13 Tips for Successful TikTok Video Marketing

TikTok is a powerhouse for engagement and brand visibility. Incorporating TikTok into your marketing strategy is necessary to reach new audiences, boost your brand, and drive conversions.

But how do you get started? And how do you create content that resonates with TikTok users? These are the questions we’ll tackle in this guide.

You’ll learn the ins and outs of TikTok marketing and youtube marketing tips, including audience insights, content tips, and measurement strategies. Plus, we’ll share examples from brands that successfully use TikTok to inspire your efforts.

Importance of TikTok Video Marketing
13 Tips for Successful TikTok Video Marketing
10 Best Content for TikTok Video Marketing
How to Promote TikTok Videos in 5 Simple Steps
Create Viral Shorts In Seconds With Crayo

Importance of TikTok Video Marketing

1. TikTok For Business Simplifies Your Marketing Efforts

TikTok for Business provides various tools and resources to help you launch effective campaigns. The platform’s user-friendly interface allows you to focus on what matters: connecting with your audience.

2. Explore an Array of Ad Options

With TikTok for Business, you can create ads tailored to your goals. From in-feed videos to branded effects, there’s something for everyone. These innovative ad formats drive engagement and help you stand out.

3. Transform Your Approach to Influencer Marketing

TikTok is a hotspot for influencer marketing, with high engagement rates and authentic connections. Collaborating with TikTok creators exposes your brand to new audiences and builds trust. Influencers can create entertaining content that highlights your products naturally, driving awareness and conversions.

4. Connect with the Right Audience

Finding your audience is crucial for online marketing success. TikTok’s user base skews younger, making it an ideal platform for reaching Gen Z and millennials. While not as popular among older users, TikTok offers advanced targeting tools to help you reach the right people.

5. Elevate Your Content Creation Skills

On TikTok, creativity is key. The platform thrives on entertaining, original videos that resonate with users. To succeed, brands must understand TikTok’s culture and trends and create content that feels authentic. Advanced editing tools can help you produce polished videos that capture the platform’s spontaneity.

6. Hashtags Boost Your Marketing Efforts

Hashtags are essential for increasing TikTok's visibility. Use trending hashtags to reach new audiences, analyze influencer strategies for insights, and incorporate popular tags to expand your content’s reach.

7. Content Is King (Again)

While Instagram has shifted to a more visual-first approach, TikTok is still all about content. Users value entertaining, authentic videos over polished ads, so focus on creating shareable content that aligns with your brand. This approach will improve your visibility and engagement on the platform.

8. Showcase Your Creativity

TikTok rewards original, innovative content that captures users’ attention. Brands that push creative boundaries and spark conversations will stand out and drive engagement. Tracking trends and experimenting with content will help you find your creative sweet spot.

9. Use Analytics to Measure Your Success

TikTok offers robust analytics tools to help brands track performance and optimize strategies. Pro accounts provide access to metrics on video views, engagement, audience demographics, and more. Use these insights to refine your content approach and improve your results.

10. Spot Trends Early and Often

TikTok is a hotbed for emerging trends, making it an ideal platform for discovery. The algorithm surfaces new trends before they go viral, allowing brands to create timely, relevant content that captures attention. This can boost your visibility and positioning as an industry leader.

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2. Master the Basics

One of our top tips for successful TikTok videos is using audio, so incorporate this and try to make it relevant. Use high-resolution video—this should be 720p at minimum. Current advice from TikTok is to go full screen and use a 9:16 aspect ratio for your videos. Regarding video length, the platform recommends 21-24 seconds and not under 10 seconds, so try to tell a story and use video captions to add context.

3. Understand Your Audience

Knowing your TikTok audience and understanding what they like is crucial for crafting content that truly resonates with them. While the platform is predominantly frequented by younger users, with nearly 70% of active users being 18 to 19-year-olds, there is also a growing presence of Gen Alpha and older demographics engaging with the app.

Using TikTok’s analytics tools, you can gain valuable insights into your followers’ preferences, including their engagement patterns and the types of content they interact with most. This data allows you to tailor your marketing strategies, ensuring that your content speaks directly to the interests and desires of your target demographic.

If you want to understand what's currently trending, take a look at TikTok's Discover page, which showcases popular hashtags, sounds, and accounts. Though you won't see it on the app, as it was replaced by the "Friends" page back in 2022, you can still access it on the platform's site. This exploration tool identifies popular trends and content styles that resonate with your audience.

4. Encourage Comments

The more comments a video gets, the more likely TikTok’s algorithm will favour it. This means it is expected to be seen by more people because it seems to be a popular and engaging video. There are many ways you can encourage viewers to comment on your videos. The easiest of these is simply to ask.

You can ask viewers questions about your content, prompting them to write their answers in the comments. You can also ask for feedback or suggestions. Other ways to boost your comments are by replying to comments to start a conversation or, more controversially, to create video content around conversational or contentious topics in your niche.

5. Create Simple and Engaging Content

Content on TikTok thrives when it’s fun, creative, and shareable.

Videos should be short, dynamic, and visually appealing. Remember to keep your clips concise and lively while maintaining your brand’s unique voice. Incorporating trending music, humor, and popular hashtags can enhance viewer engagement and shareability.

Remember, the average video that appears on TikTok's "For You" page is 10-60 seconds long. Anything longer might lose viewers' attention, so it's best to keep your videos short and sweet.

When brainstorming video ideas, test various formats to discover what content resonates most with your audience.

For example, YouTuber and comedian Charlotte Dobre's TikTok is a mixture of comedic videos that blend highlights of her reaction videos from YouTube with original short content that lets her TikTok followers see more of her funny side. Dobre does a fantastic job of utilizing TikTok's format by creating quick videos that not only entertain her audience but also give a brief glimpse into her personal life.

It's important to note that TikTok's algorithm favors consistent posting, so aim to publish content at least two to four times a week to maintain visibility. If you're still unsure how much you should post weekly, take the time to analyze your competitors, both business and content creators, to identify what works well for them.

6. Create Videos from Comments

Some brands use a clever tactic to create successful TikTok videos based mainly on comments they receive. By making TikToks in the form of replies, you can significantly increase your popularity and engagement. If your content is good, you can expect plenty of comments from users hoping to get an answer.

7. Utilize Creation Tools and Features

TikTok constantly updates its platform with new tools like filters, effects, and stickers, enabling creators to enhance their videos and stand out.

By experimenting with these features, you can create visually appealing content that resonates with your audience, improving the chances of your videos gaining traction on the platform's algorithm.

Moreover, TikTok's tools can help you align with trends, making your content more discoverable as users search for the latest viral challenges and effects.

Another key advantage of using TikTok's creation tools is maintaining a competitive edge. For instance, participating in TikTok's beta program gives creators access to new features before they are widely available, enabling them to experiment with unique content that stands out.

Some of these features include; Flip Story, which allows creators to add a second side to every story that can be unlocked with a flip, and TikTok Stories, which are temporary posts that disappear after 24 hours and allow creators to share quick, engaging content with their audience, similar to Instagram or Snapchat stories.

Another popular feature is TikTok's Branded Effects, which enable brands to create custom augmented reality (AR) filters and interactive experiences for users to interact. These effects provide many features to help brands succeed in lower-funnel marketing than a regular Community Effect.

Access to these cutting-edge tools allows creators to position themselves as trendsetters and innovators within their niche, capturing the attention of their audience and potential followers.

8. Post at the Right Time

The time of day you post your videos on TikTok matters. This is because TikTok rarely shows videos that are over a week or so old. You must be active at the correct times if you want to appear in people’s feeds. This will help increase your following and engagement and grow your visibility on this platform. The right time for you to post may vary depending on your niche and demographic, but the following guidelines can be helpful to:

Monday: 6am, 10am & 10pm
Tuesday: 2am, 4am & 9pm
Wednesday: 7am, 8am & 11pm
Thursday: 9am, 12pm & 7pm
Friday: 5am, 1pm & 3pm
Saturday: 11am, 7pm & 8pm
Sunday: 7am, 8am & 4pm

This doesn’t mean you have to be active at all these times – simply use scheduling software to schedule your posts in advance to go out at the desired times.

9. Collaborate with Influencers

When you partner with influencers who align with your brand values and target audience, you gain access to their followers, many of whom may not have been aware of your content.

These collaborations lend credibility and trust, as followers are likelier to trust recommendations from creators they admire. Whether through duets, challenges, or co-created content, working with influencers provides a way to organically showcase your products or services in a relatable and entertaining format, making your brand more appealing to TikTok’s audience.

Influencers are often well-versed in creating content that resonates with their audience and capitalizing on trends, which means they can create videos that are more likely to go viral or be widely shared. This boosts visibility and encourages user-generated content as their followers may participate in challenges or share your brand's message.

By leveraging an influencer’s creativity and follower loyalty, brands can drive higher engagement, strengthen their online presence, and ultimately increase sales or conversions through a targeted, authentic approach.

10. Get in on the Trends

Regularly scroll through TikTok yourself to research what’s trending. Jump on trending sounds, filters, or challenges and creatively utilise these in your videos. Regarding trends, the videos that stand out the most clearly show the individual or brand’s unique personality, so be sure to put your spin on them!

Another way to keep up with trends is to use trending hashtags. You can find these on the ‘discover’ button. Trending hashtags are region-specific and change regularly. They may not all be relevant to your brand or niche, but try to utilise the ones that are. If people are searching for those hashtags, they are more likely to find your videos, which will help grow your audience.

11. Use TikTok Ads

Using TikTok Ads effectively expands your reach and tailors your marketing strategy to meet specific campaign goals.

TikTok for Business offers a variety of ad formats, such as In-Feed Ads, TopView Ads, and Branded Hashtag Challenges, allowing businesses to engage TikTok users in a format that fits naturally within their scrolling experience. In-Feed Ads appear directly in the user's feed, blending with organic content while offering opportunities for interaction, such as likes, shares, and comments.

TopView Ads, on the other hand, give your brand prime visibility by displaying immediately when a user opens the app. These ads can be beneficial for campaigns that require strong initial impressions. With Branded Hashtag Challenges, brands can boost user engagement by encouraging users to participate in trends, leading to an organic spread of brand-related content.

TikTok Ads Manager allows you to target specific demographics, locations, and interests, ensuring your content reaches the right audience. The platform's vertical video format makes optimizing your ads for a mobile-first audience essential, enhancing the user experience and boosting engagement rates.

You can also use Spark Ads to amplify creators' high-performing content, tapping into the potential of user-generated content (UGC) to promote your brand more authentically. Branded Effects and filters also allow you to engage users creatively, encouraging them to interact with your brand through personalized content.

12. Post Regularly

If you hope to go viral on TikTok, you must produce enough content to get noticed. Successful creators on this platform post every day, often multiple times per day! If you don’t post regularly, your videos are unlikely to appear in people’s feeds. Aim to upload a new video every weekday at a minimum. That being said, don’t compromise on quality, as this could hurt your brand. Stay relevant to your followers and target audience.

13. Track Analytics and Optimize Your Performance

Monitoring analytics on TikTok is essential for optimizing your content and improving the effectiveness of your marketing efforts.

TikTok’s built-in analytics tool provides valuable insights into key performance metrics such as video views, engagement rates, follower growth, and traffic sources. Regularly monitoring these metrics allows you to identify which videos resonate most with your audience and tailor your future content to their preferences.

Metrics like average watch time and trending videos help you better understand what keeps viewers engaged, fine-tuning your strategy to maximize user interaction. Analyzing follower demographics and activity times can also help determine the best times to post, ensuring your videos reach a broader audience.

Beyond understanding what’s working, TikTok analytics also allow you to identify areas for improvement, enabling you to optimize your strategy in real time. For example, if a particular video underperforms, you can examine its data to understand why—whether it’s due to a lack of engagement, improper timing, or insufficient reach.

Continually optimizing based on performance metrics ensures your campaigns stay relevant, improves content visibility, and helps grow your audience by providing them with the content they most likely engage with.

10 Best Content for TikTok Video Marketing

1. Engage Your Audience with Q&A Videos

Your followers want to connect with you, not just view random clips. While polished content has its place, casual Q&A videos signal to your audience that you’re receptive to their feedback. These clips can address common questions, current issues, or even lighthearted topics. You can ask for input through polls, comments, or direct messages and use that as a springboard for future content. This approach helps foster community and trust.

2. Share Behind-the-Scenes Footage

Social media often shows a polished version of brands, but this can hinder authentic connections. Behind-the-scenes content, whether candid moments with your team or glimpses into your operations, helps humanize your brand. These videos add layers of authenticity and credibility, which can increase engagement and shares. You can also use BTS clips to highlight a new product, launch, or campaign.

3. Create Product or Service Tutorials

Tutorials are a great way to educate your audience on using your offerings. This type of content follows the "show, don’t tell" philosophy, allowing potential customers to see your product in action and understand its value. TikTok now supports videos up to 10 minutes long, providing ample time for in-depth guides. You can also repurpose these around seasonal or trending topics. Your audience will appreciate the valuable information, helping you build trust and authority.

4. Publish Educational Videos

Most of your video content should focus on educating your audience rather than selling. When brands push promotions too hard, they risk losing followers. Educational content can cover various topics, from industry trends to practical tips. The key is to break down complex information into easily digestible clips. This approach positions your brand as a helpful resource, fostering trust and loyalty among your audience.

5. Post “Day in the Life” Clips

Another effective way to humanize your brand is through “day in the life” videos. These clips give viewers a behind-the-scenes look at your team’s daily routines, showcasing their skills and building connections with your audience. You can also feature different employees to highlight your company’s diverse talent. This type of content helps foster community and trust, which can lead to increased conversions down the line.

6. Reveal Life or Industry Hacks

TikTok is known for its viral hacks, and yours can help position your brand as an industry authority. These clips can cover various topics, from social media tips to DIY projects. Sharing practical, actionable ideas will engage your audience and encourage them to share your content with their networks, boosting your reach. You can also use these videos to tap into broader TikTok trends and challenges.

7. Collaborate with Influencers or UGC Creators

Working with influencers and user-generated content creators can expand your reach and boost credibility. TikTok has a thriving community of personalities across all niches, making finding partners aligned with your brand values easy. Collaborations can take many forms, from sponsored posts to co-created content. These partnerships introduce your brand to new audiences and provide valuable channel content.

8. Create Humorous Content

Everyone loves a good laugh, and funny videos can help your brand connect with followers on a personal level. Humorous clips are highly shareable, increasing your chances of going viral. You can use memes, parodies, or lighthearted takes on current events to create laughs. Just make sure the humor aligns with your brand voice and values. This will help foster positive associations with your audience.

9. Showcase Your Product in Action

Like tutorials, product demos help potential customers see your offerings in action. These videos can use creative storytelling devices or straightforward step-by-step demonstrations to highlight your product’s features and benefits. You can also use before-and-after comparisons or humorous skits to communicate your message. This type of content educates and entertains your audience, increasing the chances they’ll share your videos.

10. Host a Livestream for Your Brand

TikTok’s livestreaming feature allows brands to connect with followers in real time, creating a sense of community and engagement. You can use these sessions to answer questions, showcase new products, or feature special guests. Livestreams also create urgency and encourage participation, helping you boost views and engagement. These sessions offer valuable interactions that can lead to increased trust and conversions down the line.

How to Promote TikTok Videos in 5 Simple Steps

1. Accessing the Promote Tool Made Easy

Start your TikTok promotion journey by locating the Promote tool within the app. You can find it directly from any video you wish to promote by tapping the "More options" button and selecting "Promote." Alternatively, navigate through Creator Tools by tapping your profile at the bottom, then the menu button at the top to access “Creator Tools” and finally “Promote.” For those using a business account, head to your profile, tap the menu, select "Business Suite," and then "Promote."

2. Selecting Your Promotional Goal

Once you open the Promote tool, TikTok prompts you to choose a specific objective for your campaign. The platform offers five distinct goals:

Increase Video Views

Aim to boost the number of viewers for your selected video.

Drive Website Traffic

Encourage viewers to visit your external website.

Grow Your Follower Base

Enhance your chances of gaining new followers.

Facilitate Direct Messaging

Add a "send message" button to your video, allowing for easier communication with potential customers.

Enhance Profile Visibility

Promote your video to increase traffic to your TikTok profile.

3. Narrowing Down Your Audience Targeting

After selecting a goal, the next step is defining your target audience. You can let TikTok automatically determine who to show your promotion to or customize your audience parameters. If you opt for the latter, you’ll have options to specify characteristics like gender, age range, location, and interests to fine-tune your audience targeting.

4. Establishing Your Budget and Ad Duration

Determine your promotional budget and the time you want your ads to run. Adjust your desired spending limits and time frame using user-friendly sliders to see estimated reach and total costs based on your selections.

5. Finalizing Payment and Kicking Off Your Promotion

The last step in the TikTok promotion process includes a summary screen outlining all your campaign details, such as goals, audience parameters, budget, duration, and estimated views. If everything aligns with your expectations, simply click the "pay and start promotion" button to complete your payment and launch your ad campaign.

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Maximizing Your Reach and Revenue with TikTok

The TikTok Creator Fund offers a lucrative opportunity for content creators. To qualify, you need 10,000 followers and 100,000 views in 30 days. Focus on building an engaged audience and creating original, high-quality videos that comply with TikTok’s guidelines. Once accepted, you’ll earn money based on views, with potential for additional revenue from brand partnerships. Explore new features and trends to boost your visibility and earnings.

The Essential Guide to TikTok Video Marketing

TikTok has transformed social media, providing unique opportunities for brands to connect with younger audiences. To succeed on the platform, develop a clear strategy that aligns with your goals, whether boosting brand awareness or driving sales.

Create engaging, authentic content that resonates with TikTok users. Leverage popular trends, challenges, and hashtags for added visibility. Partnering with influencers can also expand your reach and enhance credibility. Regularly analyze performance metrics to refine your approach and maximize ROI.

Fundamentals of Video Marketing on TikTok and Beyond

Video marketing is now essential for reaching and engaging audiences across platforms. Understand your target demographic and tailor content to their preferences for maximum impact. Focus on storytelling, emotional appeal, and clear calls to action to drive conversions.

Optimize videos for each platform’s unique characteristics, including length, format, and hashtags. Regularly assess performance metrics to refine your strategy and improve results. As video evolves, stay adaptable and explore emerging technologies like AR and AI to enhance creativity and engagement.