Importance of Viral Marketing + How to Do It

Consider you’re a marketer launching a new product. You’ve spent the hours planning your strategy, and then, surprise! a meme that’s somehow related to your brand starts trending. Rather than shying away from this unexpected development, you see an opportunity to capitalize on it and generate buzz. You create and promote a humorous social media post that aligns with the meme and goes viral. This is a perfect example to answer the question: what is viral marketing? It’s the art of tapping into trending content to rapidly amplify your brand’s reach and engagement.

Your brand gets millions of dollars’ worth of free advertising, and you’re hailed as a marketing genius. Sounds great, right? Of course, it is. But the reality is that viral marketing is unpredictable, and there’s no surefire way to make something go viral. However, understanding the importance of viral marketing and how to leverage it can help you be ready to capitalize on any opportunities that arise.

Importance of Viral Marketing

One of the standout benefits of viral marketing is its relatively low expense compared to traditional advertising techniques. The reason behind this is straightforward: disseminating the message relies on individuals rather than paid promotional campaigns. When a piece of content resonates with an audience and is shared, it can swiftly reach many people at minimal or no financial outlay for the brand.

Furthermore, peer-generated content is often viewed as more authentic and reliable than material directly sponsored by a company. This perception can enhance engagement and boost conversion rates. However, it’s crucial to understand that while viral campaigns may come with lower costs, potential expenses remain. Crafting a viral campaign is often unpredictable, and success is never guaranteed.

The Reach of Viral Marketing

Viral marketing campaigns hold the potential for massive outreach in a short time frame. Content shared by one person can quickly reach countless others, including those outside the brand’s typical audience. This expansive reach can be invaluable for increasing brand awareness and exposure. Further, exponential sharing occurs when individuals broadcast messages to their networks. This can lead to a snowball effect that drastically enlarges the audience for a brand’s marketing efforts. Finally, viral campaigns that tap into cultural references, local nuances, or vernacular language can help target specific demographics and foster connections with audiences not generally reached by traditional advertising.

Boosting Brand Awareness

One of the most significant advantages of viral marketing is its ability to create emotional connections with audiences. When people share content, they often do so because it resonates with them on some level. This sharing behavior reflects positively on the brand and can increase trust and credibility among potential customers. Further, the enhanced engagement that viral content generates can help improve brand recall, ensuring that individuals are more likely to remember the brand later on, particularly when they are in the market for a related product or service.

The Positive Word-of-Mouth Impact

Viral marketing campaigns can create an environment conducive to positive word-of-mouth surrounding a brand. When individuals share content they enjoy, it reflects well on the brand and can lead to higher trust among new and existing customers. This is especially true when people share brand messages within their networks, as this often serves as an implicit endorsement of the company. Conversely, it’s critical to recognize that viral campaigns can sometimes have the opposite effect. A marketing effort spreading harmful or misleading information can damage a brand’s reputation and lead to harmful word-of-mouth. As a result, companies must prioritize accuracy and align their messaging with brand values to mitigate risks.

Enhanced Trust and Credibility

Viral marketing improves trust and credibility with potential customers. When a brand’s message is shared by people they know and respect, it is often seen as more trustworthy than if the company directly promotes it. This is why brands should cultivate positive word-of-mouth around their products and services. Further, encouraging user-generated content is an effective way to leverage the benefits of viral marketing. UGC is typically considered more authentic and credible, boosting engagement and conversions.

Driving Website Visits

Viral marketing is an effective way to increase traffic to a company’s website. This is mainly due to the natural human inclination to share interesting or entertaining content with their networks. When people come across a piece of content shared by friends or family, they are more likely to click through to the associated brand’s website. This creates opportunities for companies to convert casual visitors into customers. Strategies to enhance website traffic via viral marketing include making it easy for people to share content and incorporating social media buttons on web pages.

Expanding Social Media Reach

Viral marketing can significantly improve a brand’s social media presence. When individuals share content from a company, it is exposed to their entire network, which may include people who have not yet interacted with that brand. This creates an opportunity to reach new audiences and potentially convert them into customers. Further, viral campaigns help companies gain followers and boost interactions on social media platforms. Creating entertaining, compelling, or educational content can enhance the chances of going viral and foster greater engagement with audiences.

Fostering Customer Loyalty

Viral marketing can enhance customer loyalty and retention by fostering community and connection among brand followers. When a piece of content goes viral, it often brings people together around a shared interest or connection to a brand. This can lead to more discussions about the company and increased social media engagement, which helps create a feeling of belonging among customers. Additionally, memorable viral content is more likely to be recalled by individuals, leading to stronger associations between the brand and the message. This can improve the chances of repeat business, as customers are more likely to think of that brand when they need a related product or service.

Higher ROI Potential

Viral marketing can provide a strong return on investment thanks to its ability to reach massive audiences with little to no cost. Rather than spending heavily on paid advertising campaigns, companies can rely on word-of-mouth marketing to spread their messages. Additionally, the potential ROI for viral marketing is often viewed as superior to other advertising methods because it is free and can reach larger audiences. However, it’s essential to recognize that creating successful viral campaigns requires creativity, extensive planning, and numerous testing phases. There are no guarantees in marketing, and it’s crucial to approach viral efforts with realistic expectations.

How to Do Viral Marketing on Social Media in 12 Simple Steps

woman in a meeting - Importance of Viral Marketing

Harnessing Crayo AI for Effortless Viral Video Creation

Crayo AI is revolutionizing the process of creating engaging short-form videos. This tool allows you to generate unlimited shorts simultaneously, complete with automatic captions, effects, backgrounds, and music. Capitalize on the TikTok Creator Fund with minimal effort by going from idea to video in seconds. Just outline your concept, customize your video’s style from Crayo’s free templates, and export. Start using Crayo’s clip creator tool for free today—no account needed.

Understanding Your Audience Is Key to Going Viral

Successful viral marketing begins with a thorough understanding of your target audience. Research their preferences, interests, pain points, and humor. Use this information to guide your content creation, ensuring it resonates with the people you want to reach.

Strong Visuals Are Essential for Viral Marketing

Eye-catching visuals can make or break your campaign. Powerful images and videos capture attention and enhance your messaging. Create shareable content with strong visuals to maximize your chances of going viral. Innovative billboards and Instagram posts with striking imagery spread quickly online, boosting brand awareness.

Create Unique, Emotional, and Shareable Content

Exceptional content is the backbone of any viral campaign. Your material should be:

Unique

Offer something new or a fresh take.

Emotional

Evoke feelings like laughter, surprise, or inspiration.

Shareable

Make it easy to distribute across platforms.

Relatable

Connect with your audience’s experiences and values.

Remember, not all viral content is humorous. It can also be heartwarming, informative, or even controversial.

Emotional Connections Drive Shares

Tapping into emotions is crucial for viral marketing. Feelings create memorable experiences that people want to share. For example, Dove’s Real Beauty Sketches campaign sparked worldwide conversations about self-esteem, while charity initiatives that leverage emotional storytelling inspire support and sharing.

Social Media Is a Hotbed for Viral Marketing

Social platforms are breeding grounds for viral campaigns. Identify where your audience engages online and tailor your content accordingly. Make sharing easy by including simple-to-use social buttons on your website and within your content.

Optimize Your Campaign for Easy Sharing

Amplify your campaign’s reach by optimizing for shareability. Include straightforward sharing options, utilize influencers, and leverage tools like Linktree alternatives and pay-per-call systems. Also, consider creating memes or using AI for long-form content, as both can enhance shareability. Finally, remember that remarkable customer service stories can spark word-of-mouth sharing.

Catchy Headlines and Captions Draw Attention

Your content’s title or caption is critical for grabbing attention. Make it concise, intriguing, and curiosity-inducing. A strong headline can mean the difference between someone scrolling past your content and clicking to engage.

Timing Your Campaign Can Boost Engagement

Release your content when your audience is most active to maximize engagement. Aligning with significant events or holidays can also expand your reach. For instance, tweeting during the Oscars or launching a product around Black Friday can create buzz and enhance visibility.

Influencer Partnerships Can Expand Your Reach

Working with influencers who align with your brand can supercharge your viral marketing efforts. Their engaged followers trust their recommendations, so when influencers share your content, it can significantly boost reach and credibility.

Engage Your Audience During and After Your Campaign

Once your campaign gains traction, actively engage with your audience. Respond to comments, answer questions, and encourage discussions. This interaction enhances your content’s virality and fosters a community around your brand.

Monitor Your Campaign’s Performance and Adapt

Keep a close eye on your campaign’s performance. Track key metrics like shares, likes, comments, and website traffic. Use analytics tools to gain insights into what’s working and what isn’t. Adjust your strategy based on the data to maximize your campaign’s impact.

10 Examples of Successful Viral Marketing

1. Nike – Just Do It

Nike’s iconic slogan, “Just Do It,” debuted in 1987 and has since become synonymous with the brand. The slogan’s assertive tone has played a crucial role in shaping Nike’s identity, establishing it as a global touchstone that even appears on its products alongside the recognizable swoosh logo. Its appeal lies in its universality; the phrase invites personal interpretation, allowing it to resonate with diverse audiences. Over the decades, the “Just Do It” initiative has generated numerous viral videos, further solidifying its status as a cultural phenomenon.

2. Manscaped – Lawn Mower 4.0 Snooker Commercial

Manscaped has mastered the art of transforming sensitive topics into viral sensations. The brand’s products tackle private grooming matters, and its marketing reflects that with humor rather than embarrassment. The “Snooker” ad features a cheeky twist on traditional sports advertising, playfully integrating Manscaped’s “Lawn Mower 4.0” into a snooker game. This clever approach, paired with hilarious moments and memorable catchphrases, invites sharing, showcasing how to navigate taboo subjects creatively.

3. Snickers – You’re Not You When You’re Hungry

snickers - Importance of Viral Marketing

Snickers has created a lasting impact with its “You’re Not You When You’re Hungry” slogan, spawning various humorous ads featuring star-studded casts. The campaign playfully illustrates how hunger can alter behavior, with the solution being a Snickers bar. In 2017, Snickers went viral for an innovative billboard that read, “You’re Forgetful When You’re Hungry,” demonstrating how the brand’s playful approach to hunger resonates with audiences.

4. Pepsi – Halloween Advertising

Pepsi and Coca-Cola’s rivalry is well-documented, and both brands have created clever campaigns referencing their competition over the years. Pepsi’s 2013 Halloween ad featured a Coke can dressed as a ghost, playfully implying that Coke is “scary.” The ad cleverly capitalized on the Halloween theme while subtly poking fun at its competitor, showcasing how to create buzz with lighthearted rival brand references.

5. L’Oréal – Because You’re Worth It

L’Oréal’s “Because You’re Worth It” slogan, launched in 1973, has become a cornerstone of the brand’s identity, representing empowerment and self-worth. The campaign, which features diverse female celebrities, has evolved over the years to include social media influencers and emphasizes L’Oréal’s commitment to inclusivity. This timeless slogan demonstrates how a brand message can resonate across generations and become integral to its identity.

6. Oreo – Dunk In The Dark Campaign

Oreo’s “Dunk in the Dark” campaign during the 2013 Super Bowl is a prime example of real-time marketing success. When the power went out at the Mercedes-Benz Superdome, Oreo quickly tweeted an image of an Oreo cookie with the caption, “You can still dunk in the dark.” The tweet went viral, garnering thousands of likes and retweets, illustrating how agility and creativity can lead to memorable marketing moments.

7. McDonald’s – I’m Lovin’ It

mc donalds - Importance of Viral Marketing

Introduced in 2003, McDonald’s “I’m Lovin’ It” slogan has become synonymous with the brand and its global reach. The campaign’s catchy jingle, featuring Justin Timberlake, helped launch the slogan, emphasizing McDonald’s role in creating feel-good moments. The phrase’s simplicity and universal appeal have contributed to its longevity, demonstrating how effective slogans can evolve and remain relevant.

8. Just Eat – Did Somebody Say Just Eat

just eat - Importance of Viral Marketing

Just Eat’s catchy ad campaign, featuring a collaboration with pop star Katy Perry, has taken the UK by storm. The commercial’s playful jingle, centered around “Did somebody say Just Eat?” has become a viral sensation, with audiences recreating and sharing the tune on social media. This highlights how a memorable slogan can enhance brand recall and generate excitement, showcasing the power of music and humor in advertising.

9. Cadbury’s – Gorilla

Cadbury’s 2007 “Gorilla” ad, featuring a drumming gorilla and Phil Collins’ “In the Air Tonight,” became an instant classic. The ad’s unexpected and humorous premise captivated audiences, leading to widespread sharing and parodies online. The campaign effectively increased Cadbury's brand awareness and sales, demonstrating how innovative and entertaining ads can create lasting impressions.

10. We Buy Any Car – Just Sold My Car

we buy any car - Importance of Viral Marketing

We Buy Any Car’s latest ad, “Just Sold My Car,” features a catchy remix of the viral song “Friday” and follows a man celebrating the sale of his vehicle. The lighthearted ad, which includes a dancing dog and whimsical visuals, aims to bring joy to viewers while promoting the brand’s services. The campaign highlights the importance of emotional connections in advertising and how humor can enhance brand perception.

10 Content Ideas for Viral Marketing

1. Infographics: Visual Data That Connects

Infographics are a powerful tool for communicating complex information in an engaging visual format. They combine images, charts, and minimal text to deliver an easy-to-understand topic overview. People love sharing infographics, so create one that’s accurate, visually appealing, and relevant to your audience.

2. Run a Giveaway: Contests That Boost Engagement

Social media giveaways and contests are a proven way to increase engagement with your audience. They incentivize participation, whether sharing a post, tagging friends, or following your account. To maximize the viral potential of your giveaway, make the entry process simple and fun, and promote it heavily across channels.

3. Puzzles: Fun Engagement Tools

Puzzles are a unique way to engage your audience and encourage sharing. They tap into our competitive instincts and desire for problem-solving. Create custom puzzles related to your brand or industry, and promote them on social media to spark interest and interaction.

4. Memes: Humor That Connects

Memes are a staple of internet culture and a great way to inject humor into your marketing. They’re highly shareable and can help your brand connect with younger audiences. Create original memes that are relevant to your brand and will resonate with your target audience.

5. Listicles: Easy-to-Read Content

Listicles are a popular content format that breaks down information into digestible bullet points. They’re easy to scan and share, making them great for driving traffic and engagement. To create a successful listicle, choose a relevant topic, use attention-grabbing visuals, and promote it across channels.

6. Motivational Content: Inspiration That Resonates

Motivational content, like quotes and success stories, can inspire and uplift your audience. This type of content is highly shareable, especially on social media, where people often look for uplifting messages. Create original motivational content or curate existing pieces to connect with your audience and encourage sharing.

7. Host a Challenge: Engage Your Audience

Social media challenges are a fun way to engage your audience and create shareable content. They encourage participation and creativity, helping your brand reach new audiences. To create a successful challenge, choose a fun, relevant concept and promote it across channels.

8. How-To Tutorials: Valuable Educational Content

How-to guides and tutorials provide valuable information to your audience, establishing your brand as an authority in your industry. This type of content is highly shareable, as people often look for and share helpful resources. Create various how-to content, from videos to infographics, to connect with your audience and drive engagement.

9. Quizzes: Fun Interactive Content

Online quizzes are a popular form of interactive content that engages users and encourages sharing. They tap into our desire for self-discovery and provide personalized results that people want to share. Create original quizzes related to your brand or industry, and promote them across channels to boost engagement.

10. Polls: Simple Engagement Tools

Polls are an easy way to spark engagement and gather audience insights. They can be created quickly and shared across social media platforms, where users enjoy voting on fun topics. Use polls to start conversations with your audience, gather feedback, and create shareable content that boosts engagement.

Create Viral Shorts In Seconds With Crayo

Crayo AI offers a groundbreaking approach to creating short videos. With the ability to generate unlimited shorts simultaneously, users can quickly transform ideas into engaging content. Key features include automated captioning, effects, background choices, and music integration. This tool streamlines the video production process, enhancing efficiency and creativity.

Unlocking the TikTok Creator Fund with Crayo

Crayo AI presents a unique opportunity for content creators to monetize their work through the TikTok Creator Fund. By simplifying short video production, Crayo enables users to focus on creating compelling content that has the potential to go viral. The tool’s efficiency allows for more experimentation with ideas, increasing the chances of success on TikTok.

Fast-Tracking Your Path to Viral Success

Viral content can propel creators to new heights on social media. Crayo AI accelerates video creation, allowing users to quickly produce high-quality shorts that resonate with audiences. This speed lets creators capitalize on trends and timely topics, enhancing their chances of going viral.

The Power of Crayo’s Customization Features

While Crayo AI automates many aspects of video creation, it also offers robust customization options. Users can tailor the style of their shorts by selecting from various backgrounds, voice narrations, and music choices, all available through Crayo’s free templates. This balance of automation and personalization empowers creators to produce unique content that reflects their vision.

A User-Friendly Tool for All Creators

Crayo AI is designed for simplicity, making it accessible to all creators, regardless of technical expertise. The intuitive interface guides users through the video creation process in four easy steps, from outlining ideas to exporting finished products. This user-friendly approach lets creators focus on what matters most: generating engaging content for their audiences.

Try Crayo AI for Free Today

Are you curious about Crayo AI? The platform offers a free clip creator tool that requires no account setup, allowing users to experiment with its features instantly. With Crayo, you can explore the possibilities of AI-enhanced video creation and discover new ways to engage your audience.