Viral marketing can feel like a magical mystery tour. You’ve seen videos that grab your attention and won’t let go. You laugh, cry, and share them with friends, family, and coworkers. You assume they went viral because they’re so good, and you’re right. But what is viral marketing, really? It’s the strategic use of compelling content to spark rapid sharing and exponential reach—often blending creativity, emotion, and timing in just the right way.
But regarding your marketing, you may wonder: What is viral marketing, and how can I use its potential to promote my brand? You’re not alone. Many marketers would love to know the secrets to creating viral content, especially videos.
The good news? There are strategies you can employ to boost your chances of going viral. This guide will explore those tactics and more, including how to make viral marketing videos that resonate with audiences and achieve your goals.
Table Of Contents
- What Goes Viral on Social Media
- Benefits of Viral Marketing Videos
- How to Make Viral Marketing Videos in 12 Simple Steps
- Content Ideas for Viral Marketing Videos
- Create Viral Shorts In Seconds With Crayo
What Goes Viral on Social Media
Understanding what goes viral on social media is an elusive art. Posts that gain widespread attention often feature a unique element or unexpected twist. For example, a clever video remix and a goofy viral challenge may seem unrelated.
However, the former’s popularity was rooted in its ability to drive a new kind of engagement. It was shared many times, which in turn helped it go viral. The lesson? Don’t just follow trends. Instead, put your unique spin on them. That’s what will help you stand out and get noticed.
Benefits of Viral Marketing Videos
1. Reach New Audiences with Viral Marketing Videos
Viral marketing videos dramatically broaden your brand’s exposure. When content resonates with viewers, they feel compelled to share it with their friends and family. This organic sharing extends your reach far beyond your existing audience.
You gain access to new potential customers who may have never encountered your brand before. Viral marketing helps you tap into these new audiences, boosting awareness of your products or services.
2. How Viral Marketing Videos Boost Lead Generation
Viral marketing videos generate leads by introducing your brand to new audiences. As your content spreads across the internet, it drives traffic back to your website. Some visitors may not have known about your brand before viewing the viral video, but now they are interested in learning more.
They might fill out a contact form, subscribe to your email list, or engage with your brand on social media. This influx of new visitors helps you generate valuable leads that can turn into customers.
3. More Sales Are Often a Byproduct of Viral Marketing
One of the most appealing benefits of viral marketing videos is the potential for increased sales. When your content goes viral, it sparks conversations and builds excitement around your brand.
This buzz can lead to more people exploring your products or services, ultimately driving conversions. The more exposure your brand receives, the more opportunities you have to turn casual viewers into loyal customers.
4. Enhance Your Brand’s Credibility with Viral Marketing Videos
Viral marketing videos can enhance your brand’s credibility and trustworthiness. Today’s consumers are skeptical of traditional advertising. They often turn to online reviews, testimonials, and their networks for guidance before making a purchase.
When your content goes viral, it is typically shared by everyday people rather than influencers or paid partners. This organic sharing boosts your brand’s reputation and positions you as a credible source in your industry.
5. Viral Marketing Videos Foster Engagement and Interaction
Viral marketing videos create opportunities for your brand to engage with customers. Your content spreads across social media platforms and sparks discussions and comments.
Viewers share their thoughts, opinions, and reactions to the video, creating a dialogue your brand can join. This type of real-time engagement helps humanize your brand and fosters a sense of community among your audience.
Related Reading
- What Is Considered Viral on Twitter
- How Many Likes Is Viral
- How Many Views Is Viral on Twitter
- Importance of Viral Marketing
- What Does Going Viral Mean
- Content Marketing Storytelling
- Core Components of Modern Marketing
- Storytelling Marketing Examples
How to Make Viral Marketing Videos in 12 Simple Steps
1. Equip Crayo AI for Superior Video Production
Crayo AI is a game-changer, allowing you to quickly and efficiently create short videos. With its ability to generate unlimited short videos simultaneously, Crayo saves you time and effort. Thanks to its AI-powered functions, you can make your shorts in as little as 60 seconds.
These include auto-generating captions, effects, backgrounds, and music so that you can focus on your content. With Crayo, you can turn your ideas into engaging shorts that go viral and maximize monetization opportunities, including the TikTok creator fund program.
2. Define Your Video Marketing Objectives
Before creating videos, establish what you want to achieve with your video marketing efforts. Video can help you boost brand awareness, generate leads, improve conversion rates, and drive sales. However, to maximize its impact, you must set clear and measurable goals that align with your overall business objectives.
For example, if you want to increase sales of a specific product, your video marketing strategy may focus on creating content highlighting the product’s features and benefits. Establishing SMART goals (specific, measurable, attainable, relevant, and time-bound) will help guide your strategy and track progress.
3. Create Buzz with Teaser Videos
Teaser videos can generate excitement and anticipation for upcoming product launches or major announcements. These short clips provide enough information to pique your audience’s interest without revealing too much. Keep your teaser videos under 30 seconds to maximize engagement and distribute them across your social media channels, leading to your big reveal.
4. Identify Your Target Audience
Understanding who your audience is and what they want is key to creating compelling video content. For example, a recent survey found that 88% of consumers are convinced to buy a product after watching a brand’s video. However, to maximize your chances of converting viewers into customers, it’s essential to tailor your video content to resonate with their preferences and interests. This may include creating videos for various demographics, such as Gen Z, millennials, and baby boomers.
5. Collaborate with Industry Experts
One way to establish credibility and trust with your audience is by featuring industry experts in your video content. Collaborating with thought leaders in your space can help you tap into their networks and expand your reach. Their insights and opinions can add valuable context and information to your videos, making them more compelling and shareable.
6. Plan Your Video Content
Before you start filming, creating a detailed plan for your video content is essential. This includes brainstorming ideas, outlining your scripts, and storyboarding your shots. A clear plan will help ensure a smooth and efficient production process, allowing you to focus on creating high-quality videos that achieve your goals.
7. Repurpose Existing Video Content
Save time and resources by repurposing your existing video content for new platforms and audiences. For example, you can cut longer videos into shorter clips for Instagram or TikTok, or extract audio for podcasts. This allows you to maximize the value of your content and reach more viewers without starting from scratch.
8. Distribute Your Videos Across Channels
Once you’ve created your videos, it’s time to share them with the world. Distribute your content across your social media channels, embed it on your website, and share it with your email lists to maximize your reach and engagement. The more places your videos are seen, the greater the chances of going viral.
9. Use Video to Drive Conversions
Video is a powerful tool for driving conversions at every stage of the buyer’s journey. For example, product videos can help educate potential customers about your offerings and influence their purchase decisions. Meanwhile, testimonial and case study videos can build trust and credibility with prospects. To maximize your conversion rates, integrate video strategically throughout your marketing funnel.
10. Measure Your Video Performance
To improve your video marketing efforts over time, tracking and analyzing your performance is essential. Key metrics to monitor include views, engagement, click-through, and conversions. By understanding what works and what doesn’t, you can refine your strategy and create more effective video content in the future.
11. Experiment with New Formats and Platforms
The digital landscape and audience preferences for video content are constantly evolving. To stay ahead of the curve, it’s essential to experiment with new formats, such as live video, 360-degree video, and interactive video, as well as emerging platforms like TikTok and Clubhouse. This will help you reach new audiences and keep your content fresh and engaging.
12. Leverage User-Generated Content
Encourage your customers to create and share videos featuring your products or services. Not only does this provide you with free content, but it also helps build trust and authenticity with your audience. A recent survey found that 79% of consumers say user-generated content makes them more likely to buy from a brand.
Related Reading
- Viral Marketing Examples
- Viral Marketing in Digital Marketing
- Viral Social Media Posts
- Viral Marketing and How to Craft Contagious Content
- Types of Viral Marketing
- How to Go Viral on X
- How to Get More Reach on Twitter
- How to Viral Post on Instagram
- Benefits of Twitter for Business
- Pros of Using Twitter for Marketing
- How to Promote Instagram Page
- How to Trend on Twitter Quickly
- Instagram Marketing Strategies
Content Ideas for Viral Marketing Videos
1. Behind-the-Scenes (BTS) Content
Pull back the curtain on your operations. Share insights into your daily routine, team collaborations, or product development. This approach personalizes your brand and fosters trust. For example, a bakery might highlight the art of preparing a signature pastry from scratch.
2. User-Generated Content (UGC)
Motivate your customers to share content featuring your products. Reposting UGC delivers genuine endorsements and strengthens community ties.
3. Tutorials and How-To Guides
Develop step-by-step tutorials related to your offerings. This establishes your brand as a trusted resource while delivering value to your audience. For instance, a skincare company could illustrate how to apply a new serum properly.
4. Customer Testimonials and Reviews
Showcase positive feedback from happy customers. This enhances your credibility and can sway prospective buyers. Utilize quote graphics or brief video snippets for effective presentation.
5. Product Spotlights
Focus on individual products, highlighting their unique features and advantages. Use striking visuals to present the item in action, potentially boosting interest and sales.
6. Interactive Polls and Q&A Sessions
Leverage Instagram Stories for engaging polls and Q&A opportunities. This encourages audience participation and yields valuable insights into customer preferences.
7. Before-and-After Showcases
Illustrate the transformative effects of your products or services. Compelling visual evidence can be persuasive to potential customers.
8. Celebrate Milestones and Achievements
Recognize essential moments, such as company anniversaries or awards. This highlights your growth and invites your audience to share in your journey.
9. Seasonal or Holiday-Themed Posts
Craft content around seasonal events or holidays, offering themed products or special promotions. This ensures your posts remain timely and relevant.
10. Employee Spotlights
Feature team members through concise bios or interviews. This approach humanizes your brand and helps cultivate a connection with your audience.
Explore our full blog post on Instagram marketing for more innovative content ideas. And if you’re looking to create engaging videos for Instagram or other platforms, check out Crayo’s clip creator tool. With Crayo, you can quickly generate attention-grabbing short videos to enhance your marketing strategy.
Create Viral Shorts In Seconds With Crayo
Crayo AI is an innovative tool designed to simplify the video-making process. With Crayo, users can create unlimited short videos at once. The platform automatically uses artificial intelligence to generate captions, effects, backgrounds, and music, streamlining content creation. Crayo also helps users take advantage of the TikTok Creator Fund, making it easy to monetize video content. The tool guides users from idea to finished product in just a few steps, allowing for quick customization and export options.