Short-form content is everywhere, and for good reason. It grabs your attention and holds it long enough to make you want more. And as more people turn to their phones for entertainment, short-form videos have become a significant part of the content equation—it's no wonder they're so popular. But how do you create viral short videos that get people talking? This guide provides valuable insights into how you can create viral short videos that people will remember.
Crayo AI's clip creator tool can help you create viral short videos. It's simple to use, so you can focus on creating great content.
Table Of Contents
What Is Short Form Video Content?
Short-form video content is precisely what it sounds like—videos running from 5 to 90 seconds. This sweet duration spot works well on platforms like TikTok, Instagram, and YouTube, where users are in for a fast and engaging experience. When you think about it, folks today are all about getting to the heart of your content in no time flat. They want instant gratification.
Why People Love Short Videos
Why is short-form video all the rage? People don’t have the time—or patience—for long, drawn-out content. They want their updates to be fast and engaging. According to Influencer Marketing Hub, a whopping 96 percent of people say they prefer short-form content.
Storytelling in a Flash
Just because the video is short doesn’t mean it shouldn’t pack a punch. These quick clips still need a straightforward narrative. They’ve got to connect with viewers, often by hooking onto the latest social trends. Take Airbnb’s clever use of the Barbie Dream House trend, which hit the nail on the head.
Tailor-Made for Each Platform
The beauty of short-form content is that you can tweak it for different platforms. On TikTok, go for a vertical shot and a snappy caption. On Facebook, you might opt for longer videos in a horizontal format. Instagram could call for a static picture.
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What Platforms Use Short Form Video Content?
1. TikTok: The Ability of Creative Storytelling
Since its debut in 2018, TikTok has exploded in popularity, becoming a staple in the app world. With over a billion users, it's a hotspot for creators looking to share their stories in fun, authentic ways. TikTok is perfect for small businesses wanting to boost their brand. Take a local bakery, for example, that shares a captivating cake-decorating video. This kind of content can massively increase sales and foot traffic. TikTok turns simple, engaging videos into opportunities for growth.
2. Instagram Reels: Short and Sweet Content
Instagram, launched in 2010, evolved quickly from a photo app to a social media giant. By 2022, it had over a billion users. In 2020, Reels became Instagram's answer to TikTok, allowing users to create and enjoy 60-second videos. Fashion influencers thrive on Reels, showcasing outfits and makeup tutorials that attract high engagement. Brands find Reels a great way to collaborate and boost their visibility. Instagram’s vast user base and Reels’ immersive experience are ideal for content creators and businesses looking to expand their reach.
3. YouTube Shorts: Quick and Engaging Videos
YouTube Shorts launched in September 2020, riding the wave of short-form content popularity. Supported by YouTube's massive infrastructure, Shorts quickly became a significant player in the video world. By 2022, Shorts were generating over 15 billion views daily. Established YouTubers who embraced Shorts saw increased engagement and subscriber growth. A gaming channel could share 60-second gameplay tips and reach new audiences faster than with longer videos. YouTube Shorts is a powerful tool for growth and engagement.
Crayo AI makes creating short videos a breeze. With our clip creator tool, you can make unlimited shorts with auto-generated captions, effects, backgrounds, and music. It’s the easiest way to go viral and make money with the TikTok creator fund. Start with a simple prompt, customize the style, and finish with a viral video. Try Crayo’s free clip creator tool today—just click the ‘Try Now’ button on our homepage to get started. No account is required!
How To Create Short-Form Video Content In 7 Simple Steps
1. Create Shorts Fast with Crayo AI
Want to create short-form video content quickly and efficiently? Use Crayo AI. Crayo AI lets you produce multiple shorts simultaneously, saving time and effort. It automatically generates captions, effects, backgrounds, and music, allowing you to focus on creating engaging content. With Crayo, you can join the TikTok creator fund program and earn money from your videos.
Here’s how it works: Write a prompt, choose a style from Crayo’s templates, and export your video. It’s that simple. Click the ‘Try Now’ button on Crayo’s homepage to get started for free—no account is required.
2. Capture Attention in Seconds
Short-form video platforms have brief attention spans, so you must hook viewers quickly. Here are some tips: Start with a joke, dance move, or tutorial without any lead-up. Show the most important part of your video in the first clip or cover image. Use text to announce what the video is about, leaving viewers wanting more.
3. Stay on Trend
Trends are your friend when it comes to short-form video content. They’re easy to follow and can help the algorithm pick up your video, showing it to new viewers. Think of the “Renegade” dance from 2019 — creators like Charli D’Amelio gained a massive following from that trend alone.
4. Keep It Brief
Short-form video content is meant to be, well, short. Keep your videos tight and to the point to capture viewers' attention. Clip out unnecessary pauses, and make sure every frame adds value.
5. Add Captions
Captions are essential for making your content accessible to everyone, including users who are hard of hearing or scroll without sound. Use Crayo AI to generate captions in seconds automatically. You can edit individual words, move them to their exact spot in the video, and customize the font size and color. Crayo AI also suggests ideas for compelling descriptions, so you don’t have to worry about writing.
6. Shoot Vertically
All popular short-form video platforms present videos vertically, so make sure you shoot your content in the proper orientation. Shooting vertically will save editing time and ensure your videos fit into the platform.
7. Repurpose Long Videos
If you have already uploaded longer videos to YouTube, use Crayo AI to create short-form ones from your existing content. This way, you can enjoy the benefits of short-form content without creating new videos from scratch.
What Are The Statistics On Short Form Video Content?
Shorter Videos Keep Eyes Glued
When it comes to short-form videos, the sweet spot is under 90 seconds. Why? Because these short clips keep 50% of viewers hooked. That’s a big deal in a world where attention spans are shrinking.
Cashing In on Quick Clips
The money flowing into short-form video ads is about to explode. Revenue is expected to surpass $10 billion soon. Businesses know short videos capture attention and are ready to invest big.
Video Trumps Text for Learning
Regarding learning about new products or services, at least 75% of people would rather watch a video than read about it. This preference means brands must prioritize video content to reach their audience effectively.
Short-Form Videos Rule in Marketing
If you’re marketing on social media, chances are you’re using short-form videos. Over half of social media marketers rely on these snackable clips to engage users and promote their brands.
Facebook Reels: Meta’s Big Move
Meta isn’t about to let TikTok and YouTube Shorts have all the fun. With Facebook Reels, Meta is diving headfirst into short-form video, aiming to capture the attention of its billions of users.
Videos Help Information Stick
Video is a powerful tool for learning. People retain 95% of the information conveyed through video, making it one of the most effective ways to communicate complex messages quickly.
Gen Z’s Love Affair with Video
For Gen Z, online video is like oxygen. Over 70% of them watch videos for more than three hours daily. Brands looking to reach this generation need to prioritize short-form video content.
Short-form video Ad Spending Soars
Short-form video ads are on the brink of a massive surge. Experts predict spending will reach around $100 billion by 2024, and businesses are ready to invest in these highly effective advertising formats.
Videos Dominate Internet Traffic
By 2025, video content will make up 82% of global internet traffic. This shift underscores the growing importance of video in online communication and commerce.
10 Best Tools For Short-Form Video Content
1. Crayo AI: Swift Short Form Video Creation
Crayo AI is in charge of transforming ideas into short-form videos. Automatic captioning and effects allow you to create unlimited shorts in moments.
2. Pictory: AI Video Generation for Beginners
Pictory is ideal for creators and marketers who want to have more video experience. You input a script or article, and Pictory crafts a video.
Pros
Highly customizable and easy to use.
Cons
Initial drafts may need significant editing for a polished look.
3. Adobe Premiere Rush: Ability in Your Pocket
Adobe Premiere Rush provides a seamless editing experience across devices, offering professional-quality tools with an intuitive interface.
Pros
Flexibility and professional-grade tools.
Cons
Limited free version and ongoing subscription costs.
4. InVideo: Versatile Video Editing for Everyone
InVideo offers a user-friendly interface, a vast library of templates, and stock features, perfect for crafting any video style.
Pros
Access to over 1 million assets and simple text-to-speech.
Cons
Slow exporting process and reliance on internet connection.
5. Synthesia: AI Avatars for Realistic Videos
Synthesia enables video creation in over 120 languages with customizable AI avatars, ideal for brand representation.
Pros
Realistic avatars for diverse video tones.
Cons
The free version is limited, and avatars may appear unnatural.
6. Simplified AI: Effortless Content Creation
Simplified AI quickly transforms long-form videos into multiple clips, offering an expansive library of free templates.
Pros
Excellent user experience and quality designs.
Cons
Introductory presentations and limited export options.
7. Veed.io: Simple Solutions for Thumbnails
Veed.io excels in creating eye-catching video thumbnails with a straightforward interface and responsive tools.
Pros
Free account and clean interface.
Cons
Expensive subscriptions and issues with media uploads.
8. HeyGen: Quick Video Generation with a Personal Touch
HeyGen offers helpful tools for rapid video creation, including 300+ voices and custom avatars.
Pros
User-friendly tutorials and interface.
Cons
Higher pricing compared to other tools.
9. Quik by GoPro: Speedy Editing for Action Shots
Quik by GoPro provides fast and efficient video editing with automatic features and no watermarks.
Pros
Cost-effective and speedy editing.
Cons
Limited manual control and customization.
10. CapCut: Social Media Optimization at Its Best
CapCut offers a vast library of templates optimized for TikTok and Reels, making it a go-to for social media content.
Pros
Quick and simple with free elements.
Cons
Best suited for social media, with a slow workflow for bigger projects.
Complete 3-Step Guide On How To Create Viral Clips and Shorts In Seconds With Crayo
Crayo AI is your shortcut to crafting short-form videos in no time. This tool lets you churn out unlimited video content at once, auto-generating captions, effects, backgrounds, and music. With Crayo, you can jump from concept to viral footage in seconds. Just jot down an outline or prompt, pick a style, and export. It’s that simple. The Tiktok Creator Fund program can turn those viral clips into cash.
Try Crayo’s free clip creator tool today—right from the homepage, no account needed—and watch your content go viral in minutes.
5 Incredible Ideas for Short-Form Video Content
1. Testimonial Videos: Real Voices, Real Impact
Testimonial videos highlight a customer’s experience with your product or service. The star could be an influencer, a brand ambassador, or someone who loves your brand. These short-form videos work wonders by providing authentic content. They let users share the benefits of a product in a captivating way, showcasing genuine excitement.
Bringing in someone outside your organization makes the message feel more objective, perfect for those still deciding about your brand. To do it right, ensure your subject knows the product inside and out. Influencers can be excellent partners with their knack for creating testimonial videos. Find influential customers who love your products to make the testimonial stand out.
2. Product Tutorials: Show, Don’t Tell
Product tutorials guide consumers on how to use your product effectively. They differ from testimonials in that they focus on visual instructions. These videos are in high demand for their practicality. According to an UpCity survey, 17% of brands prioritize demonstration videos, while 16% focus on tutorials. Short-form how-tos can be tricky, especially if the product is complex.
Fast frames are your friends here. Use voice-overs or on-screen text to keep things clear. Users turn to video for everything from cooking to car maintenance. Social media users love videos that teach them how to do things. More than 70% of people use YouTube to solve problems.
3. Behind-the-Scenes: The Story Behind the Story
Behind-the-scenes videos take your audience to places they've never been, whether it’s your product’s production site, a photoshoot, or your office. These videos often include informal interviews with employees, adding a human touch. Showing how your product is made or taking viewers to a significant campaign photoshoot can be captivating.
Behind-the-scenes videos create feelings of authenticity and connection. They’re also a great way to showcase your brand’s selling points, like ethical production methods. To make engaging behind-the-scenes videos, identify what part of your process will captivate viewers.
4. User-Generated Content: The Ability of the People
User-generated content (UGC) comes from outside your company. It’s common for influencers to talk about their favorite brands or showcase products that fit their lifestyle. UGC videos are often unsolicited, making them more trustworthy. These homemade videos demonstrate authenticity. They promote products more objectively, as everyday people create them.
You might already have short-form UGC out there. Search for social media users who tagged your brand or included your name in the video title. Or partner with influencers known for creating informal videos. After finding the right UGC, purchase the rights to the content and repurpose it for ads or branded content.
5. Teasers for New Products: Building Anticipation
A product teaser is a brief video showcasing elements of a new release. For established brands, keeping it vague builds intrigue. Newer companies may benefit from teasing the whole product. Sharing a quick glimpse of a new product or its benefits before it’s released can excite people. Studies show that posting about upcoming releases significantly increases consumer interest and generates word-of-mouth advertising.
To do it right, keep some details a mystery to build anticipation. Provide a release date to satisfy consumers and encourage them to seek more information. Share multiple videos over time to maintain momentum, each revealing more or highlighting different features. Incentivize sharing the content by hosting a giveaway for the new product.
Are you looking to make your mark with short-form videos? Crayo AI is your go-to clip creator tool for crafting shorts effortlessly. Give it a try today—just hit the ‘Try Now’ button on our homepage. No account is needed!
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Create Viral Shorts In Seconds With Crayo
Crayo AI is transforming how we create short-form videos. It’s fast, intuitive, and packed with features. You can whip up unlimited shorts in no time. Crayo’s got you covered from idea to finished product. Just sketch an outline, pick a style, and let Crayo handle the rest. Captions, effects, backgrounds, even music—sorted. You can focus on creativity while Crayo does the heavy lifting. Consider the possibilities: a few clicks and you’re making money with the TikTok creator fund. Crayo makes it happen.
Streamlined Video Creation: From Prompt to Viral in Seconds
Crayo is all about efficiency. You have an idea, and within moments, it’s a video ready to share. Start with a simple prompt or outline. Crayo’s intuitive interface guides you through selecting backgrounds, music, and voiceovers. It’s like having an entire production team at your fingertips. Finish and export, and you’re ready for the world. The simplicity is what sets Crayo apart. You don’t need to be a tech wizard. Just bring your ideas, and Crayo will take care of the rest.
Free and Effortless: Get Started Without an Account
Crayo’s clip creator tool is free and doesn’t need an account. You can jump right in and start creating. No barriers, no hassles. Just click the ‘Try Now’ button on the homepage, and you’re off. It’s about making content creation accessible to everyone. Whether you’re a seasoned creator or just getting started, Crayo supports you. It’s all about breaking down barriers and making creativity easy.
Transform Your Content Strategy with Crayo AI
In the ever-evolving world of short-form content, staying ahead means adapting and innovating. Crayo AI is the tool you need to transform your content strategy. By automating the tedious aspects of video creation, Crayo frees you to focus on what matters: creating engaging content that resonates with your audience. It’s a new era of content creation, and Crayo is leading the charge.
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