150 Best Hashtags for TikTok to Go Viral

Hashtags are more than just add-ons; they’re one of the most powerful tools for discovery on TikTok. But with millions of posts competing for attention, choosing the best hashtags for TikTok to go viral can feel like guesswork. Use the wrong ones, and your content gets buried. Use the right ones, and you dramatically increase your chances of landing on the For You page, and even repurposing your content into viral Instagram Reels that reach wider audiences.

This article takes the guesswork out of the process. We’ve curated a list of 150 high-performing hashtags to help you boost visibility, increase engagement, and grow your audience, whether you're in fitness, fashion, comedy, education, or anything in between.

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Importance of TikTok Hashtags

woman using tiktok - Best Hashtags for TikTok to Go Viral

Let’s unpack the crucial role of hashtags on TikTok. Here is what you need to know:

1. Increase Visibility

Using hashtags enhances the searchability of your content. Whether you opt for a trending hashtag or one that caters to a specific niche, selecting the right combination can significantly improve your chances of reaching an audience beyond your existing followers.

2. Boost Engagement

Gaining more visibility often results in higher engagement levels. A precisely targeted hashtag attracts viewers who have a genuine interest in your content, making them more likely to interact with your video through likes, comments, and shares.

3. Build Community

Branded hashtags, such as e.l.f. Cosmetics'#EyesLipsFace have proven effective in helping companies foster dedicated fan communities. By encouraging your audience to use your personalized hashtags, you can spark a snowball effect of user-generated content.

How to Find the Best Hashtags for TikTok in 3 Ways

man using white headphones - Best Hashtags for TikTok to Go Viral

1. Competitive Analysis: Learn From the Pros

A key method for discovering effective TikTok hashtags is competitive analysis. By investigating the hashtags used by your competitors, you can pinpoint successful tags relevant to your industry. This guarantees your content reaches the right audience.

You can conduct this research manually by browsing your competitors’ TikTok profiles and tracking the hashtags linked to their top posts. Look for trends in their hashtag use.

Alternatively, you can use a social analytics tool to simplify the process. These tools help you go beyond basic data collection to understand what drives your audience and improve your hashtag strategy.

At the end of the day, it’s not just about knowing what’s trending. It’s about understanding what actually drives results.

2. Hashtag Generators: A Quick and Easy Option

Another method for finding relevant TikTok hashtags is using a hashtag generator. Many free options are available online. Simply enter a keyword or caption, and these tools will provide a list of related hashtags. For example, Ahrefs offers a free AI TikTok hashtag generator that can create up to 20 hashtags based on your post’s caption.

3. The TikTok Search Bar: Your Hashtag Treasure Trove

The final hashtag hack is the TikTok search bar. Type in a hashtag you want to explore, and TikTok will suggest related searches that can help you refine your strategy.

For instance, searching “#runningshoes” produced “#runningshoeswomen” and “#runningshoesmen,” both of which are specific and valuable tags to help you reach your target audience.

tiktok hashtags - Best Hashtags for TikTok to Go Viral

Hashtags are a crucial tool for gaining visibility and reaching new audiences on TikTok. Using the right hashtags can help your content get discovered on the platform, so it’s essential to stay up-to-date on the best TikTok hashtags for 2025. Here are some of the most popular and effective hashtags to use on TikTok, organized by category:

General / Trending Hashtags

General and trending hashtags are essential for getting your content seen by a wider audience. TikTok users often use these hashtags to discover new content, so incorporating them into your posts can help increase your chances of going viral. Some of the top general and trending hashtags to use on TikTok include:

#FYP
#ForYou
#ForYouPage
#Viral
#TrendingNow
#TikTokTrend
#ExploreMore
#MustWatch
#TikTokChallenge
#TrendsLab
#OnTrend
#ViralVideos
#Discover
#WatchThis
#NextBigThing

Music & Dance Hashtags

TikTok is known for its viral dance challenges and music trends, so using music and dance hashtags can help your content get discovered by fans of these genres. Some popular music and dance hashtags to use on TikTok include:

#TikTokDance
#DanceChallenge
#NowPlaying
#DanceVibes
#SongOfTheDay
#FeelTheBeat
#DanceMoves
#ViralDance
#TrendingSongs
#NewMusic
#HipHop
#CoverChallenge
#DanceTrend
#Choreography
#MusicTok

Fitness & Wellness Hashtags

If your content focuses on fitness, health, or wellness, using relevant hashtags can help you reach a targeted audience. Some popular fitness and wellness hashtags on TikTok include:

#FitnessGoals
#HealthyHabits
#WorkoutMotivation
#FitTok
#GymLife
#StayActive
#RunTok
#MindBodySoul
#HomeWorkout
#WellnessJourney
#YogaLife
#FitnessChallenge
#HealthTips
#SweatSession
#DailyFitness

Beauty & Skincare Hashtags

Beauty and skincare content performs exceptionally well on TikTok, so using the right hashtags is key to getting your posts seen by the right audience. Some popular beauty and skincare hashtags to use include:

#BeautyTips
#MakeupHacks
#GlowUp
#SkincareRoutine
#NaturalBeauty
#MakeupChallenge
#BeautyTok
#ViralMakeup
#SkinGoals
#CleanBeauty
#MakeupTutorial
#BeautyRoutine
#HairCare
#SelfCare
#SkinCareTips

Comedy & Relatable Hashtags

Humor is a huge part of TikTok culture, so using comedy hashtags can help your funny content reach a wider audience. Some popular comedy and relatable hashtags to use include:

#ComedyTok
#RelatableMoments
#LaughOutLoud
#DailyStruggles
#TikTokHumor
#ViralComedy
#SketchComedy
#FunnyTok
#MemeLife
#JustForLaughs
#FunnyVideos
#HumorDaily
#LOL
#ComedyClips
#JokeOfTheDay

Lifestyle & Fashion Hashtags

If your content focuses on fashion, beauty, or lifestyle, using the right hashtags is essential for reaching your target audience. Some popular lifestyle and fashion hashtags to use on TikTok include:

#OOTD
#StreetStyle
#Fashionista
#StyleInspo
#FashionGoals
#InstaFashion
#SustainableFashion
#LookBook
#DailyStyle
#FashionTrend
#OutfitIdeas
#StyleTips
#WardrobeGoals
#FashionTok
#DressUp

Food & Cooking Hashtags

TikTok is a popular platform for foodies and home cooks, so using the right food hashtags can help your content reach a wider audience. Some popular food and cooking hashtags to use include:

#Foodie
#Instafood
#FoodTok
#RecipeOfTheDay
#FoodPhotography
#Yummy
#TastyEats
#HomeCooking
#EasyRecipes
#CookingTips
#FoodLover
#MealPrep
#HealthyEating
#SnackTime
#FoodHacks

Art, Creativity & DIY Hashtags

If your content focuses on art, crafts, or DIY projects, using relevant hashtags can help you reach a targeted audience. Some popular art and creativity hashtags to use on TikTok include:

#ArtisticExpression
#CreativeCommunity
#InstaArt
#ArtistOnTikTok
#ArtOfTheDay
#CreativeInspiration
#ArtLife
#MakerTok
#DIYcrafts
#CraftTok
#DIYProjects
#Sketching
#Painting
#CreativeProcess
#Innovate

Business, Entrepreneurship & Tech Hashtags

If your content focuses on business, entrepreneurship, or tech, using relevant hashtags can help you reach a targeted audience. Some popular business and tech hashtags to use on TikTok include:

#EntrepreneurLife
#StartUp
#BusinessGrowth
#WomenInBusiness
#BusinessGoals
#SuccessMindset
#SupportSmallBusiness
#TechLife
#FutureTech
#Innovation
#GadgetGoals
#TechSavvy
#BusinessTok
#DigitalTransformation
#SmartTech

Home, Decor & Travel Hashtags

If your content focuses on home improvement, travel, or outdoor adventures, using relevant hashtags can help you reach a targeted audience. Some popular home, decor, and travel hashtags to use on TikTok include:

#HomeDecor
#InteriorDesign
#HomeInspo
#DreamHome
#HomeStyle
#HomeDesign
#DecorIdeas
#InstaHome
#Wanderlust
#TravelGoals
#ExploreTheWorld
#AdventureAwaits
#TravelDiary
#TravelPhotography
#TravelTips

7 Tips to Use TikTok Hashtags to Go Viral

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2. The Power of Hashtags: Mix It Up

An effective hashtag strategy should feature a combination of trending, niche, and/or branded hashtags. Trending hashtags can enhance visibility, while niche hashtags relevant to your brand and industry assist in engaging the right audience. Branded hashtags are particularly useful for fostering brand identity and encouraging user-generated content campaigns.

Take Puma’s TikTok post featuring Neymar Jr. and their FUTURE cleats. The caption consists entirely of hashtags: #PUMA (branded), #Football (trending), #FUTURE (branded), #NJR (niche), and #NeymarJr (niche). This diverse mix enhances visibility through broad trending tags while reinforcing branding and connecting with dedicated fans.

3. Ride the Wave of Relevant Trends

Trends on TikTok can change in an instant, but participating in one can significantly boost your video’s exposure. While not all trends come with specific hashtags, using the designated hashtag (and genuinely engaging with the video trend) can broaden your audience reach. The key is to publish your video while the trend remains popular. You can discover trending hashtags on TikTok via their creative center, where you can filter by industry, time period, and identify new additions to the top 100. Trending hashtags provide insights into the topics and content your audience is eager to see.

4. Don’t Go Overboard with Captions

More hashtags don’t necessarily equate to higher engagement. TikTok’s algorithm prioritizes relevance, and using excessive hashtags can dilute your message. Incorporating around three to five well-researched hashtags per post keeps your content focused and practical without overwhelming your caption.

Exercise caution with overused hashtags like #fyp and #viral. Although they may seem like shortcuts to increased views, they are highly saturated. TikTok promotes posts that generate genuine interaction, likes, comments, and shares. If you employ a broad hashtag but receive minimal engagement, the algorithm might categorize your post as irrelevant and restrict its reach. Instead, concentrate on tags that are specific to your content and audience. This approach helps TikTok present your video to the appropriate viewers, enhancing the chances of authentic engagement.

5. Relevance is Key: Stick to What Matters

Similarly, avoid using irrelevant or overly general hashtags. While it might be tempting to include a trending hashtag unrelated to your video in hopes of enhancing its reach, this strategy can easily backfire. Users search tags to locate content connected to particular subjects. If your video doesn’t align with that topic, viewers will simply scroll past it.

6. Monitor Hashtag Performance for Maximum Impact

To optimize your hashtag usage, regularly assess which hashtags are driving engagement. Are specific hashtags consistently generating high interaction rates? Use them more frequently. If a trending hashtag isn’t producing results, consider replacing it with something more relevant. With real-time analysis, you’re not merely guessing what works; you’re making informed decisions that boost your reach and engagement.

7. Experimentation and Adaptation Are Essential

TikTok trends evolve rapidly, and strategies that succeed today might be outdated next month. Monitor engagement, replace underperforming tags, and remain adaptable in your approach. Observe patterns during your experiments. Are shorter hashtags yielding better results? Are industry-specific tags generating more engagement than broader options? Regularly refining your strategy ensures you’re continuously employing hashtags that optimize your reach and influence.

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