click on the Audience tab. Here, you’ll find helpful information that includes: 

  • Returning Viewers: The percentage of people who regularly watch your videos. 
  • Unique Viewers: The total number of distinct users who engage with your content. 
  • Subscribers: Your current subscriber count and growth patterns over time. 

5. Examine Audience Insights in Detail 

Scroll down to access more granular metrics, such as: 

  • Demographics: Information about the gender and age of your audience. 
  • Viewing Habits: Data on the other channels and videos your viewers engage with. 
  • Preferred Formats: Insights into whether your audience enjoys Shorts, long-form content, or live streams. 

Key insights are located in the “When Your Viewers Are on YouTube” section, which displays a visual representation of when your audience is online. 

6. Implement Your Findings 

Once you determine when your audience is most active, aim to post a few hours before those peak times. This strategy allows your video to be indexed and promoted by YouTube before viewership peaks. Test various posting times to analyze watch time, views, and engagement to identify your channel’s optimal posting moments further. For global audiences, schedule based on the primary time zone of your viewers, while also experimenting with different posting times.

Related Reading

Create Viral Shorts In Seconds With Crayo

Creating engaging short videos got a lot easier with Crayo AI. This powerful tool generates unlimited short videos in minutes. Simply write a prompt, customize the style, and you're ready to go. Crayo even auto-generates captions, effects, and music. Stop wasting time on video creation and start focusing on going viral. 

Related Reading

Follow us across the web

Join our fast-growing community!