Short-form content has become king in a world where our attention spans are shorter than ever. Whether you're trying to make a splash on TikTok, reel in followers on Instagram, or get views on YouTube, knowing how to make a short video can set you apart. But let's face it, creating a viral hit can feel like finding a unicorn in a haystack. That's where this guide comes in: We'll help you craft the perfect short video that hooks viewers, keeps them watching, and leaves them wanting more.
Enter Crayo AI's clip creator tool, a game-changer for anyone looking to create viral short videos. Its intuitive design lets you quickly turn your ideas into engaging clips.
Table Of Contents
What Is Short Form Video?
Short-form videos are those quick hits of content that range from 5 to 90 seconds. They’re the perfect snack for the digital age, feeding the shorter attention spans of users on platforms like Instagram, TikTok, and YouTube. These clips deliver instant gratification, getting straight to the point. While longer videos dive into detailed content, short-form aims to satisfy fast. According to Influencer Marketing Hub, 96% of consumers prefer this quick content format.
Storytelling in Short-Form
Even though short-form videos are brief, they must tell a compelling story. A clear narrative flow is crucial. These videos often tap into current trends to strike a chord with viewers. For instance, Airbnb jumped on the Barbie Dream House trend to create engaging content.
So, how do you execute this in practice? On TikTok, you might use a short caption with a vertical video. On Facebook, you could go for a horizontal format. Meanwhile, Instagram might call for a static picture.
The Rise of Short-Form Content
Short-form video has exploded in popularity as people crave engaging, snappy content. TikTok, for instance, boasts over 1.5 billion monthly users, making it a powerful channel for marketers to connect and influence with video. However, short-form isn't fit for every brand. It's best suited for those willing to show personality and boldness, engaging the growing audience of younger viewers. TikTok coined the term 'creative bravery' for 2024—a mindset of crafting content that blends curiosity, imagination, vulnerability, and courage, fostering deeper community connections.
Why Use Short Form Videos
In today's fast-paced digital world, short-form videos are crucial for brands. They offer a way to connect with audiences quickly and engagingly. Platforms like TikTok and Instagram Reels are ideal for creative storytelling, showcasing products, and building brand awareness in seconds. This is where people spend much of their time, making it a perfect spot to capture attention.
Instant Feedback and Real-Time Engagement
Short-form video platforms have interactive features such as comments, likes, and shares. These tools provide immediate feedback and engagement metrics, allowing brands to assess content performance quickly and adapt their strategies.
Navigating the Social Media Video Landscape
As major social media platforms prioritize video content, understanding video marketing dynamics is essential. Brands that fail to use these video tools risk losing visibility, audience engagement, and conversion opportunities.
Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account is required! Go from prompt to viral shorts videos in minutes with Crayo.
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11 Practical Tips On How To Make A Short Video
1. Crayo AI: Your Shortcut to Viral Videos
Leverage Crayo AI to make short-form videos quickly and effortlessly. Crayo allows you to create unlimited short videos in one go. It auto-generates captions, effects, backgrounds, and music, taking your content from concept to viral in moments. You can capitalize on opportunities like the TikTok Creator Fund program to monetize your work.
The process is straightforward: write an outline, customize the style using Crayo’s templates, and export the final product. Give Crayo’s free clip creator tool a shot today—start from a prompt and end with viral shorts in just minutes.
2. Understand the Motivation Behind Your Video
Consider both what drives you to create the video and the emotional impact you want it to have. Emotional resonance doesn’t have to mean sadness; it’s about triggering emotions or memories that inspire action. Ask yourself why you’re sharing this content. Is it a unique event or a strategy to cut costs? Is a video supporting a charity aligned with your mission, or is it a short-term brand awareness move? These questions help guide your strategy and ensure your content has a consistent theme.
3. Repurpose Your Long-Form Content
Platforms like Instagram Reels, YouTube Shorts, and TikTok are perfect for repurposing long content. For personal brands, transform podcast interviews, vlogs, or Instagram Stories into snippets. Highlight a specific question from an interview and transition into your answer. Use the question as the hook for your Reel to attract a targeted audience. This strategy has been effective for many, like Fritz Colcol, who got over 192,000 plays on an IG Reel by giving collaboration tips.
4. Optimize for Every Platform
Create a unified format to post the same short video across different platforms, helping you establish omnipresence. If you already make YouTube Shorts, tweak the editing slightly for platforms like TikTok. For instance, place subtitles higher to avoid being covered by other elements. Use automated scheduling tools to post your clips everywhere. Each social channel has its audience, so your content will reach different people.
5. Tell a Captivating Story
Storytelling in short-form videos is incredibly compelling for engagement and interest. Create Instagram Stories and Reels that tell stories or offer tips relevant to your brand identity and values. This can help you grow your audience and establish a stronger connection, improving conversion rates.
6. Keep It Authentic and Engaging
Make sure your short-form content is engaging and authentic. Share behind-the-scenes glimpses quick tutorials, or showcase your brand’s personality. Authenticity builds trust and a genuine connection with viewers. Stay consistent with posting schedules and interact with comments and feedback. Focus on storytelling and addressing customer pain points to increase engagement and brand awareness.
7. Solve Problems to Capture Attention
Create high-quality short-form videos that capture attention in just a few seconds. Start by identifying your audience’s needs and creating content that solves their problems or provides valuable information. Use SEO tactics to ensure your videos are easily discoverable online. Track engagement metrics and monitor progress to adjust strategies over time.
8. Keep Videos Snappy and Entertaining
Short-form content should be engaging and grab quick attention. Use a strong hook or attention-grabbing element within the first few seconds, like a surprising visual or compelling question. Keep messaging concise and clear—get to the point quickly and avoid unnecessary filler.
9. Utilize User-Generated Content
User-generated content is a treasure trove of authentic and relatable material from your customers or fans. It saves you time and effort while fostering community and trust. Feature reviews, testimonials, or examples of customers using your products. This shows real people enjoying your offerings, persuades potential customers, and encourages your audience to engage creatively.
10. Educate Your Clients with Videos
Create short videos to educate your clients about your products or services. Share testimonials and other educational content. Send videos of past work and your process before demo calls to help clients learn more about you. Follow up with educational videos after calls to keep them engaged.
11. Stay Relevant to Your Business
Make sure your short-form videos are both compelling and relevant. Don’t try too hard to follow trends that don’t connect with your business. Showcasing your essential product or benefit engagingly is more effective for small companies without wide name recognition.
10 Best Tools For Making Short Videos
1. Crayo AI: Rapid Short Video Creation
Crayo AI takes the hassle out of creating short videos. It transforms your ideas into ready-to-share clips in seconds. Provide a prompt, select your style, and let Crayo handle the rest, including backgrounds and music.
Customer Review
"The support team consistently exceeds expectations, always ready for anything and handling it with caution and care. Bug fixes and feature requests are being handled swiftly and efficiently. Overall a hard working team, 100% recommend!"
2. Pictory: AI-Powered Video Creation for Beginners
Pictory helps creators and marketers generate videos effortlessly. Just provide a script or article, and Pictory will create a video. The tool also allows for easy video editing using text.
Pros
Offers a wide range of customizable options.
Cons
Initial drafts often require significant editing.
Customer Review
"Really accurate compared to others. Also, it's very user friendly. We have some people in our team who are not 'tech' person and Pictory can be used on 3 clicks max."
3. Simplified AI: Transform Videos with Ease
Simplified AI turns long videos into multiple enhanced clips with one click. It offers a user-friendly interface and a vast library of free templates.
Pros
Excellent user experience and a wide range of tools.
Cons
Introductory presentations and limited SVG export.
Customer Review
"Simplified is an awesome app, it has made my social media experience worthwhile."
4. InVideo: Versatile AI Video Generator
InVideo combines a powerful hook, message, and CTA into videos. Its vast library and user-friendly interface suit both beginners and experienced editors.
Pros
Extensive template library and simple interface.
Cons
It is a lengthy exporting process and requires stable internet.
Customer Review
"It's easy to choose a template that suits the type of video you want to make, and you get a great video as an outcome."
5. Synthesia: AI Video Creation with Avatars
Synthesia generates videos in over 120 languages and lets users create custom AI avatars. Features include text-to-speech and voice cloning.
Pros
Realistic AI avatars and diverse language options.
Cons
It has a limited free version and noticeable AI avatar unnaturalness.
Customer Review
"I enjoy using it and have produced about 20 videos on it. Worth the money."
6. Filmora: Simple Yet Powerful Editing
Filmora balances simplicity and powerful editing features. It provides easy-to-use effects and presets, which are ideal for beginners and intermediate users.
Pros
Fast rendering speed and pleasant interface.
Cons
Limited advanced features like multicam editing.
Customer Review
"No lagging while previewing as they use proxy videos."
7. HeyGen: Quick Video Creation with Avatars
HeyGen provides tools to generate videos quickly, with over 300 voices in 40+ languages. Users can create custom avatars with face swap features.
Pros
Easy-to-follow tutorials and user-friendly interface.
Cons
Higher pricing tier compared to other tools.
Customer Review
"I'm honestly considering this service as my go-to video podcast tool. Amazing potential."
8. Veed.io: Design Eye-Catching Thumbnails
VEED.IO is an online tool for creating video thumbnails. Its user-friendly interface allows easy design with text, stickers, and effects.
Pros
Free account available and responsive interface.
Cons
Expensive subscriptions and issues with media uploads.
Customer Review
"Veed IO makes video creation a snap."
9. Movavi Video Editor: AI-Enhanced Editing
Movavi Video Editor uses AI to make editing easier. It offers features like AI background and noise removal to enhance video quality.
Pros
Built-in training and advanced AI features.
Cons
May overwhelm newbies with advanced tools.
Customer Review
"Easy enough to pick up and use but with enough features to get great results."
10. CapCut: Social Media Video Creator
CapCut is perfect for creating content for TikTok, Instagram, or YouTube. It offers a vast library of templates optimized for trending categories.
Pros
It is quick and straightforward, with a sound library of accessible elements.
Cons
Slow workflow for larger projects and limited output formats.
Customer Review
"You may need to pay for some features, but I think it's worth it for the price."
Complete 3-Step Guide On How To Create Viral Clips and Shorts In Seconds With Crayo
Crayo AI is the fastest way to create short videos. Create unlimited short videos at once. Crayo even auto-generates captions, effects, background, and music for you.
Take advantage of the opportunity of a lifetime and make easy money with the Tiktok Creator fund program. Go from ideas to short videos in seconds:
1. Write an outline/prompt,
2. Customize the style (select a background video, voice narrator, and music from Crayo’s free templates);
3. Finish and export! Go viral, make money, and make clips in seconds with Crayo.
Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account is required! Go from prompt to viral shorts videos in minutes with Crayo.
Which Content Is Best For Short Video?
Entertainment: The Top YouTube Shorts Niche
Entertainment dominates YouTube Shorts, pulling in over 17% of views across 90 days. The big winners are pranks, challenges, and the “oddly satisfying” genre. These videos are global-friendly, often requiring no language, which makes them easy to enjoy worldwide. This universal appeal helps them rack up serious views.
Food and Drink: A Tasty Second Place
Food content is the second most popular YouTube short niche. It includes cooking tutorials, food reviews, and mukbangs, but chocolate, gummies, and meat-filled recipes top the charts. Creators like albert_cancook make cooking exciting by recreating popular dishes from restaurants, TV shows, and movies. This approach has rocketed his channel to gain 20,000 subscribers daily.
Video Games: A Gamer's Paradise
Video games are the third most watched Shorts niche. These videos attract viewers of all ages. Trend-jacking popular or new releases like Minecraft, Grand Theft Auto, and Fortnite can quickly boost views. People are already searching for this content, so it’s a great way to ride the wave of popularity.
Sports: A Competitive Fourth Spot
Sports content ranks fourth, with fishing, basketball, martial arts, and football leading the charge. If you can create engaging content around these sports, you should consider entering this niche.
Crafting: Artists Shine Here
Crafting videos pulled in over 16 billion views in 90 days. Many need to gain the skills to create art and crafts, making this an attractive niche for skilled artists. Drawing, woodworking, and paper art lead the way, but sewing and metalwork are also popular. Even pottery videos get millions of views. Watching the creative process is entertaining, so crafting videos thrives on Shorts.
Family and Parenting: Surprisingly Popular
Family and parenting videos are surprisingly popular, with gender reveal videos generating over 20 million views each. Marriage, weddings, childbirth, and fatherhood content also pull billions of views. If you have engaging family-related content, this niche might be worth exploring.
Animals and Pets: Everyone Loves Cute Animals
Animal and pet videos are always a hit. Footage of pets doing funny things and reaction videos work best, while skits featuring animals as main characters do exceptionally well.
Movies and TV: Ride the Trend
Movies and TV shows are another great niche for trend-riding. Channels that capitalized on the popularity of shows like Netflix’s “Wednesday” saw massive views. Use tools like Netflix’s trending list to find popular content and create related Shorts.
Science and Technology: Geeks Unite
Science and technology is another popular niche. Consumer electronics, particularly smartphones and tablets, top the charts within it. iPhone-related hacks, pranks, and challenges perform especially well.
News: Stay Current
Short-form content is a significant way people consume news now. Shorts around current events, politics, and trending news stories are doing great on YouTube Shorts, especially among younger demographics.
Are you looking to create your viral short videos? Try Crayo’s free clip creator tool today — just click the ‘Try Now’ button on our homepage to get started. No account is required! Go from prompt to viral shorts videos in minutes with Crayo.
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Create Viral Shorts In Seconds With Crayo
Have you ever thought about how you could make short videos faster? Crayo AI is here to help you create short videos quickly. Consider going from a simple idea to a polished video in seconds. That's what Crayo offers. First, write an outline or prompt of what you want to say. Next, customize your style by choosing from Crayo’s free templates. Select a background video, a voice narrator, and some music. Finally, finish and export your video. With Crayo, you can even make unlimited short videos at once.
Transform Ideas into Viral Videos
You’ve probably heard about the TikTok creator fund program. Your videos are a great way to earn money. Crayo can help you take advantage of this opportunity. The tool auto-generates captions, effects, background, and music for you. This means you can focus on your creativity instead of spending time on editing. With Crayo, you can go viral and make money with your videos.
Get Started with Crayo’s Free Tool
Are you ready to create your first video? Try Crayo’s free clip creator tool today. Click the ‘Try Now’ button on our homepage to start. You don’t even need an account to use the tool. You can go from a prompt to a viral short video in just a few minutes. Try it and see how easy it is to make videos with Crayo.
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