man using tiktok content planner
man using tiktok content planner

Do you want to learn How to Grow Viral on TikTok? Do you find it challenging to develop engaging ideas that will captivate your audience and make your videos go viral? If so, you're not alone. Many content creators are in the same boat, trying to crack the code of TikTok's elusive algorithm to boost their reach and engagement. However, this guide will explore TikTok content planning and provide valuable insights on going viral on TikTok and creating engaging and creative content.

Introducing Crayo's solution, the Clip Creator Tool, a valuable resource to help you achieve your goals, such as creating viral shorts, reels, and TikToks and getting more creative and engaging content for your audience. Crayo's Clip Creator Tool is a game-changer for content creators, offering a smooth and user-friendly experience to craft captivating videos that will drive engagement and boost your reach on TikTok and other social media platforms.

Table Of Contents

What Is A TikTok Content Planner?

man wondering about tiktok content planner

A TikTok content planner is a strategic planning tool designed for organizing, scheduling, and managing content for a brand’s or individual creator’s TikTok profile. It outlines upcoming video posts, themes, and marketing campaigns in a structured timeline to ensure consistent content delivery. This tool eases the content creation, aligns your content with overarching marketing goals, and helps you stay on track. Utilizing a content planner ensures that your TikTok feed remains active with relevant and engaging content, ultimately driving more traffic and engagement to your profile. 

Benefits of Utilizing a TikTok Content Planner

A content planner is valuable for any TikTok creator looking to maximize their reach and engagement on the platform. By carefully planning and scheduling content through a TikTok content planner, creators can ensure that they are consistently posting content that aligns with their broader marketing goals and objectives. 

This level of organization can help creators stay on track with their content production, ensuring that they consistently post content that resonates with their audience and drives engagement. Utilizing a content planner can help creators maintain an active and engaging presence on the platform–a critical factor in increasing followers, likes, and overall engagement. 

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What Is TikTok Content Planner Used For?

team discussing use of tiktok content planner

1. Ensures consistent posting

A TikTok content calendar helps you maintain a consistent posting schedule, crucial for engaging your audience and keeping them interested in your content. By planning out your posts in advance, you can avoid gaps in your feed that may cause followers to lose interest.

2. Helps you jump on the trend train

TikTok trends come and go quickly, and adapting to them promptly is key to boosting your metrics on the platform. A content calendar allows you to stay ahead of trends and create content that resonates with your audience while still fresh and relevant.

3. Improves content quality

Quality always trumps quantity, even on a platform like TikTok. With a content calendar, you have the time to produce high-quality videos without compromising on creativity or originality. This strategic approach can help you stand out and attract more followers.

4. Streamlines the content creation process

Planning your TikTok content in advance can help you streamline your content creation process. Social media managers and influencers can create content faster, get content ideas approved in advance, and have a better overview of their efforts. This can save you time and energy and make your content creation process more efficient.

5. Aligns content with goals

Using a TikTok content planner allows you to align your content with your marketing objectives. By strategizing your content in advance, you can ensure that every post serves a purpose and helps you achieve your goals on the platform. This can help you make more informed decisions about the kind of content you create and how you promote it to your followers.

Create Unlimited Shorts Videos Easily with Crayo's Clip Creator Tool

Crayo AI is the fastest way to create short videos. Create unlimited short videos at once. Crayo even auto-generates captions, effects, background, and music for you. Take advantage of the opportunity of a lifetime and make easy money with the TikTok creator fund program. Go from ideas to short videos in seconds: 

1. Write an outline/prompt, 

2. Customize the style (select a background video, voice narrator, and music from Crayo’s free templates), 

3. Finish and export! Go viral, make money, and create clips in seconds with Crayo. 

Try Crayo’s free clip creator tool today. Click the ‘Try Now’ button on our homepage to start. No account is required! Go from idea to viral short videos in minutes with Crayo.

How To Plan Your TikTok Content Calendar

woman sitting on bed working with tiktok content planner

1. Understand Your Audience 

Understanding your audience is crucial when planning your TikTok content calendar. Knowing your followers' demographics and interests allows you to create content that resonates with them. Watch viral videos on the app to understand what appeals to TikTok users. Consider your typical user's pain points, fears, desires, and goals. The more specific you get, the more likely you are to find your ideal target audience.

2. Create Fresh Content

Apart from advertising on TikTok, generate fresh content to create an organic presence for your brand. TikTok is a platform that encourages creativity and is filled with millions of creative users, offering plenty of inspiration. Utilize visual effects, filters, audio effects, narration, or music to make your videos engaging and lively.

3. Check Out Your Competitors

Analyzing your competitors' TikTok profiles can provide valuable insights into what kind of marketing strategies are effective. Observe the engagement, views, shares, comments, and effects other brands use to determine what resonates best with the audience. This can help you fine-tune your content strategy.

4. Focus on Authenticity

Authenticity is key on TikTok, especially for Gen Z users who value genuine content. Showcase your brand's unique identity while staying relatable. Consider creating user-generated content like product testimonials, explainer videos, and demonstrations to establish trust and authority. This content can be educational and entertaining, helping you connect with your audience.

5. Keep Your Goals in Mind

Getting lost in content creation and forgetting your marketing goals is easy. List your goals and key performance indicators (KPIs) in your TikTok calendar to keep track of your progress. Common goals include increasing video views, engagement, followers, new customers, and lead generation. Set realistic timeframes to measure your goals effectively and adjust them as needed.

6. Find Relevant Hashtags and Audio

Choosing the right hashtags and sounds is crucial for reaching a wider audience on TikTok. Trending hashtags and sounds can help you join larger conversations and create a sense of community. Explore the Discover tab on TikTok to see what's trending and which hashtags and sounds are popular among users.

7. Highlight Key Dates and Seasons

Incorporate special occasions and relevant dates into your TikTok content calendar to align with your brand's core values. Consider creating content for events like Women's History Month or Black History Month to showcase what makes your brand unique. Reflect on your brand's history and team members to create meaningful content.

8. Keep an Eye on Trends

Trends are essential on TikTok, but it's crucial to understand which trends are relevant to your business. Instead of blindly following popular trends, analyze why certain content captures your attention and find ways to incorporate similar elements into your videos. This approach ensures your content remains authentic and aligns with your brand voice.

9. Leave Room for Spontaneity

While planning is essential, don't forget to embrace spontaneity. Some of the best TikTok videos are created on the spot, so leave space on your content calendar for creative freedom. Explore new ideas, concepts, and trends as they arise to keep your content fresh and engaging.

10. Update Your Calendar as Needed

Your TikTok content calendar is not set in stone. Allow flexibility to update it based on your marketing strategy's performance and evolution. Rework your goals, establish new ones, and refine your content strategy as you progress on your TikTok marketing journey.

6 Best TikTok Content Planner Tools To Go Viral

woman with headphones testing tiktok content planner

1. Crayo

Crayo AI is a fantastic tool that streamlines the creation of captivating TikTok videos. The platform allows users to generate unlimited short videos simultaneously, sparing creators the tedious task of producing videos one at a time. Crayo even goes further by auto-generating captions, effects, backgrounds, and music for your videos. 

The user-friendly interface means you can easily customize the style of your videos by selecting background videos, voice narrators, and music from Crayo's array of free templates. In addition to these features, Crayo facilitates easy money-making opportunities through the TikTok Creator fund program. 

Using Crayo, you can quickly transform your ideas into viral video content in seconds. The platform's seamless export feature enables you to effortlessly share your videos with your audience, increasing your chances of going viral and monetizing your content. For all aspiring TikTok creators looking to make it big in short-form video content, Crayo is definitely a tool worth exploring.

2. Plannable

Plannable is a fantastic content management platform designed with social media managers in mind. This tool is perfect for those who value flexibility and beautiful aesthetics in their content planning. The platform is incredibly powerful and easy to use, making it a top choice for efficient collaboration. Plannable's content calendar enables you to plan and schedule your TikTok videos effortlessly, along with posts for other major social media platforms. What sets this platform apart is its AI features, which help you find the perfect captions for your videos and ensure your content stands out on TikTok. Moreover, Plannable's TikTok calendar works seamlessly, and it comes equipped with the Universal Content feature that enables teams to create and collaborate on various forms of content beyond just TikTok videos.

3. Planoly

Planoly is a versatile tool that empowers creators to plan their video content for TikTok and repurpose it for other platforms like Instagram Reels, YouTube Shorts, Facebook Reels, Pinterest Video Pins, LinkedIn, and Twitter, all from one centralized location. 

One standout feature of Planoly is the Ideas Manager, which allows users to create a repository of video and sound URLs to refer back to when inspiration strikes. Additionally, the curated weekly trends in the Planoly calendar help creators stay updated with TikTok's latest viral trends and sounds, ensuring their content remains fresh and engaging.

4. Google Spreadsheets

Google Spreadsheets is a popular choice for organizing TikTok content calendars. It's a free and easy-to-use tool that offers creators and brands a simple way to plan their content for TikTok. The widespread accessibility of Google Spreadsheets makes it an excellent starting point for those new to TikTok content planning.

5. Google Calendar

Google Calendar is a practical and widely used tool for managing TikTok content calendars. The free platform integrates seamlessly with other Google services, making it a convenient option for tracking TikTok content efforts. While it may not be the most feature-rich tool, Google Calendar does the job efficiently.

6. Notion TikTok Planner Template

The Notion TikTok Planner Template is designed specifically for creators, offering a structured approach to content creation that can help streamline the planning process. This template allows users to organize their uploads with a content schedule.

Spark their creativity with a curated list of video ideas, set ambitious yet achievable goals, meticulously organize their content calendar, and track their growth and potential sponsorships. By providing a centralized hub for all things TikTok, this template serves as a roadmap for creators, ensuring that every post is intentionally engaging and brings them closer to TikTok stardom.

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Complete 3-Step Guide On How To Create Viral Clips and Shorts In Seconds With Crayo

man dancing for a video - tiktok content planner

1. Write an outline/prompt

2. Customize the style (select a background video, voice narrator, and music from Crayo’s free templates)

3. Finish and export! Go viral, make money, and create clips in seconds with Crayo.

Here is a full video tutorial on how to use Crayo 💸

What Is A TikTok Content Planner Template?

man sitting infront of laptop - tiktok content planner

A TikTok content calendar template can streamline your planning process and elevate the quality of your TikTok content. It acts as a centralized hub for your ideas and simplifies everything related to planning, creating scheduling, and publishing content.

Your TikTok content calendar template should ideally be customizable with the following key features:

Status

Your content can be a concept, under review, on hold, ready, or published.

Additional Fields

Organize content by objective, campaign, or target audience.

Views

Get different views for your calendar to streamline content creation and keep track of important milestones.

Try Crayo’s Free Clip Creator Tool Today!

Crayo AI is the fastest way to create short videos. Create unlimited short videos at once. Crayo even auto-generates captions, effects, background, and music for you. Take advantage of the opportunity of a lifetime and make easy money with the Tiktok Creator Fund program. Go from ideas to short videos in seconds: 

1. Write an outline/prompt, 

2. Customize the style (select a background video, voice narrator, and music from Crayo’s free templates);

 3. Finish and export! Go viral, make money, and make clips in seconds with Crayo. 

Try Crayo’s free clip creator tool today. Click the ‘Try Now’ button on our homepage to start. No account is required! Go from prompt to viral shorts videos in minutes with Crayo.

Create Viral Shorts In Seconds With Crayo

Are you ready to take your TikTok game to the next level? With Crayo AI, you have the perfect tool to help you create unlimited short videos that will captivate your audience and increase your chances of going viral. Here's how to use Crayo AI to create engaging content that will get you noticed on TikTok!

TikTok Creator Fund Program: An Opportunity of a Lifetime

One of the best ways to get your content noticed on TikTok is by taking advantage of their creator fund program. This program allows you to make easy money by creating and sharing engaging videos on the platform. Crayo AI makes it easy to create videos that will get you noticed and increase your chances of getting into this program.

From Ideas to Short Videos in Seconds

With Crayo AI, you can go from ideas to short videos in seconds. All you need to do is write an outline or prompt for your video, customize the style by choosing a background video, voice narrator, and music from Crayo's templates, and then finish and export your video. It's as simple as that!

Make Money with Viral Shorts Videos

When you use Crayo AI to create your videos, you're more likely to profit from them because they're engaging and unique. Crayo AI makes it easy to create videos that will get you noticed on TikTok and increase your chances of going viral.

Get Started with Crayo AI Today

Ready to take your TikTok game to the next level? Try Crayo's free clip creator tool today! You only need to click our homepage's 'Try Now' button to get started. No account is required. With Crayo AI, you can go from a prompt to a viral short video in minutes. Start creating engaging content today, and watch your TikTok game take off.

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How it Works

Experience Crayo

Crayo - your gateway to creating viral TikTok clips in seconds! Auto-generate captions, effects, background, and music for you.

AI Voice

AI Backgrounds

AI Script Generator

Copyright © 2024 Crayo AI Inc.

How it Works

Experience Crayo for Free

Crayo - your gateway to creating viral TikTok clips in seconds! Auto-generate captions, effects, background, and music for you.

AI Voice

AI Backgrounds

AI Script Generator

Copyright © 2024 Crayo AI Inc.

How it Works

Experience Crayo for free

Crayo - your gateway to creating viral TikTok clips in seconds! Auto-generate captions, effects, background, and music for you.

AI Voice

AI Backgrounds

AI Script Generator

Copyright © 2024 Crayo AI Inc.