Consider scrolling through your social media feed when suddenly, a video catches your eye. It’s bizarre, hilarious, or perhaps even touching. No matter what, you share it with your friends. Your one click instantly sparks a chain reaction, reaching thousands — or even millions — of people. This is a perfect example of what is viral marketing in action: a strategy designed to harness the power of social sharing to spread content rapidly and organically.
This is the potential of viral marketing, which can boost your brand and create a lasting impact. But how do you create content that goes viral? That’s where viral marketing agencies come in.
They specialize in developing and promoting campaigns that generate buzz and reach a massive audience. In this guide, we’ll explore the ins and outs of viral marketing agencies, including what they do, how to choose one, and tips for developing your viral campaign.
Table Of Contents
- Benefits of Viral Marketing
- 15 Best Viral Marketing Agencies
- How to Do Viral Marketing in 17 Simple Steps
- How to Choose the Best Viral Marketing Agencies
- Create Viral Shorts In Seconds With Crayo
Benefits of Viral Marketing
The Cost Benefits of Viral Marketing: Why It’s Budget-Friendly
Viral marketing is one of the most cost-effective marketing strategies available today. Traditional advertising methods can be expensive and have little guarantee of success. In contrast, viral marketing relies on creating engaging, shareable content that resonates with audiences. While there may be some upfront costs, the potential for widespread online sharing can dramatically reduce overall marketing expenses.
The Reach of Viral Marketing: A Global Audience at Your Fingertips
Another key benefit of viral marketing is its ability to reach a massive audience quickly. A successful viral campaign can generate millions of views, shares, and interactions within days or hours of launching.
This level of exposure is difficult to achieve with traditional advertising methods, which often rely on longer lead times and limited targeting options. For small businesses looking to increase brand awareness and reach new customers, viral marketing provides an opportunity to go global with minimal investment.
The Engagement Factor: Building Connections Through Sharing
Viral marketing is about more than just reach; it also drives engagement. When people encounter content that resonates with them, they’re more likely to interact with it, share it with their networks, and engage with the brand behind it.
This creates a ripple effect that can exponentially increase the number of people who see and connect with your brand. In addition, the increased interactions from a viral campaign can help improve your brand’s online presence, making it easier for potential customers to find and trust you.
The Longevity of Viral Marketing: Lasting Impact Over Time
Viral marketing campaigns can create a lasting impact beyond the initial wave of online attention. As people share and discuss your content, it can generate ongoing conversations and interactions that keep your brand on mind for weeks, months, or even years after the campaign launches.
This starkly contrasts traditional advertising methods, which often have a limited shelf life and quickly fade from public view. Creating enduring connections with audiences is a powerful benefit of viral marketing that can drive long-term value for your brand.
The SEO Benefits of Viral Marketing: Boosting Your Online Presence
A successful viral marketing campaign can also improve your brand’s search engine optimization (SEO) efforts. When content goes viral, it often leads to a surge in online conversations, social media shares, and backlinks from reputable websites.
This increased digital activity signals to search engines that your content is valuable and relevant, helping to boost its visibility in search results. Higher search rankings can increase web traffic and brand exposure, creating a beneficial synergy between viral marketing and SEO.
The Conversion Potential of Viral Marketing: Turning Views Into Sales
Finally, viral marketing can drive a significant increase in conversions, whether that means sales, leads, or other key actions. The trust factor from social sharing is a powerful motivator for consumers, who are more likely to engage with a brand after encountering its content through a friend or family member.
This trust can help reduce barriers to purchase and create a more favorable environment for converting new customers. In addition, the data and insights gained from a viral campaign can help brands optimize their marketing efforts and improve conversion rates over time.
15 Best Viral Marketing Agencies
1. Crayo AI: Transforming Short Video Creation
Crayo AI streamlines the process of generating short videos, allowing users to produce unlimited content simultaneously. The platform automatically generates captions, effects, backgrounds, and music, simplifying video creation.
This tool is handy for capitalizing on opportunities like the TikTok creator fund, enabling quick transitions from ideas to viral-ready shorts. Users can customize videos efficiently, making Crayo an essential resource for maximizing reach and engagement.
Key Services
Automated Short Video Creation, Customization Options, TikTok Monetization Tools
2. Sandwich Video: Expert Video Marketing for Tech Brands
Sandwich Video is an in-house agency that creates high-quality video content for various platforms. They specialize in ads and commercials for tech products, utilizing a detailed process that ensures alignment with brand goals.
Their team collaborates closely with clients to develop and execute creative concepts flawlessly, resulting in engaging video content that drives results.
Key Services
TV Commercials, Explainer Videos, Brand Films, Social Media Content
3. Viral Seeding: Amplifying Reach Through Strategic Sharing
Viral Seeding is a London-based agency that helps brands create viral content. Its approach blends creativity and data to produce shareable videos, images, and memes that resonate with audiences.
The agency utilizes a global network of influencers and media contacts to maximize the reach of each campaign, ensuring that content is seen by the right people at the right time.
Key Services
- Viral Content Creation, Paid Media Strategy, Influencer Outreach
4. Harmon Brothers: Masters of Humorous Viral Ads
Harmon Brothers is renowned for creating some of the most successful viral ads in history, including the Squatty Potty and Poo-Pourri campaigns. They leverage humor and storytelling to engage viewers and encourage sharing, resulting in millions of views and significant sales boosts for clients.
Their holistic marketing approach ensures alignment between brand messaging and creative execution.
Key Services
Viral Ad Creation, Brand Strategy, Creative Consulting
5. Viral Nation: Full-Service Agency for Influencer and Viral Marketing
Viral Nation is a comprehensive marketing agency specializing in influencer partnerships and viral campaigns. Their data-driven approach identifies the optimal influencers for each brand, ensuring authentic connections with target audiences.
They also offer a wide range of services, including creative development, social media management, and experiential marketing, making them a one-stop shop for all things viral.
Key Services
Influencer Marketing, Creative Development, Social Media Strategy
6. VeracityColab: Data-Driven Video Production for Impactful Marketing
VeracityColab is a video agency that combines creativity and analytics to produce content that drives results. They specialize in understanding target audiences and creating videos that resonate with them, whether for brand awareness, lead generation, or customer education.
Their diverse portfolio includes work for clients in healthcare, education, and technology, showcasing their versatility and expertise.
Key Services
Marketing Videos, Educational Content, Social Media Videos, Animation
7. Thinkmodo: Innovative Campaigns That Spark Conversations
Thinkmodo is a New York-based agency known for its unconventional and attention-grabbing campaigns. Their viral stunts and creative content have garnered millions of views and extensive media coverage for brands.
They focus on understanding client goals and target audiences to develop unique ideas that generate online and offline buzz.
Key Services
Viral Campaigns, Creative Strategy, Content Production
8. The DVI Group: Award-Winning Video Agency with Diverse Expertise
The DVI Group is an established video production agency that creates high-quality content for various purposes. Its directors, animators, and production specialists collaborate closely with clients to understand their goals and deliver engaging videos that resonate with audiences.
The agency has extensive experience in corporate storytelling, branding, and commercial work.
Key Services
Corporate Videos, Marketing Content, Animation, Live Action Production
9. Pearl Lemon: Marketing Agency with a Focus on Viral Content
Pearl Lemon is a London-based agency specializing in SEO, lead generation, and content marketing. They help brands create shareable content that boosts online visibility and drives traffic.
Their data-driven approach to content ensures alignment with audience interests and search intent, maximizing each piece's impact.
Key Services
SEO Content, Viral Marketing, Influencer Partnerships, Social Media Strategy
10. Demo Duck: Storytelling-Driven Video Marketing Specialists
Demo Duck is a video production agency that helps brands tell their stories through engaging content. They specialize in explainer videos, using animation and live action to simplify complex topics and drive conversions.
Their strategic approach to video marketing ensures that each project aligns with client goals, whether for brand awareness, lead generation, or customer education.
Key Services
Explainer Videos, Brand Storytelling, Educational Content, Social Media Videos
11. Beeing Social: Creative Agency That Blends Art and Science
Beeing Social is a full-service marketing agency focusing on social media strategy and creative execution. Their strategists, designers, and copywriters collaborate to develop innovative campaigns that resonate with audiences and drive engagement.
They use data to inform their approach, ensuring all content aligns with brand goals and reaches the right people.
Key Services
Social Media Strategy, Creative Campaigns, Influencer Marketing, Paid Social
12. Ydraw: Animated Video Experts with a Focus on Engagement
Ydraw is a video production agency that specializes in animation and whiteboard videos. Their team of artists and animators creates engaging and entertaining content that simplifies complex topics and drives viewer retention.
They also offer live-action video services, ensuring versatility in their storytelling approach.
Key Services
Animation, Whiteboard Videos, Live Action, Explainer Content
13. The Viral Agency: Expert in Crafting Shareable Content
The Viral Agency focuses on creating content that sparks conversation and sharing. Its team has extensive experience developing viral strategies for brands and leveraging social media, influencer partnerships, and paid media to maximize reach. The agency also emphasizes aligning content with brand values to foster trust and authenticity among audiences.
Key Services
Viral Content Creation, Social Media Strategy, Influencer Outreach, Paid Media
14. Indigo Productions: Full-Service Video Production with Diverse Expertise
Indigo Productions is a New York-based video agency that creates high-quality content for various purposes. Their team has extensive experience in commercials, corporate videos, and entertainment, ensuring versatility in their storytelling approach. They prioritize client collaboration to understand goals and deliver engaging videos that resonate with audiences.
Key Services
Commercials, Corporate Videos, Event Coverage, Social Media Content
15. ViralBulls: Data-Driven Approach to Viral Marketing
ViralBulls is a digital marketing agency based in India specializing in creating viral content. Their data-driven approach identifies trending topics and formats to maximize shareability and reach. They also emphasize the importance of aligning content with brand values to foster trust and authenticity among audiences.
Key Services
Viral Content Creation, Social Media Strategy, Influencer Partnerships, Paid Media
Related Reading
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- Importance of Viral Marketing
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- Content Marketing Storytelling
- Core Components of Modern Marketing
- Storytelling Marketing Examples
How to Do Viral Marketing in 17 Simple Steps
1. Utilize Crayo AI for Exceptional Video Content
Crayo AI streamlines the process of producing high-quality short videos for your marketing initiatives. This tool simultaneously creates unlimited videos, making scaling your content efforts easier. Crayo AI automatically generates captions, effects, music, and backgrounds, allowing you to focus on the creative aspects of your work.
The platform’s user-friendly interface lets you go from idea to finished video in minutes. Simply input a prompt, customize your video with pre-existing templates, and export your final product for distribution. With Crayo AI, you can enhance your video strategy, save valuable time, and boost your chances of going viral.
2. Collect Customer Insights
Understanding your audience is essential for any marketing campaign. To effectively reach and engage your target consumers, gathering insights from your existing customers is important. This information will help you identify what resonates with your audience and tailor your marketing efforts accordingly.
There are various ways to collect customer feedback, including surveys, social listening, and direct outreach. For example, Salesforce regularly monitors its social media mentions and engages with users to gather insights about their preferences. This proactive approach helps the brand improve its marketing strategy and strengthens its customer relationships.
3. Align Your Budget Model
Determining how to allocate your resources for a marketing campaign requires careful consideration. One of the first steps is to evaluate your budget model. Will your campaign need a one-time budget for a specific initiative or an ongoing allocation for regular efforts? Understanding your marketing goals will help you identify which approach is best. A single-project model is ideal for short-term initiatives, while a retainer agreement provides flexibility for long-term planning.
4. Conduct a Brand Check
Before launching any marketing campaign, evaluating how your brand will be presented is critical. This assessment should include tone, visual components, and overall messaging discussions. For example, will your campaign take a humorous approach, or should it be more serious?
Aligning on these elements ahead of time will help ensure consistency across all channels and touchpoints. It’s also important to analyze any potential risks associated with your campaign, such as cultural sensitivities or changes in the political climate. Proactive planning can help you avoid missteps that may harm your brand’s reputation.
5. Leverage Partnerships
Influencer marketing is a powerful way to expand your reach and build credibility with new audiences. However, it’s essential to carefully evaluate potential partners to ensure their values align with your brand. Additionally, analyze their engagement rates and audience demographics to confirm they have the right followers for your campaign.
Once you identify ideal influencers, develop a comprehensive partnership strategy that includes multiple touchpoints and content types. This approach will help you maximize your investment and create more authentic consumer connections.
6. Develop a Creative Content Strategy
Every effective campaign starts with a strong creative concept. To develop yours, begin by outlining your goals and target audience. Then, brainstorm ideas that resonate with consumers and drive them to act.
Once you identify potential concepts, test them among focus groups to gauge their effectiveness. This step will help refine your approach and ensure your campaign captures attention.
7. Hop on Trends
Maintaining social media trends can help your brand enhance its online presence and engagement. However, it’s essential to evaluate how each trend aligns with your brand before jumping in.
For example, will participating in a viral challenge help you reach your target audience, or could it dilute your brand messaging? Establishing guidelines for trend participation will help your team act quickly while maintaining brand integrity.
8. Set Up a Structured Content Plan
A successful marketing campaign requires a well-organized content strategy. Begin by outlining your goals, target audience, and key performance indicators (KPIs). Then, create a detailed timeline that includes all content deliverables and promotional touchpoints.
This plan will help your team stay on track and ensure a cohesive approach. Additionally, regularly assess your campaign’s performance and adjust as needed to optimize results.
9. Think Beyond Social
Social media is a powerful tool for reaching and engaging consumers. However, it’s important to remember that your audience exists beyond digital platforms. Consider integrating offline elements into your campaigns to create a holistic marketing approach.
For example, can you use experiential marketing, outdoor advertising, or direct mail to boost your online efforts? Exploring these opportunities will help you create more comprehensive strategies that resonate with today’s consumers.
10. Plan Resources Wisely
Effective resource management is crucial for the success of any marketing campaign. Start by evaluating your team’s current bandwidth and skill sets to identify gaps hindering your efforts. For example, will you need to hire additional staff or partner with an agency for support? Addressing these needs early on will help you avoid disruptions and ensure a smooth campaign execution.
11. Inspire on Social, Close on Store
Remember all the social media content around new launches or sales in Zara, H&M, and other brands with physical stores? These brands excel at using famous social media campaigns to create excitement and drive traffic to their physical locations. Showcasing limited-time offers, exclusive in-store deals, or sneak peeks of new collections on social platforms enables brands to inspire customers to visit the store and make a purchase.
This strategy works because social media is a powerful tool for creating awareness and generating interest, but the final step—closing the sale—often happens in-store. Customers can experience the products firsthand, benefit from personalized service, and take advantage of in-store promotions. By running successful campaigns integrating social media with in-store experiences, brands like Zara and H&M effectively turn online inspiration into offline sales.
12. Maintain a Consistent Customer Journey
A smooth customer journey is the backbone of any successful social media campaign and a critical focus for any social media strategist. It’s essential to guide customers smoothly from the first point of contact to the final purchase, ensuring each step is connected and consistent. When building a social media campaign, every interaction—from seeing a post on social media to navigating your website—should be aligned, as this builds trust, reduces friction, and enhances the overall experience.
Great social campaigns increase the likelihood of conversion and foster long-term loyalty and advocacy. For example, consider the importance of mobile optimization within this journey. Consider a potential customer scrolling through Instagram and encountering a tempting post about your product. If they tap on the link and are directed to a landing page that isn’t optimized for mobile, it can lead to frustration and lost sales. This breakdown in the journey can make customers feel disconnected from your brand.
To avoid this, ensure that every touchpoint—especially those on mobile devices—offers a consistent and user-friendly experience. Brands like Nike excel at running campaigns by creating mobile-optimized landing pages that mirror the campaign’s visuals and messaging, ensuring customers can easily continue their journey from interest to conversion without disruptions.
13. Make Your Content Interactive
You need to create interactive content to truly engage your audience and make them active participants in your campaign. Instead of treating your audience as passive spectators, involve them directly in the story of your campaign. Interactive social media campaigns encourage deeper engagement, making your audience feel more connected to your brand and more invested in the campaign’s outcome.
Using interactive elements such as polls, quizzes, contests, and videos is key to successful social media campaigns. These elements invite users to engage with your content rather than consume it. For instance, you could create a poll that lets your audience choose the next product launch or a quiz that helps them find the perfect product for their needs. This keeps the audience engaged and provides valuable insights into their preferences and behaviors.
When developing a social media campaign, incorporating these interactive elements becomes essential to the strategy. A successful strategy ensures that your audience feels directly involved, leading to stronger brand loyalty and better overall results. For example, Spotify's "Mood Quiz" allowed users to find playlists based on their current mood. This simple yet effective quiz provided personalized results and directly linked users to mood-specific playlists, perfectly aligning with Spotify’s tagline, “Music for every mood.”
14. Spark an Emotion
Content that evokes emotion is far more likely to leave a lasting impression on your audience. Whether it’s joy, empathy, nostalgia, or excitement, tapping into your audience’s emotions helps create a deeper connection with your brand. This approach is evident in some of the most successful social media campaigns, where emotional content captures attention and encourages sharing. People are more likely to engage with and spread content that resonates with them.
When developing a social media campaign, it’s essential to consider incorporating emotional triggers as part of your campaign tactics. For example, a campaign that tells a heartfelt story or evokes a sense of nostalgia can be a powerful tool in your creative digital campaigns. An example of a campaign that successfully leverages emotion can serve as a blueprint for your efforts, ensuring that your content reaches and deeply resonates with your target audience.
For example, in 2023, Disney launched the "Disney100" campaign to celebrate its 100th anniversary. This campaign was a masterclass in using emotion to connect with audiences across generations. Disney released a series of nostalgic videos and social media posts highlighting iconic moments from its movies, TV shows, and theme parks, evoking feelings of nostalgia, joy, and wonder.
The campaign also included fan engagement elements, like encouraging people to share their Disney memories on social media using the hashtag #Disney100. This user-generated content campaign created a sense of community and belonging, as fans reminisced about Disney's impact on their lives.
15. Measure and Optimize Performance
How successful is your campaign? The best planning is pointless if you don’t measure what works – and what doesn’t. After all, your client will want to see how the campaign is performing. Regularly analyze and report your KPIs to identify which content performs well and where there is room for improvement. Stay in close contact with your client early on to adjust the strategy if necessary. This could, for example, be part of a regular meeting.
Are you making data-driven decisions? Social media platforms provide insights on reach, engagement, and conversion rates – precisely what you need to measure success. Use this data to make recommendations, adjust your strategy flexibly, and improve your content. Are you leveraging the potential of A/B testing? Test different formats, posting times, and call-to-actions to determine what resonates best with your audience.
16. Create an Opportunity to Generate UGC
According to a survey by Stackla, nearly 80% of consumers reported that UGC significantly influences their purchasing decisions, making it 8.7 times more impactful than influencer content and 6.6 times more influential than branded content. Consumers inherently trust recommendations from peers, and UGC offers a way to equip this trust while deepening the connection between your brand and its community.
A prime example is Glossier, which leverages UGC by enlisting Instagram’s leading influencers to receive prerelease products and post reviews and photos with the #glossier hashtag.
17. Combine Organic and Paid Content for Effective Social Media Campaigns
In a successful social media marketing campaign, organic and paid strategies should work hand-in-hand. While organic content builds trust, credibility, and long-term engagement with your audience, paid promotion ensures that your message reaches a broader and more targeted audience quickly. Organic content allows you to establish your brand’s voice and foster genuine connections with your followers. It’s essential for building a loyal community that interacts with your posts, shares your content, and advocates for your brand.
When building a marketing campaign, organic content is crucial in laying the foundation for long-term brand loyalty. However, relying solely on organic reach can limit your campaign’s potential, as algorithm changes and competition often reduce the visibility of your posts. This is where paid social media comes in. Paid campaigns can amplify your organic efforts by boosting your content’s reach, targeting specific demographics, and driving immediate results.
For instance, promoting a well-performing organic post through paid ads can help it reach users beyond your existing followers, increasing engagement and conversions. Integrating organic and paid tactics into your campaign strategies ensures a balanced approach, maximizing your reach and impact while maintaining authenticity in your brand messaging.
A balanced approach, where organic content establishes your brand and paid content accelerates its reach, ensures that your campaign has depth and breadth. For example, Nike effectively combines organic and paid strategies. They use organic posts to showcase their brand’s authenticity and values, then amplify high-performing content through targeted ads. This approach ensures their message resonates with their existing audience and a broader, targeted demographic.
Related Reading
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How to Choose the Best Viral Marketing Agencies
Expertise in Viral Marketing: Look for Proven Success in Your Industry
When selecting a viral marketing agency, prioritize their experience. Have they executed successful campaigns in your industry? If not, they may not understand your audience or how to reach them.
Creative Capabilities: Find an Agency That Thinks Outside the Box
Viral marketing is driven by creativity. Look for an agency with a track record of innovative ideas and unique approaches to storytelling. This will give you the best chance of standing out in a crowded digital space.
Data-Driven Approach: Viral Marketing Is Not Just Guessing
While creativity is crucial, so is using data to inform your strategy. Ask potential agencies how they use analytics to optimize campaigns and measure success. This will ensure your budget is spent effectively and you receive a solid ROI.
Platform Specialization: Where Does Your Audience Hang Out?
Viral marketing often relies on social media to gain traction. However, each platform has its culture, user demographics, and content preferences. Ensure the agency you choose has experience in the specific channels you want to target, whether TikTok, Instagram, Twitter, or YouTube.
Case Studies and Results: Look for a Proven Track Record
Any reputable viral marketing agency will happily share examples of past campaigns and their results. Review these case studies closely to understand their creative process, the metrics they prioritize, and how they define success. This will help you gauge whether they are the right fit for your organization.
Influencer Network: Assess Their Connections and Reach
Ask potential agencies about their connections and outreach capabilities if your viral marketing strategy includes influencers. An agency with a strong network will be able to quickly identify the right creators for your campaign, while one that is less established may rely on guesswork.
Scalability: Make Sure They Can Grow With You
Viral marketing campaigns can vary significantly in scope, timing, and budget. The agency you choose should be able to adapt to your needs, whether you’re launching a small pilot program or a large-scale global push.
Transparent Communication: You Need to Be in the Loop
Clear, consistent communication is crucial for a successful agency partnership. From initial conversations to campaign execution and reporting, you should always know who to contact, what to expect, and how your project progresses.
Create Viral Shorts In Seconds With Crayo
Crayo AI is an innovative tool that streamlines the creation of short-form videos. It allows users to generate unlimited shorts simultaneously, saving time and effort. Crayo's auto-generation features include captions, effects, background options, and music, enhancing your videos with minimal input.
With Crayo, you can quickly turn ideas into engaging shorts for platforms like TikTok. Try Crayo's free clip creator today with no account needed, and experience the ease of going from prompts to viral videos in minutes.
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